Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Design templates that can be reused throughout email campaigns to save time.

Build reusable templates for transactional booking emails.

Import existing HTML templates to save time and go live quicker.

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.

Segment your database by local, domestic or international travelers.

Segment by preferred booking channel, such as direct, OTA or corporate clients.

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).

Segment by room type to send campaigns to generate upgrade revenue.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Ability to leave feedback for the hotel.

Seamlessly connect surveys to turn them into reviews on Trip Advisor to boost your online reputation.

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.

Revenue Management / Revenue Optimization / Yield Management