Bowo - Guest App
4.8 (112 REVIEWS)
HT Score
88 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Luka, Kirsty, Guilain + 19 more experts recommend Bowo
Read RecommendationsBowo - Guest App
Ranked 2 (out of 86) in Hotel Guest Apps
2024 Finalist
HotelTechAwards
Hoteliers voted Bowo as the #2 Hotel Guest Apps provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldTheir stays are unique, make them memorable.
96% recommended by 109 hotels
Louvre Hotels Group, Relais & Chateaux, Maison Mère & 106 others
What is Bowo?
Founded in 2017 | Headquarters in Montpellier (France) | 10 employees
Bowo - Guest App is a cutting-edge digital application designed to revolutionize the hospitality industry by enhancing the guest experience and streamlining hotel operations. This intuitive web-based platform integrates seamlessly with Property Management Systems (PMS) and other existing hotel software, providing a centralized hub for all guest services and offerings.
Key features include the ability to upsell services, a comprehensive digital room directory, and automated communications before, during, and after stays. These functionalities not only increase hotel revenue through effective cross-selling but also reduce operational costs by consolidating various services. Guests benefit from a more personalized and convenient experience, from online check-in to effortless room service ordering.
By simplifying interactions and centralizing hotel services, Bowo - Guest App improves customer satisfaction and sets properties apart from their competitors. With its versatility and efficiency, it is an invaluable tool for modernizing hotel operations and boosting overall guest engagement.
Capabilities
Bespoke Guest App
Bespoke Guest App
Thanks to its resolutely modern design and instinctive navigation, guest can find all the services and information they are looking for with ease.
Online Check-In & Digital Key
Online Check-In & Digital Key
Give your guests access to their rooms without a physical key, simply by using their smartphone. No more worries about lost keys or long check-in queues at reception. A simple gesture gives them access to their room, for a smooth, fast check-in experience.
Communication Hub & Chatbot
Communication Hub & Chatbot
Through the chatbot, guests also have access to a virtual assistant, capable of answering around 80% of their queries automatically, in 130 languages, 24/7. This hub also centralises all the hotel's communication channels (emails, SMS, chat...) in ONE inbox, a great improvement to the hotel's service.
Guest relationship platform (CRM)
Guest relationship platform (CRM)
At a time when travellers are looking to personalise their stay, the Bowo Guest App enables hoteliers to profile customers, send pre-stay, in-stay, and post-stay communications, carry out satisfaction surveys, automate marketing and create loyalty programmes
Restaurant, Spa Booking & Reservations
Restaurant, Spa Booking & Reservations
Through the Guest App Bowo, guests can access the room directory, order room service, book a session at the SPA or any other activity, pay online, report issues, etc. We offer personalized recommendations to guest based on their preferences to maximize hotel upsell potential.
Entertainment
Entertainment
The city guide, their Netflix series or digital press (7000+ titles)... are all just a click away for travellers.
Features
Communication & Messaging
4/5 features
Content Management
4/5 features
Upselling
4/5 features
Request Management
4/5 features
Available Add-ons & Modules
SMS & Whatsapp
Guest Messaging Software
Send messages to your guests using tools they are familiar with.
Upselling
Upselling Software
A good Upsell strategy covers the entire duration of the stay! A click of a button gives your clients access to all of the activities your establishment provides. Selling has never been so efficient, thanks to the secure payment system.
TV Casting
Hospitality TV
Entertain your guests to increase their satisfaction by allowing them to stream from their own device
Spa Bookings
Spa Software
Manage your schedule without third party tools, generate additional turnover, and make it easier to access the different services.
Mobile Ordering & Room Service
Mobile Ordering & Room Service
Sell more, save on paper and time and observe social distancing… who could ask for more?
Online Check-in
Online check-in includes all of the options you might need.
Bowo Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Bowo - Guest App is the #3 most trending product in the Hotel Guest Apps category (out of 86) and the #168 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBowo has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Bowo as the #2 Hotel Guest Apps provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Bowo Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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References
"In 2022, we generated more than €130000 in turnover thanks to the orders and bookings made on Bowo."
Jérémy Leleu
Founder @
Le Domaine des Pres Verts & Spa Vinesime
"The Bowo Guest App technology not only improves the guest experience, but also streamlines and simplifies the work of our staff."
