The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GraceSoft shines .
Hapi shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Guest profiles.
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,400/mo |
| Verified Reviews | 0 | 66 |
After analyzing 66 verified reviews, GraceSoft users most value its , while Hapi users highlight specific system connectivities, implementation & support, integration simplification. Click any theme to see what reviewers say.
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Specific System Connectivities
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Implementation & Support
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Integration Simplification
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Flexibility and Customization
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Negative Feedback on Custom Development
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #14 5 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #10 22 reviews |
| Large (75-199 rooms) ▾ | — | #4 32 reviews |
| X-Large (200+ rooms) ▾ | — | #8 5 reviews |
By Property Type
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| Boutique ▾ | — | #8 33 reviews |
| Luxury ▾ | — | #6 45 reviews |
| Branded / Chain ▾ | — | #6 38 reviews |
| Extended Stay | — | #12 3 reviews |
By Region
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| North America ▾ | — | #2 38 reviews |
| Europe ▾ | — | #13 15 reviews |
| Asia Pacific ▾ | — | #3 12 reviews |
| Middle East | — | #8 0 reviews |
Your hotel’s choice between GraceSoft CRM and Hapi Guest hinges on your specific operational needs and strategic goals. GraceSoft offers a CRM tailored for property management businesses using Easy Innkeeping PMS, focusing on customer relationship management and automation. Hapi, on the other hand, is a data-centric platform that simplifies integrations across PMS and operational systems, with a strong emphasis on unified guest profiles and seamless data flow. Which of these solutions aligns best with your current priorities?
Both products aim to improve guest interactions and operational efficiency. GraceSoft’s strength lies in its specialized CRM features for property management, while Hapi’s core value is in integration and data unification. Do you prioritize streamlined guest communication or robust system connectivity?
If your hotel needs a dedicated CRM for managing guest relationships, automating communication, and increasing repeat reservations, GraceSoft is designed for that purpose, especially if you use Easy Innkeeping PMS. However, its limited features and non-existent recent reviews make it less appealing for hotels seeking ongoing support and proven performance.
Conversely, if your hotel requires a platform that consolidates guest data from multiple systems, supports detailed segmentation, and offers extensive integrations, Hapi is the more suitable choice. It boasts 60+ reviews, a high rating of 4.8/5, and recent positive feedback emphasizing ease of integration, speed, and customer support. Are you looking for a CRM that acts as a standalone solution or a system that connects your entire tech stack?
Hapi’s ease of use is rated 4.64/5 based on 60 recent reviews, with users highlighting its intuitive interface, fast deployment, and supportive onboarding process. Guests frequently mention how straightforward it is to set up and adopt, with many appreciating the quick results.
GraceSoft, with a 0/5 ease-of-use rating and no recent reviews, provides little insight into its user experience. Its historical lack of recent feedback suggests potential usability issues or limited ongoing support. Edge: Hapi.
Hapi offers more than 30 features, including data migration, automation, segmentation, email campaign tools, GDPR and CCPA compliance, and a wide array of integrations. GraceSoft’s feature set is not specified beyond basic CRM functionalities, suggesting it’s less comprehensive and less flexible.
Hapi’s extensive feature count and focus on multi-channel marketing, data management, and automation give it a significant advantage. GraceSoft appears to serve mainly as a simple CRM for Easy Innkeeping users, lacking the advanced tools found in Hapi. Edge: Hapi.
Hapi’s customer support scores 4.83/5, with reviews praising the team’s responsiveness, technical expertise, and proactive service. Users highlight how support is always available and fixes are addressed quickly, creating a strong partnership.
GraceSoft, with no recent reviews, provides no current data on support quality. Its support reputation is unverified, and the absence of recent feedback indicates it may have limited ongoing service. Edge: Hapi.
Hapi connects with over 66 verified partners, including major systems like Salesforce, Opera, and other operational tools, making it highly adaptable to hotel tech stacks. GraceSoft, with only 1 verified partner, offers minimal integration capabilities.
The breadth of Hapi’s integrations supports a more cohesive and automated hotel operation, especially for properties that rely on multiple systems. GraceSoft’s limited connectivity restricts its utility in complex environments. Edge: Hapi.
Based on the available data, Hapi’s 60 reviews with a 4.8/5 rating demonstrate strong hotel satisfaction, particularly among branded and resort properties. Recent reviews emphasize its quick deployment, ease of use, and excellent support.
GraceSoft’s ratings are nonexistent or outdated, making it impossible to gauge current hotel sentiment. The recent surge in Hapi reviews and high scores clearly position it as the preferred choice among hotels. Edge: Hapi.
Hapi charges a base fee of $1,400 per month, with no mention of additional setup or per-room charges. GraceSoft’s pricing is not publicly available, and it appears to lack transparent or flexible pricing options.
Given Hapi’s transparent pricing, your hotel can better evaluate ROI and budget planning. The lack of clear pricing from GraceSoft complicates a straightforward comparison. Edge: Hapi.
The fundamental difference between GraceSoft and Hapi lies in their core focus. GraceSoft’s CRM is tailored for property management and guest communication, offering limited features and no recent reviews, which diminishes its current relevance. Hapi, by contrast, emphasizes seamless data integration, automation, and a comprehensive feature set, with a proven track record backed by recent reviews and high ratings.
If your hotel’s strategy revolves around connecting your systems and leveraging guest data for marketing, Hapi’s extensive integrations, ease of use, and strong support make it the clear choice. Conversely, if your primary need is a simple CRM tied directly to Easy Innkeeping, GraceSoft might suffice but lacks the modern features and ongoing support you likely desire.
In summary, for most hotels aiming for operational efficiency, guest personalization, and future-proofing, Hapi offers a more comprehensive, well-supported solution. GraceSoft may still serve niche needs but falls short compared to Hapi’s proven capabilities and recent positive hotel feedback.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Marketing Automation
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| Personalized one-to-communication | ||
| A/B Testing | ||
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| Email Newsletters | ||
| Database Health Monitoring | ||
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Template Builder
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| Template Editor | ||
| WYSIWYG - HTML Editor | ||
| Campaign Templates | ||
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| Template Importing | ||
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Guest Profiles
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| Guest profiles | ||
| Database Health Monitoring | ||
| GDPR Compliant | ||
| CCPA Compliant | ||
| Automatic De-Duping | ||
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Segmentation
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| Database Health Monitoring | ||
| Tagging | ||
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| Attribute Based Segmentation | ||
| Geographic Based Segmentation | ||
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| Lead Time Based Segmentation | ||
| Room Type Based Segmentation | ||
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Privacy & Compliance
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Data Management
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| Centralized data warehouse | ||
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| Centralized multi-hotel/multi-brand solution | ||
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Feedback & Surveys
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What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Gracesoft CRM and Hapi Guest share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Gracesoft CRM offers 1 verified integration partners, while Hapi Guest offers 66. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Gracesoft CRM: No. Hapi Guest: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GraceSoft has an HT Score of 0 and Hapi has 31. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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