The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DIRS21 by TourOnline AG shines , with exclusive features like ADA Compliant and Flat, floating and discounted rates.
ROIBACK shines in ease of use and customer support , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, DIRS21 by TourOnline AG users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
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| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between DIRS21 One and Roiback for your hotel’s booking engine hinges on your specific needs and priorities. Both aim to boost direct bookings, but they diverge significantly in features, user experience, and market presence. Your decision should consider which platform aligns best with your operational goals, geographic focus, and growth plans.
DIRS21 aims to provide a flexible, modular system tailored to European hotels, while Roiback offers a broader international reach with a robust feature set focused on revenue maximization. Which one will better serve your hotel’s unique context?
Both products address the fundamental challenge: increasing direct bookings and reducing reliance on OTAs. However, DIRS21 prioritizes a modular, customizable approach suited for hotels seeking tailored solutions, especially within Europe. In contrast, Roiback emphasizes a comprehensive, user-friendly experience with international support and advanced features.
Roiback boasts a stronger reputation with more recent reviews and a higher user satisfaction score. Its 43 reviews in the last six months and a 90% likelihood to recommend suggest a more active and positive user base. Should that influence your choice?
If your hotel needs a reliable, easy-to-use booking engine with proven support and broad international integration, Roiback is the clear choice. Its high ease-of-use rating (4.49/5) and recent reviews praising conversion improvements make it ideal for hotels prioritizing simplicity and customer service.
On the other hand, if your hotel operates within Europe and requires extensive customization, such as ADA compliance, pooled inventory, or corporate modules, DIRS21’s modular features might appeal. However, its lack of recent reviews and very low ratings make it less dependable currently.
Roiback’s interface earns a 4.49/5 ease-of-use rating, with many reviewers highlighting its intuitive design and smooth onboarding process. Users appreciate its straightforward navigation and quick setup, which facilitate staff adoption.
In contrast, DIRS21 has a 0/5 rating for ease of use, with no recent reviews to provide insight into its current user experience. Past feedback suggests difficulty in implementation and usability issues, which could hinder staff adoption.
Edge: Roiback.
Roiback offers 27 verified integrations and 8 features exclusive to its platform, including booking abandonment recapture, social media integration, and multiple payment options like Apple Pay, Google Pay, and Stripe. These features support sophisticated marketing and payment strategies.
DIRS21 provides 28 shared features with Roiback but only 5 exclusive ones, including ADA compliance and wedding modules. Its unique offerings are more niche and less aligned with modern e-commerce trends.
Edge: Roiback.
Roiback’s customer support scores a 4.72/5, with reviews highlighting responsiveness, personalized consulting, and ongoing support that help hotels achieve revenue goals. Recent feedback praises their proactive advice and dedicated account management.
DIRS21 lacks recent reviews and ratings, making it impossible to assess support quality. Past comments suggest poor or no support, which could pose challenges for staff unfamiliar with the system.
Edge: Roiback.
DIRS21 connects with 31 verified partners, including industry leaders like Profitroom and SiteMinder, offering extensive connection options within Europe. Roiback, with 27 integrations, also connects well with major channel managers but has slightly fewer partners overall.
Shared integrations include The Hotels Network, Oracle Hospitality, and SiteMinder. However, DIRS21’s broader European focus might give it an advantage depending on your existing tech stack.
Edge: DIRS21.
Roiback’s recent reviews and 90% recommendation rate indicate higher satisfaction among hoteliers, especially in international markets. Hotels with multiple properties and complex digital needs frequently praise its ease of use and support.
DIRS21’s ratings are unavailable or outdated, making it difficult to determine current user sentiment. Its absence of recent reviews further diminishes confidence in its performance.
Edge: Roiback.
Roiback charges a base price of $500/month with no implementation fee or freemium options, making it accessible for most mid-sized hotels. DIRS21’s pricing details are not publicly available, and it does not offer a free trial or transparent fee structure.
Your investment in Roiback appears predictable, while DIRS21’s costs remain uncertain, which could complicate budgeting and decision-making.
Not ideal if you prioritize ease of use or rapid deployment, especially without recent support or performance reviews.
Not ideal if you operate solely in Europe and require niche modules like corporate or wedding booking that are absent in Roiback.
The core difference is that Roiback emphasizes ease of use, quick deployment, and international support, making it suitable for hotels seeking efficiency and growth across diverse markets. DIRS21 offers a modular, customizable system better suited for European hotels with complex or niche needs, but its lack of recent reviews raises concerns.
If your hotel needs a proven, highly-rated platform with active support, Roiback should be your choice. It’s especially recommended if you prioritize high satisfaction, seamless integrations, and ongoing innovation.
Conversely, if your hotel operates solely in Europe and requires tailored features like corporate modules or ADA compliance, DIRS21 might be a fit—though you should verify current support and functionality given the lack of recent review data.
In summary, Roiback’s broader market presence, active user base, and recent positive reviews make it the more dependable option today. Choose Roiback if you want a straightforward, well-supported booking engine capable of driving immediate results.
Note: Given the limited recent reviews and ratings for DIRS21, your confidence in its current performance remains low. Roiback’s active review base and high satisfaction scores make it the safer, more strategic choice for most hoteliers today.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, DIRS21 One and Roiback | Booking Engine share 28 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Apple Pay | ||
| Availability block | ||
| Booking abandonment recapture | ||
| Customizable exit intent modals | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Social Media Integration/Bookings | ||
| Wedding & corporate booking modules |
Showing top differences. 1 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. DIRS21 One and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. DIRS21 One offers 31 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
DIRS21 One: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DIRS21 by TourOnline AG has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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