Bowo - Guest App vs. Gustaffo Digital Guest Journey:
Which Is Right for You?

The Decision

Choosing between Bowo - Guest App and Gustaffo Digital Guest Journey hinges on what your hotel prioritizes. Both aim to improve guest experiences and streamline operations, but Bowo’s extensive features and recent reviews make it a more compelling option right now. Are you looking for a mature platform with proven support, or a less tested but promising alternative?

While Gustaffo emphasizes complete digitalization from check-in to keyless entry, Bowo offers a broader set of features and integrations with a strong reputation. Which aligns better with your hotel’s needs?

Is Bowo or Gustaffo Better for Hotels?

Both platforms aim to elevate guest engagement by digitizing hotel services, but Bowo’s extensive review history and high ratings give it a clear edge. Bowo’s 99 reviews over the past six months, with a 97% likelihood to recommend, indicate a well-established product trusted by many hoteliers. In contrast, Gustaffo’s reviews are nonexistent, making it hard to gauge real-world performance or support quality.

Bowo scores a 39.7 on the HotelTechReport (HTR) Score, reflecting its detailed feature set and positive user feedback, whereas Gustaffo lacks any rating or review data. If your hotel needs a solution with proven reliability and customer satisfaction, Bowo is the safer choice. Do you value a product backed by a large community and ongoing support?

Bowo vs Gustaffo: Which Should Your Hotel Choose?

If your hotel requires a versatile guest app capable of upselling, multilingual support, and extensive integrations, Bowo is the clear pick. It offers features like mobile check-in, mobile checkout, payments, and automatic translations—features Gustaffo does not provide.

Bowo’s wide regional presence in over 15 countries and its dedicated support team make it ideal for hotels seeking a platform with proven deployment and robust customer service. Conversely, Gustaffo might appeal if you’re interested in a straightforward, digital guest journey without the need for advanced features or integrations. Is your hotel looking for a battle-tested platform with proven ROI?

Is Bowo or Gustaffo Easier to Use?

Bowo’s user ratings show it is extremely intuitive, with a 4.87/5 ease of use score based on almost 100 reviews. Users highlight its modern presentation, fast navigation, and customizable interface, which facilitate staff onboarding and guest adoption. Support from Bowo’s team is also highly rated at 4.85/5, contributing to a smooth implementation process.

Gustaffo’s lack of review data makes it difficult to assess usability. Without user feedback, it’s uncertain how intuitive or accessible the platform truly is. With Bowo’s strong user ratings and positive support reviews, it is clearly the more user-friendly choice.

Edge: Bowo.

Which Has Better Features: Bowo or Gustaffo?

Bowo provides six shared features with Gustaffo, plus five additional features exclusive to itself: mobile check-in, web app, mobile checkout, payments, and automatic translations. These capabilities allow for a more seamless guest experience and operational flexibility.

Gustaffo only offers a single unique feature: app download. While simple, this limits its ability to support complex service automation or multi-lingual offerings. If comprehensive feature depth influences your decision, Bowo’s broader capabilities give it a significant advantage. Which features are most critical for your hotel’s guest journey?

Edge: Bowo.

Which Has Better Customer Support: Bowo or Gustaffo?

Bowo’s customer support scores 4.85/5, with hoteliers praising its responsiveness, proactive communication, and personalized assistance. Many reviews mention how dedicated account managers help resolve issues quickly, contributing to overall satisfaction.

Gustaffo’s support data isn’t available, making it difficult to evaluate. Without concrete user feedback, trust in ongoing support remains uncertain. Bowo’s high support ratings and active customer engagement make it the clear leader here.

Edge: Bowo.

Which Has More Integrations: Bowo or Gustaffo?

Bowo integrates with 31 verified partners, including major systems like Stripe, apaleo, HiJiffy, Oracle Hospitality, and more. This extensive network allows your hotel to connect seamlessly with property management, POS, payment, and other essential systems.

Gustaffo, by comparison, only has one verified integration—Stripe—limiting its ability to unify your hotel tech stack. If your hotel relies on multiple systems or seeks flexibility, Bowo’s broader integration ecosystem makes it the better choice.

Edge: Bowo.

Which Do Hoteliers Rate Higher: Bowo or Gustaffo?

Bowo’s review score of 39.7 on the HotelTechReport platform underscores its popularity among hoteliers. The platform’s reviews emphasize ease of use, proactive support, and tangible revenue gains, with many hotels reporting increases in upselling and guest satisfaction.

Gustaffo’s lack of reviews makes it impossible to assess user satisfaction. Given Bowo’s active, recent review base and high scores, it is the more trusted option among users.

Edge: Bowo.

How Much Do Bowo and Gustaffo Cost?

Bowo charges a base price of $600, with no freemium options, monthly flat fee, or per-room charges. Its clear pricing structure and high ROI ratings (4.7/5) reflect its value.

Gustaffo’s pricing is slightly lower at $500, but without available customer support or feature data, assessing its overall value is challenging. Bowo’s transparent pricing combined with proven results makes it the more predictable investment.

What Type of Hotel Should Use Bowo?

• Hotels seeking a customizable, multilingual guest app with extensive integrations.
• Properties aiming to increase revenues through upselling and in-app services.
• Hotels with a regional or global presence needing reliable support and scalability.
• Hotels prioritizing operational efficiency and guest satisfaction through digital solutions.
• Teams that want a proven platform with a large user community and ongoing updates.

Not ideal if your hotel only needs basic, static information delivery without upselling or integrations.

What Type of Hotel Should Use Gustaffo?

• Hotels interested in a straightforward digital guest journey without complex features.
• Properties that prefer a simple app download and minimal customization.
• Hotels with limited budgets, prioritizing basic digitalization over advanced features.
• Teams willing to accept limited support or community feedback.
• Hotels seeking a quick, low-cost solution for digital check-in and basic services.

Not ideal if your hotel requires extensive integrations, automation, or multilingual support.

The Bottom Line for Hotels

Bowo offers a comprehensive, well-reviewed platform with proven success in various regions and hotel segments. Its extensive features, rich integrations, and high customer satisfaction make it a versatile choice for hotels looking to modernize.

Gustaffo promises a complete digital guest journey but lacks current user validation, making it a riskier option. Its simplicity could suit small hotels or those just starting digital transformation but may fall short for larger or more complex properties.

If your hotel values reliability, feature depth, and proven support, Bowo is the clear choice. Choose Gustaffo only if your needs are modest, and you’re prepared to accept limited community feedback and integrations.