The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 49 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HiRUM Software Solutions shines when it comes to customer support .
HotelFriend AG shines , with exclusive features like Housekeeping module and Guest Feedback Management.
Side-by-side ratings based on 49 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $800/mo |
| Verified Reviews | 30 | 19 |
After analyzing 49 verified reviews, HiRUM Software Solutions users most value its customer support, ease of use, reporting, while HotelFriend AG users highlight . Click any theme to see what reviewers say.
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Customer support
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Ease of use
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Reporting
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Integration with HiSITE
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User interface
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 15 reviews | #43 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 8 reviews | #38 1 reviews |
| Large (75-199 rooms) | #13 4 reviews | — |
| X-Large (200+ rooms) | #22 0 reviews | #24 0 reviews |
By Property Type
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| Boutique ▾ | #23 12 reviews | #38 1 reviews |
| Luxury ▾ | #19 11 reviews | #41 0 reviews |
| Branded / Chain ▾ | #19 6 reviews | #38 1 reviews |
| Extended Stay ▾ | #7 19 reviews | #27 1 reviews |
By Region
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| North America | #36 2 reviews | #31 0 reviews |
| Europe | #38 0 reviews | #25 2 reviews |
| Asia Pacific | — | #27 1 reviews |
Choosing the right hotel management software can dramatically impact your property's efficiency, guest satisfaction, and revenue. You’re evaluating HiRUM HMS and HotelFriend HMS, both aiming to streamline operations but with different strengths and market focuses. While HiRUM boasts a longer track record and more reviews, HotelFriend offers extensive features and more recent feedback. Your decision hinges on your hotel’s size, complexity, and regional needs.
Both products aim to enhance front- and back-office functions, but they diverge in approach: HiRUM emphasizes stability and integration, while HotelFriend offers a highly modular, feature-rich platform. Can you identify which aligns best with your current operational priorities?
HiRUM HMS and HotelFriend HMS serve similar core functions—property management, reservations, and guest communications—but with distinct differences. HiRUM provides a traditional, dedicated PMS with a focus on stability, trust accounting, and seamless channel integration, especially suited for independent and resort hotels. HotelFriend, on the other hand, is an all-in-one platform with 50+ features, including POS, event management, and online booking, designed to cater to larger or more complex operations.
While HiRUM is praised for its easy integration and robust reporting, HotelFriend’s extensive feature set and modular approach make it more adaptable for hotels aiming to customize workflows. Does your property prioritize proven stability or a flexible, feature-intensive platform?
If your hotel operates in regions where stability and proven performance are critical, HiRUM’s higher review count and recent positive feedback make it the safer choice. Its core strengths lie in trust accounting, reliable integrations, and ease of use, especially for resorts and independent properties. Choose HiRUM if your team values straightforward functionality with proven results.
Conversely, if your hotel needs a highly customizable, all-in-one system with extensive modules—like POS, guest feedback, and online booking—HotelFriend’s 50+ features and recent reviews show strong engagement. Its modular approach suits larger or growing properties that want tailored workflows. Opt HotelFriend if flexibility and feature depth are your top priorities.
HiRUM scores 4.63/5 in ease of use, with many users citing its straightforward navigation and clear reporting. Its onboarding is rated at 4.88/5, and users appreciate the simplicity of managing end-of-month tasks, although some note its user interface could benefit from a visual refresh.
HotelFriend slightly edges out with a 4.71/5 ease of use rating, supported by recent reviews praising its intuitive design and modular setup. However, its vast feature set can introduce complexity, requiring more training initially.
Edge: HiRUM, for its proven simplicity and high onboarding satisfaction.
HotelFriend boasts over 50 features, including a channel manager, POS, guest feedback, native email marketing, digital registration, and automated night audit—many functionalities absent in HiRUM. Its modular structure allows hotels to customize their system extensively, aligning with complex operational needs.
HiRUM offers core property management, trust accounting, and online booking, but with fewer additional modules. Its strength is stability rather than feature breadth, making it suitable for properties seeking reliable, essential tools.
