The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 431 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Clock shines when it comes to ease of use and accessibility — especially for independent properties (5.0/5) , with exclusive features like Guest Feedback Management and Payment Requests.
ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging) and Mobile App.
Side-by-side ratings based on 431 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $1,100/mo |
| Verified Reviews | 80 | 351 |
After analyzing 431 verified reviews, Clock users most value its ease of use and accessibility, reservation and booking management, customer service and support, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.
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Ease of Use and Accessibility
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Technical Support Limitations
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Reservation and Booking Management
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User-Friendly Interface
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Customer Service and Support
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Guest Communication
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Integration and Connectivity
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Customization Options
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Customization and Flexibility
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Calendar Functionality
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Mobile and User Interface
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Pricing and Cost Management
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #21 19 reviews | #4 129 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 28 reviews | #5 15 reviews |
| Large (75-199 rooms) | #17 2 reviews | #2 3 reviews |
| X-Large (200+ rooms) ▾ | #5 5 reviews | #1 1 reviews |
By Property Type
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| Boutique ▾ | #18 30 reviews | #4 92 reviews |
| Luxury ▾ | #18 14 reviews | #5 72 reviews |
| Branded / Chain ▾ | #15 15 reviews | #4 22 reviews |
| Extended Stay ▾ | #16 8 reviews | #9 8 reviews |
By Region
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| North America ▾ | #17 11 reviews | #1 332 reviews |
| Europe ▾ | #9 38 reviews | #36 2 reviews |
| Asia Pacific | #12 4 reviews | #24 0 reviews |
| Middle East | #18 2 reviews | #20 0 reviews |
Choosing the right hotel management software can determine how smoothly your operations run and how effectively you engage with guests. Both Clock HMS and ThinkReservations aim to streamline your workflows, boost revenue, and improve guest satisfaction — but they differ in scope, features, and market presence. Your decision hinges on your hotel’s size, complexity, and strategic priorities.
Clock HMS offers a comprehensive, feature-rich platform with extensive integrations and a strong global presence, making it well-suited for hotels seeking an all-in-one solution. ThinkReservations emphasizes ease of use, automation, and guest engagement, catering especially to small and independent properties. Which suits your hotel’s operational needs better?
Both Clock HMS and ThinkReservations serve as all-in-one property management systems, but they target different hotel types and operational scales. Clock HMS is designed for hotels that need a broad set of features—from reservations and invoicing to guest messaging, event booking, and restaurant POS—without locked modules or extra charges on integrations.
ThinkReservations, on the other hand, offers a streamlined system primarily focused on guest reservations, online booking, and channel management, with additional revenue tools like upselling and yield management. Its ease of use makes it appealing for smaller properties or those new to PMS software, but it doesn’t cover as wide a feature set as Clock HMS. Do your hotel’s needs lean more toward broad, integrated management or simplified guest booking?
Both platforms excel at their core functions, but Clock’s larger feature set and global reach reflect its suitability for more complex operations, while ThinkReservations’ simplicity and automation cater to independent hoteliers who want quick results. Are you looking for a full-stack management solution or a straightforward booking engine?
If your hotel requires extensive integration capabilities, including POS, guest feedback, online check-in, and a broad range of reporting, Clock HMS is the better fit. Its feature set surpasses ThinkReservations with 11 unique features, including integrated ID scanners, online checkout, and automated space optimization, ideal for hotels with complex operations or multiple revenue streams.
Conversely, if your hotel prioritizes ease of booking, guest communication, and revenue management—especially if you operate a small property—ThinkReservations is a strong choice. Its focus on upselling, OTA integration, and a user-friendly interface has helped properties increase revenue by over 17%, per user reports.
Your decision should match your property’s complexity: choose Clock if you need a comprehensive, scalable platform; opt for ThinkReservations if you prefer simplicity with robust booking and revenue tools. Which aligns more with your hotel’s growth plans?
Clock HMS has a user rating of 4.73/5 for ease of use based on 63 reviews, with users praising its straightforward navigation and support. However, some mention the initial setup can be complex, especially for larger or multi-revenue stream hotels, and occasional system lags have been reported.
ThinkReservations boasts a slightly higher ease of use rating at 4.8/5 from 312 reviews, with users appreciating its intuitive interface, quick onboarding, and simple management workflows. Many mention that their staff adapt quickly, and the platform’s automation reduces manual work significantly.
Edge: ThinkReservations.
Clock HMS offers 11 features exclusive to its platform, including guest feedback management, integrated ID scanner, online checkout, and an integrated CRS—supporting multi-revenue operations and automation. It has a total of 49 features, with many geared toward automating operations and guest services.
ThinkReservations provides 5 exclusive features, such as automated night audit, guest communication SMS, website development, and a revenue management module, totaling 43 features. It emphasizes upselling, rate flexibility, and seamless OTA integrations.
Edge: Clock HMS.
Clock HMS has a customer support rating of 4.78/5 based on 63 reviews, with users praising its quick response and knowledgeable team. Some note that complex issues can sometimes take longer, but overall, support is considered responsive and helpful.
ThinkReservations slightly edges out with a 4.79/5 support rating from 312 reviews. Users frequently mention the team’s accessibility, helpfulness, and prompt responses, especially during onboarding and initial setup. The extensive training materials and dedicated support staff contribute to a smooth experience.
