Get the valuable feedback you need to improve your guest experience.
Operations
Popular in Operations
POPULAR SEARCHES
FEATURED APPS
Revenue Management
Popular in Revenue Management
POPULAR SEARCHES
FEATURED APPS
Marketing
Popular in Marketing
POPULAR SEARCHES
FEATURED APPS
Guest Experience
Popular in Guest Experience
POPULAR SEARCHES
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Guest Feedback (by Customer Alliance)
4.7 (65 REVIEWS)
HT Score
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Guest Feedback (by Customer Alliance)
Ranked 2 (out of 26) in Guest Survey Software
Customer Alliance makes it easy to capture, understand, share and act on feedback and reviews
93% recommended by 95 hotels
Customer Alliance is popular in Germany and Mexico.
Bell - AI powered product analyst
I analyzed all of Customer Alliance’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Customer Alliance for its ability to consolidate reviews from multiple platforms into a single dashboard, facilitating easy monitoring and response. The tool enhances feedback management, improves customer satisfaction by identifying strengths and weaknesses, and offers intuitive interfaces. It also allows for effective competitor analysis and streamlined communication with guests, contributing to better operational decisions, increased revenue, and reduced costs. Some users noted integration issues and occasional slow customer support responses.
What Types of Hotels Customer Alliance is Popular For
Size
9 | X-Small (1-9 room)
9 | Small (10-24 room)
43 | Mid-Sized (25-74 room)
25 | Large (75-199 room)
13 | X-Large (200+ room)
Country
43 | Germany
13 | Italy
12 | Mexico
11 | France
4 | Switzerland
4 | Austria
3 | Spain
3 | United States of America
2 | Belgium
1 | Ecuador
1 | Iceland
1 | Sweden
Type
37 | Boutiques
27 | Bed & Breakfast & Inns
27 | City Center Hotels
25 | Airport/Conference Hotels
24 | Branded Hotels
23 | Resorts
22 | Limited Service & Budget Hotels
22 | Luxury Hotels
11 | Vacation Rentals & Villas
10 | Extended Stay & Serviced Apartments
8 | Hostels
2 | Motels
1 | RV Parks & Campgrounds
Region
82 | Europe
15 | North America
1 | South America
Category
66 | Guest Survey Software
55 | Reputation Management
Didn’t find what you were looking for?
What is Customer Alliance?
Founded in 2009 | Headquarters in Berlin (Germany) | 87 employees
Guest Feedback (by Customer Alliance) is a robust feedback management system for hoteliers that streamlines the collection, consolidation, and analysis of guest reviews. The platform centralizes feedback from various channels like Email, SMS, QR codes, and apps, making it easy to monitor and respond to reviews from a single dashboard. Real-time tracking of metrics like Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) helps identify strengths and weaknesses, facilitating better operational decisions. Additionally, it enhances online presence and search rankings by auto-distributing reviews to platforms like Google and TripAdvisor. The AI Reply Assistant enables quick, personalized response to feedback, ensuring guests feel heard and valued, ultimately leading to improved customer satisfaction and increased revenue.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Customer Alliance products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Customer Alliance Reviews Analyzed: 53
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Customer Alliance Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Customer Alliance
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Customer Alliance's Provided Description:
"Capture feedback: Get set up once, and get customer insights forever. Deliver engaging surveys on autopilot and capture feedback across every touchpoint. Connect insights from your customer’s digital and on-site experience, using Email, SMS, QR code, In-web, and In-App surveys. With real-time monitoring of crucial metrics like CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score) you’ll gain a comprehensive view of each interaction and track satisfaction from start to finish. Understand feedback: Transform feedback into actionable, easy-to-understand insights to share with your team. Centralize all customer feedback and every online review in one smart dashboard and uncover customer (dis-)satisfaction drivers using our platform’s analytics capabilities. Share feedback: Amplify your online presence, drive traffic, improve search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms like Google and TripAdvisor. Display your Customer Alliance widget directly on your website to drive trust and improve conversions. Act on feedback: With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!"
