Counter vs. Stayntouch: Which Is Right for You?

Updated November 15, 2026  ·  482 verified reviews analyzed

TLDR

We analyzed 482 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in user interface and usability — especially for hostel properties (4.7/5), with exclusive features like Guest CRM.

Stayntouch shines in implementation, onboarding, and transition support, with exclusive features like Revenue management module and Tablet/Kiosk Check-in.

See the full breakdown below ↓

How Does Counter Compare to Stayntouch?

Side-by-side ratings based on 482 verified hotelier reviews on HTR.

HTScore
14
95
Likelihood to Recommend
91%
94%
Ease of Use
4.6/5
4.7/5
Customer Support
4.9/5
4.7/5
Value for Money
4.8/5
4.6/5
Starting Price Contact sales From $800/mo
Verified Reviews 57 425

What Are the Pros and Cons of Counter vs Stayntouch?

After analyzing 482 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Stayntouch users highlight implementation, onboarding, and transition support, ease of use and fast staff training, front desk operations and reservation handling. Click any theme to see what reviewers say.

Counter Counter Stayntouch Stayntouch
Pros
+ User interface and usability ▾
+ Implementation, onboarding, and transition support ▾
+ Customer support ▾
+ Ease of use and fast staff training ▾
+ Automated features ▾
+ Front desk operations and reservation handling ▾
+ Platform integration ▾
+ Integrations and connectivity ▾
Cons
− Bug issues ▾
− Reporting and analytics ▾
− Reporting and revenue management ▾
− Customization and workflow flexibility ▾
− Pricing ▾
− Billing, folio, and payment workflows ▾

Counter vs Stayntouch: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Stayntouch Stayntouch
Small (10-24 rooms) ▾ #27 28 reviews #19 58 reviews
Mid-Size (25-74 rooms) ▾ #48 4 reviews #5 223 reviews
Large (75-199 rooms) ▾ #34 2 reviews #5 49 reviews
X-Large (200+ rooms) ▾ #28 1 reviews #2 59 reviews

By Property Type

Segment Counter Counter Stayntouch Stayntouch
Boutique ▾ #33 16 reviews #6 247 reviews
Luxury ▾ #45 4 reviews #6 195 reviews
Branded / Chain ▾ #44 4 reviews #3 159 reviews
Extended Stay ▾ #32 5 reviews #14 18 reviews

By Region

Segment Counter Counter Stayntouch Stayntouch
North America ▾ #25 8 reviews #3 298 reviews
Europe ▾ #20 25 reviews #13 65 reviews
Asia Pacific #17 4 reviews #23 3 reviews
Middle East #11 2 reviews —

Is Counter by Counter or Stayntouch by Stayntouch Better for Hotels?

Counter by Counter and Stayntouch by Stayntouch serve distinct hotel segments with some overlap. Counter is tailored specifically for hostels, making up 83% of its user base and earning a strong 4.7/5 rating from 50 hostel reviews. Stayntouch, by contrast, caters primarily to boutique hotels (23%), branded hotels (12%), and luxury properties (9%), with a much broader footprint across segments and 419 reviews averaging 4.7/5. Both systems address core property management needs: reservations, front desk, housekeeping, and billing. However, Counter emphasizes simplicity and mobile access for hostels, while Stayntouch offers a flexible, cloud-native platform for diverse hotel types seeking advanced features and integrations.

Both products solve the fundamental problem of reducing manual work through automation and providing intuitive systems for front desk and operations teams. Counter simplifies hostel workflows with an easy interface and POS integration, while Stayntouch’s open API ecosystem and extensive integrations support complex, multi-property environments. The choice hinges on your property type and operational complexity.

Counter by Counter vs Stayntouch by Stayntouch: Which Should Your Hotel Choose?

If your hotel is a hostel focused on straightforward, mobile-friendly management with automated payment processing and POS integration, Counter is the data-backed choice. It scores 4.7/5 from 50 hostel reviewers, emphasizing ease of use and quick training for staff, with a small team providing responsive support. However, it currently has no reviews in the last six months, so recent stability and feature updates are less documented.

