The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DOWHAT shines , with exclusive features like PMS Integration and Loyalty Program Integrations.
RoomOrders shines when it comes to ease of use , with exclusive features like Apple Pay and Curbside Pickup.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 13 | 29 |
After analyzing 42 verified reviews, DOWHAT users most value its , while RoomOrders users highlight ease of use, customer feedback and improvements, contactless ordering. Click any theme to see what reviewers say.
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Customer feedback and improvements
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Contactless ordering
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How each product ranks among Mobile Ordering & Room Service vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #11 1 reviews | #8 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #15 0 reviews | #6 9 reviews |
| Large (75-199 rooms) ▾ | #11 0 reviews | #5 10 reviews |
| X-Large (200+ rooms) ▾ | #3 12 reviews | #7 2 reviews |
By Property Type
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| Boutique ▾ | #7 10 reviews | #6 11 reviews |
| Luxury ▾ | #6 13 reviews | #5 18 reviews |
| Branded / Chain ▾ | #10 2 reviews | #7 15 reviews |
| Extended Stay | #6 2 reviews | #4 4 reviews |
By Region
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| North America | #15 0 reviews | #6 3 reviews |
| Europe ▾ | — | #3 22 reviews |
| Asia Pacific ▾ | #10 13 reviews | — |
Choosing between Smart Order by DOWHAT and RoomOrders hinges on your hotel’s operational needs and guest experience priorities. Both platforms aim to streamline room service and mobile ordering, but they differ significantly in scope, usability, and market presence. DOWHAT offers a PMS-integrated, concierge-focused solution with a smaller user base, while RoomOrders provides a broader, global F&B ecosystem with more recent reviews and higher ratings. Which platform aligns better with your hotel’s goals?
Smart Order by DOWHAT and RoomOrders are both designed to enhance guest interactions and operational efficiency through mobile ordering. DOWHAT’s focus is on contactless requests and communication between staff and guests, integrated directly into PMS systems. RoomOrders emphasizes a comprehensive F&B ecosystem, connecting guests with on-site venues, restaurants, and local vendors via their smartphones.
DOWHAT's reviews reveal consistent praise for its usefulness in concierge, front desk, and housekeeping tasks, especially for hotels prioritizing communication. Conversely, RoomOrders is highly rated for its ease of use, flexibility, and ability to handle multiple order types across various hotel segments globally. The question is: do you need a PMS-integrated platform focused on internal staff communication, or a broader F&B ecosystem that emphasizes guest ordering and upselling?
If your hotel needs a contactless, PMS-integrated platform primarily aimed at streamlining internal communication and service requests, DOWHAT is your best choice. It’s ideal for hotels seeking to replace non-PMS services and improve concierge, front desk, and housekeeping workflows.
However, if your hotel requires a versatile, guest-facing F&B management system capable of managing orders across multiple venues and outsourcing to local eateries, RoomOrders is the stronger option. It’s especially suitable for resorts, boutique hotels, and properties focused on increasing revenue through digital ordering and upselling.
DOWHAT scores a 4.83/5 for ease of use, with reviews highlighting its straightforward interface and effective onboarding process. Users appreciate its quick adaptation and positive staff feedback, though some note system bugs that are gradually improving.
RoomOrders slightly outperforms with a 4.89/5 rating, praised for its intuitive design, comprehensive content management, and quick deployment. Customers often remark on how simple it is to train staff and how guests find it user-friendly. For ease of use, Edge: RoomOrders.
DOWHAT offers 19 shared features plus two unique: PMS and loyalty program integrations, making it a robust solution for internal service automation. It can also support contactless concierge requests, which are not a focus of RoomOrders.
RoomOrders provides 19 shared features plus three unique: Apple Pay, curbside pickup, and tipping, emphasizing its focus on direct guest engagement and F&B management. Its real strength lies in its extensive order management capabilities and integration potential with POS systems. Edge: RoomOrders for feature variety and guest-centric tools.
DOWHAT’s customer support scores 4.67/5, with reviews noting ongoing good service but room for further development. Some users mention system bugs, but overall, support is responsive.
RoomOrders leads with a 4.86/5 rating, with reviews emphasizing its prompt, attentive, and reliable support. Guests often mention how support staff quickly resolve issues and are attentive to needs. Edge: RoomOrders.
DOWHAT integrates with Oracle Hospitality and its own platform, totaling 2 verified partners. Its PMS and loyalty integrations are a significant advantage for hotels seeking smooth internal workflows.
RoomOrders, with only one verified partner (Stripe), offers a more limited range of integrations but focuses on its core F&B ecosystem. It’s designed for flexibility and real-time menu updates, but broader system integrations are still developing. Edge: DOWHAT.
RoomOrders commands a higher overall rating of 4.79/5 based on 28 reviews. Notably, hotel segments like resorts and boutique hotels give it 5/5, praising its ease of use and revenue impact. Recent reviews affirm its reliability and guest satisfaction.
DOWHAT’s ratings are much lower, with 0/5 from 12 reviews reflecting issues with limited market presence and development. Its recent review activity is absent, reducing confidence in current support and updates.
Edge: RoomOrders.
DOWHAT’s pricing starts at $400 monthly, with no free tier or trial, making it a straightforward investment for hotels seeking integrated PMS solutions.
RoomOrders does not publicly disclose pricing, which is common for customizable F&B ecosystems. Expect pricing to be on a case-by-case basis, often based on hotel size and scope.
Smart Order by DOWHAT is a functional, PMS-integrated communication tool suited for hotels seeking to streamline internal service requests and concierge functions. Its limited reviews and market presence, however, suggest it’s better suited for smaller, automation-focused properties.
RoomOrders excels in its high ratings, active user base, and extensive features tailored to F&B and guest engagement. Its recent reviews and broad international footprint make it the stronger choice for properties prioritizing guest-facing services and revenue growth.
If your hotel needs a reliable, easy-to-use F&B management platform with proven customer satisfaction, RoomOrders is the clear leader. For hotels focused on internal service automation and PMS integration, DOWHAT offers a niche but less mature solution.
Mobile Ordering & Room Service pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, Smart Order by DOWHAT and RoomOrders share 19 features. Here are the key differences — features one has that the other lacks.
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| Apple Pay | ||
| Curbside Pickup | ||
| Loyalty Program Integrations | ||
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| Tipping |
Ranks higher for
Unique capabilities
What hoteliers love
RoomOrders is praised for its user-friendly interface, both for staff and guests, making it easy to set up, manage, and use without extensive training... RoomOrders is praised for its user-friendly interface, both for staff and guests, making it easy to set up, manage, and use without extensive training.
RoomOrders has been responsive to customer feedback and improvements, quickly addressing issues and implementing changes to meet user needs.
RoomOrders has excelled during the pandemic due to its contactless ordering feature, which has been crucial for maintaining guest safety and enhancing... RoomOrders has excelled during the pandemic due to its contactless ordering feature, which has been crucial for maintaining guest safety and enhancing customer experience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Smart Order by DOWHAT and RoomOrders share many core Mobile Ordering & Room Service features, but each has unique capabilities. Smart Order by DOWHAT offers 2 verified integration partners, while RoomOrders offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomOrders leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Smart Order by DOWHAT: No. RoomOrders: No. Neither product currently offers a free tier. Most Mobile Ordering & Room Service vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DOWHAT has an HT Score of 0 and RoomOrders has 21. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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