DX Package by DOWHAT vs. LIKE MAGIC (Staff App):
Which Is Right for You?

The Decision

Choosing the right staff collaboration tool for your hotel can significantly impact your operational efficiency and guest experience. Both DOWHAT's DX Package and LIKE MAGIC aim to streamline your team's interactions, but they do so with different strengths and focuses. DOWHAT offers a more extensive suite of features, while LIKE MAGIC emphasizes automation and guest journey management. Your decision should depend on whether you prioritize comprehensive hotel operations or seamless guest interactions.

The core problem both products solve is reducing manual tasks and improving staff communication, yet they diverge in their scope and approach. DOWHAT integrates deeply with hotel systems and provides advanced management tools, whereas LIKE MAGIC is more about automating routine guest-facing and operational tasks. Do you need a broad management platform or a focused automation solution?

Is DOWHAT or LIKE MAGIC Better for Hotels?

DOWHAT caters to hotels seeking a broad set of operational tools, with a focus on automating internal processes like asset tracking, maintenance, and staff goal setting. Its extensive feature set (12 unique features) makes it suitable for hotels aiming to enhance back-of-house management alongside guest services.

LIKE MAGIC excels in automating guest-facing tasks and streamlining the entire guest journey, making it ideal for hotels that prioritize guest experience and staff efficiency through automation. It offers only one unique feature (Automated Replies), but its core strength lies in connecting PMS, messaging, and access systems for real-time automation.

While DOWHAT's reviews highlight its integration capabilities and operational improvements, LIKE MAGIC's recent reviews emphasize its role in reducing staffing needs and enhancing guest satisfaction. Given the more recent reviews and higher overall rating, LIKE MAGIC offers more confidence in current performance. Would you prefer a comprehensive management suite or targeted automation?

Edge: LIKE MAGIC

DOWHAT vs LIKE MAGIC: Which Should Your Hotel Choose?

If your hotel needs a comprehensive platform that manages back-of-house operations, staff collaboration, and automation, DOWHAT is the better choice. Its extensive feature set, including asset tracking, inspection modules, and team goal setting, supports complex operational workflows and is favored by hotels with diverse management needs.

If your hotel aims to improve guest experience through automation of routine tasks like check-ins, messaging, and service requests, LIKE MAGIC is more suitable. Its high ease-of-use rating (5/5) and proven success in reducing staffing levels (e.g., the Zipper Hotel with 80% fewer staff) make it ideal for hotels focusing on guest-centric automation and lean operations.

For hotels that need deep system integration and feature customization, DOWHAT's broader capabilities are advantageous. Conversely, if quick implementation, guest engagement, and automation are your priorities, LIKE MAGIC offers a more specialized, streamlined solution.

Edge: LIKE MAGIC

Is DOWHAT or LIKE MAGIC Easier to Use?

DOWHAT scores 4.92 out of 5 for ease of use, with many reviewers praising its intuitive interface and efficient onboarding process. Despite its feature overload, users find it manageable once familiar, though some mention difficulty locating specific functionalities.

LIKE MAGIC achieves a perfect 5/5 rating for ease of use, with reviews highlighting its user-friendly, mobile-first interface that simplifies staff training and daily operations. Its straightforward platform allows staff to manage tasks with minimal effort, critical for lean teams or properties new to automation.

Edge: LIKE MAGIC

Which Has Better Features: DOWHAT or LIKE MAGIC?

DOWHAT offers 12 features exclusive to its platform, including asset tracking, inspection, lost & found modules, message routing, and preventative maintenance. These features support complex operational management, especially for larger properties or those with extensive maintenance needs.

LIKE MAGIC provides only one unique feature — Automated Replies — but it compensates with robust integrations, guest messaging, and task automation to streamline the guest journey. Its integration capabilities (with PMS, access, and messaging) are unmatched for automation and guest self-service.

Overall, DOWHAT's broader feature set makes it a strong management platform, while LIKE MAGIC's automation features excel in guest experience and operational efficiency.

Edge: DOWHAT

Which Has Better Customer Support: DOWHAT or LIKE MAGIC?

DOWHAT boasts a customer support rating of 4.88/5, with reviews praising its friendly staff and effective onboarding. Users note that support is responsive and helpful, especially when resolving bugs or customization issues.

LIKE MAGIC also matches a support rating of 4.88/5, with reviewers emphasizing its proactive communication and support responsiveness. Guests appreciate the platform’s continuous updates and their willingness to adapt to hotel needs.

