Customer Alliance vs. Service Metrics Group vs. Intercom: Which is a Better Fit?

Guest Feedback (by Customer Alliance)

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

Service Metrics Group

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

Intercom

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

What Customers Are Saying

Most Recent Review

User-friendly tool

Marketing Assistant

Service Metrics Group has transformed our hotel's ability to deliver great experiences for guests

Service Manager from (United States)

Intercom doesn’t have any clients that have vouched for the product

Most Positive Review

Everything at a glance

Hotelbetriebswirt

Most Critical

References