FAQs
Guest Feedback (by Customer Alliance) Alternatives
Not sure if Customer Alliance is right for your hotel? Here are similar Guest Survey Software vendors that could be a good fit for your hotel:
Capabilities
Capture feedback
Capture feedback
Deliver engaging surveys on autopilot and capture feedback across every touchpoint. Connect insights from your customer’s digital and on-site experience, using Email, SMS, QR code, In-web, and In-App surveys.
Understand feedback
Understand feedback
Transform feedback into actionable, easy-to-understand insights to share with your team. Centralize all customer feedback and every online review in one smart dashboard and uncover the drivers of customer (dis-)satisfaction using our platform’s analytics capabilities.
Act on feedback
Act on feedback
With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!
Share feedback
Share feedback
Amplify your online presence, drive traffic, improve in search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms, such as Google and TripAdvisor. Display your Customer Alliance widget directly on your website to further drive trust and improve conversions.
Features
Survey Builder
4/5 features
Delivery Channels
4/5 features
Review Generation
4/5 features
Follow-up & Resolution
4/5 features
Reporting, Analytics & Insights
4/5 features
Available Add-ons & Modules
AI Reply Assistant
Guest Survey Software
What if you could reply to a review in 30 seconds
or less?
With AI Reply Assistant, you can. Generate a unique, personalized review response with just one click.
Customer Alliance Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.4/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Guest Feedback (by Customer Alliance) is the #2 most trending product in the Guest Survey Software category (out of 26) and the #49 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCustomer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Customer Alliance Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare Customer Alliance to Top Alternatives
Live survey solution to engage guests
Get correct feedback from your guests at the right time
Want to find out if Customer Alliance is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
9
A tool that allows you to build your own surveys and collect all the opinions that appear on the Internet in one place.
Audytor from 500+ room Boutique in San Jose (United States of America)
Verified
1 days ago
The tool allows you to collect opinions, analyze them, and draw conclusions. You can create your own surveys. The system allows you to send them automatically, and AI analyzes them and suggests solutions. Quick analysis means quick decisions.
United States of America
United States of America
Audytor
X-Large Hotel
10
Intuitive and easy-to-use tool for guest surveys, feedback and reputation
Leitung Gästehaus St. Georg from 50-74 room Branded Hotel in Kelheim (Germany)
Verified
3 days ago
The tool has greatly improved our feedback and reputation management. Previously, reviews on the various portals had to be painstakingly monitored individually - with the tool we are regularly informed about new reviews and can react immediately.
Germany
Germany
Leitung Gästehaus St. Georg
Mid-Sized Hotel
9
Very current
Hoteldirektorin from 100 to 199 room City Center Hotel in Halle (Saale) (Germany)
Verified
3 days ago
*clear *easy to use *understandable, good corrections possible. Influence has become better. Topicality is TOP, fast response times possible, understandable for everyone
Germany
Germany
Hoteldirektorin
Large Hotel
8
Good cooperation
Hotelbetriebswirt from 10 to 24 room Bed & Breakfast & Inn in Freiburg im Breisgau (Germany)
Verified
3 days ago
understandable overview, good evaluations, flexibility, support works very well, questionnaire can be customized, comparison with competitors, ranking in the group
Germany
Germany
Hotelbetriebswirt
Small Hotel
8
Overall good
Duale Studentin from 100 to 199 room City Center Hotel in Frankenthal (Germany)
Verified
3 days ago
The clarity of guest reviews, even across different review platforms. So everything is basically in one place, even if some portals still have to be answered externally.
Germany
Germany
Duale Studentin
Large Hotel
10
Great tool to manage guest reviews
Hotel Operations from 50-74 room Boutique in Bad Gastein (Austria)
Verified
3 days ago
The system is very simple and intuitive. Good overview. I'm still excited about the AI answer
Austria
Austria
Hotel Operations
Mid-Sized Hotel
9
Many years of satisfied customer!
