The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 75 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DJUBO shines , with exclusive features like Tablet/Kiosk Check-in and Housekeeping Mobile App.
Exely shines when it comes to user interface , with exclusive features like Native Email Marketing and Centralized Messaging.
Side-by-side ratings based on 75 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $400/mo |
| Verified Reviews | 19 | 56 |
After analyzing 75 verified reviews, DJUBO users most value its , while Exely users highlight user interface, customer support, hotel operation efficiency. Click any theme to see what reviewers say.
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User Interface
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Customer Support
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Hotel Operation Efficiency
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Channel Management
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Customization and Reporting Features
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System Performance and Speed
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Mobile Application
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #31 3 reviews | #23 16 reviews |
| Mid-Size (25-74 rooms) ▾ | #43 0 reviews | #17 15 reviews |
| Large (75-199 rooms) | — | #16 3 reviews |
| X-Large (200+ rooms) | #25 0 reviews | #11 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #31 2 reviews | #22 13 reviews |
| Luxury ▾ | #31 2 reviews | #20 11 reviews |
| Branded / Chain | #39 0 reviews | #25 2 reviews |
| Extended Stay | #31 0 reviews | #21 3 reviews |
By Region
| Segment |
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| North America | #33 0 reviews | #22 2 reviews |
| Europe | — | #24 2 reviews |
| Asia Pacific ▾ | #10 3 reviews | #6 28 reviews |
| Middle East ▾ | #16 0 reviews | #7 5 reviews |
Choosing between DJUBO and Exely comes down to understanding your hotel’s specific needs and operational priorities. Both platforms aim to streamline hotel management, but they approach this goal differently: DJUBO offers an all-in-one platform with extensive integrations, while Exely emphasizes boosting revenue through direct bookings and online reputation management. Your decision hinges on whether you value comprehensive control or targeted revenue growth.
DJUBO, with its broader feature set and larger, more recent review base, currently stands as the more proven and well-rounded option. But does one platform align better with your hotel’s unique operational needs?
DJUBO and Exely both address core hotel management challenges—reservation handling, guest communication, and operational efficiency—yet their core focuses differ. DJUBO consolidates multiple functions into one platform, including POS, channel management, and revenue tools, aiming for comprehensive control. Exely, on the other hand, prioritizes increasing direct bookings, online reputation, and tailored guest experiences.
While DJUBO boasts a higher review count (19 vs. 48 for Exely) with more recent feedback, its overall ratings are lower—mainly because of its lower HT Score (0 vs. 81.70 for Exely). DJUBO’s strength lies in integrating numerous operational features, making it ideal if your hotel needs an extensive, unified system. Conversely, Exely’s high customer satisfaction, rapid recent reviews, and focus on revenue-building tools make it preferable if your hotel targets maximized direct bookings and online visibility.
So, what specific goals do you want your hotel solution to achieve?
If your hotel needs a complete, all-in-one management system that covers reservations, POS, revenue, and back-office operations, DJUBO is the clear choice. It suits properties that value operational integration and real-time visibility, particularly in markets like North America, Europe, and the Middle East.
If your focus is on growing direct bookings, online reputation, and managing online channels efficiently, Exely is better suited. It appeals to hotels that prioritize online revenue strategies, especially in boutique, city-center, and resort segments, predominantly within regions like North America and Asia Pacific.
Choose DJUBO if you want a broad management tool with high customization and extensive integrations. For targeted revenue growth and online reputation management, Exely delivers specialized features and proven results.
DJUBO scores slightly higher (4.95 vs. 4.88 out of 5) in ease of use, reflecting its intuitive interface and comprehensive onboarding process. User reviews highlight supportive staff and a user-friendly experience, particularly for staff familiar with hotel operations. Its onboarding rating of 4.83/5 suggests smooth initial setup, although some users note that the interface could improve for more advanced features.
Exely also receives excellent ratings (4.88/5), with users praising its straightforward layout, which simplifies daily tasks for staff. Its support team is responsive, and onboarding is described as seamless, with some users requesting more tutorials for new features.
Edge: DJUBO.
DJUBO offers a broader feature set with 29 shared features plus 13 unique capabilities, including direct billing, integrated CRS, automated space and room assignments, and PCI compliance—features that support complex, multi-channel hotel operations. Its specialized features cater to large-scale or multi-property hotels needing detailed control.
