Exely Booking Engine vs. roommaster booking engine: Which Is Right for You?

Updated October 5, 2026  ·  385 verified reviews analyzed

TLDR

We analyzed 385 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Tripadvisor Bookings and Form autofill.

roommaster shines when it comes to user-friendly design — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging.

See the full breakdown below ↓

How Does Exely Booking Engine Compare to roommaster booking engine?

Side-by-side ratings based on 385 verified hotelier reviews on HTR.

HTScore
97
80
Likelihood to Recommend
98%
89%
Ease of Use
4.9/5
4.3/5
Customer Support
4.9/5
4.2/5
Value for Money
4.9/5
4.1/5
Starting Price From $200/mo From $500/mo
Verified Reviews 295 90

What Are the Pros and Cons of Exely Booking Engine vs roommaster booking engine?

After analyzing 385 verified reviews, Exely users most value its support responsiveness and account guidance, booking engine usability and guest conversion flow, direct bookings and revenue growth, while roommaster users highlight user-friendly design, secure automated transactions, ai chatbox for web booking. Click any theme to see what reviewers say.

Exely Exely roommaster roommaster
Pros
+ Support responsiveness and account guidance ▾
+ User-friendly Design ▾
+ Booking Engine usability and guest conversion flow ▾
+ Secure Automated Transactions ▾
+ Direct bookings and revenue growth ▾
+ AI Chatbox for Web Booking ▾
+ Channel management and OTA synchronization ▾
Cons
− Reporting and analytics depth ▾
− Processing Fees ▾
− Design, branding, and customization limits ▾
− Integrations and connectivity with PMS, payment gateways, and third parties ▾

Exely vs roommaster: Rankings by Hotel Segment

How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Exely Exely roommaster roommaster
Small (10-24 rooms) ▾ #15 34 reviews #16 29 reviews
Mid-Size (25-74 rooms) ▾ #11 64 reviews #14 33 reviews
Large (75-199 rooms) ▾ #22 5 reviews #21 6 reviews
X-Large (200+ rooms) ▾ #8 6 reviews #26 1 reviews

By Property Type

Segment Exely Exely roommaster roommaster
Boutique ▾ #15 35 reviews #16 33 reviews
Luxury ▾ #15 28 reviews #34 8 reviews
Branded / Chain ▾ #16 17 reviews #20 14 reviews
Extended Stay ▾ #16 9 reviews #22 4 reviews

By Region

Segment Exely Exely roommaster roommaster
North America ▾ #24 2 reviews #4 61 reviews
Europe ▾ #25 11 reviews #32 3 reviews
Asia Pacific ▾ #4 79 reviews —
Middle East ▾ #2 17 reviews #24 0 reviews

The Decision

When evaluating booking engines for your hotel, you need a solution that enhances direct bookings, simplifies operations, and integrates with your existing systems. Both Exely Booking Engine and roommaster's booking engine aim to fulfill these needs, but they approach the task differently. While Exely has a higher overall rating and more recent reviews, roommaster offers a more extensive range of integrations and features. Which platform aligns better with your hotel’s priorities?

Is Exely Booking Engine or roommaster Booking Engine Better for Hotels?

Both Exely and roommaster are designed to increase direct bookings and streamline reservation management. Exely’s platform emphasizes marketing tools, user-friendliness, and customer support, while roommaster focuses on customization, integration, and operational control. The divergence lies in their core strengths: Exely excels in marketing and ease of use, whereas roommaster offers broader integrations and more detailed features.

With Exely’s higher HTR score and 144 reviews — including 63 recent ones — it benefits from ongoing user feedback that guides updates and improvements. Conversely, roommaster’s 70 reviews, mostly older, suggest steadier but less recent data. Do you prioritize recent feedback and high user satisfaction? Or is extensive integration and customization more critical for your hotel?

Exely Booking Engine vs roommaster Booking Engine: Which Should Your Hotel Choose?

If your hotel needs a highly intuitive, support-driven platform focused on marketing and boosting direct bookings, Exely is the clear choice. It’s better suited for independent hotels, boutique properties, and chains seeking quick deployment and excellent support. Its user ratings (4.91/5 for ease of use, 4.96/5 support) confirm its ease of onboarding and daily management.

