The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 627 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Duve shines when it comes to ease of use — especially for brand properties (0.0/5) , with exclusive features like Mobile Friendly and SMS text messaging.
LIKE MAGIC shines when it comes to operational efficiency .
Side-by-side ratings based on 627 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $700/mo |
| Verified Reviews | 601 | 26 |
After analyzing 627 verified reviews, Duve users most value its ease of use, guest satisfaction, support and service, while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Ease of Use
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Operational Efficiency
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Guest Satisfaction
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Guest Experience
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Support and Service
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Complexity Reduction
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Guest Communication
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Booking Engine Performance
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Customizability and Flexibility
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Customization and Branding
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Integration and Compatibility
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Room Upgrade Functionality
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PMS Sync and Stability
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #1 132 reviews | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 221 reviews | #14 8 reviews |
| Large (75-199 rooms) ▾ | #1 130 reviews | #13 3 reviews |
| X-Large (200+ rooms) ▾ | #1 62 reviews | — |
By Property Type
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| Boutique ▾ | #1 222 reviews | #17 6 reviews |
| Luxury ▾ | #1 269 reviews | #28 2 reviews |
| Branded / Chain ▾ | #1 190 reviews | #16 3 reviews |
| Extended Stay ▾ | #1 86 reviews | #4 13 reviews |
By Region
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| North America ▾ | #2 52 reviews | #30 1 reviews |
| Europe ▾ | #1 224 reviews | #9 24 reviews |
| Asia Pacific ▾ | #1 19 reviews | — |
| Middle East ▾ | #1 247 reviews | — |
Both Duve App by Duve and LIKE MAGIC aim to simplify and elevate your hotel’s guest experience through digital tools. While Duve offers a comprehensive solution with a broad feature set and extensive integrations, LIKE MAGIC emphasizes AI-driven automation and streamlined guest interaction. Your choice depends on whether you prioritize feature richness and proven scalability or AI-powered automation and lean operations.
Duve’s broader market presence and larger review base give it a more solid track record. Do you want a familiar, highly-rated platform with proven hotel success stories, or are you seeking a newer, AI-focused partner to automate guest interactions?
Duve and LIKE MAGIC both serve the hospitality industry by automating guest communication and operational workflows. Duve’s strengths include its in-depth feature set—over 13 features exclusive to the platform—and its extensive third-party integrations, making it ideal for large or complex properties. LIKE MAGIC, with a smaller but rapidly growing client base, leverages AI to automate responses and optimize guest engagement, catering to hotels seeking to reduce operational costs through automation.
Duve’s rating of 4.75/5 from nearly 500 reviews, with recent feedback, clearly exceeds LIKE MAGIC’s 76.8 score from just 26 reviews. The more recent data makes Duve's reliability and customer feedback more credible. Are you ready to leverage a platform with a proven track record at scale or explore a newer AI-driven solution with high automation potential?
If your hotel operates across multiple locations, handles high guest volumes, or needs a highly customizable, integrated guest app, Duve is the logical choice. Its expansive feature list—mobile-friendly interfaces, WhatsApp integration, automated replies, messaging routing, analytics dashboards, and open APIs—makes it suitable for larger or luxury hotels aiming for seamless, branded guest experiences.
Conversely, if your hotel is a smaller operation focused on automating guest communication and reducing staffing costs, LIKE MAGIC’s AI-powered platform may be more aligned. Its core strengths lie in automating guest responses, digital check-in, and upselling through a simplified, digital-first approach. For properties prioritizing operational efficiency with a smaller tech footprint, LIKE MAGIC could be ideal.
Duve’s user-rated ease of use is 4.73/5, with many reviews praising its intuitive interface and quick onboarding. However, some users mention a steeper learning curve due to the platform’s richness in features, requiring more time to master and fully customize.
LIKE MAGIC’s ease of use is rated at 4.96/5, the highest among both platforms, with reviews emphasizing its straightforward setup and minimal learning curve. Its design is optimized for quick deployment, especially for smaller teams seeking fast automation.
Edge: LIKE MAGIC.
Duve offers 13 features exclusive to its platform, including WhatsApp integration, automated replies, secured data protection, SMS messaging, analytics dashboards, an open API, and automatic multilingual translations—features that LIKE MAGIC lacks. It also consolidates guest management, revenue tools, and integrations into a single solution.
LIKE MAGIC’s core features include AI-driven responses, automated communication, and a digital concierge, but it has no unique features comparable to Duve’s extensive suite. Its focus is on automation rather than broad functionality.
Edge: Duve.
Duve’s support rating is 4.65/5, with reviews acknowledging responsive and helpful assistance, though some users report delays in support response times. Its onboarding process is rated 4.67/5, and its reviews mention that support can sometimes be inconsistent, especially when new features are rolled out.