Nicolas Paepegaey
CTO @
Louvre Hotels Group
"Bowo is a very easy tool to use. It's always in progression, beautiful to look at and intuitive. Best team as well."
Fabienne Huart
Marketing & Communication @
Le Moulin, Lourmarin, a Beaumier hotel
"Bowo is simply offering a must have solution for lifestyle hotels. For some of our hotels with rich and dense customer experience, it is a real game changer for our guests and our teams."
Solenn Niclot
Digital Experience Manager @
Novotel Domaine de Maffliers
"Bowo allows us to have reliable work processes and to avoid all the friction involved in communication between departments. For example, as Bowo is linked to our POS tool, all the breakfast staff can see the client's orders directly."
Marion Grelier
Executive Assistant @
Hôtel Maison Mère
"I am totally convinced by the system, it’s obviously a time-saver. The housekeeper does half the walking she used to. And the guests are super happy."
Pierre Baudinet
Director @
Lodji Hotel
"Luxury is in the detail and this kind of detail provides a real plus."
Inna Doroshenko
Director @
Hôtel des Saints Pères - Esprit de France
"What worked well between mk2 and Bowo, is the fact that we share this philosophy of trying new things, testing things out, finding solutions and moving forward."
Fabien Beauvallet
Director @
Hotel Paradiso
"Together, we developed the most innovative and attractive application on the market."
Jacques Olivier Chauvin
Director @
Fauchon L'Hôtel Paris
"This allows us to share what Esprit de France is with guests, to convey our values, to explain the hotel's works of art to curious guests without having them having to call reception. The tool means we can do more than simply providing practical information about the hotel. This enables us to build the brand universe."
Camille Binz
Marketing Director @
Esprit de France
"The application helps us grow all the hotel's secondary points of sale, whether it's the SPA, F&B, or even concierge activities. It also enables us to incorporate additional external services that we wouldn't have been able to implement without Bowo."
Thomas Molfessis
Development Manager @
Les Roches Blanches
"It saves an incredible amount of time!"
Aurélie Sucré
Director of Sales & Marketing @
La Ferme Saint Simeon
Featured Customers
Popularity by Segment
Size
5 | X-Small (1-9 room)
22 | Small (10-24 room)
58 | Medium (25-74 room)
40 | Large (75-199 room)
17 | X-Large (200+ room)
Country
115 | France
11 | Mexico
2 | Hungary
1 | Slovakia
1 | Morocco
1 | Canada
1 | Argentina
1 | United Arab Emirates
1 | Panama
1 | Oman
1 | China
Type
86 | Luxury Hotels
56 | Boutiques
38 | City Center Hotels
36 | Airport/Conference Hotels
33 | Bed & Breakfast & Inns
25 | Resorts
24 | Branded Hotels
19 | Hostels
14 | Extended Stay & Serviced Apartments
9 | Limited Service & Budget Hotels
8 | Vacation Rentals & Villas
7 | Casinos
5 | Motels
1 | RV Parks & Campgrounds
Region
118 | Europe
12 | North America
2 | Middle East
2 | South America
1 | Asia Pacific
1 | Africa
Category
112 | Hotel Guest Apps
51 | In-Room Hotel Tablets
More Products by Bowo
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like Bowo for its versatile capabilities to enhance the guest experience and streamline hotel operations. Features such as upselling opportunities, digital room directory, and seamless integration with PMS and other apps are highly valued. This solution is praised for increasing revenue through cross-selling, reducing operation costs by centralizing services, and improving customer satisfaction by offering personalized and intuitive user experiences. However, there are some concerns regarding CRM functionality, integration issues, and areas for improvement in backend usability.
AI-generated from the text of customer reviews
Looking for specific info?
10
The application is really great!
CRM from 50-74 room Resort in Biarritz (France)
Verified
9 months ago
I find the application easy to use, and it's really easy to get the hang of! I like it :)
France
France
CRM
Medium Hotel
10
Amazing support from the tea
Rooms Division Manager from 50-74 room Airport/Conference Hotel in Paris (France)
Verified
9 months ago
Bowo team is always very supportive and available to help. The app helps us a lot to cross sell and create more revenue. Guests can chat with us as well
France
France
Rooms Division Manager
Medium Hotel
10
The experience was exceptional from the beginning, and I'd like to thank the whole team again.
Manager of reception from 25-49 room Boutique in Les Belleville (France)
Verified
9 months ago
The team is fast, helpful and professional, and the application is awesome. They have in each time a solution to help us !
