The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 267 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in Customer Support and Value for Money — especially for hostel properties (4.7/5), with exclusive features like Online 24/7 support.
RoomRaccoon shines in customer success and after-sales support — especially for airport and conference properties (5.0/5), with exclusive features like Revenue management module and Guest profiles.
Side-by-side ratings based on 267 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $1,000/mo |
| Verified Reviews | 57 | 210 |
After analyzing 267 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while RoomRaccoon users highlight customer success and after-sales support, ease of use and onboarding, ai assistant and chatbot automation. Click any theme to see what reviewers say.
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User interface and usability
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Customer success and after-sales support
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Customer support
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Ease of use and onboarding
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Automated features
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AI assistant and chatbot automation
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Platform integration
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Setup, integration, and implementation experience
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Bug issues
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Customer success and after-sales support
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Reporting and revenue management
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Reservation and room assignment workflow
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Pricing
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Channel manager and distribution
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #27 28 reviews | #10 94 reviews |
| Mid-Size (25-74 rooms) ▾ | #48 4 reviews | #18 22 reviews |
| Large (75-199 rooms) ▾ | #34 2 reviews | #15 10 reviews |
| X-Large (200+ rooms) | #28 1 reviews | #17 0 reviews |
By Property Type
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| Boutique ▾ | #33 16 reviews | #9 101 reviews |
| Luxury ▾ | #45 4 reviews | #9 66 reviews |
| Branded / Chain ▾ | #44 4 reviews | #16 29 reviews |
| Extended Stay ▾ | #32 5 reviews | #7 29 reviews |
By Region
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| North America ▾ | #25 8 reviews | #24 7 reviews |
| Europe ▾ | #20 25 reviews | #6 126 reviews |
| Asia Pacific | #17 4 reviews | #34 4 reviews |
| Middle East | #11 2 reviews | #31 1 reviews |
Counter and RoomRaccoon PMS serve distinct hotel segments with some overlap but diverge sharply in scope and complexity. Counter is a free, mobile-friendly PMS designed specifically for hostels, with 83% of its user base in that segment and a 4.7/5 rating from 50 hostel reviews. RoomRaccoon targets independent hotels, boutique properties, and B&Bs, with 29% boutique and 20% B&B, earning higher volume reviews (210 total) and a 4.7/5 overall rating. RoomRaccoon’s broader feature set and integrations cater to more varied hotel operations.
Both systems solve the core problem of simplifying property management and automating reservations, check-in/out, and guest communications. They reduce manual tasks and help maintain up-to-date occupancy data. Counter’s lightweight design suits hostels needing straightforward, fast tools, while RoomRaccoon addresses independent hotels requiring integrated revenue and distribution management alongside PMS functions.
If your property is a hostel—especially one with a small to medium size—Counter is the better fit based on its user base and 4.7/5 rating from 50 hostel reviews. Counter’s free model and mobile browser interface reduce costs and support on-the-go management, matching hostel workflows like shared room reservations and simplified billing. Its fewer features and integrations reflect the focused hostel use case.
If you run an independent boutique hotel, B&B, or a small hotel with complex needs like dynamic pricing, group bookings, or multi-channel distribution, RoomRaccoon’s 87 verified integrations and 33 exclusive features make it a stronger choice. RoomRaccoon’s 4.7/5 rating across 210 reviews, including 101 from boutique hotels and 90 from B&Bs, confirms its suitability. Properties needing revenue management modules, automated upselling, and integrated POS will benefit. For very small hostels or budget properties, RoomRaccoon’s $1,000 base price may be prohibitive; Counter has no published pricing.
Data for large resorts and branded hotels is limited for Counter (less than 10 reviews), so RoomRaccoon’s broader adoption in multiple segments offers more confidence for diverse property types. However, RoomRaccoon’s complexity may be overkill for simple hostels.
Counter and RoomRaccoon both have high ease-of-use ratings: 4.6/5 for Counter and 4.7/5 for RoomRaccoon, with onboarding scores similarly close at 4.7/5 and 4.6/5 respectively. Reviewer feedback states Counter’s interface is clean and intuitive with no training needed, particularly appealing for hostels onboarding staff quickly. RoomRaccoon is praised for clear workflows, easy learning curves, and training videos that facilitate adoption in hotels with varied staff skills.
Counter’s mobile-friendly design enhances usability for managers and receptionists working remotely or on the move. RoomRaccoon’s feature depth brings some clunky workflows for complex reservations, which may extend training time despite strong initial support. Both have straightforward calendar views and automate many manual tasks, reducing operational friction at the front desk.
Edge: Even.
RoomRaccoon offers 33 unique features not found in Counter, including a revenue management module, integrated CRS, multi-currency support, house-keeping mobile app, online check-in/out, and extensive rate management tools. These add operational capabilities like dynamic pricing, yield rules, and automated guest communications, enabling independent hotels to optimize revenue and guest experience comprehensively.
