The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 1,304 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Cloudbeds shines when it comes to user-friendly interface — especially for independent properties (4.6/5) , with exclusive features like Revenue management module and Integrated Payment Terminal & Card Reader.
Counter shines in customer support and ROI .
Side-by-side ratings based on 1,304 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 1,247 | 57 |
After analyzing 1,304 verified reviews, Cloudbeds users most value its user-friendly interface, implementation and support, all-in-one ecosystem, while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User-Friendly Interface
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User interface and usability
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Implementation and Support
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Customer support
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All-in-One Ecosystem
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Automated features
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Channel Management
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Platform integration
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Reservation Management
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Bug issues
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Report Customization
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Reporting and revenue management
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System Speed
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #1 592 reviews | #26 28 reviews |
| Mid-Size (25-74 rooms) ▾ | #4 212 reviews | #46 4 reviews |
| Large (75-199 rooms) ▾ | #5 42 reviews | #32 2 reviews |
| X-Large (200+ rooms) | #13 4 reviews | #31 1 reviews |
By Property Type
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| Boutique ▾ | #2 473 reviews | #31 16 reviews |
| Luxury ▾ | #4 228 reviews | #44 4 reviews |
| Branded / Chain ▾ | #6 116 reviews | #43 4 reviews |
| Extended Stay ▾ | #2 93 reviews | #32 5 reviews |
By Region
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| North America ▾ | #2 435 reviews | #25 8 reviews |
| Europe ▾ | #7 163 reviews | #20 25 reviews |
| Asia Pacific ▾ | #3 226 reviews | #16 4 reviews |
| Middle East ▾ | #7 11 reviews | #11 2 reviews |
Choosing between Cloudbeds PMS and Counter hinges on your hotel’s size, complexity, and growth ambitions. Cloudbeds offers a full-scale, integrated platform suitable for a diverse range of properties, while Counter is tailored for hostels seeking simplicity and mobility. Both systems aim to streamline operations, but their approaches and feature sets differ significantly.
Cloudbeds provides a comprehensive, feature-rich environment with extensive integrations, while Counter emphasizes ease of use, affordability, and mobility for hostel operators. Which system aligns better with your property’s needs and future plans?
Both Cloudbeds and Counter address the core challenge of managing reservations, check-ins, and guest data efficiently. Cloudbeds, with its 19 shared features and 45 unique offerings, aims to unify operations across multiple departments, making it ideal for properties with complex needs. Counter, on the other hand, focuses on streamlining daily hostel operations with an intuitive interface and automatic processes.
Where Cloudbeds caters to mid-sized and larger properties with its extensive feature set and integrations, Counter is designed for hostels and small properties emphasizing quick onboarding and mobile management. Do your operational needs lean toward an all-in-one management ecosystem or a straightforward, mobile-first system?
If your hotel requires advanced revenue management, extensive channel distribution, and deep customization, Cloudbeds is the clear choice. Its 190 verified partners and features like analytics dashboards, online check-in, and integrated CRS support growth and complex operations.
If your property is a hostel or small inn looking for simple, fast-to-deploy management with mobile accessibility, Counter is ideal. Its clean interface, free pricing, and focus on automation help reduce manual work with minimal setup. Are you prioritizing growth and scalable features or simplicity and cost-efficiency?
Cloudbeds scores a 4.61/5 for ease of use, praised for its intuitive interface and streamlined onboarding process, although some users note occasional setup challenges. The platform’s mobile app receives positive feedback, but a few mention sluggishness during peak hours.
Counter is rated 4.6/5, with users emphasizing its straightforward, mobile-friendly interface that requires minimal training. Its minimal learning curve, especially for hostel staff, makes daily operations more manageable.
Edge: Counter.
Cloudbeds boasts 19 shared features plus 45 exclusive tools, including PMS connectivity, revenue management, online check-in, digital registration, and guest messaging. Its extensive suite supports multi-property management, automated reminders, task management, and more—features crucial for larger or multi-location hotels.
Counter offers essential features tailored for hostels, such as contactless check-in, automatic payments, POS integration, and bed availability management. While it lacks many advanced tools found in Cloudbeds, its simplicity accelerates onboarding and daily use.
Edge: Cloudbeds.
Cloudbeds’s support rating is 4.41/5, with reviews praising its responsiveness, especially during onboarding, but some mention delays during peak times. Customers appreciate prompt assistance but note that support can sometimes be inconsistent.
Counter’s customer support scores an impressive 4.96/5, with reviews highlighting its quick, helpful responses and dedicated team members like Evelyn and Max. Despite some slower responses in certain regions, users consistently praise the team's professionalism.
