Counter vs. Stayntouch: Which Is Right for You?

Updated June 21, 2026  ·  431 verified reviews analyzed

TLDR

We analyzed 431 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines when it comes to user interface and usability , with exclusive features like Guest CRM.

Stayntouch shines when it comes to smooth transition and training — especially for brand properties (4.9/5) , with exclusive features like Revenue management module and Tablet/Kiosk Check-in.

See the full breakdown below ↓

How Does Counter Compare to Stayntouch?

Side-by-side ratings based on 431 verified hotelier reviews on HTR.

HTScore
16
91
Likelihood to Recommend
91%
94%
Ease of Use
4.6/5
4.7/5
Customer Support
4.9/5
4.7/5
Value for Money
4.8/5
4.6/5
Starting Price Contact sales From $800/mo
Verified Reviews 57 374

What Are the Pros and Cons of Counter vs Stayntouch?

After analyzing 431 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Stayntouch users highlight smooth transition and training, user experience and interface, housekeeping and operational efficiency. Click any theme to see what reviewers say.

Counter Counter Stayntouch Stayntouch
Pros
+ User interface and usability
+ Smooth Transition and Training
+ Customer support
+ User Experience and Interface
+ Automated features
+ Housekeeping and Operational Efficiency
+ Platform integration
+ Reservation and Rate Management
Cons
Bug issues
Reports and Analytics
Reporting and revenue management
Limited Group and Invoice Management
Pricing

Counter vs Stayntouch: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Stayntouch Stayntouch
Small (10-24 rooms) #26 28 reviews #18 51 reviews
Mid-Size (25-74 rooms) #46 4 reviews #5 208 reviews
Large (75-199 rooms) #32 2 reviews #7 29 reviews
X-Large (200+ rooms) #31 1 reviews #2 58 reviews

By Property Type

Segment Counter Counter Stayntouch Stayntouch
Boutique #31 16 reviews #6 220 reviews
Luxury #44 4 reviews #6 180 reviews
Branded / Chain #43 4 reviews #3 152 reviews
Extended Stay #32 5 reviews #14 17 reviews

By Region

Segment Counter Counter Stayntouch Stayntouch
North America #25 8 reviews #4 262 reviews
Europe #20 25 reviews #12 64 reviews
Asia Pacific #16 4 reviews #21 3 reviews
Middle East #11 2 reviews

The Decision

Deciding between Counter by Counter and Stayntouch by Stayntouch hinges on your hotel’s specific needs and operational scope. Both systems aim to streamline property management, but they target different hotel types and offer distinct features. If your property is a hostel or small guesthouse seeking a straightforward, cost-effective solution, Counter might be appealing. Conversely, for hotels that require extensive integrations, multi-property management, and advanced automation, Stayntouch is likely the better fit.

Counter and Stayntouch both address core PMS functions like reservations, check-in/out, and guest management, but they diverge significantly in feature depth and scalability. Do you need a simple, dedicated hostel PMS, or a robust platform capable of supporting a growing hotel chain?

Is Counter or Stayntouch Better for Hotels?

Counter is designed primarily for hostels, inns, and small hotels that prioritize ease of use and quick setup. Its free, mobile-friendly interface simplifies daily operations like check-ins, reservations, and POS integration, making it ideal for budget-conscious or small-scale properties. Stayntouch, on the other hand, offers a cloud-based platform with extensive automation, revenue management, and multi-property capabilities, suitable for mid-sized and large hotels aiming for operational efficiency and scalability.

Counter’s review count (54 reviews) is significantly lower than Stayntouch’s (317 reviews), but recent reviews are more robust for Stayntouch—26 in the last six months versus zero for Counter—giving Stayntouch a stronger, more current data set. Which platform aligns better with your property’s growth plans and operational complexity?

Counter vs Stayntouch: Which Should Your Hotel Choose?

