The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 191 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Guestnet shines when it comes to user-friendly interface , with exclusive features like Local Recommendations and Automatic Translations (Multi-Lingual).
LIKE MAGIC shines in ROI .
Side-by-side ratings based on 191 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $700/mo |
| Verified Reviews | 165 | 26 |
After analyzing 191 verified reviews, Guestnet users most value its user-friendly interface, seamless information dissemination, positive guest experience, while LIKE MAGIC users highlight guest experience, complexity reduction, booking engine performance. Click any theme to see what reviewers say.
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User-Friendly Interface
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Guest Experience
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Seamless Information Dissemination
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Complexity Reduction
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Positive Guest Experience
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Booking Engine Performance
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Customization and Flexibility
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Revenue Increase
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Technical Issues and Performance
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Customization and Branding
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Integration with External Systems
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Room Upgrade Functionality
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Push Notifications and Alerts
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 56 reviews | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 85 reviews | #14 8 reviews |
| Large (75-199 rooms) | #17 2 reviews | #13 3 reviews |
| X-Large (200+ rooms) | #23 0 reviews | — |
By Property Type
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| Boutique ▾ | #3 52 reviews | #17 6 reviews |
| Luxury ▾ | #3 66 reviews | #28 2 reviews |
| Branded / Chain ▾ | #7 18 reviews | #16 3 reviews |
| Extended Stay ▾ | #3 14 reviews | #4 13 reviews |
By Region
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| North America | #13 3 reviews | #30 1 reviews |
| Europe ▾ | #2 158 reviews | #9 24 reviews |
| Asia Pacific | #16 0 reviews | — |
Choosing between Guestnet by Guestnet and LIKE MAGIC by LIKE MAGIC requires understanding how each platform addresses your hotel’s guest communication and operational needs. Both products aim to improve guest engagement and streamline hotel workflows, but their approaches differ significantly. Guestnet offers a highly customizable, integrated web-based app with extensive PMS and third-party system connections, while LIKE MAGIC emphasizes AI-driven, automated guest journeys with a focus on operational efficiency. Which aligns better with your hotel’s priorities?
Guestnet excels in multi-channel content distribution, strong PMS integration, and a broad global presence, making it ideal for properties seeking a flexible, adaptable guest app. LIKE MAGIC, with its innovative AI features and high ease of use, is better suited for hotels prioritizing automation and a digitally enhanced guest experience. Are you ready to explore which solution fits your hotel better?
Both Guestnet and LIKE MAGIC serve the core purpose of enhancing guest interactions, but their core functionalities reflect different philosophies. Guestnet’s platform is built around a fully customizable digital guest app that can be tailored to each property’s brand and operational needs, supporting multi-channel publishing, local recommendations, and multi-lingual translations. Conversely, LIKE MAGIC leverages AI to automate the entire guest journey, from booking to post-stay, providing instant responses, personalized upsells, and digital keys.
Guestnet’s strength lies in its extensive integrations, with 20 verified partners—including ASA Hotelsoftware and Hotelkit—making it highly versatile for hotels with complex systems. LIKE MAGIC, with only 10 verified partners, focuses on simplifying and automating the guest experience through AI, which may be ideal for hotels seeking to cut operational costs and reduce staff workload. Do you require a platform that adapts to your existing setup, or one that automates most guest-facing processes?
If your hotel needs a highly customizable, multi-channel guest app that integrates deeply with your existing hotel management systems, Guestnet is the better fit. It’s especially suitable for hotels that value detailed content management, regional recommendations, and multi-lingual support, backed by a large global presence and more recent reviews (51 in the last six months).
On the other hand, if your hotel prioritizes automation, AI-driven guest interactions, and operational efficiency, LIKE MAGIC is the stronger choice. It boasts a significantly higher review score for recent feedback—just 2 reviews in the past six months compared to Guestnet’s 51—indicating more current user satisfaction. For hotels looking to streamline tasks like check-in, upsell, and post-stay engagement through AI, LIKE MAGIC is the recommended option.
Guestnet’s UI has received a 4.74/5 rating, with users praising its intuitive design, clear information layout, and helpful onboarding support (rated 4.66/5). Guests and staff find it easy to navigate and adopt, though some mention room for more personalization features. Conversely, LIKE MAGIC scores even higher at 4.96/5, with recent reviews highlighting its simple, modern interface, and seamless onboarding process rated at 4.8/5.
Both platforms are regarded as user-friendly; however, LIKE MAGIC’s AI automation facilitates easier operation for staff and guests alike, reducing the learning curve. Edge: LIKE MAGIC.
Guestnet offers 10 shared features with other platforms, along with two features unique to it: local recommendations and automatic translations. These support personalized guest experiences and multilingual communication that are crucial for international markets. LIKE MAGIC, with fewer features—only 10 verified partners and no exclusive features—focuses on AI-powered automation, online check-in, digital keys, and upselling.
Guestnet’s features cater to customized content management, regional offerings, and multi-lingual support, while LIKE MAGIC emphasizes automation tools like predictive responses and self-service options. Edge: Guestnet.
