Counter vs. RoomRaccoon PMS: Which Is Right for You?

Updated May 15, 2026  ·  266 verified reviews analyzed

TLDR

We analyzed 266 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in customer support and ROI , with exclusive features like Online 24/7 support.

RoomRaccoon shines when it comes to user interface and experience — especially for independent properties (4.1/5) , with exclusive features like Revenue management module and Guest profiles.

See the full breakdown below ↓

How Does Counter Compare to RoomRaccoon PMS?

Side-by-side ratings based on 266 verified hotelier reviews on HTR.

HTScore
17
80
Likelihood to Recommend
91%
94%
Ease of Use
4.6/5
4.8/5
Customer Support
4.9/5
4.5/5
Value for Money
4.8/5
4.5/5
Starting Price Contact sales From $1,000/mo
Verified Reviews 57 209

What Are the Pros and Cons of Counter vs RoomRaccoon PMS?

After analyzing 266 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while RoomRaccoon users highlight user interface and experience, all-in-one system, automated emails and documents. Click any theme to see what reviewers say.

Counter Counter RoomRaccoon RoomRaccoon
Pros
+ User interface and usability
+ User Interface and Experience
+ Customer support
+ All-in-one System
+ Automated features
+ Automated Emails and Documents
+ Platform integration
Cons
Bug issues
Service and Support
Reporting and revenue management
Integration Limitations
Pricing
System Bugs and Stability Issues

Counter vs RoomRaccoon: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter RoomRaccoon RoomRaccoon
Small (10-24 rooms) #26 28 reviews #10 90 reviews
Mid-Size (25-74 rooms) #46 4 reviews #17 27 reviews
Large (75-199 rooms) #32 2 reviews #14 7 reviews
X-Large (200+ rooms) #31 1 reviews #19 0 reviews

By Property Type

Segment Counter Counter RoomRaccoon RoomRaccoon
Boutique #31 16 reviews #9 100 reviews
Luxury #44 4 reviews #9 64 reviews
Branded / Chain #43 4 reviews #14 29 reviews
Extended Stay #32 5 reviews #7 28 reviews

By Region

Segment Counter Counter RoomRaccoon RoomRaccoon
North America #25 8 reviews #24 7 reviews
Europe #20 25 reviews #5 123 reviews
Asia Pacific #16 4 reviews #31 4 reviews
Middle East #11 2 reviews #31 1 reviews

The Decision

Choosing the right property management system (PMS) can significantly impact your hotel's efficiency, guest satisfaction, and revenue. Both Counter by Counter and RoomRaccoon PMS aim to streamline operations, but they do so with different strengths and target audiences. Your decision hinges on your property type, scale, and specific operational needs.

Counter, designed specifically for hostels, emphasizes ease of use and support, while RoomRaccoon targets small hotels and independent properties with a broader feature set. Which system aligns best with your hotel's goals?

Is Counter or RoomRaccoon Better for Hotels?

Counter is a free, user-friendly PMS tailored for hostels, focusing on simplifying daily operations with an intuitive interface. RoomRaccoon, on the other hand, is a paid, versatile platform built for small hotels and independents, offering a suite of automation and revenue management features.

Both platforms support multi-channel booking and guest management, but Counter’s strength lies in its simplicity and support for hostel-specific needs. RoomRaccoon provides a more comprehensive set of tools for automating processes and increasing revenue.

Are you seeking a straightforward system that gets the basics right or a more feature-rich platform that boosts profitability? Your choice depends on the complexity of your property’s operations.

RoomRaccoon vs Counter: Which Should Your Hotel Choose?

If your property is a hostel or small independent operation prioritizing ease of use and quick onboarding, Counter is your best fit. It caters well to hostels with its mobile-friendly interface and strong support, especially for properties looking for basic operational management without heavy investment.

If your hotel needs advanced features like yield management, guest profiles, integrated CRS, and detailed analytics, RoomRaccoon is the clear winner. Its robust automation tools and extensive integrations make it suitable for small hotels aiming to grow revenue and streamline guest communications.

In summary, choose Counter for simplicity and support, and RoomRaccoon for automation and revenue optimization.

Is Counter or RoomRaccoon Easier to Use?