France
France
Manager of reception
Medium Hotel
10
A very good partner
marketing manager from 50-74 room Bed & Breakfast & Inn in Istanbul (Turkiye)
Verified
9 months ago
Very versatile, Bowo enable us to communicate and promote our products to our guests, event help them prepare their stay with us.
Turkiye
Turkiye
marketing manager
Medium Hotel
10
A great customer experience
Chargée de clientèle from 50-74 room Extended Stay & Serviced Apartment in Hyeres (France)
Verified
9 months ago
The availability of collaborators, the search for them to make the application as fluid as possible. They listen to us and try to meet our needs.
France
France
Chargée de clientèle
Medium Hotel
10
A high-performance, streamlined guest app
Chargée de mise en marché from 10 to 24 room Boutique in Val d'Isere (France)
Verified
9 months ago
The platform is on every tablet in every room of our hotel. It includes all our restaurant menus, opening hours, services and news, as well as the option of booking a spa treatment, for example. There's also the weather forecast, as well as various TV and music applications. It's a real help to our customer experience. Thanks to this tablet...
France
France
Chargée de mise en marché
Small Hotel
10
Ease of use
DIRECTRICE from 25-49 room City Center Hotel in Rennes (France)
Verified
9 months ago
Possibility of modifying information (e.g. prices easily) and possibility for the customer to make their room service reservation online
France
France
DIRECTRICE
Medium Hotel
10
A new-generation room directory
chef reception from 10 to 24 room Bed & Breakfast & Inn in Zonza (France)
Verified
9 months ago
An easy to use tablet for all categories of client, product presentation, the online shop to boost additional sales, streamlines customer requests at reception
France
France
chef reception
Small Hotel
10
Oaky, a wonderful partnership and a wonderful team to work with!
Group Hotel Marketing Manager from 500+ room Boutique in Hong Kong (China)
Verified
10 months ago
How easy the platform is to use, how well it worked in terms of revenue and how it enhanced the guest journey. The fact that we can have everything amended according to Brand TOV & Designs guidelines.
China
China
Group Hotel Marketing Manager
X-Large Hotel
10
Oaky, a wonderful partnership and a wonderful team to work with!
Group Hotel Marketing Manager from 500+ room Boutique in Hong Kong (China)
Verified
10 months ago
How easy the platform is to use, how well it worked in terms of revenue and how it enhanced the guest journey. The fact that we can have everything amended according to Brand TOV & Designs guidelines.
China
China
Group Hotel Marketing Manager
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Bowo offers a fantastic platform for hoteliers looking to digitize their guest communication and enhance their stay throughout their whole journey. The product is well thought through keeping the guest in the center of attention at every phase of their stay, enhancing their experiences.
Showing all answers to: "What does this product or service do well?"
Bowo offers a fantastic platform for hoteliers looking to digitize their guest communication and enhance their stay throughout their whole journey. The product is well thought through keeping the guest in the center of attention at every phase of their stay, enhancing their experiences.
Bowo is an incredible addition to any property. Every hotelier I have spoken to who uses bowo is over the moon. I would recommend bowo in a heartbeat as it is such an easy way to immediately take your guest's experience from normal to memorable.
Some of my clients (hotels) have implemented Bowo at their properties. The implementation process was easy and their implementation team happy to assist. Once implemented, the increase of in room revenue was solid
Our strategic partnership with Bowo serves as a cornerstone, empowering our shared clientele to curate and deliver an all-encompassing, gratifying customer experience for travelers during their stays at respective establishments.
Bowo excels in delivering a powerful and comprehensive solution that is 100% customizable, providing a branded guest app to engage their experience. Its strengths lie in offering benefits for hotels such as unified communication, , streamlined hotel operations, and efficient time-saving features.
Question:
What differentiates this product or service from the competition?
Answer:
The completeness in terms of product features, the attention to detail on the user interface side, the usage of advanced technologies and future communication trends. All of these come together in the right, modern way showing their level of understanding of how great guest communication in hospitality looks like to provide our guests with unique experiences.
Showing all answers to: "What differentiates this product or service from the competition?"
The completeness in terms of product features, the attention to detail on the user interface side, the usage of advanced technologies and future communication trends. All of these come together in the right, modern way showing their level of understanding of how great guest communication in hospitality looks like to provide our guests with unique experiences.
