The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hudini shines when it comes to support and responsiveness — especially for brand properties (0.0/5) , with exclusive features like Local Recommendations.
LIKE MAGIC shines when it comes to operational efficiency .
Side-by-side ratings based on 62 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $700/mo |
| Verified Reviews | 36 | 26 |
After analyzing 62 verified reviews, Hudini users most value its support and responsiveness, customization and flexibility, user interface (ui) and user experience (ux), while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Support and Responsiveness
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Operational Efficiency
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Customization and Flexibility
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Guest Experience
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User Interface (UI) and User Experience (UX)
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Complexity Reduction
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Guest Engagement and In-room Services
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Booking Engine Performance
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Communication of Progress
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Customization and Branding
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Performance Issues and Lag
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 3 reviews | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 14 reviews | #14 8 reviews |
| Large (75-199 rooms) ▾ | #9 10 reviews | #13 3 reviews |
| X-Large (200+ rooms) ▾ | #4 7 reviews | — |
By Property Type
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| Boutique ▾ | #16 8 reviews | #17 6 reviews |
| Luxury ▾ | #7 34 reviews | #28 2 reviews |
| Branded / Chain ▾ | #10 10 reviews | #16 3 reviews |
| Extended Stay ▾ | #17 1 reviews | #4 13 reviews |
By Region
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| North America ▾ | #9 5 reviews | #30 1 reviews |
| Europe ▾ | #17 5 reviews | #9 24 reviews |
| Asia Pacific | #12 0 reviews | — |
| Middle East ▾ | #3 16 reviews | — |
Choosing between Hudini Mobile App and LIKE MAGIC hinges on what your hotel values most—comprehensive system integrations and regional presence or AI-powered guest engagement and operational automation. Both platforms aim to enhance your guest experience, but they diverge significantly in approach, features, and market focus. Your decision should align with your hotel’s size, segment, and operational goals.
Hudini emphasizes seamless integrations and a broad regional footprint, while LIKE MAGIC focuses heavily on automation and AI-driven personalization. Which aligns better with your hotel’s priorities?
Hudini and LIKE MAGIC address key pain points in guest engagement and operational efficiency, but they do so differently. Hudini’s strength lies in its ability to connect with a wide array of hotel management systems, making it ideal for hotels seeking to upgrade existing infrastructure without replacing core systems. Conversely, LIKE MAGIC’s primary focus is on automating guest interactions through AI, reducing staff workload, and creating personalized experiences.
Hudini boasts a higher count of recent reviews—2 in the last 6 months—compared to LIKE MAGIC’s 2, offering more current insights into its performance. Hudini’s broad global reach spans 11 regions, making it more suitable for hotels operating internationally. LIKE MAGIC’s regional presence is concentrated in Europe, which might limit its effectiveness for hotels in other markets.
Both products aim to elevate guest experiences but differ in user interface and deployment complexity. Hudini’s emphasis on integrations might require more setup time but offers a more familiar, system-centric environment. LIKE MAGIC’s AI-driven features promise quicker deployment for guest-facing automation but might lack some advanced customization options.
In summary, Hudini is better suited for hotels that prioritize system integrations and regional support, while LIKE MAGIC excels in automating guest interactions and reducing operational costs. Which solution suits your hotel’s current infrastructure and strategic goals?
If your hotel needs a guest app deeply integrated with existing hotel management systems and regional support, Hudini is the clear choice. Its extensive list of verified partners (15 compared to LIKE MAGIC’s 10) and strong presence across multiple continents make it ideal for hotels with complex operational needs or those looking to upgrade without overhauling their systems.
If your hotel prioritizes automating guest interactions, increasing operational efficiency, and providing personalized digital experiences, LIKE MAGIC is the better fit. Its AI-powered tools and simplified guest journey are designed to reduce staff workload and enhance guest satisfaction, especially for hotels focused on contactless or self-service experiences.
For boutique or luxury hotels that emphasize high-touch guest services, Hudini’s feature set, including local recommendations and IPTV technology, offers tangible value. Meanwhile, LIKE MAGIC’s automation and upsell features serve hotels aiming to maximize revenue from digital channels and streamline daily operations.
Ultimately, if your team values robust integrations and a broad market footprint, go with Hudini. If you seek cutting-edge automation and AI-driven personalization, LIKE MAGIC is the solution. Your decision hinges on your hotel’s operational complexity and guest engagement priorities.
Hudini’s intuitive UI has a rating of 4.79/5, praised for its clear design and straightforward deployment, making staff onboarding relatively smooth. However, some reviews highlight the need for improved communication during deployment and faster QA processes, which could impact ease of implementation.
LIKE MAGIC outperforms slightly with a 4.96/5 ease-of-use rating, emphasizing its modern, user-friendly interface designed for quick adoption. User feedback mentions a simplified setup process and minimal training, suited for hotels with lean staff or those new to digital guest solutions.
Edge: LIKE MAGIC.
Hudini offers a suite of 10 shared features with its competitors, along with one unique feature—local recommendations—tailored for enhancing in-destination guest experiences. It also includes IPTV technology and extensive system integrations, supporting a holistic guest engagement environment.
LIKE MAGIC provides 10 shared features but lacks additional exclusive features, focusing instead on a streamlined, AI-powered guest journey. Its strengths are in automation, digital keys, AI responses, and upselling, which directly impact operational efficiency and revenue.
While Hudini’s local recommendations add a personalized touch, LIKE MAGIC’s automation features are designed for operational simplicity and guest convenience. The choice depends on whether you prioritize personalized local experiences or automation-driven efficiency.
Edge: Hudini, due to its broader feature set and unique local recommendation integration.
