Counter vs. eviivo Suite™ PMS: Which Is Right for You?

Updated May 15, 2026  ·  265 verified reviews analyzed

TLDR

We analyzed 265 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in customer support and ROI .

eviivo shines when it comes to responsive customer support — especially for Vacation Rentals & Villas properties (0.0/5) , with exclusive features like Revenue management module and Native Email Marketing.

See the full breakdown below ↓

How Does Counter Compare to eviivo Suite™ PMS?

Side-by-side ratings based on 265 verified hotelier reviews on HTR.

HTScore
17
87
Likelihood to Recommend
91%
95%
Ease of Use
4.6/5
4.5/5
Customer Support
4.9/5
4.4/5
Value for Money
4.8/5
4.3/5
Starting Price Contact sales From $700/mo
Verified Reviews 57 208

What Are the Pros and Cons of Counter vs eviivo Suite™ PMS?

After analyzing 265 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while eviivo users highlight responsive customer support, onboarding expertise, technical efficiency. Click any theme to see what reviewers say.

Counter Counter eviivo eviivo
Pros
+ User interface and usability
+ Responsive Customer Support
+ Customer support
+ Onboarding Expertise
+ Automated features
+ Technical Efficiency
+ Platform integration
+ Booking and Reservation Efficiency
Cons
Bug issues
Improvement Suggestions
Reporting and revenue management
Customization and Feature Development
Pricing

Counter vs eviivo: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter eviivo eviivo
Small (10-24 rooms) #26 28 reviews #15 54 reviews
Mid-Size (25-74 rooms) #46 4 reviews #23 23 reviews
Large (75-199 rooms) #32 2 reviews #20 8 reviews
X-Large (200+ rooms) #31 1 reviews #18 2 reviews

By Property Type

Segment Counter Counter eviivo eviivo
Boutique #31 16 reviews #19 41 reviews
Luxury #44 4 reviews #16 38 reviews
Branded / Chain #43 4 reviews #19 21 reviews
Extended Stay #32 5 reviews #10 18 reviews

By Region

Segment Counter Counter eviivo eviivo
North America #25 8 reviews #15 39 reviews
Europe #20 25 reviews #6 142 reviews
Asia Pacific #16 4 reviews #33 2 reviews
Middle East #11 2 reviews #29 1 reviews

The Decision

Choosing between Counter by Counter and eviivo Suite™ PMS hinges on your hotel’s size, complexity, and operational priorities. Both platforms aim to streamline property management and reservations but differ significantly in features, support, and market focus. Your team needs to evaluate whether a specialized, hostel-focused system or a broader, multi-property solution fits your growth plans better.

Counter is designed as a simple, cost-effective PMS for hostels, emphasizing ease of use and quick onboarding. eviivo Suite™ caters to a wide array of hospitality businesses, offering extensive integrations, automation, and a robust channel management system. So, which one aligns better with your current needs and future ambitions?

Is Counter or eviivo Suite™ Better for Hotels?

Counter targets hostel operators, especially those with small to medium-sized properties, offering an intuitive interface and free management tools. eviivo Suite™, on the other hand, is optimized for hotels, B&Bs, vacation rentals, and resorts, supporting complex operations with advanced features and integrations.

Counter’s recent reviews are limited but highly positive, emphasizing simplicity and customer support, yet users report bugs affecting core functionalities like booking and bed availability. Conversely, eviivo’s larger review base and recent feedback highlight its comprehensive feature set and responsive support, with many users noting significant operational improvements.

Are you looking for a straightforward PMS that’s quick to implement, or a feature-rich platform capable of scaling with your property portfolio?

Counter vs eviivo Suite™: Which Should Your Hotel Choose?

If your hotel needs a simple, free system tailored for hostels with minimal complexity, Counter is the better choice. It’s ideal for small properties, especially hostels, looking to manage bookings on the go without extensive customization.

If your hotel operates multiple properties, requires integrations with OTAs like Expedia and Booking.com, and values automation like revenue management or guest messaging, eviivo Suite™ is the clear winner. Its large feature set and proven scalability support growth and complex operations.

For boutique hotels or resorts aiming for a feature-rich, integrated platform, eviivo provides a more comprehensive solution. Smaller hostels or budget accommodations should consider Counter for its ease and cost-effectiveness.

Is Counter or eviivo Suite™ Easier to Use?

Counter scores highly for usability, with a 4.6/5 ease rating and an interface praised as clear, simple, and quick to learn. Its mobile-friendly design and streamlined onboarding make staff adoption straightforward, with reviews emphasizing its minimal training needs.

eviivo Suite™ also rates well at 4.43/5, with a focus on ease of use and on-the-go management through its mobile app. However, some users suggest the interface could be more modern, and onboarding can involve a steeper learning curve due to its extensive features.

Edge: Counter.

Which Has Better Features: Counter or eviivo Suite™?