If you run a boutique, branded, luxury, or multi-property hotel, Stayntouch’s 419 reviews averaging 4.7/5, including 47 recent reviews at 4.8/5, demonstrate current user satisfaction across these segments. Its cloud-native platform supports advanced features like guest self-service, revenue management, and extensive integrations, which are vital for larger or tech-forward properties. Stayntouch’s flexible workflows and broad partner ecosystem suit hotels needing customization and scalability.

For limited service or budget hotels, review data is thinner but both systems score well. Counter’s 35 reviews average 4.6/5, Stayntouch’s 66 reviews average 4.6/5, indicating both are viable but with fewer segment-specific insights. Data is insufficient for definitive recommendations outside hostels for Counter or outside upper-midscale and luxury segments for Stayntouch.

Is Counter by Counter or Stayntouch by Stayntouch Easier to Use?

Counter rates Ease of Use at 4.6/5 with Onboarding at 4.7/5 from 57 reviews, while Stayntouch scores slightly higher at 4.7/5 and 4.6/5 respectively from 419 reviews, including 47 recent ones at 4.8/5. Both products receive praise for intuitive interfaces and quick staff adoption. Counter users highlight minimal training needs and a clean interface suitable for hostels, with reviewers noting ease for owners and staff alike. Stayntouch users emphasize rapid onboarding, often under a day, which is critical for high-turnover teams, and a streamlined front desk experience that facilitates faster check-ins.

Reviewers for both systems report positive training experiences, though Stayntouch’s larger user base and more recent reviews provide stronger evidence of ongoing ease of use. Counter’s lack of recent reviews limits visibility into current usability improvements or issues.

Edge: Even.

Which Has Better Features: Counter by Counter or Stayntouch by Stayntouch?

Stayntouch offers 31 unique hotel-relevant features not found in Counter, including a revenue management module, integrated ID and passport scanning, tablet and lobby kiosks for check-in, guest apps, real-time housekeeping mobile apps, automated space optimization, and comprehensive guest messaging tools. These features transform front desk and guest service workflows, enabling contactless check-in/out, improved housekeeping coordination, and upsell opportunities during digital arrivals.

Counter includes only one unique feature: a Guest CRM, which aids in managing guest profiles and communication. While useful, it is narrowly focused compared to Stayntouch’s broader operational enhancements.

Both share 18 core PMS features, covering reservations, billing, room assignments, and reporting, but Stayntouch’s additional functionality supports more complex hotel operations and guest engagement strategies.

Edge: Stayntouch by Stayntouch.

Which Has Better Customer Support: Counter by Counter or Stayntouch by Stayntouch?

Counter scores 4.9/5 for customer support and 4.7/5 for onboarding based on 57 reviews, often mentioning fast, professional responses from team members like Evelyn and Max. Reviewers appreciate the personal attention and flexibility, with some noting responsiveness to feedback and updates. However, a minority criticize persistent bugs and delays in fixing certain issues, especially in some time zones.

Stayntouch has slightly lower support and onboarding ratings at 4.7/5 from 419 reviews. Its larger user base praises smooth implementations and responsive trainers who reduce transition stress. Some note the smaller team size but frame it positively due to personalized service. Multiple case studies highlight strong post-launch support and rapid issue resolution.

Given the similar ratings and user experiences, both vendors provide strong customer support with minor differences.

Edge: Even.

Which Has More Integrations: Counter by Counter or Stayntouch by Stayntouch?

Stayntouch has a vast integration ecosystem with 200 verified partners, including channel managers, revenue management tools, POS systems, and guest experience platforms. Key partners such as FLYR Hospitality, SiteMinder, and Goki are shared with Counter, but Stayntouch’s unique integrations include RevControl, Fairmas, Zaplox, Unifocus, and others that serve complex operational needs and portfolio scalability.

Counter supports 7 verified partners, including Cloudbeds, Stripe, Channex, and WuBook. These integrations cover essential payment processing and channel management but lack the breadth and depth of Stayntouch’s network.

