Explara vs. STS Cloud (by SalesandCatering.com):
Which Is Right for You?

The Decision

Choosing between Explara by Explara and STS Cloud by SalesandCatering.com hinges on your hotel’s specific needs for sales and event management. Both platforms aim to streamline sales processes, but they diverge significantly in scope, depth, and user feedback. Explara excels as an event and membership platform with a broad focus, while STS Cloud specializes in sales and catering workflows. Which solution aligns better with your hotel’s operational priorities?

Explara offers a unified event and membership system tailored for large-scale, multi-purpose events and community engagement, but it lacks recent user reviews and a clear track record in the hotel industry. Conversely, STS Cloud boasts nearly 100 recent reviews, high ratings, and a proven track record supporting properties of all sizes. Is your team looking for a trusted, well-reviewed sales tool?

Is Explara or STS Cloud Better for Hotels?

Explara provides comprehensive event management features, including ticketing, registration, merchandise sales, and post-event surveys, making it suitable for hotels that host conferences, exhibitions, or large gatherings. However, its lack of recent reviews and limited hotel-focused features means it’s less validated specifically for hotel sales teams.

STS Cloud, with over 96 recent reviews and a high overall rating of 4.68/5, proves its value in hotel sales environments. It simplifies lead management, booking, proposal generation, and contract handling, making it ideal for properties seeking an all-in-one sales solution. Do you prioritize a well-supported, highly-rated platform with a focus on hospitality?

Edge: STS Cloud

STS Cloud vs Explara: Which Should Your Hotel Choose?

If your hotel needs a straightforward, cost-effective sales and catering platform that integrates smoothly with your existing systems, go with STS Cloud. Its affordability, extensive feature set, and proven success in various property types make it a smart investment, especially if your team values ease of use and detailed reporting.

If your hotel requires a broad event management platform that handles memberships, ticketing, and event engagement at a community or conference level, Explara might appeal. However, its limited recent hotel-specific reviews and unclear integration options make it a less reliable choice for property sales teams.

For most hotels aiming to boost sales efficiency and client management, STS Cloud’s strong review presence, modern features, and dedicated support tip the scales.

Edge: STS Cloud

Is Explara or STS Cloud Easier to Use?

User reviews reveal that STS Cloud’s interface is highly rated, with an ease of use score of 4.74/5 based on recent feedback. Its intuitive design, quick onboarding, and minimal training requirements make it accessible for teams adapting to new workflows.

Explara, by contrast, has no recent review data or user ratings, leaving its usability unclear. Given STS Cloud’s high scores and positive comments on onboarding, it offers a clearer, more consistent user experience.

Edge: STS Cloud

Which Has Better Features: Explara or STS Cloud?

Explara offers no exclusive hotel sales features, focusing instead on event and membership management. Its solutions are geared towards organizers managing conferences, exhibitions, and large-scale events.

STS Cloud, with 11 distinct features specific to hotel sales, includes contact management, lead scoring, workflow automations, BEO management, e-signatures, and integrations with PMS systems. These features directly support hotel sales workflows, making it a more tailored solution.

Given the number of hotel-centric features and recent positive reviews emphasizing sales automation, STS Cloud has a clear advantage here.

Edge: STS Cloud

Which Has Better Customer Support: Explara or STS Cloud?

While both platforms claim strong customer support, only STS Cloud has recent reviews praising its responsiveness and personalized service, with an average support rating of 4.72/5. Users highlight quick, friendly responses and detailed onboarding.

Explara, lacking recent reviews, provides no current data on support quality. The absence of recent feedback diminishes confidence, whereas STS Cloud’s consistent praise affirms its customer service strength.

Edge: STS Cloud

Which Has More Integrations: Explara or STS Cloud?

STS Cloud integrates with seven verified partners, including Stayntouch, SkyTouch Technology, and Oracle Hospitality, supporting direct data flow with popular PMS and hotel systems. Its integrations enhance operational efficiency and data consistency.

Explara has no verified partners or integrations, limiting interoperability and automation potential. For a hotel seeking seamless tech connectivity, STS Cloud’s integrations are a significant advantage.

Edge: STS Cloud

Which Do Hoteliers Rate Higher: Explara or STS Cloud?

With 96 recent reviews and an average rating of 4.68/5, STS Cloud is clearly favored among hotel users, especially in the last six months. Hoteliers praise its ease of use, reporting capabilities, and support, citing improved sales processes and efficiency.

Explara has no recent reviews, making it impossible to gauge current user sentiment. The recent high ratings for STS Cloud confirm it’s the preferred choice for hoteliers.

Edge: STS Cloud

How Much Do Explara and STS Cloud Cost?

Explara offers no publicly available pricing, which can be a concern for budget-conscious hotels seeking transparency. STS Cloud is priced at $300 per month, with no implementation fees, making it straightforward and accessible for various property sizes.

Given the clear, predictable pricing of STS Cloud, it provides better value clarity for your hotel’s budgeting.

What Type of Hotel Should Use Explara?

• Hotels that host large-scale events, conferences, or exhibitions needing event registration, ticketing, and post-event community engagement.
• Event organizers or associations managing memberships and attendee engagement at multiple venues.
• Teams that prioritize community-building features like surveys and group memberships.
• Not ideal if your hotel needs a dedicated sales platform focused on lead management, proposal generation, and direct sales workflows.

Explara is best suited for event-centric properties with a focus on external event management rather than ongoing sales processes.

Bullets:

• Hotels that host large, multi-day conferences or exhibitions
• Event organizers seeking integrated registration and ticketing
• Properties focused on community engagement and memberships
• Not ideal if you need a hotel-specific sales automation tool

What Type of Hotel Should Use STS Cloud?

• Hotels seeking an easy-to-use, all-in-one sales and catering platform to manage leads, proposals, contracts, and BEOs.
• Properties of all sizes, from small boutique hotels to large conference centers, aiming to increase revenue and streamline operations.
• Teams that value automated workflows, detailed reporting, and integrations with existing PMS systems.
• Not ideal if your hotel only needs basic CRM or if you prefer a platform without dedicated sales features.

STL Cloud’s flexibility, affordability, and recent positive reviews make it a comprehensive choice for hotels prioritizing sales efficiency.

Bullets:

• Hotels that want a full-featured, cost-effective sales solution
• Properties managing multiple event types and groups
• Teams seeking quick onboarding and strong support
• Not ideal if you require specialized event management beyond sales workflows

The Bottom Line for Hotels

The core difference between Explara and STS Cloud is their focus: Explara is a broad event and membership platform, while STS Cloud centers on hotel sales and catering workflows. Explara is better suited for large-scale external event organizers, whereas STS Cloud is tailored for hoteliers aiming to improve sales productivity.

Choose Explara if your hotel hosts frequent exhibitions or community events and needs comprehensive event registration tools. However, if your goal is to optimize sales processes, increase lead conversion, and benefit from recent, highly-rated support, STS Cloud offers a more proven and hotel-focused solution.

For properties seeking a well-supported, feature-rich, and recent-user-validated sales platform, STS Cloud remains the clear leader. Its high satisfaction scores, extensive integrations, and targeted features make it the most reliable choice.

Edge: STS Cloud