The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 431 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines when it comes to user interface and usability , with exclusive features like Guest CRM.
Stayntouch shines when it comes to smooth transition and training — especially for brand properties (4.9/5) , with exclusive features like Revenue management module and Tablet/Kiosk Check-in.
Side-by-side ratings based on 431 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $800/mo |
| Verified Reviews | 57 | 374 |
After analyzing 431 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Stayntouch users highlight smooth transition and training, user experience and interface, housekeeping and operational efficiency. Click any theme to see what reviewers say.
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User interface and usability
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Smooth Transition and Training
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Customer support
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User Experience and Interface
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Automated features
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Housekeeping and Operational Efficiency
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Platform integration
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Reservation and Rate Management
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Bug issues
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Reports and Analytics
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Reporting and revenue management
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Limited Group and Invoice Management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #18 51 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #5 208 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #7 29 reviews |
| X-Large (200+ rooms) ▾ | #31 1 reviews | #2 58 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #6 220 reviews |
| Luxury ▾ | #44 4 reviews | #6 180 reviews |
| Branded / Chain ▾ | #43 4 reviews | #3 152 reviews |
| Extended Stay ▾ | #32 5 reviews | #14 17 reviews |
By Region
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| North America ▾ | #25 8 reviews | #4 262 reviews |
| Europe ▾ | #20 25 reviews | #12 64 reviews |
| Asia Pacific | #16 4 reviews | #21 3 reviews |
| Middle East | #11 2 reviews | — |
Deciding between Counter by Counter and Stayntouch by Stayntouch hinges on your hotel’s specific needs and operational scope. Both systems aim to streamline property management, but they target different hotel types and offer distinct features. If your property is a hostel or small guesthouse seeking a straightforward, cost-effective solution, Counter might be appealing. Conversely, for hotels that require extensive integrations, multi-property management, and advanced automation, Stayntouch is likely the better fit.
Counter and Stayntouch both address core PMS functions like reservations, check-in/out, and guest management, but they diverge significantly in feature depth and scalability. Do you need a simple, dedicated hostel PMS, or a robust platform capable of supporting a growing hotel chain?
Counter is designed primarily for hostels, inns, and small hotels that prioritize ease of use and quick setup. Its free, mobile-friendly interface simplifies daily operations like check-ins, reservations, and POS integration, making it ideal for budget-conscious or small-scale properties. Stayntouch, on the other hand, offers a cloud-based platform with extensive automation, revenue management, and multi-property capabilities, suitable for mid-sized and large hotels aiming for operational efficiency and scalability.
Counter’s review count (54 reviews) is significantly lower than Stayntouch’s (317 reviews), but recent reviews are more robust for Stayntouch—26 in the last six months versus zero for Counter—giving Stayntouch a stronger, more current data set. Which platform aligns better with your property’s growth plans and operational complexity?
If your hotel needs a simple, fast-to-deploy PMS with a focus on hostel or small property management, go with Counter. Its easy interface and POS integration make it an excellent choice for small owners with limited technical resources. If your hotel requires extensive automation, multi-property oversight, and integration with third-party systems like revenue management tools, Stayntouch is the more comprehensive option, especially given its larger user base and recent positive reviews.
Counter’s primary strengths lie in its simplicity and cost-effectiveness, making it suitable for properties with straightforward needs. Conversely, Stayntouch’s broader feature set and proven scalability make it ideal for brands or chains looking to grow without changing systems later.
Counter scores 4.6/5 for ease of use and has a reputation for its intuitive, mobile-friendly interface, ideal for staff training and quick onboarding. Users highlight its straightforward setup, especially for hostel operations, with many describing it as “clear,” “simple,” and “easy to understand,” which minimizes training time.
Stayntouch, with a 4.7/5 rating, is also praised for its user-friendliness, particularly its mobile interface and smooth onboarding process. Reviewers mention that its screens are “the most user-friendly out there,” and training is described as “easy” with consistent support.
Edge: Stayntouch.
Stayntouch offers 31 features exclusive to its platform, including revenue management, online check-in/out, guest app, shift planning, integrated CRS, and real-time reporting. These tools support a broad range of hotel operations and automation, making it suitable for larger or more complex properties.
Counter has only 1 exclusive feature: Guest CRM, but shares 18 features with Stayntouch, such as reservations and POS. While it covers core hostel needs well, it lacks the advanced modules found in Stayntouch.
Edge: Stayntouch.
Counter’s reviews consistently praise its support team, with a 4.96/5 rating, and mention specific staff members like Evelyn and Max for their responsiveness and professionalism. Users appreciate quick responses, especially during onboarding and troubleshooting, though some note support can slow in certain time zones.