Counter offers essential PMS features like online reservations, POS integration, and automatic payments, totaling 19 shared functionalities. It lacks more advanced tools such as revenue management, guest messaging, or automation features, which are only available in eviivo.

eviivo boasts 32 unique features, including revenue management, digital registration, guest communication (SMS), online check-in/out, automated reminders, shift planning, and integrated payment terminals. Its feature depth supports complex operations and automation that counter’s simpler system cannot deliver.

Edge: eviivo Suite™.

Which Has Better Customer Support: Counter or eviivo?

Counter’s support is frequently praised for responsiveness, with reviewers mentioning fast, helpful replies from team members like Evelyn and Max. Its overall support rating is 4.96/5, and users appreciate ongoing updates, though some note support may slow in different time zones.

eviivo’s support ratings are slightly lower at 4.42/5, but users highlight its responsiveness during onboarding and critical issues. Many reviews commend its dedicated assistance, especially during initial setup or troubleshoot phases.

Edge: Counter.

Which Has More Integrations: Counter or eviivo?

Counter connects with 7 verified partners, including Stripe, WuBook, and Channel Manager integrations, but lacks the breadth of eviivo’s ecosystem. eviivo offers 32 verified integrations, with notable partners like Google Hotel Ads, Expedia, Airbnb, TripAdvisor, and more.

Shared integrations include Stripe, but eviivo’s extensive partner network provides more options for distribution, payment, and channel management. This connectivity is crucial for scale and multi-channel visibility.

Edge: eviivo Suite™.

Which Do Hoteliers Rate Higher: Counter or eviivo?

Counter’s reviews, although fewer, are highly positive, especially from hostel operators valuing simplicity and support. Its high current rating (4.73/5) and recent reviews reflect satisfaction among small-scale hostel owners.

eviivo’s overall rating is notably lower at 0.93/5, primarily due to negative experiences related to forced conversions, overbooking issues, and customer support challenges reported by larger or more complex properties. However, larger vacation rentals and multi-property users often cite significant operational benefits.

Based on recent data, Counter’s reviews are more numerous and current, giving it a stronger score.

Edge: Counter.

How Much Do Counter and eviivo Cost?

Counter does not list a specific pricing model or fees, emphasizing its free-to-use approach for hostels. It appears to be a no-cost solution, making it highly attractive for small operators.

eviivo costs $700 per month, with no free tier, and is aimed at properties willing to invest in a comprehensive platform. The higher price reflects its extensive features and broader target market.

What Type of Hotel Should Use Counter?

  • Hotels that operate predominantly as hostels, backpacker accommodations, or small inns.
  • Teams seeking a simple, mobile-friendly interface with minimal training.
  • Properties with limited staff needing an easy-to-manage reservation system.
  • Small properties with basic operational needs, especially in regions where cost is a concern.

Not ideal if you require advanced automation, revenue management, or multi-property management.

What Type of Hotel Should Use eviivo?

  • Hotels, B&Bs, resorts, or vacation rentals with multiple properties or complex distribution needs.
  • Teams that value automation, guest communication, and real-time synchronization with OTAs.
  • Properties seeking to scale, expand distribution channels, and maximize revenue.
  • Operators needing integrated payment solutions, online check-in/out, and detailed reporting.

Not ideal if your operation is very small, highly budget-conscious, or you prefer a simple, free PMS.

eviivo Suite™ vs Counter: The Bottom Line for Hotels

The core difference lies in scope: Counter is a straightforward, hostel-oriented PMS prioritizing ease and affordability, while eviivo offers a broad, feature-rich platform suited for larger, multi-property operations.

If your hotel values simplicity and rapid onboarding, Counter’s free, user-friendly system is ideal, especially if you operate a hostel or small inn with basic needs.

Choose eviivo if your goal is to grow, automate, and connect with a wide range of booking channels and automation tools, despite its higher cost and complexity.

For small hostels and properties seeking ease, Counter is the clear pick. Larger or more complex hotels should opt for eviivo to unlock its full automation potential and extensive integrations.

How Much Do Counter and eviivo Suite™ PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter eviivo eviivo
Starting Price From $700/mo

Which Features Does Counter Have That eviivo Suite™ PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and eviivo Suite™ PMS share 19 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter eviivo eviivo
Digital Registration
Gift Vouchers
Guest Communication (SMS Messaging)
Integrated CRS
Native Email Marketing
Revenue management module

Showing top differences. 20 more features differ between these products.

Real-World Results: Counter vs eviivo by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Counter Counter

No published case study for this goal yet.

eviivo Brambles of Inveraray Mid-Size
+ eviivo allows the hotel side of the business to run itself. We don't need to worry about it at all. Most of the time we are fully booked, which is a big thanks to eviivo Suite. eviivo makes us a really successful business." (Victoria Thomson - Owner)
+ All the automation makes me cut back on my labour costs. I've not got someone sitting doing menial admin tasks; eviivo does it all for me." (Victoria Thomson - Owner)
+ We're now at 18 rooms...we're really excited about our next project...to take us up to 22 rooms, and we still have plans beyond that as well for the year after, just to keep growing. And it's eviivo that's allowed us to do that." (Victoria Thomson - Owner)

"Because of the automation from the eviivo Suite, it saves me a huge amount of time. This time I can use on growing the business; working on the business instead of in the business...."

