Cloudbeds PMS vs. Counter: Which Is Right for You?

Updated June 1, 2026  ·  1,304 verified reviews analyzed

TLDR

We analyzed 1,304 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Cloudbeds shines when it comes to user-friendly interface — especially for independent properties (4.6/5) , with exclusive features like Revenue management module and Integrated Payment Terminal & Card Reader.

Counter shines in customer support and ROI .

See the full breakdown below ↓

How Does Cloudbeds PMS Compare to Counter?

Side-by-side ratings based on 1,304 verified hotelier reviews on HTR.

HTScore
100
17
Likelihood to Recommend
91%
91%
Ease of Use
4.6/5
4.6/5
Customer Support
4.4/5
4.9/5
Value for Money
4.3/5
4.8/5
Starting Price From $600/mo Contact sales
Verified Reviews 1,247 57

What Are the Pros and Cons of Cloudbeds PMS vs Counter?

After analyzing 1,304 verified reviews, Cloudbeds users most value its user-friendly interface, implementation and support, all-in-one ecosystem, while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.

Cloudbeds Cloudbeds Counter Counter
Pros
+ User-Friendly Interface
+ User interface and usability
+ Implementation and Support
+ Customer support
+ All-in-One Ecosystem
+ Automated features
+ Channel Management
+ Platform integration
Cons
Reservation Management
Bug issues
Report Customization
Reporting and revenue management
System Speed
Pricing

Cloudbeds vs Counter: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Cloudbeds Cloudbeds Counter Counter
Small (10-24 rooms) #1 592 reviews #26 28 reviews
Mid-Size (25-74 rooms) #4 212 reviews #46 4 reviews
Large (75-199 rooms) #5 42 reviews #32 2 reviews
X-Large (200+ rooms) #13 4 reviews #31 1 reviews

By Property Type

Segment Cloudbeds Cloudbeds Counter Counter
Boutique #2 473 reviews #31 16 reviews
Luxury #4 228 reviews #44 4 reviews
Branded / Chain #6 116 reviews #43 4 reviews
Extended Stay #2 93 reviews #32 5 reviews

By Region

Segment Cloudbeds Cloudbeds Counter Counter
North America #2 435 reviews #25 8 reviews
Europe #7 163 reviews #20 25 reviews
Asia Pacific #3 226 reviews #16 4 reviews
Middle East #7 11 reviews #11 2 reviews

The Decision

Choosing between Cloudbeds PMS and Counter hinges on your hotel’s size, complexity, and growth ambitions. Cloudbeds offers a full-scale, integrated platform suitable for a diverse range of properties, while Counter is tailored for hostels seeking simplicity and mobility. Both systems aim to streamline operations, but their approaches and feature sets differ significantly.

Cloudbeds provides a comprehensive, feature-rich environment with extensive integrations, while Counter emphasizes ease of use, affordability, and mobility for hostel operators. Which system aligns better with your property’s needs and future plans?

Is Cloudbeds or Counter Better for Hotels?

Both Cloudbeds and Counter address the core challenge of managing reservations, check-ins, and guest data efficiently. Cloudbeds, with its 19 shared features and 45 unique offerings, aims to unify operations across multiple departments, making it ideal for properties with complex needs. Counter, on the other hand, focuses on streamlining daily hostel operations with an intuitive interface and automatic processes.

Where Cloudbeds caters to mid-sized and larger properties with its extensive feature set and integrations, Counter is designed for hostels and small properties emphasizing quick onboarding and mobile management. Do your operational needs lean toward an all-in-one management ecosystem or a straightforward, mobile-first system?

Cloudbeds vs Counter: Which Should Your Hotel Choose?

If your hotel requires advanced revenue management, extensive channel distribution, and deep customization, Cloudbeds is the clear choice. Its 190 verified partners and features like analytics dashboards, online check-in, and integrated CRS support growth and complex operations.

If your property is a hostel or small inn looking for simple, fast-to-deploy management with mobile accessibility, Counter is ideal. Its clean interface, free pricing, and focus on automation help reduce manual work with minimal setup. Are you prioritizing growth and scalable features or simplicity and cost-efficiency?

Is Cloudbeds or Counter Easier to Use?

Cloudbeds scores a 4.61/5 for ease of use, praised for its intuitive interface and streamlined onboarding process, although some users note occasional setup challenges. The platform’s mobile app receives positive feedback, but a few mention sluggishness during peak hours.

Counter is rated 4.6/5, with users emphasizing its straightforward, mobile-friendly interface that requires minimal training. Its minimal learning curve, especially for hostel staff, makes daily operations more manageable.

Edge: Counter.

