Front2Go vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

When choosing a property management system (PMS), your hotel needs a solution that simplifies operations, boosts revenue, and enhances guest experiences. Front2Go aims to provide a comprehensive customer feedback platform with AI-driven insights but has no active reviews, making its real-world performance difficult to assess. Conversely, ThinkReservations boasts a solid track record, with over 350 recent reviews and a 4.88/5 overall rating, making it the more reliable choice for hoteliers seeking proven results.

Given the stark difference in review volume and recency, ThinkReservations’ strong presence and high ratings clearly position it as the more trusted option for your hotel. But does it meet your specific operational needs? Let’s compare both solutions across key categories.

Is Front2Go or ThinkReservations Better for Hotels?

Front2Go offers a customer feedback management platform focused on AI summaries and sentiment analysis. Its primary goal is helping businesses analyze guest feedback to improve service quality. ThinkReservations, on the other hand, functions as a full-scale property management system designed for operational efficiency, revenue growth, and guest management.

While Front2Go claims to enhance customer experience, its lack of user reviews raises questions about actual usability and integration. ThinkReservations, with its 356 reviews—most recent being only 4 months old—demonstrates consistent user satisfaction and a broad feature set. Do you prioritize a proven PMS or an untested feedback tool?

Edge: ThinkReservations.

ThinkReservations vs Front2Go: Which Should Your Hotel Choose?

ThinkReservations is the clear choice if your hotel needs a comprehensive PMS that streamlines operations, increases revenue, and offers extensive integrations. Its features—channel management, online booking, guest communication, and detailed reporting—are specifically tailored for small to mid-sized hotels and inns.

Front2Go appears to target teams focused solely on customer feedback analysis, which might supplement existing systems but doesn’t replace a full PMS. If your priority is managing reservations, guest data, and online channels efficiently, ThinkReservations is the more suitable, proven platform.

Edge: ThinkReservations.

Is Front2Go or ThinkReservations Easier to Use?

ThinkReservations enjoys a high ease-of-use rating of 4.82/5, with reviews praising its intuitive interface, seamless onboarding, and straightforward management tools. Support ratings are equally high, with many users describing the onboarding process as "seamless" and support staff as "knowledgeable" and "accessible."

Front2Go, however, has no reviews or usability data, so assessing its user-friendliness isn’t possible. As a result, it’s impossible to confidently recommend it based on ease of use.

Edge: ThinkReservations.

Which Has Better Features: Front2Go or ThinkReservations?

ThinkReservations offers 39 features, including channel management, booking engine, guest profiles, automated night audit, group functionality, and multi-currency support. These features directly impact daily operations, revenue opportunities, and guest satisfaction.

Front2Go provides no features or integrations, focusing solely on customer feedback. This makes it unsuitable as a standalone PMS but potentially useful as a feedback add-on if integrated with a broader system.

Edge: ThinkReservations.

Which Has Better Customer Support: Front2Go or ThinkReservations?

ThinkReservations consistently earns support ratings of 4.82/5, with reviews highlighting prompt responses, knowledgeable staff, and helpful onboarding. Many users state that support makes them feel "confident" and "well taken care of," contributing to smooth operations.

Front2Go, lacking reviews, offers no data on support quality, making it impossible to gauge its customer service. Given the importance of reliable support in PMS, ThinkReservations holds a clear advantage.

Edge: ThinkReservations.

Which Has More Integrations: Front2Go or ThinkReservations?

ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and Booking.com, plus tools like Triptease and TrustYou. These integrations help streamline distribution and guest communication.

Front2Go has no listed integrations or verified partners, limiting its utility to a feedback system without operational connectivity. If integrations are critical, ThinkReservations is the better choice.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Front2Go or ThinkReservations?

With over 350 reviews, ThinkReservations maintains a 4.88/5 rating, with frequent praise for its ease of use, support, and revenue features. Hotels of all sizes, especially inns and small hotels, report consistent satisfaction.

Front2Go has no reviews, so its hotel ratings are unavailable. Trusting a product backed by hundreds of recent reviews is safer for your decision-making.

Edge: ThinkReservations.

How Much Do Front2Go and ThinkReservations Cost?

Front2Go does not list any pricing details, leaving potential buyers uncertain about costs or value. ThinkReservations charges a flat $500 monthly fee, a transparent pricing model suitable for budgeting.

The lack of pricing transparency for Front2Go makes it hard to evaluate ROI; meanwhile, ThinkReservations’ clear fee structure adds confidence.

Edge: ThinkReservations.

What Type of Hotel Should Use Front2Go?

• Hotels that prioritize guest feedback analysis and sentiment insights.
• Teams focused on customer experience improvements through AI-driven review summaries.
• Small hotels or service teams wanting a feedback tool integrated with existing systems.
• Not ideal if you need operational management, booking, or revenue tools.
• Not ideal if your hotel requires integrations, automations, or detailed reporting.

Not recommended if your hotel needs a full PMS or operational platform.

Edge: Front2Go.

What Type of Hotel Should Use ThinkReservations?

• Small to mid-sized hotels, inns, and B&Bs seeking a full PMS.
• Hotels that want to increase revenue through upselling and revenue management.
• Teams that value integrated channel management and guest communication.
• Not ideal if your hotel is a large resort needing enterprise-level solutions.
• Not ideal if you prefer a free or pay-as-you-go model without ongoing fees.
• Not suitable for hotels that primarily need feedback analysis without operational management.

Not ideal if you are seeking a standalone feedback platform.

Edge: ThinkReservations.

The Bottom Line for Hotels

ThinkReservations delivers a complete property management system with proven results, extensive features, and high user satisfaction. Its ability to streamline operations, boost revenue, and integrate with OTAs makes it the stronger choice for most hoteliers.

Front2Go seems to target feedback management but lacks reviews and features to support full hotel operations. Unless your focus is purely on guest sentiment analysis as a supplement, it’s not a practical replacement for a full PMS.

If you need a reliable, feature-rich PMS that’s easy to use and well-supported, go with ThinkReservations. For a hotel prioritizing guest feedback insights and AI-driven sentiment analysis, Front2Go could complement your existing tools, but it shouldn’t be your primary platform.

This comparison is based on current review data, feature sets, and known market presence. Always verify with vendors for the latest offerings before making a final decision.