If your hotel requires extensive integrations, advanced features like loyalty programs, and detailed customization, roommaster is preferable. It caters well to larger properties or those with complex operational needs, offering 56 verified integrations and features like social media booking and Google Analytics tracking. However, its overall rating (4.31/5) indicates less recent positive feedback.

Is Exely Booking Engine or roommaster Booking Engine Easier to Use?

Exely’s interface receives a 4.91/5 ease-of-use rating based on recent reviews, with users praising its straightforward navigation and responsive dashboard. Many reviewers mention how quickly their staff learned the system and how it simplified daily operations, reducing support hours and training time.

roommaster’s user friendliness scores slightly lower at 4.43/5. Users appreciate its clear, web-based portal, but some note that support can vary, and onboarding can involve a steeper learning curve, especially for complex features. Overall, Exely edges out in ease of use for most hotels, especially those prioritizing quick adoption.

Which Has Better Features: Exely or roommaster?

Exely offers 21 shared features and 8 additional unique ones, including Facebook conversion tracking, Tripadvisor bookings, multiple payment options (PayPal, Stripe, PayU), and Google Hotel Ads bookings. These features are tailored for marketing and online visibility, aiding direct booking growth.

roommaster provides 21 shared features but boasts 11 exclusive ones such as wedding and corporate modules, loyalty program integrations, gift vouchers, and social media booking. Its broader feature set supports complex operational needs and marketing strategies.

Overall, Exely’s features focus more on online marketing and flexible bookings, while roommaster emphasizes operational and promotional tools. The choice depends on whether your priorities are marketing-driven or operationally comprehensive. Edge: roommaster.

Which Has Better Customer Support: Exely or roommaster?

Exely’s customer support boasts a 4.96/5 rating, with reviews highlighting prompt responses, friendly communication, and proactive assistance. One hotel mentions how Exely’s team “answers all questions quickly and conducts friendly negotiations,” which reassures users of ongoing support.

roommaster’s support scores 4.16/5, with reviews citing helpful staff but also noting inconsistencies in response times and support knowledge. Some users mention delays in issue resolution and the need for more organized training. Based on recent reviews, Exely’s support is more responsive and reliable.

Edge: Exely.

Which Has More Integrations: Exely or roommaster?

roommaster excels in integrations, with 56 verified partners, including major systems like Sage, GuestCentric, and Otelier. Its extensive network supports a wide range of operational and marketing tools, making it suitable for hotels with complex tech stacks.

Exely offers 8 verified partners, including Hotellab, Booking.com, and Mews, focusing on essential integrations and online marketing. While fewer in number, these still cover critical channels for independent hotels and boutique properties.

If your hotel relies heavily on third-party systems or GDS connections, roommaster’s extensive integrations give it an edge. For simpler setups prioritizing core functionalities, Exely’s smaller but targeted partner list suffices. Edge: roommaster.

Which Do Hoteliers Rate Higher: Exely or roommaster?

Exely’s recent reviews and higher overall ratings (4.31/5) reflect a more positive sentiment among hoteliers, especially in the last six months. Hotels rated Exely highly for ease of use, customer support, and value, with a 98% likelihood of recommendation.

roommaster’s older reviews (average 4.21/5) indicate steady satisfaction, particularly among larger or more operationally complex hotels. However, its recent feedback is less abundant, making Exely the more trusted choice currently.

Edge: Exely.

How Much Do Exely and roommaster Cost?

Exely’s pricing is straightforward at $200 per month, with no implementation or trial fees. Its flat monthly fee suits hotels seeking predictable costs without hidden charges.

roommaster’s base price starts at $500, with no mention of trial or implementation fees. Its higher cost reflects its broader feature set and extensive integrations, which may justify the investment for larger properties.

Your choice depends on your budget and feature needs: Exely offers a lower-entry point for smaller hotels, while roommaster caters to hotels requiring more customization and integrations.

What Type of Hotel Should Use Exely?

  • Hotels that prioritize ease of use and quick deployment.
  • Independent boutique hotels, city center hotels, or resorts seeking to boost direct bookings.
  • Hotels with limited IT staff or those who value excellent customer support.
  • Properties aiming to reduce reliance on OTAs and improve online visibility.
  • Teams that want marketing tools like TripAdvisor booking and Facebook conversion tracking.

Not ideal if your hotel:

  • Needs extensive operational customization.
  • Requires deep integration with complex property management systems.
  • Has a large, multi-property portfolio with complex workflows.
  • Seeks features like loyalty programs or corporate modules (better in roommaster).