I have had the privilege of staying in a bowo hotel and I have to say my experience was enhanced to say the least. The ability to cater to a modern guest is what really makes bowo stand out from the competition. It is modern, easy to use and a must have for any hotelier today catering to a new generation of guests.
Bowo products work well, the support team is happy to assist, and product updates happen on a regular basis. Last but not least, any suggestion my customer make is listened and for some of them implemented.
As members of Synapse-hotel, our two solutions are highly complementary, enabling hoteliers to build a tailor-made solution based on their specific needs without concerns about compatibility. The PMS and the client application communicate in real-time, ensuring the exchange of accurate information at the right moment.
What sets Bowo apart from the competition is its exceptional versatility and capabilities. As an example, Bowo allows to seamlessly handle a wide range of functions, from online check-ins to guest communication, operations, guest management platforms, and the ability to seamlessly integrate with different Property Management Systems (PMS).
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Use the full potential of the products they are offering. Ask them about best practices working with other companies to create the best digital guest journey for your own property. They are a great team that started Bowo out of passion for hospitality, which shows in their services and products.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Use the full potential of the products they are offering. Ask them about best practices working with other companies to create the best digital guest journey for your own property. They are a great team that started Bowo out of passion for hospitality, which shows in their services and products.
I would recommend speaking thoroughly with the bowo team. Each and every member I have met goes above and beyond for their clients. The care and attention they take to ensure a smooth experience is overwhelming so if you have any questions or want to explore the system further, be sure to call on them.
Does your property have more to sell than room and breakfast? If the answer is no, you can still help your customer find activities and book them, or simply order food. If the answer is yes, Bowo can definiteky help sell more
In that case, if you're considering Bowo as a client application for your hotel, my advice would be to thoroughly assess its features and compatibility with your hotel's specific needs. Additionally, seek feedback from other hoteliers who have implemented Bowo to ensure it aligns well with your expectations and enhances the overall guest experience.
Bowo is a great partner, with an excepcional technology and human team. My advice would be to take the time to tailor the branded guest app to align with your hotel's unique identity and guest preferences. By doing so, you can maximize the impact of the solution, creating a more personalized and engaging experience for your guests. Additionally, ensure that you fully understand and utilize the integration capabilities with different Property Management Systems (PMS), as this can significantly enhance the efficiency of your hotel operations. Embracing the full potential of customization and integration will not only set your hotel apart but also contribute to a seamless and delightful experience for both guests and staff.
Recommended by
Luka Berger
Founder & CEO
@
Flexkeeping
Kirsty Macleod
Regional Marketing Executive
@
Mews
Guilain Denisselle
Owner
@
Hotel Conseil
Aurélien Vionnet
CEO
@
Thais-pms
Ignacio Serra
Account Manager, EMEA
@
PressReader
Luka Berger
Founder & CEO
@
Flexkeeping
Kirsty Macleod
Regional Marketing Executive
@
Mews
Guilain Denisselle
Owner
@
Hotel Conseil
Aurélien Vionnet
CEO
@
Thais-pms
Ignacio Serra
Account Manager, EMEA
@
PressReader
Delphine Durroux
Senior Area Manager, Sales, Hospitality
@
PressReader
Mohamed Hamed
Senior Territory and Strategy Manager
@
PressReader
Jérémie Navarro
CEO
@
Pure Informatique / Booker
Geoffrey Tenenbaum
CEO
@
Guest Mobility
Céline Dalla Costa
Partnership Manager
@
Lightspeed
Benjamin Devisme
Senior Problem Solver
@
Quicktext
PIERRE LAFON
Co Founder
@
1CHECK
Alizé Boivin
Senior Country Lead
@
Hijiffy
Antoine Desplebin
Sales manager
@
Hotek Hospitality
Ines Santos
Head of Global Partnerships
@
FLEXIPASS
Damien Cazabonne
Marketplace Partner Sales Manager
@
Mews
Alicia Dorget
Directrice commerciale
@
Thais PMS
Brice Bonbois
Directeur Commercial & Marketing
@
Experience Hotel CRM
Yasamin Rahnema
Marketing Manager
@
Medialog
Celine Barbeau
Marketing & Communication Manager
@
Misterbooking
Jeremy Obert
Senior Area Manager - EMEA
@
PressReader
Nicolas Horvath
Managing Director France
@
apaleo
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Verified Support
Bowo has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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