Hapi Guest vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between Hapi Guest by Hapi and Sojern Guest Marketing Suite by Sojern hinges on your hotel’s specific needs. While both address guest engagement and data management, Hapi specializes in integrating and unifying guest data across hotel systems, whereas Sojern centers on marketing automation and guest communication. Your team must decide whether seamless data integration or targeted guest messaging is your priority.

Both products aim to elevate your guest experience, but their core functionalities differ significantly. Does your hotel prioritize operational data cohesion, or is your focus on personalized marketing campaigns? Let’s explore how each stacks up across key categories.

Is Hapi Guest or Sojern Guest Marketing Suite Better for Hotels?

Hapi Guest and Sojern Guest Marketing Suite both target the challenge of engaging guests effectively, but they approach it differently. Hapi excels at integrating disparate hotel systems to build comprehensive guest profiles, fostering a 360-degree view of each guest. Sojern, on the other hand, concentrates on creating relevant, multi-channel communications—via email, SMS, and chat—to nurture guest relationships.

Hapi’s core strength lies in simplifying complex system integrations—reducing costs and deployment time—making it ideal for hotels aiming to unify their data. Sojern’s strength is in delivering targeted messaging that drives direct bookings and loyalty, perfect for hotels with mature marketing teams. So, which problem is more pressing for your hotel: data silos or guest communication? The answer helps determine which product is better for your needs.

Hapi Guest vs Sojern Guest Marketing Suite: Which Should Your Hotel Choose?

If your hotel needs to streamline system integrations and create a unified guest view, go with Hapi. It’s best suited for hotels that want to connect their PMS, CRM, POS, and other operational systems efficiently, especially if they prioritize reducing integration costs and deploying quickly. Its extensive feature set—19 unique features—supports data migration, automation, and segmentation, making it a solid choice for tech-savvy teams.

If your goal is to improve guest engagement through targeted marketing campaigns and multi-channel communication, Sojern is the better fit. It's designed for hotels that focus on building guest relationships via email, SMS, and chat, with an emphasis on driving bookings and loyalty. With a recent review count of 12 and a perfect 10/5 NPS score, Sojern’s recent customer feedback shows a highly supportive experience.

In summary, choose Hapi if data integration and operational efficiency are top priorities; pick Sojern if your focus is on marketing outreach and guest relationship development.

Is Hapi Guest or Sojern Guest Marketing Suite Easier to Use?

Hapi scores 4.64/5 for ease of use, with users highlighting its straightforward deployment and intuitive interface for managing integrations. Its onboarding process, rated 4.67/5, is praised for being smooth, with users appreciating the knowledgeable support team.

Sojern’s ease of use is slightly higher at 4.75/5, with users mentioning its user-friendly platform and clear reporting dashboards. Its onboarding rating of 4.91/5 indicates a highly positive initial experience, supported by ongoing customer support rated 4.92/5.

Edge: Sojern. While both are user-friendly, Sojern’s recent reviews suggest a marginal edge in ease of use and onboarding.

Which Has Better Features: Hapi Guest or Sojern Guest Marketing Suite?

Hapi offers 19 features exclusive to its platform, including data migration, A/B testing, event-based automations, and a WYSIWYG HTML editor—tools that empower hotels to execute complex segmentation and automation workflows. Its centralized multi-hotel/multi-brand capabilities also give it an advantage for larger hotel groups.

Sojern provides 11 shared features focused on guest engagement through email, SMS, and chat, but does not include the advanced automation tools found in Hapi. Its core strength is in marketing communications rather than system integration.

Edge: Hapi. With a broader and more advanced feature set, Hapi is better equipped for complex data management and automation.

Which Has Better Customer Support: Hapi Guest or Sojern Guest Marketing Suite?

Hapi’s support ratings stand at 4.83/5, with reviewers praising their knowledgeable, responsive team and smooth onboarding experience. Many comment on how Hapi’s support feels like a true partnership, easing the integration process.

