Guest Feedback (by Customer Alliance)

4.7 (65 REVIEWS)

HTR Score icon
HT Score  
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Yumiko, Gera, Jasmin + 10 more experts recommend Customer Alliance

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Guest Feedback (by Customer Alliance)

4.7 (65 REVIEWS)

Ranked 3 (out of 25) in Guest Surveys & Feedback

2024 Finalist HotelTechAwards

Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Customer Alliance makes it easy to capture, understand, share and act on feedback and reviews

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What is Customer Alliance?

Founded in 2009 | Headquarters in Berlin (Germany) | 87 employees
Guest Feedback (by Customer Alliance) is a robust feedback management system for hoteliers that streamlines the collection, consolidation, and analysis of guest reviews. The platform centralizes feedback from various channels like Email, SMS, QR codes, and apps, making it easy to monitor and respond to reviews from a single dashboard. Real-time tracking of metrics like Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) helps identify strengths and weaknesses, facilitating better operational decisions. Additionally, it enhances online presence and search rankings by auto-distributing reviews to platforms like Google and TripAdvisor. The AI Reply Assistant enables quick, personalized response to feedback, ensuring guests feel heard and valued, ultimately leading to improved customer satisfaction and increased revenue.

Capabilities

Capture feedback

Understand feedback

Act on feedback

Share feedback

Features

Survey Builder

4/5 features

Delivery Channels

4/5 features

Review Generation

4/5 features

Follow-up & Resolution

4/5 features

Reporting, Analytics & Insights

4/5 features

Available Add-ons & Modules

AI Reply Assistant

Guest Surveys & Feedback
What if you could reply to a review in 30 seconds or less? With AI Reply Assistant, you can. Generate a unique, personalized review response with just one click.

PREMIUM ADD-ON

Customer Alliance Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.4/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Guest Feedback (by Customer Alliance) is the #2 most trending product in the Guest Surveys & Feedback category (out of 25) and the #65 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Customer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Customer Alliance as the #3 Guest Surveys & Feedback provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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89 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Customer Alliance Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Customer Alliance Average Customer Alliance

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Success Stories

2

References

6

Featured Customers

Customer Alliance Case Studies

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Customer Alliance doesn’t have any case studies available

Popularity by Segment

Size

9 | X-Small (1-9 room)

9 | Small (10-24 room)

42 | Medium (25-74 room)

27 | Large (75-199 room)

11 | X-Large (200+ room)

Country

43 | Germany

13 | Italy

12 | Mexico

11 | France

4 | Switzerland

4 | Austria

3 | Spain

2 | Belgium

1 | Ecuador

1 | Iceland

1 | Poland

1 | Sweden

1 | United States of America

Type

34 | Boutiques

27 | Bed & Breakfast & Inns

25 | City Center Hotels

22 | Luxury Hotels

22 | Resorts

20 | Branded Hotels

20 | Airport/Conference Hotels

20 | Limited Service & Budget Hotels

9 | Extended Stay & Serviced Apartments

8 | Vacation Rentals & Villas

7 | Hostels

1 | RV Parks & Campgrounds

Region

83 | Europe

13 | North America

1 | South America

Category

65 | Guest Surveys & Feedback

53 | Reputation Management

More Products by Customer Alliance

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https://ucarecdn.com/d9481fb1-6fe7-4b1f-a617-57f894c0f921/-/crop/1144x715/0,215/-/preview/

Customer Alliance Reviews

Hotelier Rating

Excellent
80
Very Good
15
Average
4
Poor
1
Terrible
0

Property Size

  • X-Small (9)
  • Small (9)
  • Medium (42)
  • Large (27)
  • X-Large (11)

Country

  • Germany
    Germany
    (43)
  • Italy
    Italy
    (13)
  • Mexico
    Mexico
    (12)
  • France
    France
    (11)
  • Switzerland
    Switzerland
    (4)
  • Austria
    Austria
    (4)
  • Spain
    Spain
    (3)
  • Belgium
    Belgium
    (2)
  • Ecuador
    Ecuador
    (1)
  • Iceland
    Iceland
    (1)
  • Poland
    Poland
    (1)
  • Sweden
    Sweden
    (1)
  • United States of America
    United States of America
    (1)

Region

  • North America
    North America
    (13)
  • Europe
    Europe
    (83)
  • South America
    South America
    (1)

Hoteliers say

NEW AI Review summary

Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.