Edge: HotelFriend, for its comprehensive, feature-rich platform.
HiRUM receives a customer support rating of 4.78/5 and is praised for its responsiveness and ongoing assistance. Users share sentiments like, "The support team is always helpful and quick to resolve issues," reinforcing its reputation for strong service.
HotelFriend closely follows with a 4.76/5 support rating, with reviews highlighting personalized support and regular updates. Some note that onboarding can be complex due to the extensive features, but overall, support remains highly rated.
Edge: HiRUM, for its slightly higher support ratings and longstanding customer trust.
HiRUM offers 13 verified integrations, including channel managers like SiteMinder, analytics tools like TrustYou, and OTAs like Airbnb. This extensive partner network allows seamless connectivity with many third-party services, a critical factor for operational efficiency.
HotelFriend’s single verified integration—Smartness—limits immediate connectivity options but offers potential for growth. Its platform, however, emphasizes built-in modules that reduce dependence on external integrations.
Edge: HiRUM, for its broader, more established integration ecosystem.
Hoteliers' reviews reveal HiRUM’s higher overall score of 3.5/5, with recent feedback noting its stability and ease of end-of-month processing. Larger hotel operators and resorts tend to favor HiRUM’s proven reliability.
HotelFriend, with a 0/5 rating from the limited reviews available, appears less favored by the hotelier community. Its recent review activity is more vibrant, but overall consensus remains cautious, perhaps reflecting its smaller user base.
Edge: HiRUM, for higher and more consistent ratings from hotelier reviews.
HiRUM does not publicly disclose pricing, aligning with its traditional model of tailored quotes based on hotel size and needs. Expect a higher initial investment, especially for larger properties.
HotelFriend offers a starting price of $800/month with a 30-day trial, making it more accessible for smaller or mid-sized hotels. Its modular approach allows you to add features as needed, potentially reducing upfront costs.
Not ideal if your hotel:
Not ideal if your hotel:
HiRUM HMS stands out with its proven track record, extensive support, and stability, making it ideal for traditional or resort hotels seeking reliable property management. Its higher review count and recent positive feedback reinforce its status as a dependable choice for hotels prioritizing operational consistency.
HotelFriend offers a highly customizable, feature-rich platform that appeals to larger or growing properties willing to invest in a modular system. Its recent reviews suggest a dedicated user base, but its limited integrations and mixed ratings indicate it’s better suited for hotels that need flexibility and are comfortable with a steeper learning curve.
If your hotel values proven reliability and comprehensive support, go with HiRUM. If you prefer a flexible, customizable system with a broad feature set and are prepared for initial training, HotelFriend deserves serious consideration.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $800/mo |
According to HTR's product database, HiRUM HMS and HotelFriend HMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Channel Manager | ||
| Point of Sale | ||
| Pricing Intelligence | ||
| Property Management System | ||
| Website Development |
Showing top differences. 38 more features differ between these products.
What hoteliers love
HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. Thi... HiRUM’s customer support team is frequently commended for their responsiveness, knowledgeability, and constant efforts to improve user experience. This support ensures smooth operations and quick resolution of issues.
HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks... HiRUM is frequently described as user-friendly and straightforward. Its simplicity in navigation allows users to focus on core hotel management tasks without needing extensive training.
Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, c... Users appreciate HiRUM’s robust and diverse reporting capabilities. These reports facilitate effective decision-making and operational transparency, covering various aspects like revenue, bookings, and guest history.
Where hoteliers push back
While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be... While generally functional, some users feel the user interface could use an update. Visual elements like the booking ledger and guest screen could be improved for better usability.
Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HiRUM HMS and HotelFriend HMS share many core Hotel Management Software features, but each has unique capabilities. HiRUM HMS offers 13 verified integration partners, while HotelFriend HMS offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HiRUM HMS leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HiRUM HMS: No. HotelFriend HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HiRUM Software Solutions has an HT Score of 13 and HotelFriend AG has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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