Counter vs. Noovy PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) for your hotel depends on your operational priorities and hotel type. Counter by Counter and Noovy PMS both aim to streamline your operations but serve different hotel segments and feature sets. While Counter is a free, hostelry-focused solution with a simple interface, Noovy offers a broader, paid platform designed for more complex, modern hotel operations. Which will better meet your needs?

Counter is tailored closely for hostels, offering essential features with a highly intuitive interface, but it has fewer integrations and advanced modules. Noovy, on the other hand, supports a wider variety of hotel types with extensive features and integrations but comes at a higher price point. Can your team afford the extra cost for added capabilities, or is simplicity and affordability more critical?

Is Counter or Noovy Better for Hotels?

Both Counter and Noovy aim to simplify hotel management, but they target different hotel types and operational complexity levels. Counter is specifically built for hostels, providing an easy-to-use platform that handles reservations, check-ins, and basic reporting, ideal for small operations with limited tech needs. Noovy supports a broader range of hotel segments, from boutique to branded hotels, with comprehensive modules like revenue management, online check-in, and digital registration, suited for hotels with more complex workflows.

Counter’s review count (54) and recent ratings underscore its stability and relevance among hostel operators, whereas Noovy’s fewer reviews (19) and high recent ratings indicate a more modern, feature-rich platform favored by hotels aiming for automation and connectivity. Are you prioritizing a straightforward, low-cost system, or do you need a fully integrated solution capable of scaling with your business?

Counter vs Noovy: Which Should Your Hotel Choose?

If your hotel needs a simple, cost-effective PMS primarily for hostels, go with Counter. It’s free, easy to learn, and delivers core functionalities like reservations and POS integration, making it ideal for small operations or those new to digital management. However, if your hotel requires advanced automation, revenue management, guest communication, and multi-channel connectivity, Noovy is the better choice. Its extensive feature set (29 unique features) and seamless integrations support more sophisticated workflows and growth.

Counter excels in ease of use and cost-efficiency, making it perfect for budget-conscious hostel owners or small hoteliers. Noovy’s robust capabilities and wider integrations are more suitable if you operate a boutique or branded hotel that benefits from automation, online check-in, and detailed reporting. Which features align more closely with your hotel’s growth plans?

Is Counter or Noovy Easier to Use?

Counter’s interface is highly rated for simplicity, with a 4.6/5 ease-of-use rating based on user feedback, and reviews highlight its quick onboarding process and straightforward navigation. Hoteliers find it intuitive enough to be taught rapidly, with many mentioning minimal training requirements, making staff adoption smooth.

Noovy scores even higher at 4.84/5 for ease of use, with users praising its clean design, fast setup, and user-friendly workflows. Customers note that despite its extensive features, Noovy manages to stay accessible, reducing the learning curve for new staff. Edge: Noovy.

Which Has Better Features: Counter or Noovy?

Counter offers a basic but effective set of features, including reservations, POS integration, and automation, totaling 19 shared functionalities with Noovy. However, it lacks advanced modules like revenue management, online check-in, or task management, which are exclusive to Noovy’s 29 additional features.

Noovy shines with its extensive feature list, including integrated CRS, digital registration, online check-in/out, guest messaging, and PCI compliance, offering a full-suite operational tool. Its ability to handle online check-in, automated reminders, and real-time reporting makes it more suitable for hotels looking for comprehensive automation. Which features are must-haves for your operation?

Which Has Better Customer Support: Counter or Noovy?

Counter’s support team is highly rated at 4.96/5, with reviews consistently praising their responsiveness and helpfulness. Users mention team members like Evelyn and Max by name, emphasizing quick, effective assistance, although some note support can be slower outside of core business hours.

Noovy’s support is nearly as highly rated at 4.89/5, with reviews highlighting friendly, round-the-clock service that helps streamline onboarding and daily operations. Customers appreciate its proactive communication and problem-solving approach. Edge: Counter, given its slightly higher support rating and positive recent feedback.

Which Has More Integrations: Counter or Noovy?

Counter integrates with 7 verified partners, including major players like Stripe and SiteMinder, but it has limited third-party connectivity compared to Noovy. Users appreciate its seamless POS and channel management integrations but note the scarcity of regional or niche integrations.

Noovy boasts 40 verified partners, including Otelier, Revinate, and GuestRevu, offering deep integrations with a variety of revenue, marketing, and guest communication tools. Shared integrations with Stripe and SiteMinder enhance its connectivity, but Noovy’s broader ecosystem makes it more adaptable. Which ecosystem best supports your current and future integrations?

Which Do Hoteliers Rate Higher: Counter or Noovy?

Counter has a 4.73/5 rating based on 54 reviews, mostly from hostel operators who appreciate its simplicity and support but highlight some bugs affecting overbookings. Recent reviews are sparse, with no feedback in the last six months, indicating stability but limited newer insights.

Noovy scores a perfect 5/5 from 19 reviews, with recent feedback praising its ease of use, automation, and support. Its higher NPS score (9.89/10) and near-perfect ratings from boutique and city-center hotels suggest a more satisfied customer base. Edge: Noovy.

How Much Do Counter and Noovy Cost?

Counter is offered free, making it highly attractive for budget-conscious hostels and small operations. Noovy charges a flat rate of $600 per month, with no mention of additional fees, positioning it as an affordable investment for hotels seeking more features.

Cost may be a decisive factor—Counter’s free model suits small hostels, while Noovy’s monthly fee unlocks extensive automation and integrations for growth-oriented hotels. Which budget aligns with your operational needs?

What Type of Hotel Should Use Counter?

• Hotels that primarily operate hostels or budget accommodations.
• Teams seeking a simple, cost-free system to manage reservations and guest check-ins.
• Small operations with limited automation needs.
• Properties prioritizing ease of use over advanced features.
• Hotels with minimal tech support resources.

Not ideal if you need complex revenue management, online check-in, or extensive integrations, as Counter’s feature set is limited to core PMS functions.

What Type of Hotel Should Use Noovy?

• Hotels that want an all-in-one platform including PMS, channel management, and booking engine.
• Teams aiming for automation in guest communication, revenue management, and online check-in.
• Hotels seeking detailed reporting and data-driven decision-making.
• Properties with multiple rooms, complex rate plans, or dynamic pricing needs.
• Hotels that value integrations with a broad ecosystem of third-party tools.

Not ideal if your budget is very tight or if you only require a basic reservation system without automation or multi-channel capabilities.

The Bottom Line for Hotels

Counter by Counter is a straightforward, no-cost PMS designed specifically for hostels, excelling in simplicity and support. Its limited feature set and integrations make it suitable for small, budget-conscious operations that prioritize basic management functions.

Noovy, with its comprehensive modules and extensive integrations, caters to hotels that need automation, detailed reporting, and multi-channel connectivity. Its higher price point is justified by its advanced capabilities and broader hotel segment support.

If your property is a hostel or small operation focused on core functions, Counter is the clear choice. For those running a boutique or branded hotel needing extensive automation and scalability, Noovy provides the features and integrations to grow confidently.