Exely HMS vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 15, 2026  ·  406 verified reviews analyzed

TLDR

We analyzed 406 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Exely shines when it comes to user interface , with exclusive features like Payment Requests and Native Email Marketing.

ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Real Time Reporting and Tablet/Kiosk Check-in.

See the full breakdown below ↓

How Does Exely HMS Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 406 verified hotelier reviews on HTR.

HTScore
82
87
Likelihood to Recommend
98%
97%
Ease of Use
4.9/5
4.8/5
Customer Support
4.9/5
4.8/5
Value for Money
4.9/5
4.7/5
Starting Price From $400/mo From $1,100/mo
Verified Reviews 56 350

What Are the Pros and Cons of Exely HMS vs ThinkReservations All-in-1 HMS?

After analyzing 406 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

Exely Exely ThinkReservations ThinkReservations
Pros
+ User Interface
+ Technical Support Limitations
+ Customer Support
+ User-Friendly Interface
+ Hotel Operation Efficiency
+ Guest Communication
+ Channel Management
+ Customization Options
Cons
Customization and Reporting Features
Calendar Functionality
System Performance and Speed
Mobile Application

Exely vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Exely Exely ThinkReservations ThinkReservations
Small (10-24 rooms) #23 16 reviews #4 129 reviews
Mid-Size (25-74 rooms) #17 15 reviews #5 15 reviews
Large (75-199 rooms) #16 3 reviews #2 3 reviews
X-Large (200+ rooms) #11 1 reviews #1 1 reviews

By Property Type

Segment Exely Exely ThinkReservations ThinkReservations
Boutique #22 13 reviews #4 92 reviews
Luxury #20 11 reviews #5 72 reviews
Branded / Chain #25 2 reviews #4 22 reviews
Extended Stay #21 3 reviews #9 8 reviews

By Region

Segment Exely Exely ThinkReservations ThinkReservations
North America #22 2 reviews #1 332 reviews
Europe #24 2 reviews #36 2 reviews
Asia Pacific #6 28 reviews #24 0 reviews
Middle East #7 5 reviews #20 0 reviews

The Decision

Choosing between Exely HMS by Exely and ThinkReservations All-in-1 HMS hinges on your hotel’s specific needs and operational priorities. Both aim to streamline property management and increase revenue, but they differ significantly in features, regional presence, and user feedback. Your decision should align with your property size, target market, and desired level of customization.

Exely’s recent reviews and higher overall scores suggest it’s gaining ground, but ThinkReservations’ larger review count and broader OTA integrations make it a formidable contender. Which platform truly fits your hotel’s growth plan?

Is Exely HMS or ThinkReservations All-in-1 HMS Better for Hotels?

Both Exely and ThinkReservations target independent hotels, small chains, and boutique properties, aiming to automate operations and boost direct bookings. Exely emphasizes revenue growth through advanced channel management and reputation tools, while ThinkReservations offers a more comprehensive suite with strong upselling and revenue management features.

Where they diverge is in regional presence and feature set: Exely has a wider international footprint and some unique features like native email marketing and online checkout, whereas ThinkReservations provides a broader selection of integrations and a more extensive set of operational tools. Are you prioritizing regional coverage or depth of integrations?

Exely HMS vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a platform with a global reach, robust channel management, and a focus on direct booking growth, Exely is the better pick. Its intuitive interface and continuous improvements make it suitable for boutique hotels and properties aiming to elevate their online presence.

Conversely, if your hotel values extensive booking and revenue management features, seamless OTA integration, and a user-friendly interface, ThinkReservations should be your choice. Its strong upselling tools and detailed reporting suit small to medium properties focused on maximizing revenue and operational efficiency.

In summary, choose Exely if international presence and reputation management are critical; go with ThinkReservations if your focus is on detailed revenue control and easy integration.

Is Exely HMS or ThinkReservations All-in-1 HMS Easier to Use?

Both platforms are rated highly for ease of use, with Exely at 4.88/5 and ThinkReservations at 4.8/5. Exely’s onboarding process is slightly more praised for its helpful support and intuitive interface, making staff adoption smoother.

ThinkReservations’ interface is known for its simplicity and quick learning curve, especially for staff familiar with reservations and property management. However, with 312 reviews compared to Exely’s 48, the latter’s recent feedback indicates a more consistent user experience.

Edge: Exely.

Which Has Better Features: Exely or ThinkReservations?

Exely offers 6 features unique to its platform, including native email marketing, online checkout, and guest feedback management—tools that support direct marketing and guest engagement. ThinkReservations boasts 11 exclusive features, such as real-time reporting, drag-and-drop tap chart, and integrated payment terminals, emphasizing operational control.

Shared features total 32, but if you seek features like automated assignments, shift planning, or PCI compliance, ThinkReservations provides a broader operational toolkit. For marketing-focused features, Exely’s unique offerings stand out.

Edge: ThinkReservations.

Which Has Better Customer Support: Exely or ThinkReservations?

Exely’s customer support scores at 4.9/5 with reviews highlighting responsive and attentive service, with many users noting quick issue resolution and ongoing improvements. Review quotes praise their continuous support and proactive updates.

ThinkReservations, with a 4.79/5 rating, is also highly rated for support, but some reviews mention slower responses during peak times. Its support team is described as friendly and knowledgeable, but Exely’s more recent review count and scores suggest slightly stronger support.

Edge: Exely.

Which Has More Integrations: Exely or ThinkReservations?

