FranklyView vs. Revinate (Reputation):
Which Is Right for You?

The Decision

Choosing between FranklyView and Revinate for reputation management hinges on your hotel’s specific needs, current technology stack, and growth ambitions. Both platforms aim to help you manage guest feedback, boost online reviews, and improve reputation, but they do so with very different approaches and feature sets. FranklyView is a niche tool focused on feedback collection, guest engagement, and direct sales, while Revinate offers a broader suite of reputation, review, and guest data management features. Which aligns better with your hotel’s strategy?

FranklyView’s core strength lies in its targeted guest insights and direct engagement capabilities, which can be a powerful tool for hotels prioritizing guest satisfaction and direct booking growth. Revinate, by contrast, provides extensive review aggregation, analytics, and marketing automation, making it suitable for larger or multi-property hotels seeking an all-in-one reputation platform. Are the features you need more aligned with direct guest interactions or comprehensive review management?

Is FranklyView or Revinate Better for Hotels?

FranklyView and Revinate are designed to address different aspects of reputation management. FranklyView helps you gather guest feedback pre- and post-stay, boost reviews, and target repeat guests for direct sales. Revinate consolidates reviews from over 100 review sites, manages reputation, and offers detailed analytics and automated marketing campaigns. While FranklyView excels in guest engagement and direct feedback, Revinate provides a more robust review and reputation ecosystem. Which problem is more urgent for your hotel?

If your hotel needs to increase direct bookings through guest feedback and personalized follow-up, FranklyView offers a straightforward solution. If your goal is to monitor, respond to, and analyze reviews from multiple sources while driving online reputation and marketing efforts, Revinate is the better fit. Do you want a tool focused on guest satisfaction and upselling, or a platform that manages your entire online reputation?

FranklyView vs Revinate: Which Should Your Hotel Choose?

If your hotel primarily needs a tool to collect guest feedback, encourage reviews, and drive repeat bookings, go with FranklyView. Its focus on pre-registration, upselling, and post-stay engagement makes it ideal for direct revenue growth. However, if your hotel requires a mature reputation management system with extensive review aggregation, sentiment analysis, and automated marketing, Revinate is the clear choice. Its large review ecosystem and detailed analytics cater well to hotels aiming to optimize reputation across multiple channels.

For smaller hotels and those looking to promote direct relationships, FranklyView offers simplicity and targeted insights. For larger properties or chains with a need to monitor and respond across dozens of review sites and automate guest communications, Revinate provides a more comprehensive platform. Which approach aligns with your strategic priorities?

Is FranklyView or Revinate Easier to Use?

Revinate’s user interface consistently receives high praise, with a 4.5/5 ease of use rating and recent reviews highlighting its intuitive dashboard, simple navigation, and quick onboarding. Many users note that it takes just a few days to start seeing value, and staff adoption tends to be smooth due to its straightforward design.

FranklyView, on the other hand, has a rating of 0/5 in ease of use, which suggests limited or no recent feedback, and potentially a less developed UI. Given the lack of recent reviews, it’s hard to gauge usability, but its niche focus indicates it might be more manual or less polished.

Edge: Revinate.

Which Has Better Features: FranklyView or Revinate?

Revinate offers 53 features, including alerts & notifications, social review tracking, in-app email responses, sentiment analysis, on-site surveys, analytics, and integrations with over 98 partners. These tools support a full reputation management and marketing automation workflow, aimed at large or multi-property hotels.

FranklyView, with its zero listed features, appears to have a very narrow set of capabilities—focused mainly on feedback collection, review boosting, and direct guest engagement. It lacks the extensive automation, analytics, and review management features that Revinate provides, making Revinate the more feature-rich option.

Edge: Revinate.

Which Has Better Customer Support: FranklyView or Revinate?

Revinate’s support ratings are moderate, with a 3.81/5 score and recent reviews mentioning that their support team is generally responsive and helpful. Guests appreciate the onboarding process and ongoing assistance, though some report that setup can be complex and may require professional help.

FranklyView, with a support rating of 0/5 and no recent reviews, does not provide sufficient data to assess support quality. Its small size and niche focus imply support might be limited or less formalized.

Edge: Revinate.

Which Has More Integrations: FranklyView or Revinate?

Revinate boasts 98 verified integrations, including popular PMS systems like Oracle Hospitality, Mews, and Amadeus, plus marketing and CRM tools such as Incite Response and FLEXIPASS. This extensive integration network allows hotels to connect seamlessly with their existing tech stack.

FranklyView has only 3 verified partners, including Oracle Hospitality, Mews, and Amadeus—identical to Revinate's shared partners but with far fewer total integrations. Its limited integration options restrict its ability to fit into diverse tech environments.

Edge: Revinate.

Which Do Hoteliers Rate Higher: FranklyView or Revinate?

Revinate maintains a 4.41/5 overall rating from 116 reviews, with recent feedback often praising its ease of use, analytics, and automation. Hotel segments like city center hotels and resorts rate it particularly highly, often at 4.5/5 or better.

FranklyView, with a 0/5 rating and no recent reviews, cannot be fairly rated by current users. The lack of recent feedback suggests it’s less prominent or less actively supported compared to Revinate.

Edge: Revinate.

How Much Do FranklyView and Revinate Cost?

FranklyView’s pricing details are unavailable, indicating it may operate on a custom or negotiable basis, or is less transparent. Conversely, Revinate’s platform starts at $800 per month, with no freemium or trial options listed publicly.

This substantial difference in transparency and cost suggests Revinate is geared toward hotels willing to invest in a comprehensive reputation platform, while FranklyView might serve smaller or more niche markets with bespoke arrangements.

What Type of Hotel Should Use FranklyView?

Hotels that:

• Prioritize direct guest engagement and personalized feedback collection.
• Want to boost online reviews and leverage customer advocacy.
• Focus on upselling upgrades or pre-registration services.
• Need quick, targeted insights into guest satisfaction.
• Aim to reduce commissions from booking sites through repeat business.

Not ideal if:

• You require extensive review aggregation and sentiment analytics.
• Your hotel operates across multiple properties needing centralized review management.
• You demand deep integration with PMS and CRM systems.
• You want a broad feature set including automation and marketing tools.

What Type of Hotel Should Use Revinate?

Hotels that:

• Manage large online review portfolios across multiple review sites.
• Require detailed analytics, sentiment analysis, and reputation dashboards.
• Seek automation for review responses and targeted marketing campaigns.
• Operate as part of a chain or with multiple properties.
• Value integration with their PMS and CRM systems for data consistency.

Not ideal if:

• You need a simple, low-cost reputation solution.
• Your hotel is small or boutique with limited review management needs.
• You prefer a platform with minimal setup complexity.
• You want a focus solely on guest feedback collection without extensive review monitoring.

Revinate vs FranklyView: The Bottom Line for Hotels

Revinate stands out with its extensive review management, automation, and integration features, supported by a large user base and recent, positive reviews. It is especially well-suited for hotels seeking a comprehensive reputation platform capable of scaling across multiple properties.

FranklyView offers a more niche approach, focusing on direct guest engagement, feedback, and upselling. It’s a good choice if your hotel’s priority is improving guest satisfaction and increasing direct bookings, without the need for broad review management or analytics.

If your hotel needs a broad reputation platform with detailed insights and automation, Revinate is the clear winner. If you want targeted guest feedback and review boosting for a smaller or boutique operation, FranklyView could suffice.

Ultimately, given the superior recent review count, higher ratings, and extensive feature set, Revinate is the more trustworthy choice for most hotels today. But consider your specific needs before making a final decision.