The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 119 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Customer Alliance shines in ease of use .
Loopon shines when it comes to ease of use , with exclusive features like In app call back and Social review tracking.
Side-by-side ratings based on 119 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $100/mo |
| Verified Reviews | 94 | 25 |
After analyzing 119 verified reviews, Customer Alliance users most value its customizable surveys, real-time feedback and custom reports, while Loopon users highlight ease of use, feedback collection and analysis, customer support. Click any theme to see what reviewers say.
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Customizable Surveys
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Ease of Use
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Real-time Feedback and Custom Reports
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Feedback Collection and Analysis
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Customer Support
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Notification and Alerts
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Customer Support vs. Platform Control
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Report Customization
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Evaluation and Reporting Improvements
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User Administration
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Integration Limitations
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Comparative Metrics
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 22 reviews | #4 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #3 53 reviews | #4 10 reviews |
| Large (75-199 rooms) ▾ | #4 4 reviews | #3 7 reviews |
| X-Large (200+ rooms) ▾ | #2 11 reviews | #4 3 reviews |
By Property Type
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| Boutique ▾ | #3 36 reviews | #4 10 reviews |
| Luxury ▾ | #3 24 reviews | #4 6 reviews |
| Branded / Chain ▾ | #3 18 reviews | #4 7 reviews |
| Extended Stay ▾ | #2 7 reviews | #6 0 reviews |
By Region
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| North America ▾ | #3 15 reviews | #5 3 reviews |
| Europe ▾ | #2 74 reviews | #4 19 reviews |
| Asia Pacific | #4 1 reviews | #3 0 reviews |
| Middle East | — | #4 0 reviews |
Choosing the right guest feedback platform is crucial for your hotel’s reputation and operational insights. Guest Feedback by Customer Alliance aims to provide a comprehensive, enterprise-grade solution with a wide range of integrations and in-depth analytics, but it currently suffers from a very low overall rating and limited recent reviews. Loopon Post Stay, on the other hand, boasts a much higher recent review count and a stronger user base, focusing on simple, quick surveys and clear insights. Which platform aligns better with your hotel's needs?
Both platforms address the core challenge of gathering guest feedback, but they diverge in approach and scale. Customer Alliance offers a broad, feature-rich environment designed for multi-channel, real-time feedback collection, targeting larger hotels or chains that require extensive analytics. Loopon takes a straightforward approach, emphasizing quick post-stay surveys and easy internal benchmarking, ideal for hotels prioritizing simplicity and rapid insights.
Customer Alliance has a significantly higher overall rating (0/5 vs. 4.46/5) and more reviews (84 vs. 25), especially recent ones, indicating stronger credibility and ongoing customer satisfaction. However, Loopon’s recent reviews are more positive, signaling better current user experience. Do you prefer a comprehensive system with extensive features or a leaner tool that’s easy to deploy and use?
If your hotel needs detailed, customizable feedback collection with automation, integration, and advanced analytics—especially if you operate across multiple locations—Customer Alliance is the better choice. Its extensive integrations (56 verified partners) and broad feature set support large-scale operations and data-driven decision-making.
Conversely, if your hotel values ease of use, quick deployment, and reliable guest insights without complex setup, Loopon is the ideal fit. Its simple, one-page surveys and clear benchmarks suit independent hotels or smaller chains focusing on immediate guest satisfaction improvements. For hotels seeking detailed analytics and extensive integrations, Customer Alliance stands out. For straightforward, actionable feedback, Loopon wins.
Customer Alliance scores slightly higher in ease of use (4.7/5 vs. 4.38/5) and has a well-rated onboarding process (4.54/5 vs. 4.29/5). Review comments praise its friendly interface and automation capabilities but note its complexity might require dedicated training or support, especially for larger teams.
Loopon’s interface is consistently praised for simplicity and clarity, making it easy for staff to understand and adopt quickly, with many users mentioning its intuitive design. However, some wish for improved mobile functionality to enhance usability on the go. Edge: Customer Alliance.
Customer Alliance offers a broader feature set—22 shared features with Loopon and no exclusive features—supporting multi-channel feedback, AI-powered analysis, review sharing, and comprehensive dashboards. Its AI Reply Assistant and review distribution tools help shape online reputation.
Loopon presents two unique features—In-app callback and social review tracking—that complement its core survey functions. Its focus on single-page surveys and comparative metrics give hotels quick, understandable insights without the complexity of Customer Alliance’s offerings. Edge: Customer Alliance.
Customer Alliance’s support scores slightly higher (4.58/5 vs. 4.34/5) and receives more recent positive feedback about responsiveness and assistance. Customers praise its fast response times and helpfulness, though some find certain admin tasks dependent on support.
Loopon’s customer service is also highly rated, with users emphasizing quick and effective responses. Its support team is praised for being helpful in resolving issues and guiding onboarding. Edge: Customer Alliance.