Guestnet’s customer support scores a 4.82/5, with reviewers noting the support team is consistently helpful and available. Users highlight that Guestnet’s onboarding process is smooth, and the team is responsive to technical issues. LIKE MAGIC’s support is rated slightly higher at 4.85/5, with reviews emphasizing quick responses and proactive communication, even during platform updates.
Both platforms provide strong support, but LIKE MAGIC’s more recent reviews suggest ongoing responsiveness and a focus on customer success. Edge: LIKE MAGIC.
Guestnet supports 20 verified integrations, including major partners like ASA Hotelsoftware, Websline, and Flexipass, making it highly adaptable to various hotel ecosystems. LIKE MAGIC has 10 verified partners, including notable integrations like Oracle Hospitality and Adyen, but fewer than Guestnet.
If your hotel relies on a broad range of third-party systems, Guestnet’s extensive integrations provide more flexibility. For hotels seeking a more streamlined, AI-driven approach with fewer but core integrations, LIKE MAGIC will suffice. Edge: Guestnet.
Guestnet’s reviews indicate a consistent rating of 0/5, which suggests a possible review anomaly or limited feedback. Still, with 152 reviews and recent activity, its overall support and feature satisfaction are solid. LIKE MAGIC has only 26 reviews, with recent feedback rating 0/5, but its higher NPS score (9.92/10) and 99% likelihood to recommend reflect strong current satisfaction among users.
Given the larger volume of recent reviews for Guestnet, it benefits from more stable, established feedback. Edge: Guestnet.
Guestnet’s pricing starts at $500 per month, with no freemium or tiered options reported. LIKE MAGIC’s base price is $700 per month, also without free tiers. Both platforms require no implementation fees or trial options, so your choice may depend on budget and perceived value.
Considering the broader feature set and integration capabilities of Guestnet, its cost is competitive, especially for hotels needing extensive customization. LIKE MAGIC’s higher starting price reflects its automation and AI features, suited for hotels prioritizing operational efficiency.
Not ideal if your hotel prefers a simple, out-of-the-box solution with minimal setup or has limited IT support.
Not ideal if your hotel relies heavily on personalized, content-rich guest communication or requires complex integrations with numerous third-party systems.
Guestnet offers a highly customizable, content-rich platform suited for hotels that want deep integration and tailored guest experiences. It’s particularly effective for properties with diverse guest bases, requiring multi-lingual support and regional recommendations, and that value extensive system connectivity.
LIKE MAGIC is best for hotels seeking to reduce operational costs through automation, AI-powered guest engagement, and streamlined workflows. Its intuitive interface and proven automation capabilities make it ideal for properties looking to maximize efficiency and guest satisfaction with minimal staff.
Choose Guestnet if your hotel needs extensive customization, integrations, and regional content. Opt for LIKE MAGIC if your main goal is operational automation, AI-driven guest interactions, and reducing staffing complexity.
In conclusion, Guestnet’s larger review base and recent updates give it a slight edge in stability and breadth of features, especially for larger or more complex hotels. LIKE MAGIC’s focus on automation and AI makes it a superior pick for hotels prioritizing efficiency and digital guest experience. The right choice hinges on your hotel’s specific operational needs and digital strategy.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $700/mo |
According to HTR's product database, Guestnet and LIKE MAGIC share 10 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations (Multi-Lingual) | ||
| Local Recommendations |
We analyzed 11 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The tools allow us to reduce paper and manual workflows. At the same time, the optimized communication saves time that we can now invest directly in our guests."
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"Guestnet allows us to provide guests with all important information 24/7, which significantly increases satisfaction. At the same time, the platform reduces our team’s workload thr..."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
Customers consistently praise Guestnet for its intuitive and user-friendly design that makes information easily accessible for both guests and hotel s... Customers consistently praise Guestnet for its intuitive and user-friendly design that makes information easily accessible for both guests and hotel staff. This feature is crucial for fast adoption and smooth operation, minimizing training time and error occurrence.
Reviews highlight that Guestnet effectively allows hotels to provide guests with all needed information, including local activities and accommodations... Reviews highlight that Guestnet effectively allows hotels to provide guests with all needed information, including local activities and accommodations, without the need for paper-based resources, enhancing operational efficiency.
Many reviewers report enhanced guest satisfaction due to quick access to hotel services and amenities through Guestnet, leading to positive feedback a... Many reviewers report enhanced guest satisfaction due to quick access to hotel services and amenities through Guestnet, leading to positive feedback and potentially increased return visits.
Where hoteliers push back
While generally reliable, several users pointed out occasional technical performance issues such as slow loading times when used by multiple users, wh... While generally reliable, several users pointed out occasional technical performance issues such as slow loading times when used by multiple users, which could be improved for a better experience.
Reviewers appreciate Guestnet's integrations with local tourism data and hotel management systems, though some mention a desire for further integratio... Reviewers appreciate Guestnet's integrations with local tourism data and hotel management systems, though some mention a desire for further integration to enhance automation and reduce manual tasks.
Ranks higher for
Unique capabilities
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Guestnet and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. Guestnet offers 20 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Guestnet: No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Guestnet has an HT Score of 96 and LIKE MAGIC has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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