LIKE MAGIC’s support score is slightly higher at 4.85/5, with fewer reviews but consistent praise for responsiveness and proactive assistance. Its smaller client base may enable more personalized support experiences.
Edge: LIKE MAGIC.
Duve boasts 65 verified integrations, including major PMS, door lock, and payment providers such as Mews, Oracle Hospitality, SALTO, and Adyen. It also has partnerships with several property management and booking platforms, making it highly adaptable for complex tech stacks.
LIKE MAGIC has 10 verified integrations, including key partners like Triptease and TrustYou, but its smaller ecosystem limits the scope of integrations. Its platform is less compatible with a wide range of third-party systems.
Edge: Duve.
Duve’s user reviews are more numerous and recent, with a 4.75/5 overall rating based on 496 reviews, many of which highlight its versatility and comprehensive features. It’s favored across hotel segments, especially luxury, boutique, and city hotels, with a 9.43 NPS score.
LIKE MAGIC, with only 26 reviews and a 76.8 score, has limited recent feedback but is praised for ease of automation and efficiency. Its recent reviews are positive, but the limited volume makes its reputation less established.
Edge: Duve.
Duve is priced at $900 per month without a free tier or trial, with no implementation fees. Its cost reflects its extensive features and enterprise-level integrations.
LIKE MAGIC costs $700 per month, also without a free tier or trial, but offers a simpler, AI-driven platform tailored for leaner operations. Its lower price point may be appealing for small or mid-sized hotels.
Not ideal if you have a very small property or limited budget, as the platform’s complexity might be overwhelming without dedicated IT support.
Not ideal if your hotel needs deep customization, extensive integrations, or multi-language support beyond the current scope.
Duve offers a broad, feature-rich platform with proven scalability, extensive integrations, and a well-established reputation among large and luxury hotels. It excels in automating and personalizing the entire guest journey, especially for properties with complex operational needs.
LIKE MAGIC is an AI-centric platform that streamlines guest communication and reduces staffing through automation. It’s best suited for smaller hotels or those seeking rapid deployment with a focus on operational efficiency and seamless automation.
Choose Duve if you want a comprehensive, flexible platform with proven results and extensive integrations. Opt for LIKE MAGIC if your focus is on automation, simplicity, and leveraging AI to minimize operational costs.
In conclusion, for most hotels evaluating today’s guest engagement tech, Duve’s recent reviews, higher overall rating, and wider feature set position it as the stronger choice. However, if AI-driven automation with minimal setup is your priority, LIKE MAGIC offers a compelling, more streamlined alternative.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $700/mo |
According to HTR's product database, Duve App and LIKE MAGIC share 10 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Message Routing | ||
| Mobile Friendly | ||
| SMS text messaging | ||
| Secured Data Protection | ||
| Whatsapp Integration |
Showing top differences. 1 more features differ between these products.
We analyzed 12 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Duve was a game changer for our customer service. I knew the platform would help us connect with guests but I was amazed at how cleverly simple it all is, even guests who are not v..."
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"While scaling up and growing in terms of more hotel rooms and more hotels in different countries we found it difficult to communicate with our guests in a very personal way. Duve f..."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
Many reviews highlight Duve's user-friendly interface, making it accessible and easy to manage from both staff and guest perspectives. Improvements in... Many reviews highlight Duve's user-friendly interface, making it accessible and easy to manage from both staff and guest perspectives. Improvements in user navigation and experience are minor suggestions for enhancement.
Rich features like the app's multilingual capabilities and streamlined service requests enhance the guest experience, helping to improve satisfaction... Rich features like the app's multilingual capabilities and streamlined service requests enhance the guest experience, helping to improve satisfaction during stays. The convenience of instant communication and services contributes significantly to this achievement.
The support team has been largely praised for their responsive and helpful assistance. However, some critiques note delays or issues not fully address... The support team has been largely praised for their responsive and helpful assistance. However, some critiques note delays or issues not fully addressed, indicating room for improvement in service consistency.
Where hoteliers push back
Users appreciate Duve's customizability, especially in handling different guest needs and branding. However, they suggest improvements in template fle... Users appreciate Duve's customizability, especially in handling different guest needs and branding. However, they suggest improvements in template flexibility and options to match specific guest types.
Duve's ability to integrate with PMS and other hotel management systems boosts efficiency by syncing guest data and reducing administrative burdens. H... Duve's ability to integrate with PMS and other hotel management systems boosts efficiency by syncing guest data and reducing administrative burdens. However, users request deeper integrations to streamline increasingly complex operations.
Ranks higher for
Unique capabilities
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Where the ratings diverge most
It depends on your requirements. Duve App and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. Duve App offers 65 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Duve App: No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Duve has an HT Score of 100 and LIKE MAGIC has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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