The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Experience Hotel shines in ease of use and customer support , with exclusive features like Guest profiles and Guest Feedback Module (comment cards/reviews).
GraceSoft shines .
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 66 | 0 |
After analyzing 66 verified reviews, Experience Hotel users most value its support and responsiveness, pre-stay, mid-stay, and post-stay communication, personalized guest experience, while GraceSoft users highlight . Click any theme to see what reviewers say.
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Support and Responsiveness
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Pre-Stay, Mid-Stay, and Post-Stay Communication
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Personalized Guest Experience
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User Interface
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System Integration Issues
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Language Support
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 43 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #17 12 reviews | — |
| Large (75-199 rooms) | #17 2 reviews | — |
By Property Type
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| Boutique ▾ | #6 40 reviews | — |
| Luxury ▾ | #15 11 reviews | — |
| Branded / Chain ▾ | #13 14 reviews | — |
| Extended Stay ▾ | #6 7 reviews | — |
By Region
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| North America | #15 3 reviews | — |
| Europe ▾ | #5 56 reviews | — |
| Asia Pacific | #11 1 reviews | — |
Choosing the right CRM for your hotel involves understanding how each product addresses your specific needs. Experience Hotel by Experience Hotel and Gracesoft CRM by GraceSoft are both designed to improve guest relationships, increase loyalty, and streamline communication. However, their approaches, features, and customer feedback differ significantly, making your decision depend on your hotel’s size, location, and operational priorities.
Experience Hotel offers a comprehensive, feature-rich platform with a broad regional presence and strong user reviews. Gracesoft CRM, meanwhile, caters mainly to property management businesses with a narrower market scope and fewer recent reviews. Which platform aligns better with your hotel's goals?
Both products aim to enhance guest relationships through CRM and email marketing automation, but they diverge in scope and maturity. Experience Hotel, with over 56 recent reviews and an average rating of 4.78/5, demonstrates a robust presence and consistent positive feedback. Gracesoft CRM, unreviewed in recent months and with no ratings, lacks current customer insights, which diminishes confidence in its ongoing support and innovation.
Experience Hotel's higher review count and recent positive feedback suggest it actively evolves and reliably supports hotels. Gracesoft CRM’s limited recent data leaves uncertainty about its current performance. Are you willing to choose a platform with proven recent success or one with sparse recent feedback?
If your hotel values a feature-rich CRM with extensive automation, segmentation, and reputation management, Experience Hotel is the better choice. It supports a wide range of hotel types, from boutique to hostels, and has a proven track record across multiple regions, including North America, Europe, and Asia Pacific.
Conversely, if your property operates with Easy Innkeeping PMS and prefers a simpler, lead-focused CRM without the need for extensive features or regional coverage, Gracesoft CRM may suffice. It’s likely more suited to small property management operations seeking basic guest tracking and follow-up automation.
For hotels prioritizing advanced guest engagement, reputation control, and regional support, Experience Hotel stands out. B businesses seeking straightforward lead management with minimal feature demands should consider Gracesoft CRM.
Experience Hotel boasts a high ease-of-use rating of 4.72/5, driven by its intuitive interface, user-friendly onboarding, and dedicated support team. Guests frequently praise its simple navigation, with reviews emphasizing quick setup and minimal training requirements, such as “Everything is working properly,” and “The extranet is very intuitive.”
Gracesoft CRM’s usability is less documented, with no recent reviews or ratings to assess its interface or onboarding experience. Its limited presence suggests it may not prioritize user experience or support as heavily. Given the detailed feedback on Experience Hotel’s UI, it’s clear that edge favor goes to Experience Hotel.
Experience Hotel offers an impressive suite of 30 unique features, including guest profiles, segmentation, email templates, automation, reputation management, and an open API. Notably, it supports multi-hotel and multi-brand management, campaign templates, and GDPR compliance—features absent in Gracesoft CRM.
Gracesoft CRM appears to provide core lead and customer management functionalities but lacks the extensive automation, segmentation, and reputation tools of Experience Hotel. With its broader feature set, Experience Hotel clearly maintains a significant edge.
Experience Hotel’s support rating stands at 4.67/5, with many users describing the team as highly responsive and helpful. A review states, “Support is available all the time,” and praises the quick assistance, indicating a well-supported platform.
