The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 95 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hapi shines when it comes to specific system connectivities , with exclusive features like Pace, Sales Activity, and GRC Reporting.
Reguest shines when it comes to customer service excellence .
Side-by-side ratings based on 95 verified hotelier reviews on HTR.
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| Starting Price | From $1,400/mo | Contact sales |
| Verified Reviews | 66 | 29 |
After analyzing 95 verified reviews, Hapi users most value its specific system connectivities, implementation & support, integration simplification, while Reguest users highlight customer service excellence, personalized guest communication, guest satisfaction improvement. Click any theme to see what reviewers say.
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Specific System Connectivities
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Customer Service Excellence
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Implementation & Support
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Personalized Guest Communication
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Integration Simplification
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Guest Satisfaction Improvement
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Flexibility and Customization
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Ease of Use and Adoption
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Negative Feedback on Custom Development
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Complex Settings Interface
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Integration Capabilities
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #14 5 reviews | #8 13 reviews |
| Mid-Size (25-74 rooms) ▾ | #10 22 reviews | #14 12 reviews |
| Large (75-199 rooms) ▾ | #4 32 reviews | — |
| X-Large (200+ rooms) ▾ | #8 5 reviews | — |
By Property Type
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| Boutique ▾ | #8 33 reviews | #13 13 reviews |
| Luxury ▾ | #6 45 reviews | #17 7 reviews |
| Branded / Chain ▾ | #6 38 reviews | #22 4 reviews |
| Extended Stay ▾ | #12 3 reviews | #5 7 reviews |
By Region
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| North America ▾ | #2 38 reviews | — |
| Europe ▾ | #13 15 reviews | #11 25 reviews |
| Asia Pacific ▾ | #3 12 reviews | — |
| Middle East | #8 0 reviews | — |
Choosing between Hapi Guest by Hapi and ReGuest Hotel CRM by Reguest hinges on your hotel’s specific needs for integration and guest engagement. Both products aim to improve your guest relationships and operational efficiency, but they approach these goals differently. Hapi specializes in simplifying complex system integrations across various hotel management platforms, while Reguest focuses on delivering a sophisticated AI-driven CRM with powerful communication tools. Which one aligns better with your hotel’s priorities?
Hapi Guest and ReGuest are tailored to different hotel operational challenges. Hapi excels at uniting disparate property management, POS, CRM, and operational systems, making it ideal for hotels seeking comprehensive data integration. ReGuest, on the other hand, is designed to optimize guest communication, personalization, and direct bookings through advanced AI features. If your hotel needs to streamline multiple systems for efficiency, Hapi is the better fit. But if your goal is to enhance guest engagement and increase direct revenue through personalized marketing, ReGuest may be more suitable.
Hapi's core strength is its ability to connect and unify your existing systems, reducing manual data handling and integration costs. ReGuest’s strength lies in its AI-powered communication, offering personalized messaging and automation that directly impact guest satisfaction and revenue. Do you need to fix your system connectivity or improve guest communication first?
If your hotel needs to connect multiple management and operational systems to create a central data hub, go with Hapi. Its ability to integrate with 66 verified partners, including property management and POS systems, makes it a prime choice for hotels requiring seamless system interoperability.
If your focus is on increasing direct bookings, personalized guest interactions, and automating communication workflows, ReGuest is the better option. Its AI-driven guest profiling, tailored newsletters, and multi-channel messaging have received high praise for boosting guest satisfaction and revenue.
Choose Hapi if your hotel’s challenge is system disconnection and operational complexity. Opt for ReGuest if your priority is elevating guest experience and marketing effectiveness. For most hotels, the decision boils down to whether integration or personalized communication is the more pressing need.
Hapi’s UI has a high ease-of-use rating at 4.64/5, with many users praising its straightforward deployment and support during implementation. Its onboarding process is rated 4.67/5, and reviews mention that the support team is knowledgeable and responsive, making the integration process smooth.
ReGuest edges slightly ahead with a 4.81/5 ease-of-use rating, also praised for its intuitive interface and quick adoption. Users highlight its simplicity in creating campaigns and managing contacts, which enables hotel teams to get up and running with minimal training.
Edge: ReGuest.
