The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
CENTROTEL shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, CENTROTEL users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | CENTROTEL |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment | CENTROTEL |
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment | CENTROTEL |
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| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing the right booking engine for your hotel is critical to increasing direct bookings, improving guest experience, and boosting revenue. Both CENTROTEL and Roiback aim to serve this purpose but diverge significantly in scope, features, and market presence. CENTROTEL offers no reviews or recent data, suggesting limited current relevance, while Roiback boasts over 43 reviews, mostly recent, with a high recommendation rate. How do these differences impact your decision?
CENTROTEL presents itself as a telecommunications management system with AI-driven insights, but it doesn’t provide any reviews or user feedback. Roiback, by contrast, is a dedicated booking engine with extensive features, over 43 reviews, and a 90% likelihood to recommend among users. Roiback’s recent reviews highlight increased direct bookings and robust customer support, making it more relevant for hotels seeking a proven booking platform.
While CENTROTEL’s AI tools may appeal for internal communication management, they don’t directly address your hotel’s booking needs. Roiback focuses squarely on the booking flow, conversion rates, and guest experience, which are crucial for revenue growth. Given the data, which product aligns more with your hotel’s priorities?
If your hotel needs a dedicated, feature-rich booking engine to increase direct sales, go with Roiback. Its 36 unique features, including multi-lingual support, booking abandonment recapture, and social media integration, make it suitable for hotels aiming to optimize online revenue.
On the other hand, if your team is looking for a telecommunications system to manage internal communications or monitor network activity, CENTROTEL’s AI-driven tools might seem appealing—though its lack of recent reviews suggests limited current use. For revenue-focused hotels, Roiback’s proven track record makes it the clear choice.
Roiback’s user rating of 4.49 out of 5 reflects high usability, with positive comments about its intuitive interface, multi-language support, and responsive design. Review quotes praise its smooth onboarding, detailed analytics, and support responsiveness. CENTROTEL, with a rating of 0 out of 5, offers no user feedback, making it impossible to assess ease of use.
Given the recent reviews, Roiback clearly provides a more accessible and straightforward experience for your team. Edge: Roiback.
Roiback offers 36 features, including urgent messaging, multi-room bookings, Google Hotel Ads, loyalty program integration, and multi-currency support, many of which are absent in CENTROTEL. CENTROTEL does not list any unique features, highlighting its limited scope.
Roiback’s features directly impact your ability to attract and convert guests, especially through targeted marketing, flexible booking options, and personalized offers. Its extensive feature set makes it a superior choice for hotels focused on maximizing direct revenue. Edge: Roiback.
Roiback’s support rating of 4.72 out of 5 and recent reviews praise its personalized, responsive customer service and ongoing support with analytics and strategy. Users mention their account managers’ expertise and proactive guidance as key strengths.
CENTROTEL, with no reviews or support data, cannot compare. The lack of recent feedback suggests Roiback’s support is more reliable and better suited to hotel teams needing assistance. Edge: Roiback.
Roiback integrates with 27 verified partners, including major channel managers and hotel tech providers like GuestCentric and Winhotel, facilitating seamless management. CENTROTEL reports no verified integrations, limiting its ability to connect with your existing systems.
The extensive integrations of Roiback enable smoother operations, real-time updates, and better data flow, essential for modern hotel management. Edge: Roiback.
Roiback’s high user ratings and recent reviews show strong satisfaction among hotel operators, particularly in Europe and North America. Its 90% recommendation rate underscores its value for properties seeking measurable improvements in direct bookings.
CENTROTEL’s lack of reviews or ratings makes it impossible to gauge hotel sentiment. Given the current data, Roiback’s reputation and recent feedback suggest it is the preferred choice for most hotels. Edge: Roiback.
CENTROTEL provides no pricing information, making its value difficult to assess. Roiback’s base price starts at $500 per month, with no free tier or trial, but many users find the investment justified by increased revenue and features.
Considering the transparency and recent reviews, Roiback’s pricing reflects its comprehensive capabilities, especially for hotels that aim to grow their direct channel. The absence of cost details for CENTROTEL makes it a less attractive choice for budget-conscious hoteliers.
Given CENTROTEL’s lack of reviews and features, it’s best suited for hotels with specialized internal needs rather than revenue growth.
Roiback’s extensive features and proven effectiveness make it ideal for hotels committed to expanding their direct sales.
The core difference between these products lies in their purpose: Roiback is a dedicated booking engine, while CENTROTEL is a telecommunications management system. If your hotel seeks to boost direct bookings, Roiback’s 36 features, recent reviews, and high recommendation rate make it the superior choice.
Choose Roiback if your priorities are increasing revenue, improving guest experience, and integrating with other hotel systems. CENTROTEL might be suitable for internal communications but falls short for revenue-focused hotel teams.
In summary, for most hotels actively looking to grow their direct sales and improve operational efficiency, Roiback’s proven track record and extensive feature set make it the clear winner. Only consider CENTROTEL if your needs are strictly internal telecommunications management, which is unlikely relevant to your revenue goals.
According to HTR's product database, CENTROTEL and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | CENTROTEL |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. CENTROTEL and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. CENTROTEL offers 0 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
CENTROTEL: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. CENTROTEL has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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