AI-generated from the text of customer reviews

Feedback Management
User Experience
Consolidation of Reviews
Integration Issues
Customer Support
Reporting and Analytics
Automation Capabilities
Operational Decision-Making
Competitor Analysis
Pricing Concerns
10

Best professional tool for review and feedback management for the hotel industry

Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)

Verified
9 days ago
Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reli...
Country Germany
Manager Online Communication
Large Hotel
10

The best use of Ai for the review

Hotel innovation manager from 5 to 9 room Bed & Breakfast & Inn in Favignana (Italy)

Verified
9 days ago
I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors.
Country Italy
Hotel innovation manager
X-Small Hotel
10

Organize your vision

Director from 10 to 24 room Boutique in Naples (Italy)

Verified
10 days ago
- simply to use, so friendly for all the members of my staff, that mean save time to learn, also the great automation, to customize a form and collect all the information for the client is perfect. The implementation give us the opportunity to never loose any client feedbacks.
Country Italy
Director
Small Hotel
10

Comfy management, just few clicks away

Front Office Concierge from 10 to 24 room Boutique in Naples (Italy)

Verified
10 days ago
The opportunity to manage all feedbacks and surveys in just one window, simply by clicking on the side menu, working time is pretty much optimized.
Country Italy
Front Office Concierge
Small Hotel
10

Excellent tool with excellent service

Marketing from 100 to 199 room City Center Hotel in Wallisellen (Switzerland)

Verified
11 days ago
Customer Alliance offers a user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in a targeted manner. The ability to centrally bundle and evaluate reviews from different channels is particularly impressive. The automated processes save a huge amount of time and the analysis to...
Country Switzerland
Marketing
Large Hotel
10

Efficient reputation management through CA

Head of Marketing from 75-99 room Bed & Breakfast & Inn in Innsbruck (Austria)

Verified
15 days ago
The collected and processed data enables hotels to make informed decisions, recognize trends, identify strengths and weaknesses and thus optimize operational processes.
Country Austria
Head of Marketing
Large Hotel
8

Helping tool

Manager from 50-74 room Boutique in Mouscron (Belgium)

Verified
28 days ago
Good too to centralize and analyze of the customers’ reviews. The menus are easy to go through and clear enough.
Country Belgium
Manager
Medium Hotel
10

Very satisfied

Responsable Communication et RSE from 100 to 199 room Boutique in Bordeaux (France)

Verified
1 months ago
We are very satisfied with Customer Alliance. The platform is easy to use, intuitive. We use it every day to respond to customer reviews and to monitor the progress of customer satisfaction indicators. The platform is now, for us, an indispensable tool.
Country France
Responsable Communication et RSE
Large Hotel
8

Very practical for e-reputation.

Relation client from 10 to 24 room Bed & Breakfast & Inn in Champery (Switzerland)

Verified
2 months ago
With just a few clicks, you have the possibility to send complete questionnaires to customers and respond directly via the platform. Indispensable tool for automatic sending to customers.
Country Switzerland
Relation client
Small Hotel
8

Saves time and gives a good overview of the most important factor of your business, the customer's view.

Owner from 25-49 room Bed & Breakfast & Inn in Grindavik (Iceland)

Verified
2 months ago
One platform where reviews, our guests have on many different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important factor as we highly valuated the time our guests spend in telling us how we can improve our business and we do of course like to reply to everyone that is doing us a favour...
Country Iceland
Owner
Medium Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Customer Alliance does well in helping hotels collect and manage guest feedback, improve online reviews, and boost visibility. Its tools are incredibly easy to use, and overall does a great job in driving better guest experiences.

Question:

What differentiates this product or service from the competition?

Answer:

Customer Alliance offers a more focused approach to managing direct feedback and surveys, emphasising customisable features and streamlined data ownership. Customer Alliance often appeals to hoteliers seeking a more hands-on, personalised touch.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Make the most of Customer Alliance by customising feedback surveys to fit your brand and goals. Use the insights to improve guest experiences and actively manage your online reputation for maximum impact.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 10 recommend
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Gera Bachner Quality & Project Manager @ hotelkit GmbH
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Jasmin Hopf Product Owner - Integrations @ hotelkit
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Roberto D'Aquila Area Sales Manager @ HOTELCUBE PMS
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Marius Donhauser Founder & CEO @ hotelkit
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Reputation Management

Support

Unverified

Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
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2025

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

93%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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