ETRAVELMARKETING vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

When choosing a booking engine for your hotel, the goal is clear: increase direct bookings, streamline operations, and enhance the guest experience. Both ETRAVELMARKETING and Roiback aim to address these needs, but they diverge significantly in their approach and maturity. ETRAVELMARKETING, primarily a digital marketing platform, offers limited features for booking management, whereas Roiback focuses extensively on its booking engine capabilities. Given your focus on a robust, feature-rich booking solution, which product truly meets your needs?

Is ETRAVELMARKETING or Roiback Better for Hotels?

ETRAVELMARKETING is a relatively unknown platform with zero reviews and no recent user feedback, making it difficult to assess its actual performance or reliability. Conversely, Roiback boasts 43 reviews with recent activity—5 in the last six months—and a score of 72.06 out of 100, with a 90% likelihood of recommendation. The difference in review volume and recency speaks volumes about trusted user experiences; Roiback’s more current feedback offers a clearer picture of its strengths and weaknesses.

Both products claim to solve the challenge of converting website visitors into direct bookings, but Roiback’s extensive review base highlights its effectiveness in this area. ETRAVELMARKETING’s lack of user data raises questions about its actual market presence and reliability. Do you want to rely on a platform with proven, recent user satisfaction? Or are you exploring a less tested solution?

Roiback vs ETRAVELMARKETING: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, proven booking engine that directly impacts your revenue and operational efficiency, Roiback is the clear choice. It’s used by over 2,000 hotels globally, with a strong focus on direct sales, multi-language support, and seamless integration with channel managers—features your hotel benefits from if aiming to maximize online revenue and streamline bookings.

On the other hand, if your team is primarily seeking a marketing platform with some booking functions but lacks a focus on booking engine depth, ETRAVELMARKETING might seem appealing. However, given its zero reviews and no recent user feedback, it’s unlikely to provide the reliable, feature-rich experience your hotel requires. For most hoteliers, Roiback’s track record makes it the more strategic choice.

Is ETRAVELMARKETING or Roiback Easier to Use?

Ease of use is vital for onboarding your team quickly and ensuring ongoing staff adoption. ETRAVELMARKETING scores a 0/5 rating for ease of use, with no available reviews to confirm its user experience, implying it may lack a user-friendly interface. In contrast, Roiback scores 4.49/5 with five recent reviews, where users praise its intuitive navigation, fast onboarding, and helpful support during setup.

Many reviewers mention that Roiback’s platform is straightforward, with clear interfaces like the rate grid and booking process. The high rating and recent positive feedback suggest your team can adopt Roiback quickly and efficiently. Edge: Roiback.

Which Has Better Features: ETRAVELMARKETING or Roiback?

Roiback offers 36 distinct features, including mobile responsiveness, urgency messaging, multi-room bookings, rate comparison widgets, multi-currency support, loyalty integrations, and more—features critical to modern direct booking strategies. ETRAVELMARKETING, by comparison, offers no unique features, indicating it likely lacks the advanced tools necessary for a competitive booking engine.

The comprehensive feature set of Roiback allows your hotel to customize the booking process, implement promotional strategies, and analyze performance—all essential for growth. Its extensive capabilities give it a clear edge over the limited offerings of ETRAVELMARKETING.

Which Has Better Customer Support: ETRAVELMARKETING or Roiback?

Customer support ratings strongly favor Roiback, which scores 4.72/5 based on recent reviews, with hotel users praising its responsiveness, knowledgeable account managers, and personalized support. Reviewers highlight that Roiback’s support team actively helps optimize their booking strategies, making it a reliable partner.

In contrast, ETRAVELMARKETING has a zero score and no reviews, leaving its support quality entirely unknown. Without recent feedback, it’s impossible to assess whether your team will receive timely and effective assistance. Edge: Roiback.

Which Has More Integrations: ETRAVELMARKETING or Roiback?

Roiback’s integration ecosystem includes 27 verified partners, with native connections to major channel managers, PMS, and hotel tech suppliers. It supports seamless updates and synchronization with popular systems like RoomRaccoon, Triptease, and more, which streamline your operations.

ETRAVELMARKETING offers no verified integrations, raising concerns about its ability to connect with your existing tech stack. For hotel operations that rely on a connected ecosystem, Roiback’s extensive and proven integrations give it a distinct advantage.

Which Do Hoteliers Rate Higher: ETRAVELMARKETING or Roiback?

With zero reviews, ETRAVELMARKETING receives no ratings or recent feedback, making it impossible to gauge hotel satisfaction. Roiback, on the other hand, has a 72.06 HTR Score, a 4.49/5 ease of use rating, and a 4.72/5 support score, reflecting strong user approval.

In particular, hotels in various segments, including urban, resort, and boutique hotels, rate Roiback highly for its flexibility, support, and feature set. The recent reviews reinforce its reputation among hoteliers. Edge: Roiback.

How Much Do ETRAVELMARKETING and Roiback Cost?

ETRAVELMARKETING’s pricing details are unavailable, which raises questions about its value and transparency. Roiback costs $500 per month as a base fee, with no indication of additional implementation or setup charges.

Given the known cost, your team can assess ROI more accurately, especially considering Roiback’s extensive feature set. The lack of transparent pricing for ETRAVELMARKETING makes Roiback the easier choice to evaluate financially.

What Type of Hotel Should Use ETRAVELMARKETING?

Hotels that might consider ETRAVELMARKETING are likely those with minimal online booking needs or those seeking a simple marketing platform that may include some booking features. Small boutique hotels or properties exploring digital marketing to improve visibility could test it.

Not ideal if you need a reliable, full-featured booking engine, or your property relies heavily on direct online sales. Hotels requiring advanced booking functionalities or seamless integrations should look elsewhere.

What Type of Hotel Should Use Roiback?

Roiback is suited for hotels that want to boost direct bookings, reduce reliance on OTAs, and improve the guest booking experience. Its ideal users include:

• Hotels aiming for increased online revenue
• Properties seeking multi-language, multi-currency support
• Hotels needing tight integration with channel managers and PMS
• Hotels wanting detailed reporting and analytics
• Hotels interested in loyalty programs and promotional tools

Not ideal if your hotel has very limited online presence or prefers a basic booking solution without extensive customization or integrations.

Roiback vs ETRAVELMARKETING: The Bottom Line for Hotels

The core difference is that Roiback offers a dedicated, feature-rich booking engine with proven results, while ETRAVELMARKETING appears to be an untested platform with no recent reviews or features. If your hotel’s priority is expanding direct sales, reducing costs, and leveraging a mature technology, Roiback’s extensive capabilities and recent hotel feedback make it the clear choice.

Choose Roiback if you need a reliable, well-supported, and integrated booking engine proven to grow direct bookings and streamline operations. If your hotel only requires basic marketing tools and can accept the risks of an unreviewed platform, then ETRAVELMARKETING might warrant further investigation—but it’s not recommended based on current data.

This comparison underscores that Roiback’s more recent reviews, higher ratings, and extensive features make it the better choice for most hotels seeking a booking engine that truly delivers.