Counter vs. eviivo Suite™ PMS:
Which Is Right for You?

Is Counter or eviivo Suite™ PMS Better for Hotels?

Counter and eviivo Suite™ PMS serve distinct segments of the hospitality market, with minimal overlap in their user bases and capabilities. Counter is explicitly designed for hostels, comprising 83% of its users and scoring a 4.7/5 rating from 50 hostel reviews. It excels at simplifying operations in high-turnover, shared-room environments with mobile and browser-based accessibility. eviivo Suite, with 230 reviews and a 4.6/5 overall rating, targets small to medium independent hotels, B&Bs, vacation rentals, and multi-property portfolios, supporting a broad range of property types including boutique hotels, inns, and extended stay.

Both systems address the core challenge of property management by centralizing reservations, guest communications, and channel management. Counter streamlines hostel-specific workflows, automates payments, and integrates POS, while eviivo focuses on unified management across multiple accommodation types with advanced features like revenue management, guest messaging, and channel synchronization. The choice hinges on property type: hostels benefit from Counter's tailored approach and simplicity, while hotels and diverse properties requiring advanced integrations and multi-property management lean toward eviivo.

Counter vs eviivo Suite™ PMS: Which Should Your Hotel Choose?

If your property is a hostel with a high volume of shared accommodations in Europe or North America, choose Counter for its 4.7/5 rating across 50 hostel reviews and features like POS integration that reduce manual tasks. Counter’s mobile-friendly interface suits operators needing on-the-go management without complex configurations. However, review volume is thinner outside hostels, limiting evidence for other segments.

If you operate a small to medium independent hotel, B&B, vacation rental, or manage multiple properties across regions including Europe, North America, and Central America, eviivo Suite is preferable. It holds a 4.7/5 rating for B&Bs (111 reviews) and vacation rentals (78 reviews), with 25 recent reviews averaging 4.1/5 indicating current satisfaction. eviivo offers a mature platform with 32 unique features like revenue management, digital registration, and centralized messaging that support scaling and diverse operations. For larger portfolios or multi-property setups, eviivo's centralized management and integrations provide operational efficiencies not available in Counter.

Is Counter or eviivo Suite™ PMS Easier to Use?

Counter holds a marginal ease-of-use edge with a 4.6/5 score versus eviivo’s 4.5/5, and onboarding rated 4.7/5 compared to 4.4/5 for eviivo. Reviewers cite Counter’s intuitive, clean interface as simple enough for hostel staff and owners to adopt quickly without extensive training. For example, one user highlighted that Counter “is extremely easy to use, no need to spend time explaining to staff,” reflecting operational time saved at the front desk.

eviivo users also praise its intuitive design and fast desk training, with one noting “desk training is super fast as eviivo is so intuitive.” However, some reviewers mention eviivo’s interface could benefit from improved navigation and mobile app enhancements, suggesting slightly steeper adoption curves for complex operations.

Edge: Counter.

Which Has Better Features: Counter or eviivo Suite™ PMS?

eviivo Suite offers 32 unique features beyond the 19 shared with Counter, including revenue management modules, gift vouchers, native email marketing, digital and tablet/kiosk check-in/out, guest apps, centralized messaging, housekeeping mobile app, PCI and GDPR compliance, tax configuration, rate management, drag-and-drop tapechart, integrated payment terminals, and employee messaging. These capabilities enable daily operations such as dynamic pricing, automated guest communication, housekeeping workflows, and compliance management, critical for small to mid-sized hotels and multi-property management.

Counter lacks any unique features beyond the shared set and focuses on core PMS functionalities tailored to hostels, such as POS integration and mobile-friendly interface. Its absence of advanced revenue management and guest communication modules limits scalability beyond hostel operations.

The operational impact is significant: eviivo’s guest messaging and automated check-ins reduce front desk workload and enhance guest experience for diverse properties, while Counter’s simpler feature set suits straightforward, high-turnover hostel environments.

Edge: eviivo Suite™ PMS.

Which Has Better Customer Support: Counter or eviivo Suite™ PMS?

Counter scores 4.9/5 in customer support and 4.7/5 in onboarding, surpassing eviivo’s 4.4/5 and 4.4/5 respectively. Reviewers frequently praise Counter’s support team, naming individuals such as Evelyn and Max for their fast, professional responses. One user credited Counter’s support for guiding a smooth transition and improving system functionality quickly. However, some reviewers noted slower support response in certain time zones.

eviivo’s support is described as knowledgeable and proactive, with onboarding teams praised for reducing setup burden. Positive experiences include “friendly folks to work with from start to finish” and “great tech support when needed.” Some criticisms relate to availability and complexity during forced transitions but overall support maintains high satisfaction.

Edge: Counter.