Which Has Better Features: Cloudbeds or Counter?

Cloudbeds boasts 19 shared features plus 45 exclusive tools, including PMS connectivity, revenue management, online check-in, digital registration, and guest messaging. Its extensive suite supports multi-property management, automated reminders, task management, and more—features crucial for larger or multi-location hotels.

Counter offers essential features tailored for hostels, such as contactless check-in, automatic payments, POS integration, and bed availability management. While it lacks many advanced tools found in Cloudbeds, its simplicity accelerates onboarding and daily use.

Edge: Cloudbeds.

Which Has Better Customer Support: Cloudbeds or Counter?

Cloudbeds’s support rating is 4.41/5, with reviews praising its responsiveness, especially during onboarding, but some mention delays during peak times. Customers appreciate prompt assistance but note that support can sometimes be inconsistent.

Counter’s customer support scores an impressive 4.96/5, with reviews highlighting its quick, helpful responses and dedicated team members like Evelyn and Max. Despite some slower responses in certain regions, users consistently praise the team's professionalism.

Edge: Counter.

Which Has More Integrations: Cloudbeds or Counter?

Cloudbeds integrates with 190 verified partners, including major OTA and payment platforms like Stripe, SiteMinder, and Goki. Its open marketplace enables extensive customization and integration with third-party systems.

Counter connects with seven verified partners, including Stripe, Goki, and POS systems. While its integrations cover key operational needs, the smaller ecosystem limits connectivity options compared to Cloudbeds.

Edge: Cloudbeds.

Which Do Hoteliers Rate Higher: Cloudbeds or Counter?

Cloudbeds has a review count of 1,071, with recent reviews (81 in the last 6 months) emphasizing its role in increasing revenue, simplifying operations, and enabling growth. Hotels of all segments, from boutique to resorts, rate it an average of 4.63/5.

Counter, with 54 reviews and no recent feedback, maintains a very high overall rating of 4.73/5. Hostels especially appreciate its simplicity, responsiveness, and ease of management. Given the recency and volume of Cloudbeds reviews, it’s the more strongly supported choice.

Edge: Cloudbeds.

How Much Do Cloudbeds and Counter Cost?

Cloudbeds’s pricing starts at $600 per month, with no free plan or trial available, making it a significant investment suitable for properties seeking a robust platform. Its pricing reflects its extensive feature set and integrations.

Counter is free to use, with no setup or monthly fees, making it ideal for budget-conscious hostels and small properties. Additional costs may arise from integrations or add-ons, but the base system remains accessible.

Edge: Counter.

What Type of Hotel Should Use Cloudbeds?

  • Hotels that need a full-featured management system, including revenue and channel management.
  • Properties planning to grow, expand, or manage multiple locations.
  • Teams that benefit from extensive integrations, automation, and advanced reporting.
  • Hotels seeking a platform that supports contactless check-in, digital registration, and guest messaging.

Not ideal if your property is small, budget-sensitive, or prioritizes minimal tech with straightforward daily operations.

What Type of Hotel Should Use Counter?

  • Hostels, budget hotels, and small inns needing simple, fast-to-deploy systems.
  • Properties emphasizing mobile management and contactless check-in.
  • Teams that want to reduce manual work through automation and POS integration.
  • Small operators looking for a cost-effective, easy-to-learn PMS with responsive support.

Not ideal if your property requires complex revenue management, extensive integrations, or multi-property oversight.

Cloudbeds vs Counter: The Bottom Line for Hotels

Cloudbeds is a comprehensive, feature-rich PMS designed for hotels and multi-property operators seeking scalability, deep integrations, and data-driven decision tools. Its extensive ecosystem and proven track record make it suitable for properties with growth ambitions and complex needs.

Counter excels as a streamlined, easy-to-use platform tailored for hostels and small properties prioritizing simplicity, affordability, and mobile management. Its free model and automation features offer quick setup and operational efficiency, especially for budget-conscious operators.

In sum, if your hotel aims to grow and diversify operations, Cloudbeds is the stronger choice. Conversely, if you prioritize straightforward management and minimal costs, Counter is the better fit. Your decision should balance your current needs with your future growth plans.

How Much Do Cloudbeds PMS and Counter Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Cloudbeds Cloudbeds Counter Counter
Starting Price From $600/mo

Which Features Does Cloudbeds PMS Have That Counter Doesn't (and Vice Versa)?

According to HTR's product database, Cloudbeds PMS and Counter share 19 features. Here are the key differences — features one has that the other lacks.

