dailypoint™ 360° – Central Data Management vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing a hotel CRM and email marketing platform involves assessing how well each product integrates guest data, supports targeted communication, and enhances operational efficiency. dailypoint™ 360° by dailypoint™ centralizes data from over 200 systems, creating comprehensive guest profiles that support personalization and automation. Sojern Guest Marketing Suite by Sojern focuses on engaging guests through multi-channel messaging but lacks the extensive integration and data management capabilities of dailypoint™. Which solution aligns better with your hotel's strategic goals?

Both products aim to improve guest relationships and revenue but diverge significantly in their approaches. dailypoint™ emphasizes data centralization, AI-driven insights, and automation for sophisticated marketing, whereas Sojern emphasizes direct guest engagement via email, SMS, and chat at various touchpoints. Given the depth of data management and recent reviews, which platform offers the stronger foundation for your hotel’s growth?

Is dailypoint™ 360° or Sojern Guest Marketing Suite Better for Hotels?

dailypoint™ 360° is tailored for hotels seeking to unify and leverage guest data from multiple sources to craft personalized marketing, loyalty programs, and operational strategies. It’s best suited for larger hotels and brands aiming for robust data-driven decision-making and automation. Sojern, with its focus on guest engagement through email, SMS, and chat, caters more to properties prioritizing direct communication and marketing campaigns but with limited data management capabilities.

dailypoint™ boasts a 4.53/5 overall rating based on 149 reviews, with recent feedback emphasizing its reliability and extensive features. Sojern, despite fewer reviews (12), has a perfect 5/5 rating, mostly praising its ease of use and straightforward booking management. The choice hinges on whether your hotel needs a comprehensive data platform or a targeted marketing tool.

Edge: dailypoint™ 360°.

dailypoint™ vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a centralized system that consolidates guest data from multiple channels, supports complex segmentation, automates marketing workflows, and enhances loyalty programs, go with dailypoint™. Its extensive features—like attribute, geographic, and lead-time segmentation—make it ideal for hotels with large data volumes and complex marketing needs.

If your hotel prioritizes direct messaging, quick guest engagement, and simple reservation monitoring—especially if you’re a smaller property or a chain with a focus on email and SMS marketing—Sojern may be more suitable. Its lower price point ($400/month) and user-friendly interface support properties looking for straightforward guest communication but with less emphasis on data integration.

For large, multi-property hotels aiming for data-driven personalization, dailypoint™ is clearly the more comprehensive choice. Smaller hotels or those new to guest marketing might find Sojern’s simplicity and lower cost more appealing.

Edge: dailypoint™ 360°.

Is dailypoint™ or Sojern Easier to Use?

dailypoint™’s interface has a solid 4.15/5 rating, but reviews mention a steep learning curve due to its extensive capabilities. Onboarding is thorough, requiring some time for staff to become proficient, though users appreciate the support and flexibility once trained. Its system performance can slow during complex tasks, which might challenge staff initially.

Sojern scores higher in ease of use with a 4.75/5 rating, with reviews highlighting its intuitive platform for quick setup and operational familiarity. Users report that it’s straightforward to implement and operate, making staff adoption easier without extensive training.

Edge: Sojern.

Which Has Better Features: dailypoint™ or Sojern?

dailypoint™ offers 17 exclusive features, including a centralized multi-hotel solution, HTML/WYSIWYG editors, A/B testing, event automations, open API, and extensive segmentation options—attributes that enable deep customization and automation. It also connects with TripAdvisor and offers template importing, providing a broad feature set for sophisticated marketing.

Sojern currently offers no additional features beyond basic guest engagement tools, focusing on email, SMS, and chat. Given the 17 unique features in dailypoint™, it clearly has a broader and more flexible set of functionalities for complex marketing and data management.

Edge: dailypoint™.

Which Has Better Customer Support: dailypoint™ or Sojern?

dailypoint™’s support ratings are strong at 4.51/5, with reviews praising their responsiveness, especially noting their willingness to adapt and improve the system based on customer feedback. Some users mention that support can be costly but effective when needed.

Sojern’s support scores even higher at 4.92/5, with reviews emphasizing quick, courteous, and attentive assistance. Users appreciate the proactive communication, including personalized follow-ups and helpful onboarding.

Edge: Sojern.

Which Has More Integrations: dailypoint™ or Sojern?

dailypoint™ connects with 59 verified partners, including major PMS, booking engines, and CRM integrations like Oracle Hospitality, Mews, and Stayntouch. Its open API offers flexibility for custom integrations, making it suitable for hotels with complex system ecosystems.

Sojern integrates with 33 verified partners, including Profitroom, Mirai, and Reserve, but has fewer connections overall. Shared integrations include The Hotels Network and Oracle Hospitality, but dailypoint™’s broader partner network provides more options for comprehensive system integration.

Edge: dailypoint™.

Which Do Hoteliers Rate Higher: dailypoint™ or Sojern?

dailypoint™ has a 4.54/5 rating from 143 reviews in the luxury, independent, and brand hotel segments, with recent feedback praising its data integrity and automation. Smaller properties like Villa Honegg and Serena Hotels report significant operational and revenue improvements.

Sojern’s reviews are limited, with some properties appreciating its ease of use and email marketing features. However, the lack of recent reviews and lower overall ratings (0/5 in some segments) suggest less confidence in its performance across hotel types.

Edge: dailypoint™.

How Much Do dailypoint™ and Sojern Cost?

dailypoint™ charges a flat $600/month without a free trial or tiered pricing, reflecting its enterprise-grade features and extensive integrations. Sojern’s base price is slightly lower at $400/month, also without a free trial, but offers fewer advanced features.

Your decision may depend on whether your hotel values a more comprehensive platform (dailypoint™) or a budget-friendly, straightforward solution (Sojern).

What Type of Hotel Should Use dailypoint™?

• Hotels that need centralized guest data management across multiple systems.
• Teams that want personalized marketing, loyalty, and automation.
• Properties with complex segmentation needs: attribute, geographic, lead-time.
• Hotels aiming for scalable, customizable solutions that integrate with many partners.
• Larger brands or chains seeking holistic guest insights to boost retention and revenue.

Not ideal if your hotel is small, has limited IT resources, or requires only basic email marketing.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize simple, effective email and SMS marketing.
• Properties with a smaller data ecosystem that don’t need deep integrations.
• Hotels aiming for quick deployment and ease of use.
• Budget-conscious hotels that want to boost direct communication with minimal setup.
• Hotels seeking to drive direct bookings and engage guests at multiple touchpoints without complex automation.

Not ideal if you need a comprehensive data platform or advanced segmentation.

dailypoint™ vs Sojern: The Bottom Line for Hotels

dailypoint™ is a comprehensive CRM and CDP designed for hotels that want to harness all guest data for targeted marketing, loyalty, and operational improvements. Its extensive integrations, advanced segmentation, and automation features make it suitable for larger properties or brands committed to data-driven growth.

If your hotel requires a flexible, scalable system that consolidates data and supports complex marketing strategies, dailypoint™ is the clear choice. Its higher review count and more recent feedback reinforce its status as the more reliable, feature-rich option.

Conversely, Sojern is a simpler, more straightforward platform that excels at guest engagement through email and SMS, especially for smaller hotels or properties new to digital marketing. Its ease of use and support ratings make it appealing for properties seeking quick wins and effective communication tools.

In conclusion, choose dailypoint™ if your hotel needs a full-fledged data platform with automation and integrations. Opt for Sojern if your priority is ease of use, quick deployment, and effective guest communication without the complexity of a comprehensive CRM.