Hapi offers 24 shared features with its integration platform, plus 6 unique capabilities such as data migration, A/B testing, and contact management, which are especially useful for hotels seeking comprehensive system connectivity. Notable features include Pace, Sales Activity, and GRC reporting, and template importing, which support advanced operational analytics and marketing.
ReGuest specializes in guest communication features, with AI-powered text creation, automatic translation, and personalized messaging tools. Its features focus heavily on marketing and guest engagement, including tailored newsletters and a guest profiling system.
While Hapi’s features support backend system connectivity, ReGuest’s strengths lie in guest-facing communication. If your hotel needs a broad suite of operational tools, Hapi is preferable. For guest engagement and marketing, ReGuest leads.
Edge: Hapi (by a narrow margin, based on broader feature set).
Hapi’s support scores at 4.83/5 reflect its knowledgeable, responsive team, with positive reviews emphasizing smooth onboarding and ongoing assistance. Users note that Hapi’s support makes complex integrations manageable and stress-free.
ReGuest’s support exceeds that at 4.93/5, with reviews praising its helpfulness and quick response times. Users mention that the support team’s expertise significantly enhances their experience, especially in deploying and configuring the system.
Edge: ReGuest.
Hapi boasts 66 verified integration partners, including major PMS, POS, and operational systems, making it the most versatile connector in this comparison. Shared integrations with Reguest include Stayntouch, Oracle Hospitality, Mews, and Planet, but Hapi’s broader partner network enables more comprehensive system connectivity.
Reguest offers 20 verified integrations, with shared partners like Stayntouch and Oracle Hospitality, but it lacks the extensive partner ecosystem Hapi provides. This limits its ability to connect with a diverse array of hotel management systems.
Edge: Hapi.
Hapi’s reviews are more recent (15 in the last 6 months) and consistently high at 4.8/5, with a 96% likelihood of recommendation. Hotels across various segments, especially branded hotels with 5/5 ratings, endorse its integration capabilities and support.
ReGuest has 27 reviews, but none in the last 6 months, and an overall rating of 0/5, indicating a lack of recent feedback. Without current reviews, it's hard to gauge satisfaction, but the older ratings suggest inconsistent experiences.
Based on recent data, Hapi is rated higher by hoteliers.
Edge: Hapi.
Hapi charges a base price of $1,400 per month, with no trial or implementation fees. Its pricing model is straightforward, without additional costs for setup or per-room charges.
Reguest’s pricing is not publicly available, making direct comparison impossible. However, the lack of transparent pricing suggests it might be customized or variable based on hotel size and needs.
Not ideal if:
Not ideal if:
Hapi Guest and ReGuest serve different core needs. Hapi specializes in system connectivity, making it ideal for hotels seeking a consolidated data environment that integrates PMS, POS, and operational platforms. ReGuest excels in guest engagement, leveraging AI to craft personalized communications and boost direct bookings.
Choose Hapi if your hotel faces system fragmentation and needs operational efficiency. Opt for ReGuest if your focus is on maximizing guest satisfaction and revenue through targeted marketing and automation.
For most hotels, the decision depends on whether your priority is system integration or guest communication. If your hotel needs both, consider that Hapi’s integrations can complement ReGuest’s communication features.
Considering the review data, Hapi Guest outperforms ReGuest in recent reviews, overall ratings, and number of verified integrations. Its ability to unify a broad range of systems makes it a more versatile choice for hotels seeking operational cohesion and data control.
ReGuest offers compelling AI-driven guest engagement features but lacks recent reviews and broad system connectivity. Its superior support ratings are notable, but without current user feedback, its long-term suitability remains uncertain.
In summary, if your hotel must connect multiple management systems and improve operational workflows, Hapi is the better choice. If your main goal is to elevate guest interactions and marketing, ReGuest could be appealing—but we recommend evaluating the latest user feedback and your hotel’s specific needs carefully.
According to HTR's product database, Hapi Guest and ReGuest Hotel CRM share 24 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| CCPA Compliant | ||
| Contact Management | ||
| Data Migration Services | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Template Importing |
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Ranks higher for
Unique capabilities
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Hapi Guest and ReGuest Hotel CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hapi Guest offers 65 verified integration partners, while ReGuest Hotel CRM offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hapi Guest: No. ReGuest Hotel CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hapi has an HT Score of 31 and Reguest has 82. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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