BOOKONLINE NOW vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

When choosing a booking engine, your hotel needs a solution that boosts direct bookings, offers reliable support, and integrates well with your existing systems. Both BOOKONLINE NOW and Roiback aim to serve this purpose, but they diverge sharply in market presence, feature depth, and user feedback. How do these differences impact your decision?

BOOKONLINE NOW has a limited review base with only four mostly outdated reviews, and a low overall rating. Roiback, with 43 reviews and recent feedback, demonstrates a much stronger track record. Do you prioritize proven performance backed by larger, recent reviews?

Is BOOKONLINE NOW or Roiback Better for Hotels?

BOOKONLINE NOW is marketed as a simple, website-integrated booking engine designed to increase direct bookings and reduce OTA commissions. However, its reviews reveal dissatisfaction, with many criticizing its backend and limited features, despite positive comments about its appearance and mobile interface. It scores a 0/5 rating from four reviews, none recent, and a 7.5/5 NPS score, which appears inconsistent.

In contrast, Roiback offers a more comprehensive, feature-rich platform with 43 reviews, five from recent months. Its users praise its ability to significantly increase direct sales, its detailed analytics, and excellent support, reflected in a 9/5 NPS score. Given the more recent feedback and higher review count, Roiback's reputation seems more reliable.

Are you seeking a proven, feature-rich solution with ongoing support? Or a less-established platform with limited recent feedback?

Roiback vs BOOKONLINE NOW: Which Should Your Hotel Choose?

If your hotel needs a full-featured, flexible booking engine that easily integrates with your existing tech stack and prioritizes data-driven decision making, Roiback is the clear choice. Its 36 unique features include multi-language support, conversion rate reports, loyalty integrations, and more, making it suitable for medium to large hotels aiming for growth.

If your hotel is a small Bed & Breakfast or inn focused primarily on increasing direct bookings with minimal complexity, and if you are willing to tolerate limited support and features, BOOKONLINE NOW might seem attractive. However, its poor backend usability and limited recent reviews make it less advisable for most operations.

For hotels seeking reliability, scalability, and ongoing innovation, Roiback offers a more compelling value proposition.

Is BOOKONLINE NOW or Roiback Easier to Use?

BOOKONLINE NOW’s interface scores a 3.5/5, with users citing a nice front end but a disappointing backend that hampers usability. Its onboarding process is rated 3.5/5, indicating room for improvement, and reviews mention the support is somewhat limited. The older reviews further diminish confidence in its ease of use.

Roiback, by comparison, earns a 4.49/5 ease-of-use rating, with recent comments praising its intuitive interface, quick setup, and responsive support team. Its onboarding process is rated 4.34/5, reflecting a smoother experience.

Edge: Roiback.

Which Has Better Features: BOOKONLINE NOW or Roiback?

Roiback provides 36 unique features, including mobile responsiveness, urgency messaging, multi-room bookings, rate comparison widgets, multiple payment options, and loyalty program integration. It also offers detailed analytics like conversion rate reports and Google Hotel Ads bookings, features that are absent in BOOKONLINE NOW.

BOOKONLINE NOW, with zero unique features, appears minimalistic and outdated, lacking the advanced tools that hotel operators now expect. Its limited feature set diminishes its ability to support complex marketing and revenue strategies.

Edge: Roiback.

Which Has Better Customer Support: BOOKONLINE NOW or Roiback?

Support ratings favor Roiback, which scores 4.72/5—hotels praise its quick, effective responses and personalized guidance. Recent reviews mention dedicated account managers and strategic advice that help drive revenue.

BOOKONLINE NOW’s customer support scores 4.5/5 but is based on only four reviews, some of which mention backend issues and limited usefulness. Its support seems less robust and more outdated.

Edge: Roiback.

Which Has More Integrations: BOOKONLINE NOW or Roiback?

Roiback boasts 27 verified integrations, including popular channel managers, PMS systems, and third-party tools like GuestCentric and Sojern. Its native integrations facilitate smooth updates and synchronization, crucial for multi-channel management.

BOOKONLINE NOW has no verified integrations, which could hinder its ability to connect with your existing tech stack. This limits its scalability and operational efficiency.

Edge: Roiback.

Which Do Hoteliers Rate Higher: BOOKONLINE NOW or Roiback?

With only four reviews, BOOKONLINE NOW’s ratings are unreliable, and none are recent, making it difficult to gauge current satisfaction. Conversely, Roiback’s 43 reviews, with the latest five from recent months, yield a 9/5 NPS score, reflecting high satisfaction among diverse hotel segments including luxury, boutique, and city center hotels.

Given the recent positive feedback, Roiback’s reputation appears stronger across most property types, especially in markets valuing detailed analytics and support.

Edge: Roiback.

How Much Do BOOKONLINE NOW and Roiback Cost?

BOOKONLINE NOW does not disclose pricing, suggesting a bespoke or unclear pricing model. Roiback charges a fixed $500 monthly base fee, with no mention of additional costs, making its pricing transparent and predictable.

Without clear pricing data for BOOKONLINE NOW, cost comparison favors Roiback for transparency, especially at scale.

What Type of Hotel Should Use BOOKONLINE NOW?

• Hotels that operate on a very small scale, primarily B&Bs or inns with simple booking needs.
• Teams that want a straightforward, visually appealing booking interface without complex features.
• Hotels willing to accept limited backend functionality and support.
• Hotels prioritizing cost over scalability or advanced analytics.

Not ideal if your hotel needs integration, detailed reporting, or support for growth.

What Type of Hotel Should Use ROIBACK?

• Medium to large hotels seeking extensive customization and advanced features.
• Hotels that want detailed analytics, conversion tracking, and multi-language support.
• Hotels aiming to increase direct bookings through sophisticated marketing tools.
• Teams that value ongoing support, strategic advice, and regular feature updates.

Not ideal if your hotel is very small, on a tight budget, or prefers a minimal setup.

The Bottom Line for Hotels

The core difference between these platforms is their maturity and feature set. Roiback is a comprehensive, well-supported booking engine with a proven track record, whereas BOOKONLINE NOW appears limited and outdated based on current reviews.

If your hotel values a scalable, feature-rich system backed by recent, positive feedback, Roiback is the clear choice. It offers better integrations, support, and analytics, making it suitable for hotels looking to grow their direct channels.

For small properties with minimal needs and tight budgets, BOOKONLINE NOW might suffice, but its limited backend and lack of recent reviews make it a risky choice as your property scales.

In summary, choose Roiback if you prioritize growth, support, and data insights, and consider BOOKONLINE NOW only if your requirements are extremely basic and budget-driven.

This comprehensive comparison should help your team make an informed decision aligned with your property’s size, ambitions, and technical needs.