For hotels requiring advanced connectivity across multiple systems, Stayntouch’s integration advantage is significant, enabling tailored workflows and technology stacks.

Edge: Stayntouch by Stayntouch.

Which Do Hoteliers Rate Higher: Counter by Counter or Stayntouch by Stayntouch?

Counter’s overall rating is 4.6/5 from 57 reviews, but with no recent reviews in the last six months, which limits confidence in current performance. Stayntouch holds a 4.7/5 rating across 419 reviews, including 47 in the past six months at 4.8/5, indicating consistent recent satisfaction.

Segment ratings show Counter excels in hostels with 4.7/5 from 50 reviews and performs well in limited service hotels (4.6/5). Other segments have fewer than 10 reviews, reducing reliability. Stayntouch scores uniformly above 4.6/5 across boutique, branded, luxury, airport/conference, and city center hotels, with review counts ranging from 66 to over 260, offering robust, current evidence.

Stayntouch also outperforms in boutique hotels (4.8/5, 263 reviews) and branded hotels (4.7/5, 164 reviews), segments where Counter has limited presence. For hostels, Stayntouch maintains a strong 4.8/5 from 73 reviews, though Counter’s focus and rating there is comparable.

Edge: Even.

How Much Do Counter by Counter and Stayntouch by Stayntouch Cost?

Counter does not publish pricing details and does not offer freemium, monthly flat fees, or per-room pricing. There is no implementation fee or trial information available, and users report that it is free to use, which aligns with its positioning as a free PMS for hostels.

Stayntouch publishes a base price of $800 with no freemium or monthly flat or per-room pricing disclosed. There is no implementation fee or trial information published publicly.

Without comparable published pricing models, direct cost comparisons are not possible. Hotels considering either product should request detailed quotes to evaluate total cost of ownership based on their property size and feature needs.

What Type of Hotel Should Use Counter by Counter?

  • Hotels that primarily operate as hostels, given 83% of Counter’s users are in this segment and a strong 4.7/5 rating from 50 hostel reviews.
  • Teams seeking a free or low-cost PMS solution without complex pricing, suitable for smaller or budget-conscious properties.
  • Properties that want a simple, mobile-friendly interface accessible on any browser for on-the-go management.
  • Hostels that benefit from POS integration and automated payment processing to reduce manual tasks at the front desk.
  • Operations that value responsive, personalized customer support from a small, dedicated team.

Not ideal if you need:

  • Advanced revenue management and rate optimization tools, as Counter lacks these features.
  • Extensive integrations beyond a handful of verified partners, limiting connectivity to broader tech stacks.
  • Robust reporting and multi-property scalability, which current reviews suggest are areas for improvement.
  • Recent user feedback to confirm resolution of persistent bugs affecting bed availability and overbooking workflows.

What Type of Hotel Should Use Stayntouch by Stayntouch?

  • Boutique, branded, luxury, and airport/conference hotels seeking a cloud-native PMS with flexible workflows.
  • Properties requiring extensive integrations with more than 200 verified partners to build a custom tech stack.
  • Hotels that prioritize guest self-service features like online check-in/out, mobile apps, and lobby kiosks.
  • Multi-property groups needing centralized dashboards and scalable solutions adaptable across portfolios.
  • Teams valuing rapid onboarding and training, supported by a collaborative vendor with strong implementation services.

Not ideal if you need:

  • A free or no-cost PMS option, as Stayntouch’s pricing starts at $800 with no published discounts or freemium tier.
  • A PMS focused exclusively on hostel-style operations, given its broader hotel segment focus and complexity.
  • Highly specialized features not yet fully developed, such as advanced room diary navigation and some customizable reports, although improvements are ongoing.

Counter by Counter vs Stayntouch by Stayntouch: The Bottom Line for Hotels

Counter by Counter and Stayntouch by Stayntouch represent two distinct approaches to property management software. Counter delivers a simplified, mobile-first PMS tailored for hostels, emphasizing ease of use, integration with POS systems, and free access. Stayntouch offers a sophisticated, cloud-native platform with extensive features, broad integrations, and multi-property scalability, suited for boutique, branded, and luxury hotels.