What Type of Hotel Should Use roommaster?

  • Hotels with complex operations, such as large resorts or multiple properties.
  • Hotels needing extensive integrations with financial, GDS, or marketing systems.
  • Properties requiring advanced features like loyalty programs, gift vouchers, and corporate modules.
  • Hotels aiming for a high degree of customization, particularly in booking and rate management.
  • Teams that want detailed analytics, A/B testing, and real-time data tracking.

Not ideal if your hotel:

  • Prefers a simple, user-friendly interface.
  • Has a limited IT team or minimal technical resources.
  • Needs quick deployment without extensive setup.
  • Is focused on boutique or small properties with straightforward needs.

Exely vs roommaster: The Bottom Line for Hotels

Exely offers a user-friendly, marketing-focused booking engine supported by high customer satisfaction and recent positive reviews. Its strengths lie in simplicity, support, and boosting direct bookings, making it ideal for smaller or independent hotels.

roommaster provides a robust, highly customizable platform with extensive integrations and features suitable for large, complex properties. It supports operational needs and advanced marketing strategies but may involve a steeper learning curve and higher costs.

If your hotel values ease, rapid deployment, and excellent support, Exely is the safer choice. For operational complexity, extensive system integration, and advanced features, roommaster is preferable. Choose based on your hotel’s size, complexity, and strategic priorities.

How Much Do Exely Booking Engine and roommaster booking engine Cost?

Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Exely Exely roommaster roommaster
Starting Price From $200/mo From $500/mo

Feature Comparison: Exely Booking Engine vs roommaster booking engine

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Exely Exely roommaster roommaster
▾ Merchandising & Packages
78%
100%
Room substitutions
Multi-room bookings
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons
Meal plans
Website Integration
Social Media Integration/Bookings
▾ Upselling & Cross Selling
67%
100%
Multi-room bookings
Room substitutions
Gift Vouchers
Booking abandonment recapture
Customizable add-ons
Special offers & discounts
Meal plans
Alternative accommodation recommendations (when no availability)
Loyalty program integration
▾ Conversion
65%
65%
Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture
Multi-room bookings
Room substitutions
A/B testing & optimization
Price comparison widget
Multi-lingual
Conversion rate reports
Facebook conversion tracking
Customizable exit intent modals
Form autofill
Flexible dates
Rate plan comparisons
Google Hotel Ads Bookings
Tripadvisor Bookings
▾ Payments
72%
29%
Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe
▾ Transactional Emails
100%
100%
Booking abandonment recapture
Post-stay emails
Pre-stay emails
Confirmation emails
▾ Group Bookings
0%
50%
Wedding & corporate booking modules
Availability block
▾ Reporting & Analytics
75%
100%
Automated reporting
Conversion rate reports
Referral Reporting
Google Analytics tracking
▾ Tax & Compliance
80%
100%
PCI Compliance
ADA Compliant
Tariffs
Multi-currency
GDPR compliant

Real-World Results: Exely vs roommaster by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Exely MetroStar Hotel Kuala Lumpur Large
+ +72% Direct Bookings
+ � Reservations surged after activating the Booking Engine and Loyalty Program.
+ +20% Website Revenue

"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."

Vasanth Kumar
Vasanth Kumar
Front Office Manager
roommaster roommaster

No published case study for this goal yet.

Increase Operational Efficiency
Exely Boulevard Batumi Hotel & Bellevue Residence Mid-Size
+ 15% of total online bookings now come from the hotel
+ �s own website.
+ Availability and pricing are now consistently synced across all OTA channels.

"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."

N
Nino Motskobili
Head of Data Operations
roommaster roommaster

No published case study for this goal yet.

Improve Guest Experience
Exely Exely

No published case study for this goal yet.

roommaster Nuvo Suites Large
+ Improved Efficiency: The front desk team experienced immediate improvements in check-in times and overall operational efficiency.
+ Enhanced Guest Satisfaction: The introduction of mobile key access and other advanced features contributed to a more convenient and modern guest experience.
+ Increased Revenue: With roomMaster PMS operations, NUVO Suites introduced upselling features, such as premium room upgrades and late check-outs, resulting in a boost in revenue.

"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."

