The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 167 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Multi-lingual.
roommaster shines when it comes to ease of use , with exclusive features like PMS connectivity and Yield Rules.
Side-by-side ratings based on 167 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $300/mo |
| Verified Reviews | 129 | 38 |
After analyzing 167 verified reviews, Exely users most value its channel manager integration and synchronization, user interface and usability, support and responsiveness, while roommaster users highlight ease of use. Click any theme to see what reviewers say.
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Channel Manager Integration and Synchronization
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Ease of Use
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User Interface and Usability
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Support and Responsiveness
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Direct Booking Enhancement
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Analytics and Reporting
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Support Responsiveness
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Customization and Control
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Product Value and Competitiveness
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Integration Flexibility
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Customer Service Improvement
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 26 reviews | #19 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 51 reviews | #15 17 reviews |
| Large (75-199 rooms) ▾ | #14 5 reviews | #21 2 reviews |
| X-Large (200+ rooms) ▾ | #7 5 reviews | #23 0 reviews |
By Property Type
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| Boutique ▾ | #15 29 reviews | #20 12 reviews |
| Luxury ▾ | #13 27 reviews | #27 4 reviews |
| Branded / Chain ▾ | #15 14 reviews | #19 9 reviews |
| Extended Stay ▾ | #14 6 reviews | #24 3 reviews |
By Region
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| North America ▾ | #18 2 reviews | #5 27 reviews |
| Europe ▾ | #19 10 reviews | #29 1 reviews |
| Asia Pacific ▾ | #5 67 reviews | — |
| Middle East ▾ | #7 13 reviews | #17 0 reviews |
Choosing the right channel management platform for your hotel is a crucial step in streamlining operations, maximizing revenue, and reducing overbooking risks. Both Exely Channel Manager and roommaster Channel Manager aim to simplify distribution and improve your online presence, but they do so with distinct strengths and weaknesses. Your decision hinges on your hotel’s size, regional focus, and specific needs for features and support.
Exely emphasizes ease of use, rapid synchronization, and high customer satisfaction, especially for independent hotels and smaller chains. Roommaster offers extensive integrations and a broader global reach, making it appealing for larger hotel groups or properties requiring comprehensive distribution control. Which of these solutions aligns best with your hotel’s current and future distribution goals?
Exely and roommaster both target hotel distribution, but they cater to different hotel profiles and operational needs. Exely's core strength lies in its intuitive interface, rapid synchronization, and high customer satisfaction, evidenced by its 102 reviews and a 4.14/5 overall rating from recent reviews. It’s tailored for hotels seeking straightforward online distribution, mainly in North America, Europe, and Asia Pacific, with a focus on independent hotels and boutique properties.
Roommaster, by contrast, manages distribution across 300+ OTAs and GDS platforms, with a broader regional presence—especially in South America, North America, and Europe. It boasts a larger partner network (56 verified integrations) and a focus on maximizing visibility and rate parity for larger hotels or chains. Its overall rating (4.14/5) and 31 reviews indicate a dedicated user base, but the platform's complexity and cost may be less suitable for smaller properties.
Does your hotel prioritize ease of implementation and rapid results, or do you require extensive global reach and complex distribution control? Both platforms aim to improve operational efficiency but serve different hotel profiles.
If your hotel needs a simple, effective channel manager with excellent support, go with Exely. Its high ratings across ease of use (4.95/5), onboarding (4.86/5), and customer support (4.95/5), along with 102 reviews and a 98% likelihood to recommend, make it the clear choice for small to mid-sized hotels seeking fast deployment and reliable service.
If your hotel demands broad global distribution, complex channel management, and detailed analytics, choose roommaster. Its extensive partner network (56 verified integrations), features like PMS connectivity and yield rules, and proven track record with large hotel groups make it a better fit for properties with complex distribution needs, despite its higher cost ($300/month) and more technical onboarding.
When in doubt, consider your hotel’s size, regional focus, and distribution complexity. Exely’s more recent reviews and higher ratings give it a decisive edge for most independent and boutique hotels.
Exely's user interface scores 4.95/5, with reviews highlighting its intuitive navigation, straightforward setup, and quick staff onboarding. Users say it "reduces manual work" and that its platform feels "like a true partnership," making staff adoption smooth even for less tech-savvy teams.
Roommaster, with a 4.35/5 rating, is praised for being easy to learn and troubleshoot, especially for first-timers. However, some reviews mention that support during after-hours can be less responsive, and training materials could be more organized.
Edge: Exely.