Both products provide high-quality support, but DOWHAT's longer presence and larger user base result in more extensive support resources.

Edge: DOWHAT

Which Has More Integrations: DOWHAT or LIKE MAGIC?

DOWHAT integrates with 2 verified partners, including Oracle Hospitality, and offers direct integration with its own Hotelier App. Its focus on core hotel systems makes it suitable for properties seeking specific, reliable integrations.

LIKE MAGIC boasts 10 verified partners, including major PMS and access system providers like Mews, SALTO Systems, and Adyen. Its broader partner network supports more seamless automation and connectivity across different systems.

If extensive integrations are a priority, LIKE MAGIC’s partner count and flexible integrations give it an edge for most hotels aiming for a connected tech stack.

Edge: LIKE MAGIC

Which Do Hoteliers Rate Higher: DOWHAT or LIKE MAGIC?

DOWHAT’s limited review count (26) and recent absence of reviews make it harder to determine current user satisfaction. Its older reviews praise operational improvements but also mention usability issues.

LIKE MAGIC, with 16 reviews and more recent feedback, receives a slightly higher likelihood to recommend score of 99%. Hotels like Zipper Hotel & Apartments rate it highly for reducing staff and enhancing guest experiences, especially in lean, digital-forward properties.

Given the recent positive reviews and higher rating, LIKE MAGIC garners more confidence among hoteliers today.

Edge: LIKE MAGIC

How Much Do DOWHAT and LIKE MAGIC Cost?

DOWHAT’s pricing starts at $300 per month, with no free trial or freemium options. Its pricing model suggests affordability for hotels seeking a broad management solution without ongoing per-room costs.

LIKE MAGIC costs $1,100 per month, also without a free trial, reflecting its advanced automation capabilities and extensive integrations. Its higher price point aligns with its focus on automation and guest journey management.

If budget is a key concern, DOWHAT’s lower entry cost may be appealing, but for those valuing automation and integration, LIKE MAGIC’s investment could be justified.

What Type of Hotel Should Use DOWHAT?

• Hotels that need a comprehensive management platform covering operational, maintenance, and staff collaboration needs.
• Hotels with complex internal workflows requiring asset tracking, inspections, and team goal setting.
• Properties looking to integrate multiple hotel systems with a focus on automation that supports operational efficiency.
• Hotels that prioritize sustainability features like digital compendiums and energy management.
• Large resorts, city center hotels, and properties with diverse management requirements.

Not ideal if:

• Your hotel is small with minimal management needs.
• You seek a simple, guest-facing automation platform.
• Your team prefers minimal feature complexity or a focus on automation-only.

Edge: Hotels seeking extensive management tools and system integration.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels aiming to automate the entire guest journey from booking to check-out.
• Properties with lean staff looking to reduce staffing costs significantly.
• Hotels prioritizing guest self-service and contactless experiences.
• Properties that want seamless integrations with PMS, messaging, and access systems.
• Boutique hotels, extended stays, and serviced apartments that want to deliver a personalized, digital guest experience.

Not ideal if:

• Your hotel needs extensive back-of-house management tools.
• You prefer a traditional, manual operation without automation.
• Your property has complex maintenance or asset management needs.

Edge: Hotels emphasizing automation, guest self-service, and lean staffing.

DOWHAT vs LIKE MAGIC: The Bottom Line for Hotels

DOWHAT offers a broad suite of operational and management features suited for larger, complex hotels that need detailed control over their internal processes. Its extensive feature set and system integrations make it a strong choice for properties with diverse management needs.

LIKE MAGIC excels in automating guest interactions and streamlining the guest journey, making it ideal for hotels focused on guest experience, automation, and reducing staffing costs. Its recent reviews and high recommendation rate point to a solution that adapts quickly and delivers tangible benefits in lean, guest-centric environments.

If your hotel requires a management-heavy platform with system integrations, DOWHAT is the better fit. For properties prioritizing automation, guest experience, and lean staffing, LIKE MAGIC is the clear winner.

In conclusion, for most hotels looking for a modern, automation-driven guest experience with proven recent success, LIKE MAGIC provides a more compelling, highly-rated option. However, if your operational complexity demands a comprehensive management platform, DOWHAT remains a strong contender—though its older reviews suggest it may need to catch up on usability and support.