Jorge Venegas
Jorge Venegas
NUVO Suites’ general manager

Exely vs roommaster: The Bottom Line

Exely
Exely
4.9/5 from 295 reviews

What hoteliers love

Support responsiveness and account guidance 96% positive

Support is one of Exely’s strongest differentiators in the reviews, with many users praising fast responses, helpful problem-solving, and proactive gu... Support is one of Exely’s strongest differentiators in the reviews, with many users praising fast responses, helpful problem-solving, and proactive guidance during setup and daily operations. Several mention named specialists or success teams who help hotels optimize settings, launch offers, and resolve issues quickly.

Booking Engine usability and guest conversion flow 86% positive

Users frequently describe the Booking Engine as intuitive, fast, and easy for guests to complete bookings with minimal friction. They also note that c... Users frequently describe the Booking Engine as intuitive, fast, and easy for guests to complete bookings with minimal friction. They also note that clear room/rate presentation, smooth flow, and fewer steps improve conversion, especially when booking from a hotel website.

Direct bookings and revenue growth 97% positive

Reviewers consistently say Exely helps shift demand from OTAs to the hotel website, increasing direct reservations and revenue. Users credit the Booki... Reviewers consistently say Exely helps shift demand from OTAs to the hotel website, increasing direct reservations and revenue. Users credit the Booking Engine, upsell tools, promotions, and conversion-focused design for helping hotels sell more and reduce commission dependency.

Where hoteliers push back

Reporting and analytics depth 65% negative

A recurring request is for more detailed, flexible, and customizable reporting across bookings, revenue, channel performance, and trends. Reviewers of... A recurring request is for more detailed, flexible, and customizable reporting across bookings, revenue, channel performance, and trends. Reviewers often say the current reporting is useful for daily use, but not deep enough for strategic analysis or quick decision-making, especially in the mobile app or dashboard.

Design, branding, and customization limits 57% negative

Reviewers like the clean interface but often want more control over branding, widget colors, confirmation emails, website templates, and layout. Sever... Reviewers like the clean interface but often want more control over branding, widget colors, confirmation emails, website templates, and layout. Several note that the booking engine and website can feel too standardized unless more design flexibility is added, especially for properties that want a stronger brand identity.

Ranks higher for

Mid-Size (25-74 rooms) #11 vs #14
X-Large (200+ rooms) #8 vs #26
X-Small (< 10 rooms) #21 vs #29
Branded / Chain #16 vs #20

Unique capabilities

Tripadvisor Bookings Form autofill Paypal PayU Stripe
4.9/5 ease of use 4.9/5 support 9 integrations
Visit Profile
roommaster
roommaster
4.4/5 from 90 reviews

What hoteliers love

User-friendly Design 100% positive

The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout... The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout enhances overall user experience, contributing to increased adoption and satisfaction among users.

Secure Automated Transactions 100% positive

Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on th... Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on third-party booking platforms, thereby increasing direct revenue streams.

AI Chatbox for Web Booking 100% positive

There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest e... There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest experience by providing instant, intelligent interactions during the booking process.

Where hoteliers push back

Processing Fees 100% negative

While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the n... While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the need for cost reduction to enhance the engine's value proposition.

Ranks higher for

Bed & Breakfast & Inns #11 vs #14
Motels #4 vs #25
Other #15 vs #21
Vacation Rentals & Villas #19 vs #24

Unique capabilities

Wedding & corporate booking modules A/B testing & optimization Urgency messaging Loyalty program integration ADA Compliant
4.4/5 ease of use 4.2/5 support 60 integrations
Visit Website

Where the ratings diverge most

Overall Rating roommaster 4.3 vs 0.0 (+4.3)
Ease of Use Exely 4.9 vs 4.4 (+0.5)
Customer Support Exely 4.9 vs 4.2 (+0.8)
Value for Money Exely 4.8 vs 4.1 (+0.7)
Onboarding Exely 4.9 vs 4.1 (+0.7)

Frequently Asked Questions About Exely Booking Engine vs roommaster booking engine

Can Exely Booking Engine replace roommaster booking engine?

It depends on your requirements. Exely Booking Engine and roommaster booking engine share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 9 verified integration partners, while roommaster booking engine offers 60. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Exely Booking Engine or roommaster booking engine offer a free plan?

Exely Booking Engine: No. roommaster booking engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Exely Booking Engine and roommaster booking engine?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 97 and roommaster has 80. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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