The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 265 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI .
eviivo shines when it comes to responsive customer support — especially for Vacation Rentals & Villas properties (0.0/5) , with exclusive features like Revenue management module and Native Email Marketing.
Side-by-side ratings based on 265 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 57 | 208 |
After analyzing 265 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while eviivo users highlight responsive customer support, onboarding expertise, technical efficiency. Click any theme to see what reviewers say.
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User interface and usability
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Responsive Customer Support
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Customer support
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Onboarding Expertise
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Automated features
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Technical Efficiency
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Platform integration
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Booking and Reservation Efficiency
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Bug issues
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Improvement Suggestions
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Reporting and revenue management
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Customization and Feature Development
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #15 54 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #23 23 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #20 8 reviews |
| X-Large (200+ rooms) | #31 1 reviews | #18 2 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #19 41 reviews |
| Luxury ▾ | #44 4 reviews | #16 38 reviews |
| Branded / Chain ▾ | #43 4 reviews | #19 21 reviews |
| Extended Stay ▾ | #32 5 reviews | #10 18 reviews |
By Region
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| North America ▾ | #25 8 reviews | #15 39 reviews |
| Europe ▾ | #20 25 reviews | #6 142 reviews |
| Asia Pacific | #16 4 reviews | #33 2 reviews |
| Middle East | #11 2 reviews | #29 1 reviews |
Choosing between Counter by Counter and eviivo Suite™ PMS hinges on your hotel’s size, complexity, and operational priorities. Both platforms aim to streamline property management and reservations but differ significantly in features, support, and market focus. Your team needs to evaluate whether a specialized, hostel-focused system or a broader, multi-property solution fits your growth plans better.
Counter is designed as a simple, cost-effective PMS for hostels, emphasizing ease of use and quick onboarding. eviivo Suite™ caters to a wide array of hospitality businesses, offering extensive integrations, automation, and a robust channel management system. So, which one aligns better with your current needs and future ambitions?
Counter targets hostel operators, especially those with small to medium-sized properties, offering an intuitive interface and free management tools. eviivo Suite™, on the other hand, is optimized for hotels, B&Bs, vacation rentals, and resorts, supporting complex operations with advanced features and integrations.
Counter’s recent reviews are limited but highly positive, emphasizing simplicity and customer support, yet users report bugs affecting core functionalities like booking and bed availability. Conversely, eviivo’s larger review base and recent feedback highlight its comprehensive feature set and responsive support, with many users noting significant operational improvements.
Are you looking for a straightforward PMS that’s quick to implement, or a feature-rich platform capable of scaling with your property portfolio?
If your hotel needs a simple, free system tailored for hostels with minimal complexity, Counter is the better choice. It’s ideal for small properties, especially hostels, looking to manage bookings on the go without extensive customization.
If your hotel operates multiple properties, requires integrations with OTAs like Expedia and Booking.com, and values automation like revenue management or guest messaging, eviivo Suite™ is the clear winner. Its large feature set and proven scalability support growth and complex operations.
For boutique hotels or resorts aiming for a feature-rich, integrated platform, eviivo provides a more comprehensive solution. Smaller hostels or budget accommodations should consider Counter for its ease and cost-effectiveness.
Counter scores highly for usability, with a 4.6/5 ease rating and an interface praised as clear, simple, and quick to learn. Its mobile-friendly design and streamlined onboarding make staff adoption straightforward, with reviews emphasizing its minimal training needs.
eviivo Suite™ also rates well at 4.43/5, with a focus on ease of use and on-the-go management through its mobile app. However, some users suggest the interface could be more modern, and onboarding can involve a steeper learning curve due to its extensive features.
Edge: Counter.
Counter offers essential PMS features like online reservations, POS integration, and automatic payments, totaling 19 shared functionalities. It lacks more advanced tools such as revenue management, guest messaging, or automation features, which are only available in eviivo.
eviivo boasts 32 unique features, including revenue management, digital registration, guest communication (SMS), online check-in/out, automated reminders, shift planning, and integrated payment terminals. Its feature depth supports complex operations and automation that counter’s simpler system cannot deliver.
Edge: eviivo Suite™.
Counter’s support is frequently praised for responsiveness, with reviewers mentioning fast, helpful replies from team members like Evelyn and Max. Its overall support rating is 4.96/5, and users appreciate ongoing updates, though some note support may slow in different time zones.
eviivo’s support ratings are slightly lower at 4.42/5, but users highlight its responsiveness during onboarding and critical issues. Many reviews commend its dedicated assistance, especially during initial setup or troubleshoot phases.
Edge: Counter.