Gracesoft CRM’s support quality isn’t documented in recent reviews, making it difficult to assess. Given Experience Hotel’s high support rating and recent positive feedback, it’s the clearer choice for reliable assistance.
Experience Hotel integrates with 40 verified partners, including popular property management and channel management solutions like RoomRaccoon, Winhotel, and WebRezPro. These integrations promote smoother operations and data flow.
Gracesoft CRM only lists a single verified partner, limiting its integration capabilities. For hotels seeking a flexible, connected system with multiple third-party integrations, Experience Hotel is the superior option.
Experience Hotel’s user reviews consistently rate the platform at 4.78/5, with high marks from boutique hotels and independent properties. Recent reviews highlight its effectiveness in managing guest relationships and improving reputation.
There are no recent reviews or ratings for Gracesoft CRM, making it impossible to gauge user satisfaction. With extensive positive feedback and a high rating, Experience Hotel is clearly the favored choice among hoteliers.
Experience Hotel charges a flat $200 monthly fee with no trial or implementation fees, emphasizing transparency. The pricing reflects its feature-rich platform suitable for hotels seeking comprehensive CRM and marketing tools.
Pricing details for Gracesoft CRM are unavailable, suggesting it may use a custom or less transparent pricing model. Given the lack of clarity, Experience Hotel’s clear pricing structure offers better value and predictability.
Not ideal if your hotel is very small, has a tight budget, or primarily seeks basic lead management without extensive automation.
Not ideal if you require regional support, advanced automation, or a broader set of features.
Experience Hotel offers a full-featured, well-supported CRM with a broad regional footprint and a high user satisfaction rate. Its extensive automation, segmentation, and reputation management tools make it ideal for hotels seeking to deepen guest relationships and streamline marketing efforts.
Gracesoft CRM, on the other hand, appears best suited for small or property management-focused operations with minimal automation needs. Its limited recent reviews and integrations make it less attractive for hotels aiming for growth and advanced guest engagement.
If your hotel values proven performance, extensive features, and strong regional support, Experience Hotel is the clear choice. Conversely, if you need a basic, low-cost CRM for a small property or PMS integration, Gracesoft might meet your needs—but with less confidence.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Marketing Automation
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| Personalized one-to-communication | ||
| A/B Testing | ||
| Event Based Automations | ||
| Email Newsletters | ||
| Database Health Monitoring | ||
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Template Builder
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| Template Editor | ||
| WYSIWYG - HTML Editor | ||
| Campaign Templates | ||
| Transactional Templates | ||
| Template Importing | ||
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Guest Profiles
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| Guest profiles | ||
| Database Health Monitoring | ||
| GDPR Compliant | ||
| CCPA Compliant | ||
| Automatic De-Duping | ||
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Segmentation
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| Segmentation | ||
| Database Health Monitoring | ||
| Tagging | ||
| Loyalty Segmentation | ||
| Attribute Based Segmentation | ||
| Geographic Based Segmentation | ||
| Channel/Market Based Segmentation | ||
| Lead Time Based Segmentation | ||
| Room Type Based Segmentation | ||
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Privacy & Compliance
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| GDPR Compliant | ||
| CCPA Compliant | ||
| PCI Complaint | ||
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Data Management
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| Centralized data warehouse | ||
| Database Health Monitoring | ||
| Open API | ||
| Centralized multi-hotel/multi-brand solution | ||
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Feedback & Surveys
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| Guest Feedback Module (comment cards/reviews) | ||
| Trip Advisor Connectivity Partner | ||
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Other
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| Open API |
What hoteliers love
While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as we... While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as well as the delayed responses after initial interactions.
Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This... Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This functionality allows hotels to customize guest experiences, provide assistance, and manage expectations efficiently.
Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a... Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a remarkable hospitality experience. This aspect significantly enhances guest satisfaction and loyalty.
Where hoteliers push back
Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and dupl... Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and duplication of work, leading to inefficiencies and user frustration.
A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and... A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and certain parts of the interface to cater to a broader guest demographic.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Experience Hotel and Gracesoft CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Experience Hotel offers 40 verified integration partners, while Gracesoft CRM offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Experience Hotel leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Experience Hotel: No. Gracesoft CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Experience Hotel has an HT Score of 76 and GraceSoft has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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