The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DOWHAT shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, DOWHAT users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #45 0 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #45 0 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #39 0 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | #30 0 reviews | #10 6 reviews |
By Property Type
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| Boutique ▾ | #46 0 reviews | #24 15 reviews |
| Luxury ▾ | #42 0 reviews | #23 15 reviews |
| Branded / Chain ▾ | #42 0 reviews | #18 13 reviews |
| Extended Stay | #36 0 reviews | #19 4 reviews |
By Region
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| North America | #42 0 reviews | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | #32 0 reviews | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between DOWHAT’s Booking Engine and Roiback’s Booking Engine hinges on your hotel’s specific needs, budget, and growth ambitions. Both aim to boost direct bookings, but they diverge significantly in features, market presence, and user experience. DOWHAT offers a minimalist, integrated approach with limited reviews and no recent data, while Roiback boasts a strong global presence, extensive features, and a highly favorable recent review count. So, which platform aligns best with your hotel’s goals?
DOWHAT’s Booking Engine is an all-in-one property management tool designed to streamline reservations and reduce manual workload. However, it has no recent reviews or user ratings, making it difficult to gauge current performance or customer satisfaction, especially when compared to Roiback’s recent, detailed feedback. Roiback’s platform, on the other hand, scores a high 72 in HTTR’s score and 4.49/5 in ease of use, backed by 43 reviews in the last six months. This recent data provides a clearer picture of user satisfaction and product stability.
While DOWHAT emphasizes automation and integration within its system, Roiback offers a broader array of features, including multi-language support, conversion rate reports, and extensive channel partner integrations. Despite the limited info on DOWHAT's feature set, Roiback’s 36 unique features—such as booking abandonment recapture, social media integration, and payment options—set it apart. This makes Roiback more adaptable for hotels seeking advanced marketing and revenue tools. Do you need a straightforward booking engine or a rich feature set to drive direct sales?
If your hotel needs a proven, feature-rich platform with extensive support and international reach, go with Roiback. Its proven track record, high customer ratings, and comprehensive feature set make it an ideal choice for mid-sized and large hotels aiming to maximize direct bookings and revenue. Conversely, if your hotel prefers a simple, integrated system that’s potentially less costly and easier to implement, DOWHAT might seem appealing—yet the lack of recent reviews and detailed features makes it less reliable for now.
For hotels looking to expand their global reach, Roiback’s multi-language support, multi-currency options, and robust integrations with channel managers and payment gateways make it the better choice. If your hotel values ongoing support, detailed analytics, and a platform trusted by over 2,000 properties worldwide, Roiback’s platform is the clear winner. DOWHAT’s minimal review footprint and limited data suggest it’s less suited for hotels prioritizing proven, scalable solutions.
Roiback’s platform scores an impressive 4.49 out of 5 for ease of use, with recent reviews praising its intuitive interface and user-friendly booking process. Reviewers highlight quick onboarding, responsive support, and a well-designed interface that simplifies complex booking scenarios. DOWHAT, on the other hand, has no recent reviews or ratings, so its usability remains unverified and uncertain.
Review quotes for Roiback emphasize its smooth navigation and helpful customer onboarding, making staff adoption straightforward. In contrast, DOWHAT’s ease of use cannot be confidently assessed, given the absence of user feedback. Edge: Roiback.
Roiback offers 36 unique features, including mobile optimization, urgency messaging, multi-room bookings, rate comparison widgets, loyalty integrations, and multiple payment gateways like Apple Pay, Google Pay, and Paypal. In comparison, DOWHAT provides no documented features or unique functionalities, which raises questions about its capabilities and scope.
The richness of Roiback’s feature set supports diverse marketing strategies, revenue optimization, and guest engagement—critical for hotels competing in crowded markets. DOWHAT’s lack of available features makes it harder to justify over Roiback for hotels needing advanced tools. Edge: Roiback.
Roiback’s customer support is highly rated at 4.72 out of 5, with reviewers praising their responsiveness, expertise, and dedicated account management. They offer personalized consulting, ongoing training, and proactive support, which many hotels find critical for success.
DOWHAT, with no recent reviews or support ratings, cannot be reliably assessed. Its support quality remains an unknown, especially compared to Roiback’s proven high standards. Given the recent positive feedback, Roiback’s support is the clear leader. Edge: Roiback.
Roiback provides 27 verified integrations, including key channel managers, PMS, and hotel tech suppliers like Oracle Hospitality and RoomRaccoon. Its native integrations with major systems streamline operations and minimize data silos.
DOWHAT’s integration count is limited to just 2 verified partners, with no details on the nature or scope of these integrations. This could present challenges for hotels seeking a unified, connected tech stack. The extensive, recent integration ecosystem makes Roiback the more flexible choice. Edge: Roiback.
Roiback’s recent reviews show a high satisfaction score, with a 9/5 NPS and a 90% likelihood to recommend. Hoteliers across various segments—including luxury, boutique, and city-center hotels—praise its features, support, and ease of use.
DOWHAT’s lack of recent reviews and scores means there is no recent data on hotel satisfaction, making it impossible to gauge current user sentiment. Given the recent positive feedback, Roiback clearly earns the higher ratings. Edge: Roiback.
DOWHAT’s pricing details are unavailable, with no free trial or transparent fee structure. This opacity makes it difficult to compare value or determine suitability for your hotel’s budget.
Roiback charges a $500 monthly fee, with no free trial. While not inexpensive, this fee is consistent with its feature-rich, globally supported platform, and transparent pricing allows for better budgeting. Without more info on DOWHAT’s pricing, Roiback’s clear costs provide a more reliable basis for decision-making.
Given the lack of recent reviews and detailed features, DOWHAT may suit smaller, less tech-dependent properties, but it’s less suitable for hotels aiming for growth and optimization.
Roiback’s platform is best suited for mid-sized to large hotels, resorts, and properties with a focus on digital marketing and revenue growth.
The core difference is clear: Roiback offers a proven, comprehensive platform backed by recent positive reviews, extensive features, and a global presence. DOWHAT, with no current review data or detailed feature set, appears less capable of supporting modern, growth-oriented hotel operations.
If your hotel demands a trusted, feature-packed, and well-supported booking engine, Roiback is the stronger choice. Its recent customer satisfaction and broad capabilities make it suitable for hotels of various sizes seeking to improve direct bookings and guest experience.
Conversely, if your hotel prefers a simple, integrated system without the need for advanced features or international reach, DOWHAT might suffice—though the lack of recent feedback makes it a risky bet. For most hotels focused on growth and reliable performance, Roiback stands out as the clear winner.
According to HTR's product database, Booking Engine by DOWHAT and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine by DOWHAT and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine by DOWHAT offers 2 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine by DOWHAT: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DOWHAT has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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