If your hotel needs a simple, fast-to-deploy PMS with a focus on hostel or small property management, go with Counter. Its easy interface and POS integration make it an excellent choice for small owners with limited technical resources. If your hotel requires extensive automation, multi-property oversight, and integration with third-party systems like revenue management tools, Stayntouch is the more comprehensive option, especially given its larger user base and recent positive reviews.

Counter’s primary strengths lie in its simplicity and cost-effectiveness, making it suitable for properties with straightforward needs. Conversely, Stayntouch’s broader feature set and proven scalability make it ideal for brands or chains looking to grow without changing systems later.

Is Counter or Stayntouch Easier to Use?

Counter scores 4.6/5 for ease of use and has a reputation for its intuitive, mobile-friendly interface, ideal for staff training and quick onboarding. Users highlight its straightforward setup, especially for hostel operations, with many describing it as “clear,” “simple,” and “easy to understand,” which minimizes training time.

Stayntouch, with a 4.7/5 rating, is also praised for its user-friendliness, particularly its mobile interface and smooth onboarding process. Reviewers mention that its screens are “the most user-friendly out there,” and training is described as “easy” with consistent support.

Edge: Stayntouch.

Which Has Better Features: Counter or Stayntouch?

Stayntouch offers 31 features exclusive to its platform, including revenue management, online check-in/out, guest app, shift planning, integrated CRS, and real-time reporting. These tools support a broad range of hotel operations and automation, making it suitable for larger or more complex properties.

Counter has only 1 exclusive feature: Guest CRM, but shares 18 features with Stayntouch, such as reservations and POS. While it covers core hostel needs well, it lacks the advanced modules found in Stayntouch.

Edge: Stayntouch.

Which Has Better Customer Support: Counter or Stayntouch?

Counter’s reviews consistently praise its support team, with a 4.96/5 rating, and mention specific staff members like Evelyn and Max for their responsiveness and professionalism. Users appreciate quick responses, especially during onboarding and troubleshooting, though some note support can slow in certain time zones.

Stayntouch’s support is strong with a 4.68/5 rating, and users commend its onboarding process and ongoing assistance. However, some reviews mention delays in addressing complex issues as the company expands rapidly.

Edge: Counter.

Which Has More Integrations: Counter or Stayntouch?

Stayntouch boasts 188 verified integrations, including popular systems like RoomPriceGenie, STAAH, and various channel managers, giving you flexibility to connect with numerous third-party tools. Its open API approach supports extensive customization and automation.

Counter’s 7 verified integrations are limited but include essential partners like Stripe, Cloudbeds, and Goki. Its integrations focus on core hostel needs, but it offers fewer options for scaling or expanding connectivity.

Edge: Stayntouch.

Which Do Hoteliers Rate Higher: Counter or Stayntouch?

Counter’s user reviews, though fewer, are highly positive, especially among hostel operators—averaging 4.75/5 across 52 reviews. It is praised for its simplicity, speed, and customer support, making it ideal for budget or small-scale properties.

Stayntouch, with 280 reviews averaging 4.51/5 and many recent five-star ratings, is highly rated across various hotel segments, including boutique and independent hotels. Larger properties and chains tend to rate it more favorably for its extensive features and scalability.

Edge: Stayntouch.

How Much Do Counter and Stayntouch Cost?

Counter is offered without a clear pricing structure; it appears to be free, which is appealing for small operations or those with tight budgets. Its free model may include limitations, but details are scarce.

Stayntouch charges a base fee of $800 per month, with no additional implementation or recurring charges. Its pricing reflects its comprehensive feature set and enterprise-level capabilities, making it more suitable for hotels that see value in extensive automation and integrations.

What Type of Hotel Should Use Counter?

  • Hotels that operate as hostels, inns, or small guesthouses with simple operational needs.
  • Teams seeking an intuitive, mobile PMS to manage check-ins, reservations, and POS.
  • Properties with limited staff training resources looking for quick onboarding.
  • Small properties on a tight budget that prefer a no-cost solution.
  • Hotels with a focus on guest experience through streamlined check-in/out.

