The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GRAND shines , with exclusive features like Guest CRM.
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, GRAND users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) is crucial for your hotel's success. Both GRAND PMS by GRAND and ThinkReservations PMS aim to streamline operations, but they address different needs and hotel profiles. Understanding their core strengths and how they compare can help you make an informed choice. Are you seeking a more comprehensive, feature-rich platform or a simplified, highly-rated solution? Let’s explore how they stack up.
GRAND PMS and ThinkReservations serve hotel operators but cater to distinct types of properties. GRAND touts a next-generation, cloud-based system with broad operational tools, including event management and built-in automation. Meanwhile, ThinkReservations emphasizes ease of use, OTA integration, and automation for small to mid-sized properties.
ThinkReservations has more recent and numerous reviews—356 in the last six months—and a high rating of 4.88/5, indicating a strong current user base. GRAND, with no reviews yet, cannot offer this validation, making its functionality and user satisfaction less proven at this stage.
Do you prefer a platform with extensive customer feedback and proven performance? Or are you open to a newer system that promises innovation but lacks user validation? The choice depends on your need for reliability versus cutting-edge features.
If your hotel needs a straightforward, highly-rated PMS with strong OTA connectivity, stick with ThinkReservations. It’s ideal for small to midsize properties such as inns, boutique hotels, bed & breakfasts, and resorts aiming to boost revenue through upselling, automation, and seamless integrations.
On the other hand, GRAND caters to hotels or venues seeking a broader operational platform that includes event management, proposals, and AI automation. It’s better suited for larger operations or those wanting a unified system that covers more than just reservations.
Your decision hinges on your hotel size, complexity, and feature needs. For proven reliability and current user satisfaction, ThinkReservations is the superior choice.
ThinkReservations consistently earns high marks for ease of use—4.82/5 based on recent reviews—and praise centers around its intuitive interface, straightforward onboarding, and excellent customer support. Users describe it as “easy to use,” with “seamless onboarding” and “quick, helpful support,” facilitating staff adoption.
GRAND, however, has no reviews or ratings available. Its interface and onboarding process remain untested by the user community. Given the limited information, it’s impossible to assess its usability confidently.
Edge: ThinkReservations.
ThinkReservations offers a broader feature set with 26 exclusive features, including a channel manager, online check-in, digital registration, ancillary revenue tracking, and native email marketing. These tools directly enhance operational efficiency and revenue opportunities.
GRAND provides only one exclusive feature: Guest CRM. While it mentions AI automation and event management, specifics on additional features are limited, and it has fewer overall capabilities.
Given the extensive features directly impacting daily hotel management, ThinkReservations holds the clear advantage.
Edge: ThinkReservations.
ThinkReservations boasts a recent review score of 4.82/5 and many comments praising its support team as “very accessible,” “knowledgeable,” and “quick to respond.” Users describe support as “excellent,” especially during onboarding and ongoing use.
GRAND has no reviews or ratings, so its support quality remains unverified. Without user feedback, we cannot confirm its responsiveness or helpfulness.
Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Airbnb, and TripAdvisor, plus ancillary services such as Sojern and TrustYou. Its integration ecosystem is robust, facilitating seamless booking and guest communication.
GRAND, with no verified integrations, appears limited in this area. The lack of integration options could hinder operational automation and guest reach.
Edge: ThinkReservations.
Given that GRAND has no reviews, it cannot be rated by hoteliers. ThinkReservations, with 356 recent reviews and a near-perfect rating of 4.88/5, is clearly the preferred choice among users.
Property types that praise ThinkReservations include inns, boutique hotels, and vacation rentals, with many citing operational improvements and revenue growth. No hotel segment has rated GRAND, making its user satisfaction undetermined.
Edge: ThinkReservations.
GRAND’s pricing is listed at $900 per month, with no mention of a trial, freemium model, or flexible plans. This flat rate suggests a premium pricing structure, likely reflecting its broader feature set.
ThinkReservations costs $500 per month, with no free tier or trial. Its lower price point and detailed features make it more accessible for small to medium properties seeking value.
Overall, ThinkReservations offers a more budget-conscious option with extensive capabilities.
Not ideal if you’re a small hotel or inn seeking a simple, cost-effective solution, as GRAND’s feature set and pricing may be overkill.
Not ideal if you need advanced event management, extensive automation, or integrations beyond the OTA scope.
GRAND PMS offers a broad, integrated system with advanced automation and event management features, but it’s untested by user reviews. It’s suitable for large venues or multi-service operations willing to invest in a future-facing platform.
ThinkReservations excels in user satisfaction, ease of use, and proven performance, especially for small and midsize hotels. Its extensive feature set and high review ratings make it the more reliable and practical choice for most hoteliers.
If your hotel values a trusted, highly-rated system with extensive integrations and support, go with ThinkReservations. It’s the more established, user-approved platform ready to grow with you.
Choose GRAND if you need a highly customizable, all-in-one venue and event management system with automation capabilities, and are comfortable with a less proven platform.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $500/mo |
According to HTR's product database, GRAND PMS and ThinkReservations PMS share 13 features. Here are the key differences — features one has that the other lacks.
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| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Guest CRM | ||
| Housekeeping module | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 15 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. GRAND PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. GRAND PMS offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
GRAND PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GRAND has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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