Edge: ThinkReservations.
Clock HMS connects with 111 verified partners, including a wide array of OTAs, payment gateways, and specialized tools like booking engines, CRM, and guest apps. Shared integrations include TrustYou, Tripadvisor, Stripe, and OpenKey, with additional exclusive partners like Hotel Investor Apps and FLEXIPASS Keyless Mobile Access.
ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Booking.com, and Airbnb, as well as channel managers like RemoteLock. Its integration ecosystem is narrower but focused on essential booking and revenue management tools.
Edge: Clock HMS.
ThinkReservations has a significantly larger review base with 312 recent reviews, and a high overall rating of 4.88/5. Hoteliers across small independents and boutique hotels praise its ease of use, support, and revenue features, often noting measurable improvements in upselling and operational efficiency.
Clock HMS has 63 reviews with the same 4.88/5 rating. Users appreciate its extensive features and robust integrations, especially for properties with more complex operations. However, more recent reviews favor ThinkReservations’ simplicity and support responsiveness.
Edge: ThinkReservations.
Clock HMS charges a flat base price of $600, with no implementation or monthly fees, making it straightforward but potentially costly for small properties. Its pricing reflects its comprehensive feature set and global support.
ThinkReservations costs $1,100 upfront, with no monthly or additional fees. Its pricing is higher but includes user-friendly automation and guest engagement features that small properties find valuable.
Both platforms lack trial offers, so consider your budget and feature needs when choosing.
Not ideal if your hotel is small, with straightforward booking needs, or prefers a simpler interface.
Not ideal if your hotel requires extensive multi-revenue management features or complex integrations beyond OTA channels.
Clock HMS is a broad, feature-rich platform tailored for hotels with complex operational needs. Its extensive integrations and automation capabilities make it suitable for larger or multi-revenue properties seeking a unified management system.
ThinkReservations excels in simplicity, automation, and revenue enhancement, making it ideal for small to mid-sized independents focused on guest experience and operational efficiency. Its ease of use and support have earned it high ratings from a large user base.
If your hotel needs a comprehensive, scalable solution that integrates many aspects of management, Clock HMS is the clear choice. For properties prioritizing quick deployment, automation, and guest engagement, ThinkReservations outperforms on user satisfaction and ease of use.
Ultimately, your choice depends on your hotel’s size, complexity, and growth ambitions. Both platforms are highly rated, but the larger, more recent review count favors ThinkReservations for its current user experience.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $1,100/mo |
According to HTR's product database, Clock HMS and ThinkReservations All-in-1 HMS share 38 features. Here are the key differences — features one has that the other lacks.
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| Automated Space Optimization | ||
| Automated night audit | ||
| Guest App | ||
| Guest Communication (SMS Messaging) | ||
| Guest Feedback Management | ||
| Integrated ID & Passport Scanner | ||
| Mobile App | ||
| Online Checkout | ||
| Payment Requests | ||
| Revenue Management Module | ||
| Website Development |
Showing top differences. 4 more features differ between these products.
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"Faster processes, faster training, more time for staff to focus on the guests, and tasks that used to be done manually are now automated."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Clock PMS+ is widely praised for its intuitive interface and accessibility across various devices, making it easy for hotel staff to use and manage ta... Clock PMS+ is widely praised for its intuitive interface and accessibility across various devices, making it easy for hotel staff to use and manage tasks efficiently. Several reviews highlighted the ability to access the system from anywhere as a key benefit. The platform's user-friendly design is especially beneficial for new staff training.
Users appreciate the effectiveness of the reservation and booking management system, noting it as quick and seamless. The interface allows for easy re... Users appreciate the effectiveness of the reservation and booking management system, noting it as quick and seamless. The interface allows for easy reservation management and integrates with channel managers, enabling automatic booking imports, which helps in maintaining real-time availability and reducing manual entry errors.
Clock PMS+ offers reliable customer support, noted for fast and responsive assistance. Although generally praised, there is feedback regarding occasio... Clock PMS+ offers reliable customer support, noted for fast and responsive assistance. Although generally praised, there is feedback regarding occasional incorrect guidance and the need for expert advice. Users suggest improvements in experiential guidance and support for complex functionalities.
Where hoteliers push back
Though Clock PMS+ covers core analytics needs, many users indicate a desire for improved, customizable reporting. This includes integrating with Excel... Though Clock PMS+ covers core analytics needs, many users indicate a desire for improved, customizable reporting. This includes integrating with Excel and providing more detailed financial analyses and operational metrics. Some users find the existing reports inadequate and cumbersome to compile comprehensive insights from.
Users have expressed interest in more customization options and flexible settings to meet specific hotel needs. While generally satisfied, some users... Users have expressed interest in more customization options and flexible settings to meet specific hotel needs. While generally satisfied, some users note the desire to modify reports and interface settings to better support dynamic operations and marketing strategies.
Ranks higher for
Unique capabilities
What hoteliers love
A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.
The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.
The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.
Where hoteliers push back
The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.
Ranks higher for
Unique capabilities
It depends on your requirements. Clock HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Clock HMS offers 111 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Clock HMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Clock HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 80 and ThinkReservations has 86. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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