Not ideal if:

  • Your property requires advanced automation features like revenue management, online check-in, or guest apps.
  • You operate multiple properties or need extensive integrations.
  • Overbooking or detailed reporting is crucial for your business.

Edge: Counter.

What Type of Hotel Should Use Stayntouch?

  • Mid-sized to large hotels and hotel chains with multi-property management needs.
  • Hotels seeking extensive automation, revenue management, and contactless check-in.
  • Properties looking for seamless integration with third-party systems and open APIs.
  • Hotels with a focus on enhancing guest experiences through mobile check-in and digital services.
  • Operators who prioritize scalability, security, and real-time reporting.

Not ideal if:

  • You need a low-cost, simple PMS solution.
  • Your property is a small hostel or boutique with minimal operational complexity.
  • Your team prefers a system with fewer features for ease of use.

Edge: Stayntouch.

The Bottom Line for Hotels

Counter by Counter is a straightforward, hostel-focused PMS that excels in ease of use, quick setup, and responsive support. Its core feature set supports daily hostel operations but falls short of the advanced automation and integrations that larger hotels require.

Stayntouch by Stayntouch is a scalable, feature-rich platform suited for larger properties or chains. Its extensive integrations, automation tools, and multi-property management capabilities make it a go-to choice for hotels aiming to grow and optimize operations.

If your property is a small hostel or inn, Counter is the clear winner for simplicity and cost. For hotels looking to expand, automate, and connect with a broad ecosystem of systems, Stayntouch is the more appropriate investment.

In conclusion, choose Counter if you prioritize a free, easy-to-use system tailored for hostels and small properties. Opt for Stayntouch if your hotel needs comprehensive features, scalability, and extensive third-party integrations to support ongoing growth.

How Much Do Counter and Stayntouch Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Stayntouch Stayntouch
Starting Price From $800/mo

Feature Comparison: Counter vs Stayntouch

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Counter Counter Stayntouch Stayntouch
Accounting & Finance
80%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
Marketing & Ecommerce
50%
63%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
Administration & Configuration
75%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
Customer Management
25%
100%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
Front Office
42%
84%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
Groups Management
50%
100%
Group functionality
Automated Space Optimization
Guest Experience
0%
100%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
Housekeeping
13%
88%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
Payments
60%
100%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
Reservations Management
23%
89%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
Revenue Management
60%
100%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
Taxes & Compliance
0%
100%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
Support & Training
100%
100%
Online 24/7 support
Food & Beverage
0%
0%
EPoS
Spa
0%
0%
Spa & Wellness Module

Real-World Results: Counter vs Stayntouch by Business Goal

We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
Counter Counter

No published case study for this goal yet.

Stayntouch Snowflake Mountain Resort & Spa Small
+ Efficiency and Time Savings | The integration with Stayntouch PMS and Owner Relations not only enhances efficiency but also empowers staff to provide better service to guests. Without the need for completing many administrative tasks manually and manual data input for reports, Stoweflake employees are able to have much more engaging interactions with guests.
+ Accuracy and Reporting | With the integration, Stoweflake can generate detailed automated reports on revenue and expenses, track maintenance costs, and schedule routine repairs. These reports are invaluable for informed decision-making and future revenue forecasting.

"Before leveraging Stayntouch PMS and Owner Relations, much of our old accounting processes were completed manually, including printing and hand-delivering statements to units, and..."

Shannon Green
Shannon Green
General Manager
Improve Guest Experience
Counter Counter

No published case study for this goal yet.