Exely offers unique features such as multi-lingual support, which can be advantageous for hotels serving international guests. Its feature set includes 12 shared features plus one exclusive to Exely, and its platform is particularly strong in real-time synchronization and rate management.
Roommaster provides features like PMS connectivity and yield rules—both absent from Exely—and boasts a total of 14 features, including 2 unique to it. Its core strength lies in centralized rate control and detailed channel-specific analytics, ideal for larger properties or hotels with complex distribution strategies.
Edge: Exely for ease of use and multi-lingual support; roommaster for advanced distribution features.
Exely’s customer support scores 4.95/5, with recent reviews emphasizing quick, responsive, and friendly service. Hoteliers mention that support "solves issues quickly and professionally" and praise onboarding, making it easier for staff to adapt.
Roommaster’s support scores 3.94/5, with some reviews indicating that after-hours support remains a challenge and response times can vary. While support quality has improved over time, it still trails behind Exely’s high satisfaction ratings.
Edge: Exely.
Roommaster’s network includes 56 verified partners, including major OTAs, regional platforms, and GDS systems, making it suitable for hotels seeking maximum distribution reach. It supports integrations with Sage, GuestCentric, Otelier, and others, providing extensive options for complex distribution strategies.
Exely, with 8 verified partners, offers a more curated set of integrations focused on essential OTAs like Booking.com and Hotellab, alongside some unique partners like Exely itself and Clock. Its more limited but highly focused integration set suits properties prioritizing core channels.
Edge: roommaster.
Exely’s recent reviews and 102 total reviews show a high level of satisfaction, especially among boutique and city-center hotels. Hotels using Exely praise its high efficiency, ease of use, and positive impact on revenue, with a 98% likelihood to recommend.
Roommaster, with 31 reviews, is favored by larger hotels and chains; its older reviews highlight operational improvements and cost savings. However, some recent feedback reflects concerns over support and product value.
Edge: Exely, given the higher review count and more recent positive feedback.
Exely charges $100 per month, with no setup fees or freemium options, making it an affordable solution for small to mid-sized properties. Its pricing structure favors hotels seeking straightforward, budget-friendly distribution management.
Roommaster’s base price is $300 per month, with no trial or freemium options. Its higher cost reflects its broader feature set, extensive integrations, and suitability for larger properties or chains with complex distribution needs.
Not ideal if you:
Not ideal if you:
Exely is a streamlined channel manager designed for hotels that want quick, reliable distribution with minimal fuss. Its high user satisfaction, ease of use, and strong recent reviews make it the smarter choice for independent hotels and boutique properties.
Roommaster caters to larger, more complex hotel operations needing extensive integrations and distribution control. Its broad partner network and advanced features are ideal for hotel groups or properties with multi-region distribution strategies.
If your hotel values simplicity, support, and speed, Exely is the superior pick. For properties requiring sophisticated distribution across many channels and regions, roommaster’s extensive network and features make it the better choice—despite its higher price and complexity.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $300/mo |
According to HTR's product database, Exely Channel Manager and roommaster channel manager share 12 features. Here are the key differences — features one has that the other lacks.
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| Multi-lingual | ||
| PMS connectivity | ||
| Yield Rules |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively... The robust integration and synchronization abilities of Exely facilitate smooth channel management with minimal errors. Users commend how effectively it connects with PMS and OTAs, though some desire improvements in certain PMS integrations.
Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest f... Exely's user-friendly interface is highlighted as a strength, making it easy for hotel staff to manage daily operations. However, some users suggest further customization and modernization to enhance the user experience.
Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker resp... Exely's support team is praised for its responsiveness and willingness to assist, contributing to reliable service. However, some suggest quicker response times during peak hours.
Where hoteliers push back
While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel e... While Exely provides vital performance insights, users express a need for more detailed and customizable reporting options to better analyze channel effectiveness and drive strategic decisions.
Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website tem... Despite Exely's advanced customization options for booking rules and promotions, some users wish for even more flexible design options for website templates and report formats.
Ranks higher for
Unique capabilities
What hoteliers love
Room Master is praised for being easy to learn and straightforward, which supports quicker staff training and smoother operations.
Where hoteliers push back
Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, caus... Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, causing frustration.
Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less com... Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less competitive against other solutions.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Channel Manager and roommaster channel manager share many core Channel Managers features, but each has unique capabilities. Exely Channel Manager offers 8 verified integration partners, while roommaster channel manager offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Channel Manager leads in ease of use at 5.0/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Channel Manager: No. roommaster channel manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 85 and roommaster has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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