Counter boasts a high ease-of-use rating of 4.6/5 from users, with many praising its clean interface and mobile responsiveness. Its onboarding process is rated 4.7/5, and users find staff adoption straightforward, especially given its hostel-specific design.

RoomRaccoon scores slightly higher at 4.74/5 for ease of use, with users emphasizing its intuitive layout and easy management of bookings, invoicing, and guest communication. Its onboarding experience is rated 4.61/5, and staff report quick learning curves.

Edge: RoomRaccoon.

Which Has Better Features: Counter or RoomRaccoon?

RoomRaccoon offers 33 features exclusive to its platform, including revenue management, guest profiles, integrated CRS, EPoS, analytics dashboards, multi-currency support, and online checkout. These features support dynamic pricing, detailed guest management, and operational automation, making it a strong choice for revenue-focused hotels.

Counter has only one unique feature — online 24/7 support — but shares 18 features with RoomRaccoon, such as booking management and channel integration. Its feature set is more limited, emphasizing simplicity over complexity.

Edge: RoomRaccoon.

Which Has Better Customer Support: Counter or RoomRaccoon?

Counter stands out with a customer support rating of 4.96/5, and users frequently mention fast, helpful responses from team members like Evelyn and Max. Many reviews highlight support’s responsiveness, especially during onboarding and troubleshooting.

RoomRaccoon’s support scores 4.53/5, with users noting helpful support but also citing issues with slow response times, especially during busy periods. Some reviews mention frustration over unresolved bugs and less prompt assistance.

Edge: Counter.

Which Has More Integrations: Counter or RoomRaccoon?

RoomRaccoon boasts 88 verified integrations, including popular partners like Stripe, SiteMinder, and Sage, facilitating extensive connectivity. It supports 3 shared partners with Counter, including WuBook and Stripe, but offers many more unique connections, especially for revenue management and booking tools.

Counter has 7 verified partners, focusing mainly on essential integrations like POS and channel management. Its smaller integration ecosystem may limit advanced automation and connectivity options.

Edge: RoomRaccoon.

Which Do Hoteliers Rate Higher: Counter or RoomRaccoon?

RoomRaccoon enjoys a higher overall rating of 4.88/5 with 169 reviews, 5-star reviews praising its automation, ease of use, and revenue tools. Its recent reviews (5 in the last 6 months) reinforce its active user satisfaction.

Counter has 54 reviews with a 4.73/5 rating, mainly praising its simplicity and support but citing bugs and limited features. The older review count and lower review volume suggest less recent feedback.

Edge: RoomRaccoon.

How Much Do Counter and RoomRaccoon Cost?

Counter does not specify a pricing model, indicating a likely free or very low-cost offering aimed at hostels. RoomRaccoon charges a $1,000 monthly base fee, with no mention of setup or additional charges.

While Counter’s free model can be attractive for budget-conscious hostels, RoomRaccoon’s paid plan reflects its broader feature set and automation capabilities, making it more suitable for hotels willing to invest in revenue growth.

What Type of Hotel Should Use Counter?

  • Hotels that operate exclusively as hostels, backpacker lodges, or budget accommodations.
  • Teams seeking a straightforward, easy-to-learn system with minimal setup.
  • Properties with limited staff who prioritize quick onboarding and mobile management.
  • Hosts focusing primarily on reservations, check-ins, and basic guest management.

Not ideal if:

  • You need advanced revenue management or detailed analytics.
  • Your property involves complex group bookings or multiple revenue streams.
  • You require extensive integrations or automation features.

What Type of Hotel Should Use RoomRaccoon?

  • Small hotels and independent operators seeking a comprehensive all-in-one platform.
  • Hotels wanting to automate guest communications, invoicing, and dynamic pricing.
  • Properties aiming to increase direct bookings and revenue with upselling tools.
  • Teams looking for a user-friendly solution that can scale with growth.

Not ideal if:

  • You operate a large hotel chain requiring enterprise-level systems.
  • Your property needs highly specialized or industry-specific functions not present in RoomRaccoon.
  • You prefer a free or very low-cost PMS with minimal features.

RoomRaccoon vs Counter: The Bottom Line for Hotels

Counter excels as a free, hostel-focused PMS that emphasizes simplicity, support, and ease of use. Its limited feature set might restrict automation and revenue optimization but makes it ideal for small, staff-constrained hostels.