Hotelier from 50-74 room Boutique in Fussen (Germany)
Verified
3 days ago
We have an overview of all rating portals and in-depth reviews and are therefore always aware of how our company is currently positioned.
Germany
Germany
Hotelier
Mid-Sized Hotel
10
Team TOP
Inhaber Hotel from 25-49 room in Isernhagen (Germany)
Verified
3 days ago
I always receive quick and competent help when we have a concern. We receive an explanation of our problem in an understandable manner
Germany
Germany
Inhaber Hotel
Mid-Sized Hotel
10
Employee Survey of the team of the HOTEL ZOO BERLIN
HR- Training & Development from 500+ room Bed & Breakfast & Inn in Berlin (Germany)
Verified
3 days ago
Personal consultation and support in all questions concerning the creation of the surveys. Prompt implementation and support with all challenges.
Germany
Germany
HR- Training & Development
X-Large Hotel
10
Best professional tool for review and feedback management for the hotel industry
Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)
Verified
9 months ago
Customer Alliance is a great tool that provides us with valuable insights into our guests experiences. It also makes it easy to respond to reviews instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability of the platform. In addition, Customer Alliance has proven to be a reli...
Germany
Germany
Manager Online Communication
Large Hotel
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
They have been one of the first really professional companies to dive into the digital world of guest feedback and reviews within hotels. They have done a great job building their base but always making sure to continuously improve their developments.
Showing all answers to: "What does this product or service do well?"
They have been one of the first really professional companies to dive into the digital world of guest feedback and reviews within hotels. They have done a great job building their base but always making sure to continuously improve their developments.
Customer Alliance is one of the best and most experienced players on the market when it comes to reputation management and guest surveys. They offer a great platform to have all your reviews on one place with powerful semantic analysis and the possibility to directly respond to your clients' reviews.
Customer Alliance excels in transforming the often challenging realm of online review management into a streamlined and insightful experience for hotels. Their platform adeptly facilitates the collection, distribution, and analysis of guest feedback across various online channels. Particularly effective in enhancing online visibility for hotels, Customer Alliance empowers establishments to significantly increase their volume of reviews on critical portals. The platform's versatility in gathering feedback through diverse methods such as email, SMS, QR codes, and digital surveys is a testament to its adaptability and user-friendliness. Importantly, it consolidates all customer feedback into a singular, easily navigable dashboard, allowing for prompt identification of improvement areas and actionable insights. This seamless integration of feedback mechanisms simplifies the process for hotels to engage with, comment on, and act upon reviews, ultimately contributing to an enhanced guest experience and improved hotel performance.
Customer Alliance provides a very reliable tech platform for online review management and guest feedback management. Our Hotels use Customer Alliance to collect, distribute, and analyze guest reviews across the web. It is also great to gain deeper insight into their hotel performance and guest preferences.
Customer Alliance enables the collection of reviews and feedback via email, SMS, QR codes, and in-web and in-app surveys.
It has a single dashboard to see all information.
Customer Alliance is an invaluable tool for businesses seeking meaningful insights from customer feedback. Its ability to gather and centralize diverse input from various sources into a user-friendly dashboard is genuinely remarkable. This consolidation feature saves time and provides a clear and concise overview of the overall customer sentiment.
Question:
What differentiates this product or service from the competition?
Answer:
Their expertise and how long they have been within the industry and business already. You will for sure have a great experience working with all of their motivated and skilled colleagues. Enjoy any type of collaboration you will have in the future.
Showing all answers to: "What differentiates this product or service from the competition?"
Their expertise and how long they have been within the industry and business already. You will for sure have a great experience working with all of their motivated and skilled colleagues. Enjoy any type of collaboration you will have in the future.
A perfect one-stop-shop for having all your reviews and recommendations at one single place, that is easy to access and work with. Furthermore, hoteliers can collect additional reviews to enhance the relationship with their guests and improve guest satisfaction.