Counter’s unique feature is 24/7 online support, critical for hostels operating around the clock, though staffing and time zone coverage may vary. Counter’s focus is on core PMS functions for hostels, with POS integration and automatic payment processing simplifying income management but lacking advanced revenue tools.
RoomRaccoon’s extensive feature set changes hotel workflows by automating pricing, invoicing, and guest upselling, freeing staff to focus beyond admin tasks. Counter improves workflow efficiency primarily through simplicity and automation tailored to hostel needs but lacks RoomRaccoon’s breadth.
Edge: RoomRaccoon.
Counter scores 4.9/5 on customer support and 4.7/5 on onboarding, compared to RoomRaccoon’s 4.5/5 and 4.6/5 respectively. Reviews praise Counter’s support staff—specifically Evelyn, Max, and José—for quick responses and flexibility in implementing improvements. Hostels report high satisfaction with support availability and personalized assistance.
RoomRaccoon’s support is described as excellent during initial setup and training, but some users report slow or absent follow-up, particularly outside business hours and on weekends, which disrupts operations during peak times. Several reviewers warn about inconsistent post-sale service.
Counter’s support responsiveness is a clear operational advantage for hostels requiring fast issue resolution, while RoomRaccoon may need improved ongoing support for independent hotels relying heavily on after-sales service.
Edge: Counter.
RoomRaccoon has 87 verified partners versus Counter’s 7, a difference of over 1100%, clearly favoring RoomRaccoon. Shared integrations include WuBook, SiteMinder, and Stripe, important for channel management and payments. RoomRaccoon’s unique integrations with Sage accounting, FLEXIPASS keyless entry, Becurious marketing, and multiple revenue management tools support complex operations and tailored tech stacks.
Counter’s integrations focus mainly on hospitality essentials like POS systems, payment gateways, and key management services, sufficient for smaller hostels but limited for hotels needing extensive connectivity.
Hotels requiring multi-channel distribution, advanced analytics, and ecosystem flexibility benefit from RoomRaccoon’s partner network. Hostels or small properties with minimal integration needs may find Counter’s integrations adequate.
Edge: RoomRaccoon.
Both products have nearly identical overall ratings: Counter at 4.6/5 across 57 reviews and RoomRaccoon at 4.7/5 across 210 reviews. Review recency favors RoomRaccoon with one review in the last six months compared to none for Counter, although last-6-month averages are low for both.
Segment ratings show Counter excels in hostels with 4.7/5 from 50 reviews, while RoomRaccoon leads in boutique hotels (4.7/5, 101 reviews), B&Bs (4.8/5, 90 reviews), and resorts (4.8/5, 35 reviews). RoomRaccoon also scores higher in luxury hotels (4.8/5, 66 reviews) versus Counter’s limited data in that segment.
Limited Service & Budget Hotels rate RoomRaccoon at 4.7/5 (35 reviews) and Counter at 4.6/5 (35 reviews), indicating similar satisfaction in this segment. Hostels strongly favor Counter in review volume but share close ratings.
Edge: Even.
Counter does not publish pricing and is advertised as free, aligning with its target hostel market focusing on cost-conscious operators. There are no implementation fees or monthly charges disclosed.
RoomRaccoon has a $1,000 base price with no per-room or monthly flat fees published. No freemium or trial options exist for either product.
For very small hostels or budget properties, Counter’s free offering is a decisive advantage. Independent hotels needing RoomRaccoon’s advanced features should anticipate a significant upfront cost.
Not ideal if:
Not ideal if:
Counter and RoomRaccoon PMS both address the core challenge of simplifying hotel property management but cater to markedly different hotel populations. Counter’s lightweight, free PMS excels in hostels with simpler workflows, focusing on ease of use and responsive support tailored to hostel environments. RoomRaccoon targets independent and boutique hotels with a comprehensive suite of features, integrations, and revenue tools designed to drive operational efficiency and growth.
Choose Counter if your property is a hostel or budget accommodation needing a simple, fast, and free PMS with excellent support and mobile access. Its POS integration and automation reduce manual front desk work, but it lacks advanced revenue management and broad channel integrations.
Choose RoomRaccoon if you run a small to medium independent hotel or B&B requiring a full-featured PMS combined with booking engine, channel manager, and revenue management. RoomRaccoon’s automation for pricing, payments, and upselling, plus 87 verified integrations and extensive reporting, offer operational and financial advantages. However, be prepared for a $1,000 base cost and variable post-sale support.
This comparison guides hoteliers toward the product that fits their property type, scale, and operational needs with clear evidence from user ratings, feature sets, and integrations.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,000/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.
Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos... Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos and guided sessions help teams adopt the platform quickly and put it into daily use with less friction.
RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational ta... RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational tasks. Others praise the AI assistant as a major support tool, indicating automation is becoming a meaningful part of the product’s value.
Where hoteliers push back
Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.
Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room... Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room. That points to a need for smoother room assignment handling in busy hotels with more complex occupancy patterns.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and RoomRaccoon PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while RoomRaccoon PMS offers 87. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon PMS leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. RoomRaccoon PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 14 and RoomRaccoon has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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