Edge: Counter.
Cloudbeds integrates with 190 verified partners, including major OTA and payment platforms like Stripe, SiteMinder, and Goki. Its open marketplace enables extensive customization and integration with third-party systems.
Counter connects with seven verified partners, including Stripe, Goki, and POS systems. While its integrations cover key operational needs, the smaller ecosystem limits connectivity options compared to Cloudbeds.
Edge: Cloudbeds.
Cloudbeds has a review count of 1,071, with recent reviews (81 in the last 6 months) emphasizing its role in increasing revenue, simplifying operations, and enabling growth. Hotels of all segments, from boutique to resorts, rate it an average of 4.63/5.
Counter, with 54 reviews and no recent feedback, maintains a very high overall rating of 4.73/5. Hostels especially appreciate its simplicity, responsiveness, and ease of management. Given the recency and volume of Cloudbeds reviews, it’s the more strongly supported choice.
Edge: Cloudbeds.
Cloudbeds’s pricing starts at $600 per month, with no free plan or trial available, making it a significant investment suitable for properties seeking a robust platform. Its pricing reflects its extensive feature set and integrations.
Counter is free to use, with no setup or monthly fees, making it ideal for budget-conscious hostels and small properties. Additional costs may arise from integrations or add-ons, but the base system remains accessible.
Edge: Counter.
Not ideal if your property is small, budget-sensitive, or prioritizes minimal tech with straightforward daily operations.
Not ideal if your property requires complex revenue management, extensive integrations, or multi-property oversight.
Cloudbeds is a comprehensive, feature-rich PMS designed for hotels and multi-property operators seeking scalability, deep integrations, and data-driven decision tools. Its extensive ecosystem and proven track record make it suitable for properties with growth ambitions and complex needs.
Counter excels as a streamlined, easy-to-use platform tailored for hostels and small properties prioritizing simplicity, affordability, and mobile management. Its free model and automation features offer quick setup and operational efficiency, especially for budget-conscious operators.
In sum, if your hotel aims to grow and diversify operations, Cloudbeds is the stronger choice. Conversely, if you prioritize straightforward management and minimal costs, Counter is the better fit. Your decision should balance your current needs with your future growth plans.
According to HTR's product database, Cloudbeds PMS and Counter share 19 features. Here are the key differences — features one has that the other lacks.
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| 2-way real time integrations | ||
| Analytics dashboard | ||
| Inventory Management | ||
| Multi-lingual | ||
| PMS connectivity | ||
| Unlimited Channels (no additional cost) |
Showing top differences. 33 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I have not worked with a company that has such good customer service as Cloudbeds has. It's miles ahead."
No published case study for this goal yet.
"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."
No published case study for this goal yet.
"Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense..."
No published case study for this goal yet.
What hoteliers love
Cloudbeds is praised for its intuitive and well-organized interface, making it accessible for all staff and reducing the need for extensive training.... Cloudbeds is praised for its intuitive and well-organized interface, making it accessible for all staff and reducing the need for extensive training. This ease of use is particularly beneficial for daily operations such as managing reservations and performing check-in/check-out processes.
Cloudbeds' implementation process and subsequent support receive mixed reviews. While its customer service is typically rated highly for responsivenes... Cloudbeds' implementation process and subsequent support receive mixed reviews. While its customer service is typically rated highly for responsiveness and assistance, complete feature parity on mobile and integration capabilities require more comprehensive support for a smoother transition.
Cloudbeds offers a comprehensive solution by integrating PMS, channel management, and booking engine in one platform. This reduces the need for multip... Cloudbeds offers a comprehensive solution by integrating PMS, channel management, and booking engine in one platform. This reduces the need for multiple systems, minimizing manual work and synchronizing operations in real time.
Where hoteliers push back
Reservation workflows within Cloudbeds are simple and efficient, notably for check-in and check-out processes. This feature greatly reduces administra... Reservation workflows within Cloudbeds are simple and efficient, notably for check-in and check-out processes. This feature greatly reduces administrative load, errors, and improves overall operational productivity. The system's drag-and-drop functionality is highlighted as particularly useful.
While Cloudbeds offers robust reporting features, users note a need for more flexibility in customization, as tailored management insights would be va... While Cloudbeds offers robust reporting features, users note a need for more flexibility in customization, as tailored management insights would be valuable for strategic decisions. This is a recurring theme among those seeking deeper analytics and visualization.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Cloudbeds PMS and Counter share many core Property Management Systems features, but each has unique capabilities. Cloudbeds PMS offers 189 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Cloudbeds PMS leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Cloudbeds PMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cloudbeds has an HT Score of 100 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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