Stayntouch The TWA Hotel Small
+ The TWA Hotel optimizes its operations with Stayntouch's PMS, seamlessly integrating it with multiple platforms, including six restaurants, a custom IBE, and reporting tools. Guests enjoy hassle-free self-check-in via Stayntouch Kiosks, while the hotel's mobile PMS empowers staff to assist guests across its expansive campus. Stayntouch's robust automation enhances housekeeping management, accounting processes, and other back-office tasks, elevating efficiency and service quality throughout the hotel.
+ The TWA Hotel adopts a hybrid booking approach, combining Stayntouch's hourly and nightly booking options, seamlessly integrated with a custom IBE for direct bookings and pricing optimization. Additionally, the hotel efficiently manages contracts with multiple airlines and corporations through Stayntouch's comprehensive Allotment module, catering to its busy airport clientele.
+ The TWA Hotel achieves scalable integrations by utilizing Stayntouch's open APIs to connect their PMS with multiple platforms, including six restaurants, separate POS systems, a custom IBE, and various reporting tools. During the hotel's bustling grand opening, Stayntouch PMS was deployed swiftly in under two weeks, with managers onboarded in just two days. Currently, TWA Hotel staff benefit from 24/7 direct support with a response time of less than one hour.

"As an independent hotel that runs above 100% occupancy on many nights, the TWA Hotel finds Stayntouch integral to our operations."

Jack Runkle
Jack Runkle
General Manager

Counter vs Stayntouch: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

X-Small (< 10 rooms) #14 vs #31
IN #7 vs #21
MX #2 vs #21
NZ #4 vs #9

Unique capabilities

Guest CRM
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Stayntouch
Stayntouch
4.7/5 from 374 reviews

What hoteliers love

Smooth Transition and Training 94% positive

Stayntouch receives high praise for its seamless transition and training processes, greatly aided by trainers like David and Julia, who are consistent... Stayntouch receives high praise for its seamless transition and training processes, greatly aided by trainers like David and Julia, who are consistently mentioned for their support and comprehensive guidance. Many reviews highlight the ease of moving from previous systems, an aspect noted particularly for its stress-reduction during onboarding.

User Experience and Interface 78% positive

The software is largely favored for its intuitive and user-friendly design, supporting efficient training and ease of user adoption, especially for st... The software is largely favored for its intuitive and user-friendly design, supporting efficient training and ease of user adoption, especially for staff with varying technical proficiencies. This contributes significantly to positive front-desk and operational performances.

Housekeeping and Operational Efficiency 79% positive

The housekeeping management features of Stayntouch are frequently highlighted for simplifying room assignments and tracking housekeeping status. This... The housekeeping management features of Stayntouch are frequently highlighted for simplifying room assignments and tracking housekeeping status. This boosts operational efficiency by providing real-time updates that enhance day-to-day workflow.

Where hoteliers push back

Reports and Analytics 80% negative

While reporting features are appreciated for being comprehensive and aiding in operational oversight, several reviews indicate room for improvement in... While reporting features are appreciated for being comprehensive and aiding in operational oversight, several reviews indicate room for improvement in terms of report customizability and clarity. Challenges in generating detailed reports have been a noted setback for some users.

Limited Group and Invoice Management 100% negative

Some reviews highlight difficulties in managing group bookings and invoicing, noting that certain processes could be more streamlined and intuitive. I... Some reviews highlight difficulties in managing group bookings and invoicing, noting that certain processes could be more streamlined and intuitive. Issues with shifting client accounts and historical data access suggest there's room for feature expansion.

Ranks higher for

Large (75-199 rooms) #7 vs #32
Mid-Size (25-74 rooms) #5 vs #46
Small (10-24 rooms) #18 vs #26
X-Large (200+ rooms) #2 vs #31

Unique capabilities

Revenue management module Integrated ID & Passport Scanner Task Management Tablet/Kiosk Check-in Lobby Kiosk
4.7/5 ease of use 4.7/5 support 193 integrations
Visit Profile

Frequently Asked Questions About Counter vs Stayntouch

Can Counter replace Stayntouch?

It depends on your requirements. Counter and Stayntouch share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Stayntouch offers 193. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Stayntouch leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Stayntouch offer a free plan?

Counter: No. Stayntouch: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Stayntouch?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 16 and Stayntouch has 91. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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