Stayntouch’s support is strong with a 4.68/5 rating, and users commend its onboarding process and ongoing assistance. However, some reviews mention delays in addressing complex issues as the company expands rapidly.
Edge: Counter.
Stayntouch boasts 188 verified integrations, including popular systems like RoomPriceGenie, STAAH, and various channel managers, giving you flexibility to connect with numerous third-party tools. Its open API approach supports extensive customization and automation.
Counter’s 7 verified integrations are limited but include essential partners like Stripe, Cloudbeds, and Goki. Its integrations focus on core hostel needs, but it offers fewer options for scaling or expanding connectivity.
Edge: Stayntouch.
Counter’s user reviews, though fewer, are highly positive, especially among hostel operators—averaging 4.75/5 across 52 reviews. It is praised for its simplicity, speed, and customer support, making it ideal for budget or small-scale properties.
Stayntouch, with 280 reviews averaging 4.51/5 and many recent five-star ratings, is highly rated across various hotel segments, including boutique and independent hotels. Larger properties and chains tend to rate it more favorably for its extensive features and scalability.
Edge: Stayntouch.
Counter is offered without a clear pricing structure; it appears to be free, which is appealing for small operations or those with tight budgets. Its free model may include limitations, but details are scarce.
Stayntouch charges a base fee of $800 per month, with no additional implementation or recurring charges. Its pricing reflects its comprehensive feature set and enterprise-level capabilities, making it more suitable for hotels that see value in extensive automation and integrations.
Not ideal if:
Edge: Counter.
Not ideal if:
Edge: Stayntouch.
Counter by Counter is a straightforward, hostel-focused PMS that excels in ease of use, quick setup, and responsive support. Its core feature set supports daily hostel operations but falls short of the advanced automation and integrations that larger hotels require.
Stayntouch by Stayntouch is a scalable, feature-rich platform suited for larger properties or chains. Its extensive integrations, automation tools, and multi-property management capabilities make it a go-to choice for hotels aiming to grow and optimize operations.
If your property is a small hostel or inn, Counter is the clear winner for simplicity and cost. For hotels looking to expand, automate, and connect with a broad ecosystem of systems, Stayntouch is the more appropriate investment.
In conclusion, choose Counter if you prioritize a free, easy-to-use system tailored for hostels and small properties. Opt for Stayntouch if your hotel needs comprehensive features, scalability, and extensive third-party integrations to support ongoing growth.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $800/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Before leveraging Stayntouch PMS and Owner Relations, much of our old accounting processes were completed manually, including printing and hand-delivering statements to units, and..."
No published case study for this goal yet.
"As an independent hotel that runs above 100% occupancy on many nights, the TWA Hotel finds Stayntouch integral to our operations."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Stayntouch receives high praise for its seamless transition and training processes, greatly aided by trainers like David and Julia, who are consistent... Stayntouch receives high praise for its seamless transition and training processes, greatly aided by trainers like David and Julia, who are consistently mentioned for their support and comprehensive guidance. Many reviews highlight the ease of moving from previous systems, an aspect noted particularly for its stress-reduction during onboarding.
The software is largely favored for its intuitive and user-friendly design, supporting efficient training and ease of user adoption, especially for st... The software is largely favored for its intuitive and user-friendly design, supporting efficient training and ease of user adoption, especially for staff with varying technical proficiencies. This contributes significantly to positive front-desk and operational performances.
The housekeeping management features of Stayntouch are frequently highlighted for simplifying room assignments and tracking housekeeping status. This... The housekeeping management features of Stayntouch are frequently highlighted for simplifying room assignments and tracking housekeeping status. This boosts operational efficiency by providing real-time updates that enhance day-to-day workflow.
Where hoteliers push back
While reporting features are appreciated for being comprehensive and aiding in operational oversight, several reviews indicate room for improvement in... While reporting features are appreciated for being comprehensive and aiding in operational oversight, several reviews indicate room for improvement in terms of report customizability and clarity. Challenges in generating detailed reports have been a noted setback for some users.
Some reviews highlight difficulties in managing group bookings and invoicing, noting that certain processes could be more streamlined and intuitive. I... Some reviews highlight difficulties in managing group bookings and invoicing, noting that certain processes could be more streamlined and intuitive. Issues with shifting client accounts and historical data access suggest there's room for feature expansion.
Ranks higher for
Unique capabilities
It depends on your requirements. Counter and Stayntouch share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Stayntouch offers 193. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Stayntouch leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Stayntouch: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 16 and Stayntouch has 91. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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