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Guest Feedback (by Customer Alliance)
4.7 (65 REVIEWS)
Yumiko, Gera, Jasmin + 10 more experts recommend Customer Alliance
Read RecommendationsRanked 3 (out of 25) in Guest Surveys & Feedback
Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldCustomer Alliance makes it easy to capture, understand, share and act on feedback and reviews
93% recommended by 99 hotels
Radisson Hotels, Brit Hotel, Villa Crespi & 96 others
Capabilities
Capture feedback
Understand feedback
Act on feedback
Act on feedback
With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!
Share feedback
Share feedback
Amplify your online presence, drive traffic, improve in search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms, such as Google and TripAdvisor. Display your Customer Alliance widget directly on your website to further drive trust and improve conversions.
Features
Survey Builder
Delivery Channels
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Available Add-ons & Modules
AI Reply Assistant
Guest Surveys & FeedbackRecommended by
Achievements
This vendor's trending score is rising, Guest Feedback (by Customer Alliance) is the #2 most trending product in the Guest Surveys & Feedback category (out of 25) and the #65 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCustomer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Customer Alliance Case Studies
Customer Alliance doesn’t have any case studies available
References
"Customer Alliance gives us the technical ability to personally contact all our guests and actively request their feedback. At the same time, we have the opportunity to distribute this guest feedback on various rating portals and to respond to each rating individually. This direct feedback, along with the software's detailed analysis feature, allow us to identify and improve our weak points."
"With Customer Alliance, we have not only improved our positioning on Google and TripAdvisor, but we have also achieved a much more efficient management of our guest's feedback. It has also been key in helping all our Directors with the management of the online reputation for their properties."
Featured Customers
Popularity by Segment
Size
9 | X-Small (1-9 room)
9 | Small (10-24 room)
42 | Medium (25-74 room)
27 | Large (75-199 room)
11 | X-Large (200+ room)
Country
43 | Germany
13 | Italy
12 | Mexico
11 | France
4 | Switzerland
4 | Austria
3 | Spain
2 | Belgium
1 | Ecuador
1 | Iceland
1 | Poland
1 | Sweden
1 | United States of America
Type
34 | Boutiques
27 | Bed & Breakfast & Inns
25 | City Center Hotels
22 | Luxury Hotels
22 | Resorts
20 | Branded Hotels
20 | Airport/Conference Hotels
20 | Limited Service & Budget Hotels
9 | Extended Stay & Serviced Apartments
8 | Vacation Rentals & Villas
7 | Hostels
1 | RV Parks & Campgrounds
Region
83 | Europe
13 | North America
1 | South America
Category
65 | Guest Surveys & Feedback
53 | Reputation Management
More Products by Customer Alliance
Hotelier Rating
Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.
AI-generated from the text of customer reviews
Looking for specific info?
Best professional tool for review and feedback management for the hotel industry
Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)
The best use of Ai for the review
Hotel innovation manager from 5 to 9 room Bed & Breakfast & Inn in Favignana (Italy)
Organize your vision
Director from 10 to 24 room Boutique in Naples (Italy)
Comfy management, just few clicks away
Front Office Concierge from 10 to 24 room Boutique in Naples (Italy)
Excellent tool with excellent service
Marketing from 100 to 199 room City Center Hotel in Wallisellen (Switzerland)
Efficient reputation management through CA
Head of Marketing from 75-99 room Bed & Breakfast & Inn in Innsbruck (Austria)
Helping tool
Manager from 50-74 room Boutique in Mouscron (Belgium)
Very satisfied
Responsable Communication et RSE from 100 to 199 room Boutique in Bordeaux (France)
Very practical for e-reputation.
Relation client from 10 to 24 room Bed & Breakfast & Inn in Champery (Switzerland)
Saves time and gives a good overview of the most important factor of your business, the customer's view.
Owner from 25-49 room Bed & Breakfast & Inn in Grindavik (Iceland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Customer Alliance does well in helping hotels collect and manage guest feedback, improve online reviews, and boost visibility. Its tools are incredibly easy to use, and overall does a great job in driving better guest experiences.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Customer Alliance offers a more focused approach to managing direct feedback and surveys, emphasising customisable features and streamlined data ownership. Customer Alliance often appeals to hoteliers seeking a more hands-on, personalised touch.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Make the most of Customer Alliance by customising feedback surveys to fit your brand and goals. Use the insights to improve guest experiences and actively manage your online reputation for maximum impact.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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