The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 267 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Online 24/7 support.
RoomRaccoon shines when it comes to customer success and after-sales support — especially for independent properties (4.1/5) , with exclusive features like Revenue management module and Guest profiles.
Side-by-side ratings based on 267 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $1,000/mo |
| Verified Reviews | 57 | 210 |
After analyzing 267 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while RoomRaccoon users highlight customer success and after-sales support, ease of use and onboarding, ai assistant and chatbot automation. Click any theme to see what reviewers say.
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User interface and usability
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Customer success and after-sales support
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Customer support
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Ease of use and onboarding
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Automated features
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AI assistant and chatbot automation
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Platform integration
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Setup, integration, and implementation experience
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Bug issues
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Customer success and after-sales support
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Reporting and revenue management
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Reservation and room assignment workflow
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Pricing
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Channel manager and distribution
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #10 90 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #17 27 reviews |
| Large (75-199 rooms) ▾ | #32 2 reviews | #14 7 reviews |
| X-Large (200+ rooms) | #31 1 reviews | #19 0 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #9 100 reviews |
| Luxury ▾ | #44 4 reviews | #9 64 reviews |
| Branded / Chain ▾ | #43 4 reviews | #14 29 reviews |
| Extended Stay ▾ | #32 5 reviews | #7 28 reviews |
By Region
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| North America ▾ | #25 8 reviews | #24 7 reviews |
| Europe ▾ | #20 25 reviews | #5 123 reviews |
| Asia Pacific | #16 4 reviews | #31 4 reviews |
| Middle East | #11 2 reviews | #31 1 reviews |
Choosing the right property management system (PMS) can significantly impact your hotel's efficiency, guest satisfaction, and revenue. Both Counter by Counter and RoomRaccoon PMS aim to streamline operations, but they do so with different strengths and target audiences. Your decision hinges on your property type, scale, and specific operational needs.
Counter, designed specifically for hostels, emphasizes ease of use and support, while RoomRaccoon targets small hotels and independent properties with a broader feature set. Which system aligns best with your hotel's goals?
Counter is a free, user-friendly PMS tailored for hostels, focusing on simplifying daily operations with an intuitive interface. RoomRaccoon, on the other hand, is a paid, versatile platform built for small hotels and independents, offering a suite of automation and revenue management features.
Both platforms support multi-channel booking and guest management, but Counter’s strength lies in its simplicity and support for hostel-specific needs. RoomRaccoon provides a more comprehensive set of tools for automating processes and increasing revenue.
Are you seeking a straightforward system that gets the basics right or a more feature-rich platform that boosts profitability? Your choice depends on the complexity of your property’s operations.
If your property is a hostel or small independent operation prioritizing ease of use and quick onboarding, Counter is your best fit. It caters well to hostels with its mobile-friendly interface and strong support, especially for properties looking for basic operational management without heavy investment.
If your hotel needs advanced features like yield management, guest profiles, integrated CRS, and detailed analytics, RoomRaccoon is the clear winner. Its robust automation tools and extensive integrations make it suitable for small hotels aiming to grow revenue and streamline guest communications.
In summary, choose Counter for simplicity and support, and RoomRaccoon for automation and revenue optimization.
Counter boasts a high ease-of-use rating of 4.6/5 from users, with many praising its clean interface and mobile responsiveness. Its onboarding process is rated 4.7/5, and users find staff adoption straightforward, especially given its hostel-specific design.
RoomRaccoon scores slightly higher at 4.74/5 for ease of use, with users emphasizing its intuitive layout and easy management of bookings, invoicing, and guest communication. Its onboarding experience is rated 4.61/5, and staff report quick learning curves.
Edge: RoomRaccoon.
RoomRaccoon offers 33 features exclusive to its platform, including revenue management, guest profiles, integrated CRS, EPoS, analytics dashboards, multi-currency support, and online checkout. These features support dynamic pricing, detailed guest management, and operational automation, making it a strong choice for revenue-focused hotels.
Counter has only one unique feature — online 24/7 support — but shares 18 features with RoomRaccoon, such as booking management and channel integration. Its feature set is more limited, emphasizing simplicity over complexity.
Edge: RoomRaccoon.
Counter stands out with a customer support rating of 4.96/5, and users frequently mention fast, helpful responses from team members like Evelyn and Max. Many reviews highlight support’s responsiveness, especially during onboarding and troubleshooting.
RoomRaccoon’s support scores 4.53/5, with users noting helpful support but also citing issues with slow response times, especially during busy periods. Some reviews mention frustration over unresolved bugs and less prompt assistance.
Edge: Counter.
RoomRaccoon boasts 88 verified integrations, including popular partners like Stripe, SiteMinder, and Sage, facilitating extensive connectivity. It supports 3 shared partners with Counter, including WuBook and Stripe, but offers many more unique connections, especially for revenue management and booking tools.
Counter has 7 verified partners, focusing mainly on essential integrations like POS and channel management. Its smaller integration ecosystem may limit advanced automation and connectivity options.
Edge: RoomRaccoon.
RoomRaccoon enjoys a higher overall rating of 4.88/5 with 169 reviews, 5-star reviews praising its automation, ease of use, and revenue tools. Its recent reviews (5 in the last 6 months) reinforce its active user satisfaction.
Counter has 54 reviews with a 4.73/5 rating, mainly praising its simplicity and support but citing bugs and limited features. The older review count and lower review volume suggest less recent feedback.
Edge: RoomRaccoon.
Counter does not specify a pricing model, indicating a likely free or very low-cost offering aimed at hostels. RoomRaccoon charges a $1,000 monthly base fee, with no mention of setup or additional charges.
While Counter’s free model can be attractive for budget-conscious hostels, RoomRaccoon’s paid plan reflects its broader feature set and automation capabilities, making it more suitable for hotels willing to invest in revenue growth.
Not ideal if:
Not ideal if:
Counter excels as a free, hostel-focused PMS that emphasizes simplicity, support, and ease of use. Its limited feature set might restrict automation and revenue optimization but makes it ideal for small, staff-constrained hostels.
RoomRaccoon offers a broader suite of automation, revenue management, and integrations, making it suitable for small hotels and independents eager to grow profitability without overwhelming complexity. Its active reviews and extensive features position it as the more robust choice.
If your property is a hostel or budget inn with straightforward needs, Counter is the sensible pick. For small hotels aiming to automate, upsell, and enhance revenue streams, RoomRaccoon delivers more value.
In conclusion, the decision boils down to your hotel’s size, operational complexity, and growth ambitions. If you prioritize support and simplicity, Counter is a solid option. If you seek automation, revenue tools, and integrations, RoomRaccoon stands out as the more capable platform.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,000/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.
Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos... Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos and guided sessions help teams adopt the platform quickly and put it into daily use with less friction.
RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational ta... RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational tasks. Others praise the AI assistant as a major support tool, indicating automation is becoming a meaningful part of the product’s value.
Where hoteliers push back
Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.
Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room... Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room. That points to a need for smoother room assignment handling in busy hotels with more complex occupancy patterns.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and RoomRaccoon PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while RoomRaccoon PMS offers 88. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon PMS leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. RoomRaccoon PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 15 and RoomRaccoon has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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