Hudini’s support scores a solid 4.72/5, with reviews describing their team as responsive and committed. However, some users suggest improvements in communication during deployment and better responsiveness to feedback, especially concerning integration issues.
LIKE MAGIC outperforms slightly with a support score of 4.85/5, with users praising their rapid response times and proactive support approach. Reviewers mention that Like Magic’s support team is highly responsive and helpful during onboarding and ongoing use.
Edge: LIKE MAGIC.
Hudini’s integration count stands at 15 verified partners, including leading systems like SALTO, Oracle Hospitality, and Adyen, making it highly adaptable to diverse property setups. It also offers unique integrations with Hudini’s own systems like Signify and Infor, providing a flexible, connected environment.
LIKE MAGIC supports 10 verified integrations, including popular partners such as Triptease, TrustYou, and apaleo GmbH. Its integrations focus on guest feedback, online reputation, and booking channels, enabling streamlined guest communication and revenue management.
If extensive integrations matter for your hotel’s existing infrastructure, Hudini has the edge with more verified partners and a broader ecosystem. For hotels focusing on guest feedback and reputation management, LIKE MAGIC’s integrations suffice.
Edge: Hudini.
Hudini’s reviews, though fewer in number (29), tend to emphasize its system integrations, IPTV technology, and value for money, with an overall rating of 0/5 but a high NPS score of 9.55/10. Recent reviews highlight its extensive integration capabilities and guest engagement features.
LIKE MAGIC, with 26 reviews, has a slightly higher overall rating of 0/5 but a marginally higher NPS score of 9.92/10. Hoteliers praise its automation, ease of use, and ability to streamline operations, especially in lean or digitally focused hotels.
Considering recent reviews, LIKE MAGIC’s higher recency and NPS score suggest it’s perceived as a more innovative, guest-centric platform. If recent feedback influences your decision, LIKE MAGIC holds the higher rating.
Edge: LIKE MAGIC.
Hudini charges a base fee of $200 per month, with no freemium options, implementation fees, or per-room charges. Its transparent pricing makes it accessible for hotels seeking a straightforward, predictable investment.
LIKE MAGIC’s base price is $700 per month, also without freemium or extra charges. Its higher cost reflects its AI-driven automation and extensive guest engagement features, targeting hotels ready to invest in advanced digital tools.
If budget is a primary concern, Hudini offers a more affordable entry point. For hotels prioritizing automation and personalization, LIKE MAGIC’s higher price may be justified by its features.
Not ideal if:
Hudini suits larger hotels or chains with complex system needs, especially those that value integration and regional support.
Not ideal if:
LIKE MAGIC is ideal for hotels pursuing operational automation, especially in digital-first or lean team environments.
Hudini and LIKE MAGIC serve distinct hotel needs. Hudini offers extensive integrations, a broad global presence, and a focus on system connectivity, making it suitable for larger, complex hotels or chains. LIKE MAGIC provides AI-driven automation, streamlined guest journeys, and high user ratings, making it a compelling choice for hotels prioritizing operational efficiency and digital guest engagement.
Choose Hudini if your hotel needs robust system integrations, regional support, and local amenities. Opt for LIKE MAGIC if your goal is to automate guest interactions, increase revenue through upselling, and operate with fewer staff.
For hotels emphasizing system compatibility and broad regional deployment, Hudini is the clear pick. However, for those aiming to modernize guest engagement with AI and automation, LIKE MAGIC offers a more innovative, highly-rated platform.
Note: The evaluation is based on recent reviews, feature lists, and market presence data, ensuring you get a current and honest comparison to inform your decision.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $700/mo |
According to HTR's product database, Hudini Mobile App and LIKE MAGIC share 10 features. Here are the key differences — features one has that the other lacks.
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| Local Recommendations |
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"We partnered with Hudini to develop a mobile app specifically designed for our hotel guests, and the results have been impressive. The Atlantis Dubai App offers seamless access to..."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
Reviews consistently highlight Hudini's responsive support team, available 24/7 to assist with any issues. The team is praised for its dedication, pro... Reviews consistently highlight Hudini's responsive support team, available 24/7 to assist with any issues. The team is praised for its dedication, problem-solving skills, and willingness to go beyond the norm to ensure customer satisfaction.
Hudini offers a customizable platform that allows hotels to tailor features and functionalities according to their specific needs. This includes modif... Hudini offers a customizable platform that allows hotels to tailor features and functionalities according to their specific needs. This includes modifying CMS backend, mobile ordering capabilities, and integrating unique hotel services, providing a personalized guest experience.
The product is praised for its intuitive design and seamless functionality, both front-end for guests and back-end for hotel staff. The attention to d... The product is praised for its intuitive design and seamless functionality, both front-end for guests and back-end for hotel staff. The attention to detail in visual elements and overall cohesiveness makes it easy to use, though some users suggest further enhancements for even better intuitiveness.
Where hoteliers push back
A recurring point of feedback is the need for better communication structures during project progress. Regular touchpoints during backend development... A recurring point of feedback is the need for better communication structures during project progress. Regular touchpoints during backend development and more transparent communication channels would help address user concerns timely and build stronger client relationships.
Some users have noted occasional performance issues and lag within the application, suggesting enhancements to improve loading times and overall respo... Some users have noted occasional performance issues and lag within the application, suggesting enhancements to improve loading times and overall responsiveness. This is an area where further refinement could lead to better user satisfaction.
Ranks higher for
Unique capabilities
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
It depends on your requirements. Hudini Mobile App and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. Hudini Mobile App offers 15 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hudini Mobile App: No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hudini has an HT Score of 76 and LIKE MAGIC has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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