Choose Counter if your property is a hostel looking for a low-cost, intuitive, and mobile-accessible system with responsive support and essential automation like POS integration and automatic payment processing. Its 4.7/5 hostel rating over 50 reviews provides solid evidence for this fit. However, be mindful of reported bugs and limited advanced features.

Choose Stayntouch if you operate a boutique, branded, or luxury hotel or manage multiple properties requiring advanced guest self-service, revenue management modules, task automation, and a vast partner ecosystem. Its 4.7/5 overall rating from 419 reviews, including a recent 4.8/5, confirms its suitability for complex operations needing customization, scalability, and robust integration.

Where Counter streamlines hostel operations with simplicity and cost efficiency, Stayntouch empowers diverse hotel portfolios with operational flexibility and technology depth. The decision should align with your property type, operational complexity, and feature requirements.

How Much Do Counter and Stayntouch Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Stayntouch Stayntouch
Starting Price — From $800/mo

Feature Comparison: Counter vs Stayntouch

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Counter Counter Stayntouch Stayntouch
▾ Accounting & Finance
80%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
50%
63%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
75%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
25%
100%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
42%
84%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
50%
100%
Group functionality
Automated Space Optimization
▾ Guest Experience
0%
100%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
13%
88%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
60%
100%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
23%
89%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
60%
100%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
0%
100%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
0%
0%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

Real-World Results: Counter vs Stayntouch by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Counter Counter

No published case study for this goal yet.

Stayntouch VIP Hospitality Group Mid-Size
+ The multi-property dashboard lets Stephen's team log in once and see every Stayntouch property's performance side by side, making it easy to spot which properties need attention and jump in directly to help.
+ Because every one of those properties runs the same system, staff who cross over to help at a different property, or who regularly work across a few properties, pick it up quickly. Adding someone's access to another property is a quick configuration change, and the front-of-house interface requires fewer steps to complete common tasks than the team's previous system did.
+ VIP Hospitality Group kept its preferred credit card processor by connecting through a gateway, and used Stayntouch's Open API to get two systems that weren't previously supported, Pulse and the maintenance platform SnapFix, connected and working with the PMS.

"We really like the ability to customize our setups as much as possible, and that was pretty important to us. Being able to have a lot of those main features already at our fingerti..."

Stephen Davis
Stephen Davis
Regional Director
Increase Operational Efficiency
Counter Counter

No published case study for this goal yet.

Stayntouch Snowflake Mountain Resort & Spa Small
+ Efficiency and Time Savings | The integration with Stayntouch PMS and Owner Relations not only enhances efficiency but also empowers staff to provide better service to guests. Without the need for completing many administrative tasks manually and manual data input for reports, Stoweflake employees are able to have much more engaging interactions with guests.
+ Accuracy and Reporting | With the integration, Stoweflake can generate detailed automated reports on revenue and expenses, track maintenance costs, and schedule routine repairs. These reports are invaluable for informed decision-making and future revenue forecasting.

"Before leveraging Stayntouch PMS and Owner Relations, much of our old accounting processes were completed manually, including printing and hand-delivering statements to units, and..."

Shannon Green
Shannon Green
General Manager
Improve Guest Experience
Counter Counter

No published case study for this goal yet.

Stayntouch The TWA Hotel Small
+ The TWA Hotel optimizes its operations with Stayntouch's PMS, seamlessly integrating it with multiple platforms, including six restaurants, a custom IBE, and reporting tools. Guests enjoy hassle-free self-check-in via Stayntouch Kiosks, while the hotel's mobile PMS empowers staff to assist guests across its expansive campus. Stayntouch's robust automation enhances housekeeping management, accounting processes, and other back-office tasks, elevating efficiency and service quality throughout the hotel.
+ The TWA Hotel adopts a hybrid booking approach, combining Stayntouch's hourly and nightly booking options, seamlessly integrated with a custom IBE for direct bookings and pricing optimization. Additionally, the hotel efficiently manages contracts with multiple airlines and corporations through Stayntouch's comprehensive Allotment module, catering to its busy airport clientele.
+ The TWA Hotel achieves scalable integrations by utilizing Stayntouch's open APIs to connect their PMS with multiple platforms, including six restaurants, separate POS systems, a custom IBE, and various reporting tools. During the hotel's bustling grand opening, Stayntouch PMS was deployed swiftly in under two weeks, with managers onboarded in just two days. Currently, TWA Hotel staff benefit from 24/7 direct support with a response time of less than one hour.

