The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 92 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Concilio Labs (Guest Score) shines when it comes to guest preferences and personalization .
Hapi shines in onboarding , with exclusive features like Pace, Sales Activity, and GRC Reporting and Guest profiles.
Side-by-side ratings based on 92 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,400/mo |
| Verified Reviews | 26 | 66 |
After analyzing 92 verified reviews, Concilio Labs (Guest Score) users most value its guest preferences and personalization, proactive guest management, detailed feedback collection, while Hapi users highlight specific system connectivities, implementation & support, integration simplification. Click any theme to see what reviewers say.
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Guest Preferences and Personalization
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Specific System Connectivities
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Proactive Guest Management
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Implementation & Support
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Detailed Feedback Collection
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Integration Simplification
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Usability and User Interface
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Flexibility and Customization
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Operational Efficiency
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Negative Feedback on Custom Development
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Integration with PMS
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Need for Enhanced Integrations
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #14 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 14 reviews | #10 22 reviews |
| Large (75-199 rooms) ▾ | #7 11 reviews | #4 32 reviews |
| X-Large (200+ rooms) ▾ | #17 1 reviews | #8 5 reviews |
By Property Type
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| Boutique ▾ | #23 4 reviews | #8 33 reviews |
| Luxury ▾ | #8 26 reviews | #6 45 reviews |
| Branded / Chain ▾ | #16 8 reviews | #6 38 reviews |
| Extended Stay | #23 1 reviews | #12 3 reviews |
By Region
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| North America ▾ | — | #2 38 reviews |
| Europe ▾ | #27 17 reviews | #13 15 reviews |
| Asia Pacific ▾ | #15 4 reviews | #3 12 reviews |
| Middle East | #11 2 reviews | #8 0 reviews |
Choosing between Concilio Labs’ Guest Score and Hapi Guest hinges on your hotel’s priorities for guest data management and integration. Both aim to improve guest engagement with CRM and marketing tools, but they approach these goals differently. Concilio offers a more streamlined, analytics-driven CRM with limited integrations, while Hapi provides a broad, Salesforce-powered platform with extensive system connectivity. Which solution aligns best with your hotel’s operational goals?
Both products aim to enhance guest relationships through data insights and personalized communication. Concilio’s platform emphasizes a rich, cloud-based guest profile and actionable insights, designed for hotels that want a detailed understanding of their guests. Hapi, on the other hand, excels at integrating multiple operational systems into one profile, making it ideal if seamless system connectivity is your priority. But with more recent reviews and a higher user rating, Hapi’s market presence suggests it may serve your hotel better in today’s tech environment.
If your hotel needs a highly connected system that consolidates data from multiple PMS, POS, and CRM platforms, Hapi is the clear choice. Its 66 verified integrations and Salesforce foundation make it ideal for multi-property, tech-savvy hotels seeking operational efficiency. Conversely, if your focus is on gaining detailed guest insights, tailored messaging, and a straightforward user experience, Concilio’s more limited but highly-rated platform might suit you better. The decision largely depends on whether system integration or guest data depth is your top priority.
Concilio’s intuitive design and onboarding score a 4.3/5, with users appreciating its user-friendly interface and simple data collection processes. However, some mention that manual data entry into PMS remains a challenge, indicating room for improvement. Hapi’s ease of use is slightly higher at 4.64/5, bolstered by its quick deployment and straightforward integration process, with many users describing support as “knowledgeable and responsive.” Edge: Hapi.
Hapi’s platform offers a suite of 30 features, including data migration, event automation, segmentation, email templates, loyalty segmentation, and GDPR compliance—features that Concilio does not list. Concilio’s core strength lies in its comprehensive guest profiles and insights engine, providing personalized recommendations and guest understanding. But Hapi’s extensive feature set, especially for marketing automation and multi-channel engagement, gives it a significant edge. Edge: Hapi.
Hapi’s customer support scores 4.83/5, with reviews praising their knowledgeable team and smooth onboarding. Users commend their responsiveness, especially during implementation, describing support as “fantastic” and “a true partner.” Concilio’s support ratings are slightly lower at 4.56/5, with some reviews indicating a need for better PMS integration support. Given recent reviews and higher scores, Hapi’s support is the stronger choice. Edge: Hapi.
Hapi’s platform boasts 66 verified integrations, including common partners like Infor and Shiji, plus many unique ones such as 4SUITES and Volo. Concilio only has 2 verified partners, with notable mention of attempted integrations but limited breadth overall. For hotels that rely on multiple operational systems, Hapi’s extensive connectivity offers a distinct advantage. Edge: Hapi.
Hapi’s recent reviews and 52 hotel segment-specific ratings average 4.85/5, with high marks from independent and branded hotels. Concilio, with only 25 reviews and a guest score of 14.5/25, averages a much lower rating of 0/5, indicating poor recent feedback or possible data inaccuracies. Given the higher recent review volume and ratings, Hapi is clearly the hotter, more highly-rated platform among hoteliers today.
Concilio does not list specific pricing, which suggests a bespoke quote or possible higher investment. Hapi charges a flat fee of $1,400 monthly, with no implied setup or additional costs. For budget-conscious hotels or those seeking predictable expenses, Hapi’s transparent pricing makes planning easier.
Concilio Labs offers a guest-centric CRM with a focus on insights, personalization, and feedback, making it suited for hotels emphasizing guest experience. However, its limited integrations and lower recent review volume weaken its appeal in a highly connected, modern hotel environment.
Hapi, with its 66 integrations, Salesforce backing, and extensive feature set, stands out as a versatile, scalable solution. Its higher review scores, recent positive feedback, and broad system connectivity favor hotels seeking operational efficiency and marketing automation.
If your hotel prioritizes guest insights and personalized communication with less emphasis on system integration, choose Concilio. But if you require a comprehensive, connected platform capable of supporting multiple operational systems and automation, Hapi is the better choice.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,400/mo |
According to HTR's product database, Concilio Labs and Hapi Guest share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Contact Management | ||
| Data Migration Services | ||
| Guest profiles | ||
| Pace, Sales Activity, and GRC Reporting |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptiona... Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptional guest services. This includes automated emails and the ability to link previous stay feedback to tailor future experiences.
Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and mor... Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and more proactive service, enhancing the overall guest experience.
Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely... Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely actions to improve guest satisfaction and service quality. However, a few suggest integrating in-stay and post-stay survey scores for a more holistic view.
Where hoteliers push back
Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct inte... Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct integration with other tools like messaging systems was noted as an area for improvement.
Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and... Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and the risk of information loss due to lack of seamless synchronization with the PMS.
Ranks higher for
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Concilio Labs and Hapi Guest share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Concilio Labs offers 2 verified integration partners, while Hapi Guest offers 66. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Concilio Labs leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Concilio Labs: No. Hapi Guest: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Concilio Labs (Guest Score) has an HT Score of 14 and Hapi has 31. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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