RoomRaccoon offers a broader suite of automation, revenue management, and integrations, making it suitable for small hotels and independents eager to grow profitability without overwhelming complexity. Its active reviews and extensive features position it as the more robust choice.

If your property is a hostel or budget inn with straightforward needs, Counter is the sensible pick. For small hotels aiming to automate, upsell, and enhance revenue streams, RoomRaccoon delivers more value.


In conclusion, the decision boils down to your hotel’s size, operational complexity, and growth ambitions. If you prioritize support and simplicity, Counter is a solid option. If you seek automation, revenue tools, and integrations, RoomRaccoon stands out as the more capable platform.

How Much Do Counter and RoomRaccoon PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter RoomRaccoon RoomRaccoon
Starting Price From $1,000/mo

Which Features Does Counter Have That RoomRaccoon PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and RoomRaccoon PMS share 18 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter RoomRaccoon RoomRaccoon
EPoS
Gift Vouchers
Guest profiles
Integrated CRS
Online 24/7 support
PMS connectivity
Revenue management module

Showing top differences. 22 more features differ between these products.

Real-World Results: Counter vs RoomRaccoon by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Counter Counter

No published case study for this goal yet.

RoomRaccoon Buff and Fellow Small
+ 60% increase in RevPAR in a year by implementing RoomRaccoon
+ �s dynamic pricing tools.
+ 781% ROI on RaccoonUpsell subscription - RoomRaccoon

"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."

Frikkie du Toit
Frikkie du Toit
Hotel Owner
Increase Operational Efficiency
Counter Counter

No published case study for this goal yet.

RoomRaccoon O'Two Boutique Hotel Small
+ 307% ROI on Annual RaccoonUpsell subscription just from ancillary revenue
+ 46% direct bookings
+ Reduced human error by automating payments

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."

Jayson van Noordwyk
Jayson van Noordwyk
General Manager
Improve Guest Experience
Counter Counter

No published case study for this goal yet.

RoomRaccoon Steenhof Suites Small
+ 1836% ROI on RaccoonUpsell
+ 50% of guests check-in online
+ 127% increase in RevPAR

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."

Counter vs RoomRaccoon: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Hostels #6 vs #13
AR #5 vs #12
BR #6 vs #12
CO #3 vs #7

Unique capabilities

Online 24/7 support
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
RoomRaccoon
RoomRaccoon
4.7/5 from 209 reviews

What hoteliers love

User Interface and Experience 79% positive

Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, t... Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, there are suggestions for improvement, especially for mobile and tablet versions of the system to enhance usability further.

All-in-one System 100% positive

RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidat... RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidation helps streamline operations and eliminate the need for multiple software solutions. Many reviews highlight how this feature saves time and makes management easier.

Automated Emails and Documents 84% positive

Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Aut... Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Automated invoicing and pre/post-stay emails are frequently mentioned benefits. Users also commend the customization options for these automated functionalities.

Where hoteliers push back

Service and Support 65% negative

While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomR... While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomRaccoon's support team. Long wait times for issue resolution, especially during critical operational periods, are common complaints.

Integration Limitations 74% negative

Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs.... Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs. Users express their desire for more seamless integrations to avoid manual work and additional expenses.

Ranks higher for

Large (75-199 rooms) #14 vs #32
Mid-Size (25-74 rooms) #17 vs #46
Small (10-24 rooms) #10 vs #26
X-Large (200+ rooms) #19 vs #31

Unique capabilities

Revenue management module Gift Vouchers Guest profiles Integrated CRS EPoS
4.7/5 ease of use 4.5/5 support 88 integrations
Visit Profile

Where the ratings diverge most

Customer Support Counter 5.0 vs 4.5 (+0.4)
Value for Money Counter 4.8 vs 4.5 (+0.3)

Frequently Asked Questions About Counter vs RoomRaccoon PMS

Can Counter replace RoomRaccoon PMS?

It depends on your requirements. Counter and RoomRaccoon PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while RoomRaccoon PMS offers 88. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon PMS leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or RoomRaccoon PMS offer a free plan?

Counter: No. RoomRaccoon PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and RoomRaccoon PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and RoomRaccoon has 80. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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