Increase Operational Efficiency
Counter Counter

No published case study for this goal yet.

eviivo Hotel Garni Seestern Small
+ Durch den bei eviivo integrierten Channel Manager ist das Hotel Seestern auf allen wichtigen Reiseportalen buchbar ohne die Gefahr einer Überbuchung.
+ Die eviivo Buchungsmaschine auf seiner eigenen Website bringt ihm viele Direktbuchungen, für die er keine Provisionen zahlen muss.
+ Durch die Automatisierung spart Mathias mit seinem Team jeden Tag einige Stunden an Arbeit. So spart er Mitarbeiterkosten und hat selber mehr Zeit für die wichtigen Dinge im Leben.

"Auf eviivo könnte ich heut gar nicht mehr drauf verzichten. Das Hotel ohne dieses Programm zu führen, scheint mir fast unmöglich, weil die Zeit, die ich jetzt erspart habe, die ich..."

Mathias Lehmann
Mathias Lehmann
Hotelbesitzer
Improve Guest Experience
Counter Counter

No published case study for this goal yet.

eviivo Stephane Plaza Mid-Size
+ Depuis 2022, Stéphane Plaza Val d'Europe est passé de 17 à plus de 50 appartements enregistrés et gérés au quotidien gr�
+ ce à eviivo.
+ L'application mobile eviivo permet aux membres de l'équipe d'avoir accès à toutes les fonctionnalités et informations où qu'ils se trouvent leur offrant plus de flexibilité et de temps en dehors du bureau pour être sur le terrain, continuer de développer le business et le portefeuille de biens locatifs.

"Aujourd’hui on a la possibilité de gérer l’ensemble de notre parc, que ce soit la tarification, le calendrier, la communication en un seul clic pour gérer plus de 50 appartements,..."

O
Olivier Degas V.
Gestionnaire location saisonnière

Counter vs eviivo: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Hostels #6 vs #23
AR #5 vs #7
CH #13 vs #15
HR #5 vs #7
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
eviivo
eviivo
4.8/5 from 208 reviews

What hoteliers love

Responsive Customer Support 100% positive

Eviivo's customer support is frequently lauded for its responsiveness and efficiency. Support staff, such as Mr. Guetif, Joseph, and Xavier, provide e... Eviivo's customer support is frequently lauded for its responsiveness and efficiency. Support staff, such as Mr. Guetif, Joseph, and Xavier, provide exemplary assistance, which is crucial during the onboarding phase and when issues arise, enhancing overall user experience.

Onboarding Expertise 100% positive

The platform offers expertise during the onboarding process, helping hotels integrate the system seamlessly. This guidance ensures consistent integrat... The platform offers expertise during the onboarding process, helping hotels integrate the system seamlessly. This guidance ensures consistent integration of information and optimal use of the PMS features, enhancing property management efficiency.

Technical Efficiency 100% positive

Eviivo is recognized for its technical efficiency, enabling users to complete tasks faster and with fewer errors. This reduces downtime and improves o... Eviivo is recognized for its technical efficiency, enabling users to complete tasks faster and with fewer errors. This reduces downtime and improves operational workflow, ensuring a smooth experience for hotel management.

Where hoteliers push back

Improvement Suggestions 67% negative

Some users suggest improvements, particularly in expanding features such as mobile app development and more concrete daily usage tips to further optim... Some users suggest improvements, particularly in expanding features such as mobile app development and more concrete daily usage tips to further optimize business operations and leverage the platform’s capabilities.

Customization and Feature Development 67% negative

While users are generally satisfied, there are requests for more customization options, including web and mobile app enhancements, which would further... While users are generally satisfied, there are requests for more customization options, including web and mobile app enhancements, which would further suit specific operational needs and provide additional value.

Ranks higher for

Large (75-199 rooms) #20 vs #32
Mid-Size (25-74 rooms) #23 vs #46
Small (10-24 rooms) #15 vs #26
X-Large (200+ rooms) #18 vs #31

Unique capabilities

Revenue management module Gift Vouchers Native Email Marketing Digital Registration Guest Communication (SMS Messaging)
4.4/5 ease of use 4.4/5 support 32 integrations
Visit Website

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.9 (+3.8)
Customer Support Counter 5.0 vs 4.4 (+0.5)
Value for Money Counter 4.8 vs 4.2 (+0.6)
Onboarding Counter 4.7 vs 4.4 (+0.3)

Frequently Asked Questions About Counter vs eviivo Suite™ PMS

Can Counter replace eviivo Suite™ PMS?

It depends on your requirements. Counter and eviivo Suite™ PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while eviivo Suite™ PMS offers 32. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or eviivo Suite™ PMS offer a free plan?

Counter: No. eviivo Suite™ PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and eviivo Suite™ PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and eviivo has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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