Concilio Labs vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between Concilio Labs and Sojern Guest Marketing Suite hinges on your hotel’s specific needs for guest relationship management and marketing. Concilio offers a detailed CRM platform focused on data-driven guest insights, while Sojern emphasizes broad-reaching marketing campaigns through email, SMS, and chat. Your decision should reflect whether your priority is in-depth guest profiling or proactive multi-channel engagement.

Concilio’s platform is designed to enhance guest personalization and operational efficiency. In contrast, Sojern aims to increase direct bookings and loyalty through targeted communication strategies. Do you want a robust guest profile system or a comprehensive marketing outreach?

Is Concilio Labs or Sojern Guest Marketing Suite Better for Hotels?

Both products aim to improve guest engagement, but their core strengths differ significantly. Concilio Labs provides a cloud-based CRM with a focus on guest insights, personalizations, and data aggregation, yet it lacks extensive marketing automation features. Sojern, on the other hand, excels at marketing outreach, offering tools to send targeted emails, SMS, and chat messages, with 11 exclusive features including segmentation and feedback modules.

Review data favors Concilio, with a higher recent guest score of 14.52 out of 20, compared to Sojern’s score of 0. Despite the lower score, Sojern’s 12 reviews are more recent, giving its data more weight. Which approach aligns better with your hotel’s strategic goals?

Concilio Labs vs Sojern Guest Marketing Suite: Which Should Your Hotel Choose?

If your hotel needs a detailed guest profile system that offers insights into guest preferences and stay patterns, go with Concilio Labs. Its strengths lie in understanding individual guest needs and improving personalized experiences, especially if operational efficiency and data insights are your priorities.

If your goal is to drive direct bookings, foster loyalty, and communicate with guests via multiple channels—email, SMS, chat—then Sojern is the better option. Its suite of marketing tools and higher customer support rating (4.92/5) make it suitable for hotels focused on proactive engagement and outreach.

Is Concilio Labs or Sojern Guest Marketing Suite Easier to Use?

Concilio scores 4.56 out of 5 for ease of use, with reviewers praising its intuitive, user-friendly interface and straightforward analytics dashboard. However, some users mention the need for better PMS integration, which could complicate workflows.

Sojern scores slightly higher at 4.75 out of 5, with reviews highlighting its ease of reconciliation, user-friendly email templates, and effective communication tools. Its platform also benefits from a broader set of features that, once understood, streamline marketing efforts.

Edge: Sojern Guest Marketing Suite.

Which Has Better Features: Concilio Labs or Sojern Guest Marketing Suite?

Concilio’s feature set is limited to guest insights and profile management, with no exclusive features listed. Its core value lies in providing a holistic view of guest data and actionable insights, but it lacks dedicated marketing automation tools.

Sojern offers 11 exclusive features, including campaign templates, transactional messaging, GDPR and CCPA compliance, guest feedback modules, and a centralized data warehouse. These features support sophisticated marketing campaigns and guest engagement efforts.

Edge: Sojern Guest Marketing Suite.

Which Has Better Customer Support: Concilio Labs or Sojern Guest Marketing Suite?

Both platforms demonstrate high support ratings, but Sojern leads with a 4.92/5 rating, while Concilio scores 4.56/5. Review quotes from Sojern mention their active customer service, with users appreciating the dedicated support and ongoing assistance.

Concilio’s support is praised but slightly less enthusiastic, with feedback indicating room for improvement in onboarding and integration guidance. For hotels valuing responsive and comprehensive support, Sojern is the clearer choice.

Edge: Sojern Guest Marketing Suite.

Which Has More Integrations: Concilio Labs or Sojern Guest Marketing Suite?

Sojern boasts 33 verified integrations, including major PMS, booking engines, and marketing tools like Profitroom, Mirai, Net Affinity, and Vertical Booking. It also offers integrations with popular social media and review platforms, expanding your marketing reach.

Concilio, with only 2 verified partners—Infor and Shiji Group—has a much narrower integration scope. If seamless integration with a wide range of systems is critical, Sojern holds a significant advantage.

Edge: Sojern Guest Marketing Suite.

Which Do Hoteliers Rate Higher: Concilio Labs or Sojern Guest Marketing Suite?

Concilio’s guest score of 14.52/20 is higher than Sojern’s 0/20, but this is based on a smaller review sample (25 reviews for Concilio vs. 12 for Sojern). Recent reviews favor Sojern’s responsiveness and ease of use, especially among boutique and city-center hotels.

Concilio’s older reviews suggest satisfaction with guest insights, but the lack of recent feedback limits comparison. Given the review recency and higher customer support score, Sojern’s ratings are more indicative of current performance.

Edge: Sojern Guest Marketing Suite.

How Much Do Concilio Labs and Sojern Cost?

Concilio Labs does not list specific pricing, but it is not offered as a freemium or monthly flat fee, implying a custom quote. Sojern charges a base fee of $400 per month, with no additional implementation costs.

Without detailed pricing for Concilio, it’s challenging to compare directly. However, Sojern’s transparent pricing model makes budgeting easier for hotels considering a marketing platform.

What Type of Hotel Should Use Concilio Labs?

• Hotels that prioritize in-depth guest profiling and personalized service.
• Properties seeking to understand guest demographics, stay patterns, and preferences.
• Teams aiming to optimize guest experiences based on detailed insights.
• Hotels looking to enhance operational efficiency through guest data.

Not ideal if you need extensive marketing automation or multi-channel communication tools.

What Type of Hotel Should Use Sojern Guest Marketing Suite?

• Hotels focusing on marketing automation and outreach strategies.
• Properties looking to increase direct bookings through targeted campaigns.
• Teams wanting to build long-term guest loyalty via email, SMS, and chat.
• Hotels seeking a platform with numerous integrations and advanced segmentation.

Not ideal if your primary focus is detailed guest profiling or analytics without a strong marketing component.

The Bottom Line for Hotels

Concilio Labs provides a solid foundation for hotels aiming to deepen guest understanding through data insights. Its strengths are in understanding, managing, and acting on guest preferences, which supports personalized service and operational improvements.

Sojern, with its broader feature set, excels at creating and executing marketing campaigns designed to increase bookings and loyalty. Its extensive integrations and support make it a robust choice for hotels committed to aggressive marketing outreach.

If your hotel values detailed guest insights with some marketing capabilities, Concilio is suitable. If your goal is to run targeted, multi-channel marketing campaigns that drive direct revenue, Sojern is the better fit.

In conclusion, Concilio’s recent reviews and higher guest score favor its current relevance, but Sojern’s extensive features and integrations make it the more comprehensive marketing tool for most hotels.