Sojern’s customer support outperforms slightly, rated at 4.92/5, with reviews emphasizing proactive assistance, clear communication, and ongoing support. Users report that Sojern’s support team is highly attentive, often providing detailed guidance on campaigns and technical issues.

Edge: Sojern. Its slightly higher recent ratings and detailed reviews indicate a marginally superior support experience.

Which Do Hoteliers Rate Higher: Hapi Guest or Sojern Guest Marketing Suite?

Hapi’s 60 reviews, with a 4.8/5 overall rating, reflect strong approval across various hotel types, especially branded hotels and resorts. Recent reviews highlight its reliability and integration capabilities, with users praising its ability to lower costs and simplify workflows.

Sojern’s 12 reviews and perfect 5-star ratings demonstrate high satisfaction, chiefly around ease of reservation reconciliation and email marketing. Its recent reviews focus on the simplicity of use and effectiveness of its campaigns.

Given the higher review count and more recent feedback, Hapi’s overall rating is more robust, making it the clearer leader in hotel satisfaction.

Edge: Hapi. Its larger volume of recent reviews and higher overall rating establish it as the preferred choice.

How Much Do Hapi Guest and Sojern Guest Marketing Suite Cost?

Hapi charges a flat monthly fee of $1,400, with no implementation or trial costs. Its pricing reflects its extensive integration and automation capabilities, suited for hotels looking for a comprehensive system.

Sojern’s pricing begins at $400 per month, with no additional implementation fees. It offers a more affordable option focused on marketing communications, ideal for hotels prioritizing guest outreach without system integration complexities.

In summary, Hapi is more expensive but offers broader functionality; Sojern is more budget-friendly, emphasizing marketing.

What Type of Hotel Should Use Hapi Guest?

• Hotels that seek to unify guest data across multiple systems and properties.
• Teams aiming to reduce integration costs and deployment times.
• Hotels with complex operational setups needing centralized data management.
• Hotels prioritizing automation, segmentation, and personalized communication.
• Larger hotel groups managing multiple brands or properties.

Not ideal if your hotel:

• Has minimal IT infrastructure or prefers simple, standalone marketing tools.
• Needs basic guest communication without system integration.
• Operates with tight budgets under strict cost controls.
• Is looking for a solution primarily focused on marketing rather than data management.

What Type of Hotel Should Use Sojern Guest Marketing Suite?

• Hotels that want to boost direct bookings through targeted marketing campaigns.
• Teams focused on guest engagement via email, SMS, and chat.
• Hotels with existing marketing teams seeking automation tools for loyalty building.
• Hotels aiming to increase ancillary revenue with personalized offers.
• Mid-sized hotels or chains with a strong digital marketing focus.

Not ideal if your hotel:

• Requires deep system integration or unified guest profiles.
• Prefers a platform with extensive automation tools.
• Has limited marketing resources or expertise.
• Needs robust operational data management beyond guest messaging.

Hapi Guest vs Sojern Guest Marketing Suite: The Bottom Line for Hotels

Hapi Guest’s core strength is in connecting and consolidating disparate hotel systems, creating a single, unified view of your guests. Its advanced features support automation, segmentation, and data-driven marketing, making it ideal for hotels aiming for operational efficiency and personalized service.

Sojern excels at guest communication and marketing automation, enabling hotels to nurture relationships and drive direct bookings. Its ease of use and focus on targeted outreach make it suitable for hotels prioritizing guest engagement and loyalty.

If your hotel needs to integrate various systems and gain better data control, choose Hapi. For hotels focused on engaging guests through targeted campaigns and increasing direct bookings, Sojern is the better option.

In conclusion, Hapi is the clear choice for hotels seeking a comprehensive, integration-focused platform with extensive features. Sojern is preferable for those prioritizing marketing automation and guest communication, especially if ease of use and support are critical.

Given the higher review count, more recent feedback, and broader feature set, Hapi Guest by Hapi is the stronger choice for most hotels looking to unify their data and streamline operations.