Exely, with 9 unique features and 29 shared, emphasizes booking engine capabilities, online reputation management, and guest messaging. Unique features like gift vouchers, website development, and native email marketing make Exely ideal for hotels seeking to enhance direct booking strategies.
While DJUBO provides more comprehensive operational tools, Exely excels in online marketing and revenue-focused features. The decision hinges on whether operational depth or revenue growth features matter more to your hotel.
Edge: DJUBO.
DJUBO’s support scores 4.76/5, with reviews emphasizing staff availability and technical help. Users appreciate their responsiveness, though some note that support could be more proactive during peak times.
Exely surpasses slightly with a 4.9/5 rating, with users praising their friendly, knowledgeable team that "constantly improves" and is "easy to contact." Recent reviews highlight quick solutions and ongoing improvements, suggesting strong ongoing support.
Edge: Exely.
DJUBO integrates with 3 verified partners, including TripAdvisor, Simplotel, and local solutions, providing essential connectivity for smaller or regional hotels. Its limited integrations may restrict some advanced online distribution strategies.
Exely offers 8 verified integrations, including Oracle Hospitality, IDeaS, Booking.com, and Hotellab. Its wider partner network supports hotels needing extensive channel management and revenue tools, especially in regions like North America and Asia Pacific.
Edge: Exely.
Despite its lower overall rating, DJUBO has a higher score (5/5) from hotels in the independent segment, though with fewer reviews. Its users praise the platform’s functionality despite some limitations in the app.
Exely, with a 0/5 average rating from 44 reviews, appears to have a lower perceived quality among a broader hotel base. However, recent reviews from boutique and city-center hotels rate it highly, praising ease of use and support.
Given the higher recent review count and overall sentiment, Exely’s user ratings are more indicative of current performance.
Edge: Exely.
DJUBO does not publicly disclose its pricing; it likely offers customized quotes based on hotel size and needs. Its lack of a free tier or trial suggests a premium, tailored pricing approach.
Exely charges a flat monthly fee of $400, with no free tier or trial period. This straightforward pricing makes it easier to budget but could be costly for small hotels or those with few rooms.
Your choice depends on whether you prefer a flexible, custom-priced solution or a predictable flat fee.
Hotels that benefit most from DJUBO include:
Not ideal if your hotel:
If your hotel values operational control and comprehensive management, DJUBO is a suitable choice.
Exely suits:
Not ideal if your hotel:
For hotels prioritizing online growth, direct booking, and reputation management, Exely is the recommended match.
DJUBO provides a complete management platform that consolidates multiple functions into a single interface, making it ideal for hotels with complex operations or multiple properties. Its extensive features and integrations support large-scale hotel groups seeking centralized control.
Exely specializes in increasing direct bookings and streamlining online reputation management, making it perfect for boutique, city-center, and resort hotels focused on revenue growth. Its ease of use, support, and targeted features offer a strong advantage for properties eager to boost online visibility and direct reservations.
If operational depth and broad functionality are your priorities, DJUBO is the more suitable choice. If your primary goal is to grow direct bookings, improve online reputation, and simplify daily workflows, Exely delivers the necessary tools with proven recent performance.
In conclusion, choose DJUBO if you need a comprehensive, multi-function platform, especially for larger or multi-property hotels. Opt for Exely if your hotel aims to maximize direct bookings, online visibility, and revenue with a focus on boutique, resort, or city-center segments.
According to HTR's product database, Djubo and Exely HMS share 29 features. Here are the key differences — features one has that the other lacks.
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| Automated Space Optimization | ||
| Centralized Messaging | ||
| Centralized user & role management | ||
| Digital Registration | ||
| Direct billing | ||
| Gift Vouchers | ||
| Housekeeping Mobile App | ||
| Integrated ID & Passport Scanner | ||
| Native Email Marketing | ||
| Online Checkout | ||
| Tablet/Kiosk Check-in | ||
| Website Development |
Showing top differences. 10 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
Unique capabilities
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Djubo and Exely HMS share many core Hotel Management Software features, but each has unique capabilities. Djubo offers 3 verified integration partners, while Exely HMS offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Djubo leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Djubo: No. Exely HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DJUBO has an HT Score of 0 and Exely has 82. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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