Counter connects with 7 verified partners, including Stripe, WuBook, and Channel Manager integrations, but lacks the breadth of eviivo’s ecosystem. eviivo offers 32 verified integrations, with notable partners like Google Hotel Ads, Expedia, Airbnb, TripAdvisor, and more.
Shared integrations include Stripe, but eviivo’s extensive partner network provides more options for distribution, payment, and channel management. This connectivity is crucial for scale and multi-channel visibility.
Edge: eviivo Suite™.
Counter’s reviews, although fewer, are highly positive, especially from hostel operators valuing simplicity and support. Its high current rating (4.73/5) and recent reviews reflect satisfaction among small-scale hostel owners.
eviivo’s overall rating is notably lower at 0.93/5, primarily due to negative experiences related to forced conversions, overbooking issues, and customer support challenges reported by larger or more complex properties. However, larger vacation rentals and multi-property users often cite significant operational benefits.
Based on recent data, Counter’s reviews are more numerous and current, giving it a stronger score.
Edge: Counter.
Counter does not list a specific pricing model or fees, emphasizing its free-to-use approach for hostels. It appears to be a no-cost solution, making it highly attractive for small operators.
eviivo costs $700 per month, with no free tier, and is aimed at properties willing to invest in a comprehensive platform. The higher price reflects its extensive features and broader target market.
Not ideal if you require advanced automation, revenue management, or multi-property management.
Not ideal if your operation is very small, highly budget-conscious, or you prefer a simple, free PMS.
The core difference lies in scope: Counter is a straightforward, hostel-oriented PMS prioritizing ease and affordability, while eviivo offers a broad, feature-rich platform suited for larger, multi-property operations.
If your hotel values simplicity and rapid onboarding, Counter’s free, user-friendly system is ideal, especially if you operate a hostel or small inn with basic needs.
Choose eviivo if your goal is to grow, automate, and connect with a wide range of booking channels and automation tools, despite its higher cost and complexity.
For small hostels and properties seeking ease, Counter is the clear pick. Larger or more complex hotels should opt for eviivo to unlock its full automation potential and extensive integrations.
According to HTR's product database, Counter and eviivo Suite™ PMS share 19 features. Here are the key differences — features one has that the other lacks.
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| Digital Registration | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Integrated CRS | ||
| Native Email Marketing | ||
| Revenue management module |
Showing top differences. 20 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Because of the automation from the eviivo Suite, it saves me a huge amount of time. This time I can use on growing the business; working on the business instead of in the business...."
No published case study for this goal yet.
"Auf eviivo könnte ich heut gar nicht mehr drauf verzichten. Das Hotel ohne dieses Programm zu führen, scheint mir fast unmöglich, weil die Zeit, die ich jetzt erspart habe, die ich..."
No published case study for this goal yet.
"Aujourd’hui on a la possibilité de gérer l’ensemble de notre parc, que ce soit la tarification, le calendrier, la communication en un seul clic pour gérer plus de 50 appartements,..."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
What hoteliers love
Eviivo's customer support is frequently lauded for its responsiveness and efficiency. Support staff, such as Mr. Guetif, Joseph, and Xavier, provide e... Eviivo's customer support is frequently lauded for its responsiveness and efficiency. Support staff, such as Mr. Guetif, Joseph, and Xavier, provide exemplary assistance, which is crucial during the onboarding phase and when issues arise, enhancing overall user experience.
The platform offers expertise during the onboarding process, helping hotels integrate the system seamlessly. This guidance ensures consistent integrat... The platform offers expertise during the onboarding process, helping hotels integrate the system seamlessly. This guidance ensures consistent integration of information and optimal use of the PMS features, enhancing property management efficiency.
Eviivo is recognized for its technical efficiency, enabling users to complete tasks faster and with fewer errors. This reduces downtime and improves o... Eviivo is recognized for its technical efficiency, enabling users to complete tasks faster and with fewer errors. This reduces downtime and improves operational workflow, ensuring a smooth experience for hotel management.
Where hoteliers push back
Some users suggest improvements, particularly in expanding features such as mobile app development and more concrete daily usage tips to further optim... Some users suggest improvements, particularly in expanding features such as mobile app development and more concrete daily usage tips to further optimize business operations and leverage the platform’s capabilities.
While users are generally satisfied, there are requests for more customization options, including web and mobile app enhancements, which would further... While users are generally satisfied, there are requests for more customization options, including web and mobile app enhancements, which would further suit specific operational needs and provide additional value.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and eviivo Suite™ PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while eviivo Suite™ PMS offers 32. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. eviivo Suite™ PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and eviivo has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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