Customer Alliance distinguishes itself with its comprehensive, multi-channel feedback collection system and its intuitive, all-encompassing dashboard. Unlike many competitors, it offers a unique blend of review management tools, enabling hotels to not only gather but also deeply analyze guest feedback for actionable insights. This approach aids in boosting online visibility and performance metrics more effectively, setting it apart in the realm of guest experience enhancement.
great personal service for individual hotels. easy API to connect to your website and publish reviews in a Search engine optmized friendly way directly on your website without a widget. That way hotels can get fresh website content easily.
One of the significant advantages of Customer Alliance is its capacity to facilitate in-depth analysis. The platform offers robust tools for dissecting feedback data, enabling businesses to delve into specific areas, identify trends, and pinpoint actionable insights. This comprehensive analysis proves instrumental in recognizing strengths to capitalize on and areas requiring enhancement for overall business growth.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
It is the same thing I always say: get a demo, ask as many questions as possible, really understand how they work and then fully commit in getting to know the software and all its features. It will be great!
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
It is the same thing I always say: get a demo, ask as many questions as possible, really understand how they work and then fully commit in getting to know the software and all its features. It will be great!
Give it a try - there is not much to lose, you certainly go with one of the market-leaders in the segment and a team that is all about innovation with a truly customer-centric approach always having their clients requirements in mind.
In the crucial journey of choosing the right tech partner, taking the time to thoroughly evaluate market options is key. The importance of this decision cannot be overstated. With Customer Alliance, rest assured, you are entrusting your needs to a reliable and expert hand.
I think every hotel should use a guest review tool to manage their reputation online and to gain visibility on review platforms and also to make sure that they respond and engage with happy and unhappy customers
The true value of Customer Alliance lies not just in its ability to collect feedback but in how effectively you leverage that information to implement positive changes.
Regularly monitoring and acting upon the data will help in elevating your hotel's service quality and guest satisfaction levels, fostering long-term loyalty and positive reviews.
Recommended by
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Marius Donhauser
Founder & CEO
@
hotelkit
Moritz von Petersdorff-Campen
Managing Director
@
SuitePad GmbH
Ullrich Kastner
GM & EVP
@
Myhotelshop GmbH
Roland Hehn
CEO
@
HQ plus
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Marius Donhauser
Founder & CEO
@
hotelkit
Moritz von Petersdorff-Campen
Managing Director
@
SuitePad GmbH
Ullrich Kastner
GM & EVP
@
Myhotelshop GmbH
Roland Hehn
CEO
@
HQ plus
Maureen Traeger
Partner Success Manager
@
straiv GmbH
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Tilmann Volk
Co-Founder
@
SuitePad
Jasmin Hopf
Product Owner - Integrations
@
hotelkit
Olga Heuser
CEO
@
DialogShift
Yumiko Pagnoux
Strategic Partner Manager
@
Mews
Maximilian Lüders
Co-founder
@
MARA Solutions GmbH
Are you a consultant or vendor that recommends Customer Alliance?
Leave a recommendation
Customer Alliance Integrations
Need better tech connections?
SPONSORED
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
|
SiteMinder
92% recommended by 2364 hotels |
Booking Engine
|
|
|
Yanolja Cloud Solution
96% recommended by 1639 hotels |
Hotel Management Software
|
|
|
Little Hotelier
92% recommended by 1293 hotels |
Hotel Management Software
|
|
|
Oracle Hospitality
92% recommended by 604 hotels |
Property Management Systems
|
|
|
hotelkit
94% recommended by 599 hotels |
Staff Collaboration Tools
+3 more |
|
|
Mews
92% recommended by 596 hotels |
Property Management Systems
|
|
|
RoomRaccoon
97% recommended by 556 hotels |
Hotel Management Software
|
|
|
HOTELTIME
93% recommended by 326 hotels |
Property Management Systems
|
|
|
SuitePad
93% recommended by 237 hotels |
In-Room Hotel Tablets
|
|
|
Clock Software
95% recommended by 206 hotels |
Property Management Systems
|
Support
Unverified
Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
