Counter vs. Noovy PMS:
Which Is Right for You?

Is Counter or Noovy PMS Better for Hotels?

Counter and Noovy PMS serve distinct hotel segments, reflecting their design priorities and feature sets. Counter is tailored almost exclusively for hostels, with 83% of its 57 reviews coming from that segment and a strong 4.7/5 rating in hostels, making it a natural choice for properties focused on shared accommodations and simple front desk workflows. Noovy PMS, with 25 reviews and a perfect 5/5 overall rating, targets independent hotels including city center, boutique, and airport/conference hotels, where its richer feature set and integrated modules address more complex operational needs.

Both products solve the fundamental problem of property management by streamlining reservations, front desk operations, and guest communication. However, Counter emphasizes simplicity and ease of use on mobile devices for hostel operations, while Noovy offers an end-to-end solution with advanced capabilities like digital registration and revenue management tailored for small to mid-sized independent hotels.

Counter vs Noovy PMS: Which Should Your Hotel Choose?

If your property is a hostel or a small shared accommodation primarily needing straightforward reservation management and quick staff onboarding, Counter’s 4.7/5 ease of use rating and mobile-friendly design make it the better fit. Its 50 hostel reviews averaging 4.7/5 demonstrate operational reliability in this segment. Conversely, Noovy PMS is better suited for boutique, city center, and airport hotels requiring an all-in-one system. Its 17 city center hotel reviews at a perfect 5/5 and inclusion of 29 unique features—such as integrated revenue management and digital guest registration—support more complex workflows and guest services, backed by a 4.9/5 ease of use score.

Limited data on small hotels outside hostels for Counter and the absence of recent reviews for both products suggest buyers should weigh feature needs and segment fit heavily. For properties wanting advanced automation and channel management, Noovy’s extensive integration network and features justify its $600 base price.

Is Counter or Noovy PMS Easier to Use?

Noovy PMS leads slightly on ease of use with a 4.9/5 rating versus Counter’s 4.6/5, both based on sufficient review counts (25 and 57 respectively). Reviewers praise Noovy for intuitive design that simplifies training, and a smooth onboarding process that accelerates staff adoption, especially for inexperienced teams. Counter users highlight the platform’s clear, simple interface with no teaching necessary, particularly appreciating the mobile accessibility which benefits hostel staff on the move.

Both systems score identically on onboarding (4.7/5), but Noovy’s higher ease of use reflects its polished experience across diverse hotel types. The slightly steeper feature set in Noovy does not compromise usability according to reviews, whereas Counter’s simplicity appears optimized for hostel environments.

Edge: Noovy.

Which Has Better Features: Counter or Noovy PMS?

Noovy PMS offers 29 unique hotel-relevant features that Counter lacks, including an integrated CRS, digital registration, revenue management tools, tablet/kiosk check-in, guest messaging with SMS, and an integrated payment terminal. These features automate key workflows for front desk teams, revenue managers, and guest services, reducing manual tasks and improving operational accuracy. For example, Noovy’s rules-based room assignments and drag-and-drop tapechart facilitate efficient room management and rate optimization, critical for boutique and city center hotels.

Counter does not list any unique features beyond the 19 shared with Noovy, indicating a leaner feature set focused on core hostel needs. This limits Counter’s ability to support complex pricing, reporting, or guest engagement workflows beyond basic PMS functions.

Edge: Noovy.

Which Has Better Customer Support: Counter or Noovy PMS?

Both Counter and Noovy score equally high on customer support with a 4.9/5 rating and identical onboarding scores of 4.7/5. Counter reviews frequently mention responsiveness and professionalism from support agents like Evelyn and Max, with users appreciating quick replies and personalized assistance. Noovy users similarly highlight helpful and courteous support, with no significant complaints.

Despite this parity, Counter users note some time zone-based delays, while Noovy’s 24/7 phone and chat support promises continuous availability. Overall, support quality is a strong point for both.

Edge: Even.

Which Has More Integrations: Counter or Noovy PMS?

Noovy PMS has a clear advantage with 41 verified partners compared to Counter’s 7. Both support key integrations like SiteMinder and Stripe, but Noovy also connects with major OTAs and reputation platforms such as Omnibees, Bookboost, RevControl, and Customer Alliance. These integrations extend Noovy’s functionality across distribution, guest feedback, and revenue management better suited for hotels reliant on multiple channels and online presence.