Feature Cloudbeds Cloudbeds Counter Counter
2-way real time integrations
Analytics dashboard
Inventory Management
Multi-lingual
PMS connectivity
Unlimited Channels (no additional cost)

Showing top differences. 33 more features differ between these products.

Real-World Results: Cloudbeds vs Counter by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Cloudbeds Himmapana Villas Mid-Size
+ Growth in direct bookings: the combination of a strong social media presence and an effective online booking and payment system has led to a significant increase in direct bookings.
+ Operational efficiency: the adoption of a simple yet effective hotel management system has streamlined day-to-day operations, efficiently handling over 2,000 bookings annually, including special guest requests.
+ Remote management flexibility: the use of a cloud-based platform allows for the convenient remote management of the property, enabling operations to be handled effectively both on-site and during travel.

"I have not worked with a company that has such good customer service as Cloudbeds has. It's miles ahead."

Thomas K. Petersen
Thomas K. Petersen
Managing Partner
Counter Counter

No published case study for this goal yet.

Increase Operational Efficiency
Cloudbeds Flor Parks Small
+ 17% increase in online reviews
+ 11% of monthly bookings from Google Free Listings
+ Fully integrated booking engine & channel manager

"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."

V
Victor Menor
Operations Manager
Counter Counter

No published case study for this goal yet.

Improve Guest Experience
Cloudbeds The Pad Silverthorne Small
+ 60% direct bookings in year one
+ 95% guest rating with 1000+ reviews
+ High OTA click-through rates, with lower cancellation rates

"Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense..."

Kevin Bowen
Kevin Bowen
Director of Operations
Counter Counter

No published case study for this goal yet.

Cloudbeds vs Counter: The Bottom Line

Cloudbeds
Cloudbeds
4.6/5 from 1,247 reviews

What hoteliers love

User-Friendly Interface 100% positive

Cloudbeds is praised for its intuitive and well-organized interface, making it accessible for all staff and reducing the need for extensive training.... Cloudbeds is praised for its intuitive and well-organized interface, making it accessible for all staff and reducing the need for extensive training. This ease of use is particularly beneficial for daily operations such as managing reservations and performing check-in/check-out processes.

Implementation and Support 71% positive

Cloudbeds' implementation process and subsequent support receive mixed reviews. While its customer service is typically rated highly for responsivenes... Cloudbeds' implementation process and subsequent support receive mixed reviews. While its customer service is typically rated highly for responsiveness and assistance, complete feature parity on mobile and integration capabilities require more comprehensive support for a smoother transition.

All-in-One Ecosystem 92% positive

Cloudbeds offers a comprehensive solution by integrating PMS, channel management, and booking engine in one platform. This reduces the need for multip... Cloudbeds offers a comprehensive solution by integrating PMS, channel management, and booking engine in one platform. This reduces the need for multiple systems, minimizing manual work and synchronizing operations in real time.

Where hoteliers push back

Reservation Management 47% negative

Reservation workflows within Cloudbeds are simple and efficient, notably for check-in and check-out processes. This feature greatly reduces administra... Reservation workflows within Cloudbeds are simple and efficient, notably for check-in and check-out processes. This feature greatly reduces administrative load, errors, and improves overall operational productivity. The system's drag-and-drop functionality is highlighted as particularly useful.

Report Customization 50% negative

While Cloudbeds offers robust reporting features, users note a need for more flexibility in customization, as tailored management insights would be va... While Cloudbeds offers robust reporting features, users note a need for more flexibility in customization, as tailored management insights would be valuable for strategic decisions. This is a recurring theme among those seeking deeper analytics and visualization.

Ranks higher for

Large (75-199 rooms) #5 vs #32
Mid-Size (25-74 rooms) #4 vs #46
Small (10-24 rooms) #1 vs #26
X-Large (200+ rooms) #13 vs #31

Unique capabilities

PMS connectivity Analytics dashboard Inventory Management 2-way real time integrations Multi-lingual
4.6/5 ease of use 4.4/5 support 189 integrations
Visit Website
Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

HR #5 vs #10
Africa #7 vs #23
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile

Where the ratings diverge most

Customer Support Counter 5.0 vs 4.4 (+0.6)
Value for Money Counter 4.8 vs 4.3 (+0.5)

Frequently Asked Questions About Cloudbeds PMS vs Counter

Can Cloudbeds PMS replace Counter?

It depends on your requirements. Cloudbeds PMS and Counter share many core Property Management Systems features, but each has unique capabilities. Cloudbeds PMS offers 189 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Cloudbeds PMS leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Cloudbeds PMS or Counter offer a free plan?

Cloudbeds PMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Cloudbeds PMS and Counter?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cloudbeds has an HT Score of 100 and Counter has 17. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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