"As an independent hotel that runs above 100% occupancy on many nights, the TWA Hotel finds Stayntouch integral to our operations."

Jack Runkle
Jack Runkle
General Manager

Counter vs Stayntouch: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

X-Small (< 10 rooms) #14 vs #30
IN #8 vs #22
MX #2 vs #22
NZ #5 vs #11

Unique capabilities

Guest CRM
4.6/5 ease of use 4.9/5 support 7 integrations
Visit Profile
Stayntouch
Stayntouch
4.7/5 from 425 reviews

What hoteliers love

Implementation, onboarding, and transition support 84% positive

A major theme is how well Stayntouch handles cutover and onboarding, with many reviewers calling out smooth transitions and strong onsite guidance. Th... A major theme is how well Stayntouch handles cutover and onboarding, with many reviewers calling out smooth transitions and strong onsite guidance. The product’s launch experience appears to be a key buying criterion, since users repeatedly credit trainers and implementation specialists with reducing stress and accelerating go-live success.

Ease of use and fast staff training 95% positive

Users consistently say Stayntouch is intuitive, easy to learn, and quick to train on, even for new hires or less technical staff. This lowers onboardi... Users consistently say Stayntouch is intuitive, easy to learn, and quick to train on, even for new hires or less technical staff. This lowers onboarding time and helps hotels get teams productive faster with fewer errors.

Front desk operations and reservation handling 78% positive

Reviewers frequently highlight faster check-ins, easier reservation lookups, quick edits to dates and room types, and smoother daily front desk workfl... Reviewers frequently highlight faster check-ins, easier reservation lookups, quick edits to dates and room types, and smoother daily front desk workflows. These capabilities help properties move guests through the desk faster and keep operations organized during busy periods.

Where hoteliers push back

Reporting and analytics 50% negative

Many reviews mention value from occupancy, revenue, taxes, service charge, and operational reporting, especially for daily management decisions. Howev... Many reviews mention value from occupancy, revenue, taxes, service charge, and operational reporting, especially for daily management decisions. However, users also want more flexible filters, better drill-down, clearer layouts, and easier access to the exact report they need.

Customization and workflow flexibility 50% negative

Many users value the ability to tailor setup, fields, rate logic, dashboards, and property workflows to their operation. But they also want more custo... Many users value the ability to tailor setup, fields, rate logic, dashboards, and property workflows to their operation. But they also want more customization in reports, screen layouts, and process steps, showing that flexibility is a differentiator but not fully complete.

Ranks higher for

Large (75-199 rooms) #5 vs #34
Mid-Size (25-74 rooms) #5 vs #48
Small (10-24 rooms) #19 vs #27
X-Large (200+ rooms) #2 vs #28

Unique capabilities

Revenue management module Integrated ID & Passport Scanner Task Management Tablet/Kiosk Check-in Lobby Kiosk
4.7/5 ease of use 4.7/5 support 200 integrations
Visit Profile

Frequently Asked Questions About Counter vs Stayntouch

Can Counter replace Stayntouch?

It depends on your requirements. Counter and Stayntouch share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Stayntouch offers 200. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Stayntouch leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Stayntouch offer a free plan?

Counter: No. Stayntouch: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Stayntouch?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 14 and Stayntouch has 95. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get Your Free AI Analyst Report

Custom recommendations tailored to your property

Ghostel icon
Trusted by
footer image 1 footer image 2 footer image 3 footer image 4 footer image 5 footer image 6 footer image 7

Let´s lookup your hotel information