Counter’s smaller integration ecosystem focuses on core hostel tools, including Cloudbeds and Channex, but lacks the breadth to support large-scale distribution or advanced guest engagement platforms.

Edge: Noovy.

Which Do Hoteliers Rate Higher: Counter or Noovy PMS?

Noovy PMS achieves a perfect 5/5 overall rating across 25 reviews, with a 99% likelihood to recommend, while Counter holds a strong but lower 4.6/5 with 57 reviews and a 91% recommendation rate. Noovy’s user base skews toward boutique (32%), city center (36%), and airport/conference hotels (10 reviews at 5/5). Counter is primarily rated by hostels (83%) with a 4.7/5 average rating.

Recent review volume is stagnant for both, with zero new reviews in the last six months, so current ratings reflect stable but dated impressions. Noovy’s higher rating and recommendation percentage indicate stronger customer satisfaction in more complex hotel environments.

Edge: Noovy.

How Much Do Counter and Noovy PMS Cost?

Counter does not publish any pricing information and does not offer a free trial, monthly flat rate, or per-room pricing, making cost evaluation difficult. Noovy PMS has a published base price of $600 with no implementation fee and no free trial, offering a transparent upfront cost.

Noovy’s pricing model is competitive for an integrated PMS with channel management and revenue tools, especially for independent hotels that benefit from all-in-one capabilities. Counter’s pricing remains unclear, but review themes suggest it may be more accessible to budget-conscious hostels.

What Type of Hotel Should Use Counter?

• Hotels that primarily operate as hostels with shared accommodations and need a simple, mobile-friendly PMS interface (83% of users).
• Teams that value quick staff onboarding with minimal training, especially where staff turnover is high.
• Properties seeking basic reservation and payment automation without complex revenue management or guest communication needs.
• Operators that prefer direct support responsiveness focused on hostel workflows.
• Properties looking for a PMS integrated with core hostel platforms such as Cloudbeds and Stripe.

Not ideal if…

• Your property requires advanced features like digital guest registration, integrated revenue management, or multi-channel distribution.
• You need a broad ecosystem of integrations for OTAs and reputation management.
• You run a boutique, city center, or airport hotel with complex front desk and revenue workflows.
• You want transparent and published pricing.

What Type of Hotel Should Use Noovy PMS?

• Independent hotels, including boutique and city center properties, that require an all-in-one system combining PMS, channel manager, booking engine, and revenue tools.
• Hotels that want automated guest communication, online check-in/out, and integrated payment processing to improve operational efficiency.
• Properties needing advanced room and rate management features, such as drag-n-drop tapecharts and rules-based room assignments.
• Teams that value 24/7 customer support and smooth onboarding to reduce training time.
• Hotels aiming to leverage extensive integrations for distribution, guest reputation, and revenue optimization.

Not ideal if…

• You operate a hostel or budget property with straightforward needs and prefer a simpler, lower-cost solution.
• Your property requires localized language support beyond English, as some translation issues have been noted.
• You need a system with a free trial or flexible pricing options per room or month.

Counter vs Noovy PMS: The Bottom Line for Hotels

Counter and Noovy PMS diverge fundamentally in their market focus and feature scope. Counter targets hostels with a straightforward, mobile-optimized PMS that simplifies daily front desk operations and reduces training needs. Noovy serves independent hotels demanding a comprehensive, integrated system that manages everything from digital registration to revenue management with a modern UI and extensive integrations.

Choose Counter if your property is a hostel prioritizing ease of use, mobile access, and responsive support within a focused feature set that supports core hostel operations. This choice is supported by its 83% hostel user base and 4.7/5 hostel rating. Choose Noovy PMS if your hotel needs a full-featured, all-in-one platform with advanced automation, revenue tools, and broad OTA connectivity, as reflected in its perfect 5/5 rating among boutique and city center hotels and 41 verified integrations.

Noovy’s higher ease of use rating (4.9/5 vs 4.6/5), significantly larger feature set (29 unique features), and integration network make it the stronger choice for independent hotels with complex operational demands. Counter remains a valid option for hostels seeking simplicity and focused support but lacks the breadth required for hotels operating beyond that segment.

Edge: Noovy.