The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Explore.com shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, Explore.com users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Explore.com |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment | Explore.com |
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment | Explore.com |
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|---|---|---|
| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing a booking engine for your hotel is about more than just the interface; it’s about functionality, support, and how well the platform integrates into your existing operations. Explore.com offers a revenue management system that promises data-driven insights, but it has no reviews, ratings, or active user feedback to support its claims. In contrast, Roiback boasts over 43 reviews, with recent feedback confirming its effectiveness, ease of use, and strong support. Which one will help your team boost direct bookings most effectively?
Explore.com is designed as a revenue management tool, focusing on pricing strategies and demand forecasting. It claims to provide advanced analytics and actionable insights but lacks user feedback, making it difficult to assess real-world performance. Roiback, on the other hand, is a full-featured booking engine with a proven track record, and recent reviews highlight its ability to increase conversions and improve overall revenue. Its active user base and recent positive reviews make the choice clearer.
Explore.com aims to optimize revenue through demand forecasting and pricing analytics, but with zero reviews or ratings, its effectiveness remains unverified in practice. Roiback focuses on increasing direct bookings and streamlining the booking process, with over 43 reviews and a 4.72/5 support rating, showing clear user satisfaction. If your hotel needs a data-driven approach to pricing and revenue management, Explore.com might promise that, but Roiback actually delivers through highly rated booking features. Do you want a platform with proven results or one still seeking validation?
Explore.com is targeted toward hotels that prioritize revenue management and demand forecasting, often suited for larger properties or chains with complex pricing needs. Roiback appeals to hotels seeking to grow direct sales through a versatile, feature-rich booking engine. If your property is a boutique or city-center hotel looking for a straightforward way to boost bookings, Roiback’s integrated tools and recent positive reviews make it the stronger choice. Which aligns better with your current goals?
Explore.com provides no user ratings, onboarding reviews, or usability feedback, leaving its user experience largely unknown. Roiback’s ease of use is well-documented, with a 4.49/5 rating and recent reviews praising its intuitive interface, quick onboarding, and support for staff adoption. Hotel operators mention how quickly they could get up and running with Roiback, citing its user-friendly design and helpful onboarding process. Edge: Roiback.
Explore.com offers no unique features or integrations, focusing solely on revenue management analytics—its feature count is zero. Roiback, by contrast, provides 36 features including mobile responsiveness, urgency messaging, multi-language support, booking abandonment recapture, and more—covering tools that directly influence booking conversion and revenue. While Explore.com’s features are unverified, Roiback’s extensive suite is actively used and highly rated. The clear edge: Roiback.
Explore.com has no support ratings or review comments, making it impossible to gauge the quality of its customer service. Roiback’s support team receives a 4.72/5 rating, with reviews praising their responsiveness, personalized consulting, and ongoing advice. Users mention how Roiback’s team helped refine their strategies and resolve issues swiftly. Edge: Roiback.
Explore.com reports no verified integrations, limiting its ability to connect seamlessly with other hotel systems. Roiback offers 27 verified integrations with channel managers, PMS, and third-party platforms like GuestCentric and Triptease. Its native integrations ensure smooth updates, reduced manual work, and better synchronization across channels. When it comes to connectivity, Roiback clearly leads. Edge: Roiback.
With 43 recent reviews, Roiback’s property users rate it 4.72/5, reflecting high satisfaction across segments like luxury, boutique, and city hotels. Explore.com has zero reviews and no ratings, so its reputation remains unverified. For hoteliers seeking proven effectiveness and recent feedback, Roiback’s ratings are a decisive advantage. Edge: Roiback.
Explore.com provides no pricing details or trial options, making it inaccessible for comparison. Roiback charges a base price of $500 per month, with no mention of setup fees or hidden costs. This transparent pricing aligns with its feature set and support quality, giving you a clear idea of investment. When considering value, Roiback’s documented pricing and features make it easier to evaluate.
Explore.com positions itself as a revenue management solution with no verifiable user feedback, making it unsuitable for hoteliers who need proven results. Roiback, with over 43 recent reviews and a high support rating, clearly demonstrates its ability to deliver increased direct bookings and revenue.
If your hotel is looking for a booking engine with extensive features, proven customer satisfaction, and active ongoing support, Roiback is the better choice. Its integration capabilities, ease of use, and recent positive reviews make it the clear leader for hoteliers who want real results.
Conversely, if your primary focus is on deploying advanced revenue analytics and demand forecasting without concern for immediate booking engine features, Explore.com might be worth exploring—but be aware of its lack of user validation.
In summary, Roiback is the safe and proven choice for hotels prioritizing direct sales growth, supported by recent, positive user experiences and a broad feature set. Explore.com remains untested in the market, and its lack of reviews makes it a risky option for your hotel’s booking and revenue strategies.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Explore.com |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Explore.com and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Explore.com |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Explore.com and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Explore.com offers 0 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Explore.com: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Explore.com has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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