Djubo (CRS) vs. SHR Central Reservation System (CRS):
Which Is Right for You?

The Decision

Choosing between DJUBO and SHR Group’s CRS hinges on your hotel’s specific operational needs and technological environment. Both products aim to streamline reservation management, but they approach this goal differently: DJUBO offers a comprehensive all-in-one platform, while SHR emphasizes distribution and channel management with deep integration capabilities. Your decision should be driven by whether your priorities are a unified system or specialized distribution control.

What are your hotel’s immediate needs—do you want a single platform that covers all operations, or a powerful distribution hub that integrates seamlessly with existing systems? Let’s explore which product aligns best with your goals.

Is DJUBO or SHR Group Better for Hotels?

DJUBO's strength lies in its all-in-one hospitality platform, combining PMS, channel management, booking engine, POS, and revenue tools into a single system. SHR Group, by contrast, excels in distributing your hotel’s rates and inventory across multiple channels, with a focus on connectivity and real-time updates.

While DJUBO has a higher overall rating (5/5 vs. SHR’s 4.77/5) and a broader feature set (16 unique features compared to SHR’s 6), SHR boasts more recent reviews and a larger review base (49 reviews versus 19). This suggests SHR's user feedback is more current and representative of ongoing product improvements. Are you prioritizing a full management system or a distribution-focused solution?

DJUBO vs SHR Group: Which Should Your Hotel Choose?

If your hotel needs a comprehensive platform that manages every aspect—from reservations to POS and housekeeping—DJUBO is the clear choice. Its modular design, integrated revenue management, and multi-currency/multilingual features suit hotels looking for a unified system.

However, if your primary goal is robust distribution, channel synchronization, and seamless integration with existing PMS and RMS systems, SHR Group offers a more specialized solution. Its extensive partner network and real-time inventory updates make it ideal for hotels heavily dependent on third-party channels and looking to optimize revenue through distribution.

Is DJUBO or SHR Group Easier to Use?

DJUBO’s UI scores a 4.74/5, with users praising its look, feel, and app experience, though some note room for interface improvements. Its onboarding score of 4.61/5 suggests a relatively smooth setup process, and the platform’s clean navigation is appreciated, despite some reports of feature gaps.

SHR Group's system scores slightly lower in ease of use (4.61/5), but users emphasize its simplicity compared to more cumbersome systems like iHotelier. Support responsiveness and support team professionalism bolster its usability.

Edge: DJUBO.

Which Has Better Features: DJUBO or SHR Group?

DJUBO offers 16 distinct features, including channel management, multi-currency/multilingual support, property management, booking engine, POS, revenue management, and guest feedback tools. Its feature set is broad, covering operational needs for both independent and multi-property hotels.

SHR Group provides 6 core features, focusing on multi-property management, content control, PMS connectivity, centralized user roles, and reporting dashboards. While its features are fewer, they are highly specialized for distribution and management.

The feature count favors DJUBO, but SHR’s targeted capabilities in distribution and content management are equally valuable depending on your hotel’s priorities.

Edge: DJUBO.

Which Has Better Customer Support: DJUBO or SHR Group?

DJUBO’s support scores 4.61/5, with reviews citing consistent responsiveness and helpful post-sale assistance. Users note that support can be proactive, although some mention reporting capabilities could improve.

SHR Group’s slightly higher score of 4.76/5 and testimonials highlight its dedicated, personalized service and quick responses. Several users describe SHR’s support as industry-leading, especially during complex implementations.

While both offer strong support, SHR’s recent reviews and higher support rating indicate that their customer service may be more aligned with current user expectations.

Edge: SHR Group.

Which Has More Integrations: DJUBO or SHR Group?

DJUBO connects with 3 verified partners, including TripAdvisor and Simplotel, with only one shared integration. SHR Group integrates with over 81 verified partners, including major players like Criton, Priority Software, and OpenHotel, offering extensive third-party connectivity.

If integration breadth is crucial, especially with PMS, RMS, CRM, and payment systems, SHR Group’s larger partner network provides more options to customize your tech stack.

Edge: SHR Group.

Which Do Hoteliers Rate Higher: DJUBO or SHR Group?

DJUBO’s reviews, although fewer, are very recent—13 within the last six months—showing a high likelihood to recommend (97%) and a perfect 5/5 rating. Users praise the platform for its interface and modular approach, especially at multi-property hotels.

SHR Group’s larger review base (49 reviews) includes many positive comments, particularly praising support and distribution features. Its recent reviews also reflect continued product evolution, but overall ratings are slightly lower (4.77/5).

Given the recency and uniformity of DJUBO’s reviews, the current user sentiment favors DJUBO’s overall rating.

How Much Do DJUBO and SHR Group Cost?

Both products do not publish explicit pricing details; they operate on custom quotes based on hotel size, number of properties, and feature needs. No free tier or trial information is available for either, making direct cost comparisons difficult.

Your best approach is to request quotes from both vendors to understand their value propositions and how pricing aligns with your budget.

What Type of Hotel Should Use DJUBO?

• Hotels that need an all-in-one platform covering PMS, POS, channel management, and revenue tools.
• Multi-property operators seeking centralized control over reservations and inventory.
• Hotels requiring multi-currency and multi-lingual support for international guests.
• Teams looking for a modular, scalable solution that adapts to growing operations.
• Not ideal if your hotel primarily needs distribution control, or if your team prefers specialized, best-in-class distribution tools without a broader management suite.

What Type of Hotel Should Use SHR Group?

• Hotels that prioritize distribution management and channel synchronization.
• Properties with existing PMS systems seeking seamless integration.
• Hotels that value extensive partner networks and real-time inventory updates.
• Managers aiming for detailed content control and centralized user management.
• Not ideal if you want a full operational management system or require extensive in-built features like POS or housekeeping modules.

The Bottom Line for Hotels

DJUBO offers a comprehensive, all-in-one solution ideal for hotels seeking to unify operations under a single platform. Its broad feature set and recent positive reviews make it suitable for multi-property and independent hotels aiming for streamlined management.

SHR Group specializes in distribution and connectivity, with a significant partner network and support reputation. It’s better suited for hotels that want to maximize revenue through channel optimization and integrated distribution, especially when already using PMS and RMS systems.

If your hotel needs a single, integrated platform that covers all operational bases, DJUBO is the stronger choice. For hotels focused on distribution, rate updates, and multi-channel management, SHR Group is your best bet.

In summary, choose DJUBO for full management integration and operational control. Opt for SHR Group if your priority is distribution excellence and extensive third-party connectivity.

This comparison should guide you toward the product that best fits your hotel’s current priorities and future growth plans. Both platforms have distinct strengths—your decision will depend on whether operational breadth or distribution depth is more critical to your success.