ThinkReservations offers 16 verified integrations, including major OTAs like Airbnb, Expedia, and TripAdvisor, along with advanced tools like TrustYou and INTELITY. Exely supports 8 verified partners, including industry staples like Booking.com and Oracle Hospitality.

If your hotel relies heavily on diverse OTA and POS integrations, ThinkReservations provides a wider ecosystem, simplifying channel management and operational workflows. For specific niche integrations, Exely’s selection may suffice.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Exely or ThinkReservations?

ThinkReservations has a significantly larger review base with 312 recent reviews and an average rating of 4.88/5, favored especially by small and independent properties. Users praise its ease of use, revenue features, and support, with comments like “It was the best of times” and “like adding another employee to our business.”

Exely’s ratings are lower overall (81.7 HTR Score, 0/5 overall rating) with only 48 reviews, but recent feedback emphasizes its intuitive interface and ongoing improvements. For newer reviews, ThinkReservations remains the more trusted choice.

Edge: ThinkReservations.

How Much Do Exely and ThinkReservations Cost?

Exely is priced at a flat $400 monthly fee, with no implementation or trial costs. ThinkReservations charges $1,100 monthly, also without implementation fees or trials.

While Exely offers a more affordable entry point, its pricing is straightforward. ThinkReservations’ higher cost reflects its broader feature set and larger integration ecosystem, potentially providing more value depending on your hotel’s needs.

What Type of Hotel Should Use Exely?

  • Hotels that prioritize direct booking growth and reputation management.
  • Properties seeking a customizable platform with native email marketing and online checkout.
  • Boutique hotels and city-center properties aiming for international reach.
  • Hotels that want automated guest feedback and rate shopping modules.
  • Teams that are comfortable with a platform focused on continuous improvements.

Not ideal if you need extensive operational tools like shift planning or real-time reporting, as these are limited.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium properties looking for a comprehensive all-in-one system.
  • Hotels prioritizing revenue management, upselling, and detailed reporting.
  • Properties with a heavy OTA reliance needing seamless integrations.
  • Teams seeking an intuitive, fast onboarding process with a robust booking engine.
  • Hotels that value extensive operational tools such as digital registration, automated assignments, and PCI compliance.

Not ideal if your hotel operates in regions where Exely’s broader international presence is preferred.

Exely vs ThinkReservations: The Bottom Line for Hotels

Exely’s core advantage is its focus on direct bookings, reputation management, and international reach, making it ideal for boutique hotels and properties aiming to grow their online presence. Its user interface and support ratings suggest a reliable choice for hotels seeking a platform that evolves with their needs.

ThinkReservations excels in operational features, OTA integrations, and revenue management, making it perfect for small and independent hotels that want an all-in-one solution to optimize revenue and streamline daily tasks. Its extensive set of operational tools and broad integrations support a variety of hotel types.

If your hotel needs advanced marketing tools and international coverage, go with Exely. If your priority is revenue control, OTA management, and ease of use, ThinkReservations is the better choice.

How Much Do Exely HMS and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Exely Exely ThinkReservations ThinkReservations
Starting Price From $400/mo From $1,100/mo

Which Features Does Exely HMS Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, Exely HMS and ThinkReservations All-in-1 HMS share 32 features. Here are the key differences — features one has that the other lacks.

Feature Exely Exely ThinkReservations ThinkReservations
Automated Assignments
Digital Registration
Direct billing
Drag-n-Drop Tapechart
Guest Feedback Management
Native Email Marketing
Native Email Marketing
Online Checkout
Payment Requests
Rate Shopping Module
Real Time Reporting
Tablet/Kiosk Check-in

Showing top differences. 5 more features differ between these products.

Real-World Results: Exely vs ThinkReservations by Business Goal

We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Exely MetroStar Hotel Kuala Lumpur Large
+ +72% Direct Bookings
+ � Reservations surged after activating the Booking Engine and Loyalty Program.
+ +20% Website Revenue

"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."

Vasanth Kumar
Vasanth Kumar
Front Office Manager
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Exely Boulevard Batumi Hotel & Bellevue Residence Mid-Size
+ 15% of total online bookings now come from the hotel
+ �s own website.
+ Availability and pricing are now consistently synced across all OTA channels.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."

N
Nino Motskobili
Head of Data Operations
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Exely Exely

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Exely vs ThinkReservations: The Bottom Line

Exely
Exely
4.9/5 from 56 reviews

What hoteliers love

User Interface 73% positive

The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.

Customer Support 100% positive

The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.

Hotel Operation Efficiency 100% positive

Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.

Where hoteliers push back

Customization and Reporting Features 56% negative

Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.

System Performance and Speed 50% negative

There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.

Ranks higher for

Hostels #14 vs #18
GR #6 vs #8
MY #5 vs #12
PH #6 vs #12

Unique capabilities

Payment Requests Native Email Marketing Native Email Marketing Guest Feedback Management Online Checkout
4.9/5 ease of use 4.9/5 support 8 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Large (75-199 rooms) #2 vs #16
Mid-Size (25-74 rooms) #5 vs #17
Small (10-24 rooms) #4 vs #23
X-Large (200+ rooms) #1 vs #11

Unique capabilities

Real Time Reporting Drag-n-Drop Tapechart Direct billing Tablet/Kiosk Check-in Digital Registration
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)

Frequently Asked Questions About Exely HMS vs ThinkReservations All-in-1 HMS

Can Exely HMS replace ThinkReservations All-in-1 HMS?

It depends on your requirements. Exely HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Exely HMS or ThinkReservations All-in-1 HMS offer a free plan?

Exely HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Exely HMS and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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