Customer Alliance boasts 56 verified integrations, including popular PMS systems like Opera, Mews, and HotelTime, plus many additional partners for wider connectivity. Loopon has 11 verified integrations, including key players like Sirvoy and Xn protel Systems, but fewer options overall.
Shared integrations include Oracle Hospitality, Mews, Clock, and others, but Customer Alliance’s broader partner list makes it more flexible for diverse hotel tech stacks. Edge: Customer Alliance.
Customer Alliance’s ratings are notably low (0/5 overall), mainly due to the very limited recent reviews and overall dissatisfaction reported, especially among larger hotels and chains. Smaller properties or newer users report some satisfaction but less enthusiasm.
Loopon’s recent reviews are mostly 5-star, highlighting its user-friendliness and effectiveness. Independent hotels and smaller properties tend to rate Loopon higher (4.75/5), whereas larger hotel groups with complex needs are less satisfied. Edge: Loopon.
Customer Alliance prices start at $200/month with no free tier or trial. The pricing model suggests higher costs for larger deployments, but exact quotes are not publicly provided. Loopon charges a flat rate of $100/month, with no trial or custom quote indicated.
Loopon’s lower starting price makes it accessible for small and mid-sized hotels, while Customer Alliance’s higher cost reflects its enterprise capabilities. Consider your budget and feature requirements before deciding.
Not ideal if your hotel is small, needs quick deployment, or prefers a simple survey experience.
Not ideal if you need extensive analytics, deep integrations, or customized survey logic.
Customer Alliance delivers a comprehensive feedback management system with extensive integrations, automation, and analytics suitable for large hotels and chains. Its strengths lie in its ability to centralize feedback, analyze data in real-time, and enhance online reputation through review sharing.
Loopon excels in simplicity and fast deployment, offering a straightforward post-stay survey tool with clear benchmarking features. It’s best suited for hotels needing immediate insights and easy-to-understand data without the complexity of larger platforms.
If you operate a large hotel group or need advanced analytics, Customer Alliance’s richer feature set and integrations make it the stronger choice, despite its higher cost and lower recent review count. For smaller hotels or those prioritizing ease and speed, Loopon provides a more user-friendly experience with high satisfaction ratings.
In sum, your decision should hinge on your hotel’s size, complexity, and technological needs. Both platforms offer valuable tools, but Customer Alliance’s recent review strength and extensive integrations give it the edge for most large or tech-forward hotels. Loopon, with its focus on simplicity, is better suited for independent or smaller properties looking for quick, reliable guest insights.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $100/mo |
According to HTR's product database, Guest Feedback (by Customer Alliance) and Loopon Post Stay share 22 features. Here are the key differences — features one has that the other lacks.
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| In app call back | ||
| Social review tracking |
What hoteliers love
Several reviews highlight Customer Alliance's strong customization capabilities, allowing hotels to tailor survey questions to specific needs. This fe... Several reviews highlight Customer Alliance's strong customization capabilities, allowing hotels to tailor survey questions to specific needs. This feature is praised for enabling targeted feedback collection, which assists in refining guest services and staying competitive.
Users appreciate the software's ability to offer real-time feedback collection and customizable reports. These features allow for quick strategy adjus... Users appreciate the software's ability to offer real-time feedback collection and customizable reports. These features allow for quick strategy adjustments and provide comprehensive insights into guest satisfaction, aiding in revenue growth.
Where hoteliers push back
Although customer support is highlighted as excellent, reviews express frustration at the need to depend on support for some admin tasks that could be... Although customer support is highlighted as excellent, reviews express frustration at the need to depend on support for some admin tasks that could be managed more efficiently through the platform, thus impacting operational speed and autonomy slightly negatively.
There's a call for improvement in evaluation options and reporting features, indicating that users are looking for more robust data analytics capabili... There's a call for improvement in evaluation options and reporting features, indicating that users are looking for more robust data analytics capabilities and easier ways to access guest data for strategic planning.
Ranks higher for
What hoteliers love
Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to tea... Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to teach new users. This ease of use extends to both desktop and mobile devices, though some wish for further improvements in mobile usability.
Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and r... Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and relevant statistics aids in identifying strengths and weaknesses, improving service quality, and making informed decisions.
Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make add... Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make addressing issues and implementing changes easier.
Where hoteliers push back
Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and st... Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and statistics, which can be a hindrance.
The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to ma... The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to make small changes without requiring support intervention.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Guest Feedback (by Customer Alliance) and Loopon Post Stay share many core Guest Survey Software features, but each has unique capabilities. Guest Feedback (by Customer Alliance) offers 56 verified integration partners, while Loopon Post Stay offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Guest Feedback (by Customer Alliance) leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Guest Feedback (by Customer Alliance): No. Loopon Post Stay: No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Customer Alliance has an HT Score of 87 and Loopon has 23. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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