Which Has More Integrations: Counter or eviivo Suite™ PMS?

eviivo Suite has 35 verified integrations, five times more than Counter’s 7. Both share Stripe for payments, but eviivo uniquely integrates with major OTAs and systems such as Experience Hotel, Hotelchamp, Tripadvisor, D-Edge, RoomPriceGenie, Duve, and Asksuite. These extend channel management, revenue optimization, and guest engagement capabilities.

Counter integrates with WuBook, FLYR Hospitality, SiteMinder, Cloudbeds, Channex, and Goki, supporting core property functions, access control, and channel distribution mostly relevant to hostels.

Hotels relying on broad OTA connectivity, advanced revenue tools, or multi-system workflows benefit from eviivo’s extensive ecosystem. Hostels focused on streamlined booking and access management find Counter’s integrations sufficient.

Edge: eviivo Suite™ PMS.

Which Do Hoteliers Rate Higher: Counter or eviivo Suite™ PMS?

Both products share an identical overall rating of 4.6/5. Counter’s 57 reviews are heavily weighted by hostels (83%), with 50 hostel reviews averaging 4.7/5, while eviivo draws from 230 reviews across diverse segments including 111 B&Bs (4.7/5) and 78 vacation rentals (4.7/5). eviivo’s last six months’ average rating is 4.1/5 from 25 recent reviews, somewhat lower than its overall, indicating slight softness in recent user sentiment. Counter has no reviews in the last six months.

Segment-specific ratings favor eviivo for B&Bs, boutique hotels, and vacation rentals, while Counter dominates hostels. Limited Service & Budget Hotels rate Counter at 4.6/5 across 35 reviews versus eviivo’s 4.8/5 across 36 reviews, showing close competition. eviivo’s broader user base and recent review volume provide more representative ratings across multiple hotel types.

Edge: Even.

How Much Do Counter and eviivo Suite™ PMS Cost?

Counter does not publish pricing publicly and is known as a free, easy-to-use PMS designed for hostels with no implementation fees or per-room charges. No trial is available.

eviivo Suite charges a base price of $700, with no freemium or per-room pricing disclosed. No implementation fee or trial is offered.

Given Counter’s free access, it is cost-effective for hostel operators with limited budgets. eviivo’s pricing reflects its broader feature set and market positioning catering to hotels and multi-property portfolios.

What Type of Hotel Should Use Counter?

• Hotels that are hostels or have shared-room accommodations, as 83% of Counter’s users are hostels with a 4.7/5 rating supporting this fit.
• Teams that require a simple, mobile-friendly PMS with quick onboarding, as evidenced by Counter’s 4.7/5 onboarding score and user comments praising ease of use.
• Properties needing POS integration to consolidate income streams, which Counter supports for streamlined cash management.
• Operators valuing responsive customer support with named team members providing timely assistance.

Not ideal if:

• Your property requires advanced revenue management, digital guest check-ins, or guest messaging features absent in Counter.
• You manage multiple property types or portfolios needing centralized control and extensive integrations.
• Your operations depend on sophisticated channel management beyond Counter’s seven verified partners.

What Type of Hotel Should Use eviivo Suite™ PMS?

• Hotels and B&Bs seeking a mature PMS with advanced features such as revenue management, digital registration, and guest communication tools.
• Properties managing multiple units or portfolios, as eviivo supports centralized multi-property management with 35 integrations.
• Operators requiring extensive OTA connectivity and channel management, including Google Hotel Ads, Expedia, and Airbnb.
• Teams that want automation for guest messaging, housekeeping workflows, and compliance management (PCI, GDPR, SOC2).
• Hotels aiming to increase direct bookings and revenue via integrated marketing and rate management.

Not ideal if:

• Your team prioritizes a free or no-cost solution tailored exclusively to hostel environments.
• You prefer a simpler system with minimal onboarding complexity.
• Your property operates in regions unsupported by eviivo’s 23-country presence or requires channel partners not covered.

Counter vs eviivo Suite™ PMS: The Bottom Line for Hotels

Counter and eviivo Suite PMS clearly differentiate on target clientele and operational scope. Counter is specialized for hostels, emphasizing ease of use, mobile access, and essential integrations that reduce administrative workload in shared-room environments. eviivo extends to a wider hospitality market, offering a comprehensive feature set and multi-property capabilities suited for small to medium hotels, B&Bs, and vacation rentals.

Choose Counter if you operate a hostel and need a no-cost, straightforward PMS with strong customer support and POS integration to streamline daily tasks. Its 4.7/5 hostel rating and focused feature set make it a practical choice for properties prioritizing simplicity and mobile management.

Choose eviivo Suite if you require advanced revenue management, guest communication, and comprehensive channel integration to optimize operations across multiple properties or accommodation types. Its extensive feature list and 35 verified integrations support growth and operational complexity, backed by a large user base and solid multi-segment ratings.

Where your property type aligns with the respective strengths and the operational needs match the feature sets, either platform can deliver significant value. However, the data supports a clear recommendation: hostels benefit most from Counter’s tailored simplicity, while diverse hotels and multi-property operators gain from eviivo’s robust and scalable platform.