Intelligent CRM and Email Marketing (by HMA) vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between HMA Intelligent Marketing and Sojern Guest Marketing Suite hinges on your hotel’s specific marketing needs. Both address guest engagement and revenue growth but diverge significantly in features, reach, and specialization. HMA leans toward detailed segmentation and comprehensive email marketing with a hospitality focus, while Sojern emphasizes multi-channel guest interaction and broader integration. Which aligns better with your hotel’s growth strategy?

Is HMA Intelligent Marketing or Sojern Better for Hotels?

Both products aim to improve guest communication and increase direct bookings, but they approach this differently. HMA’s platform offers advanced segmentation, A/B testing, and tailored email automation, making it ideal for hotels that prioritize personalized campaigns. Sojern, by contrast, excels at multi-channel engagement, providing SMS and chat, and is better suited for hotels seeking an integrated, multi-platform guest experience. Which solution addresses your most urgent marketing challenge?

HMA has a very limited review count—just 2 reviews—yet the recent feedback is positive, highlighting its strong client support and tailored approach. Sojern, with 12 reviews and more recent feedback, demonstrates a broader, more active user base and consistent satisfaction. If recent reviews matter more to your decision, Sojern’s larger, more current review pool makes it the more reliable choice. Are you looking for a proven, well-supported platform with recent data?

HMA Intelligent Marketing vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a CRM that consolidates guest data, enables detailed segmentation, and executes targeted email campaigns, go with HMA. Its 16 unique features—including loyalty segmentation, A/B testing, and an open API—make it ideal for independent or boutique hotels aiming for personalized marketing.

If your hotel requires a multi-channel engagement platform that integrates SMS, chat, and email, and prefers a broader ecosystem with more partners, Sojern is the better fit. Its 33 verified integrations and focus on seamless guest communication across platforms serve hotels looking for comprehensive outreach. Which set of capabilities matches your hotel’s growth goals?

Is HMA Intelligent Marketing or Sojern Easier to Use?

HMA scores a perfect 5/5 for ease of use, with its intuitive platform and straightforward onboarding experience reflected in recent reviews. Users praise its simple setup and friendly support, making adoption smooth even for teams new to sophisticated CRM tools. Sojern, rated 4.75/5, also enjoys high marks but has slightly more complex features that might require a bit more onboarding time. Edge: HMA.

Which Has Better Features: HMA Intelligent Marketing or Sojern?

HMA offers 16 features, including personalized communication, A/B testing, email newsletters, template editing, tagging, and multiple segmentation options. Its open API and multi-hotel management capabilities give it an edge for larger or multi-property operators.

Sojern delivers 11 shared features, focusing on guest engagement via email, SMS, and chat but lacks the extensive segmentation and automation features HMA provides. It’s more about broad communication rather than deep customization. Edge: HMA.

Which Has Better Customer Support: HMA Intelligent Marketing or Sojern?

HMA’s support scores a perfect 5/5, with reviewers noting their dedicated, knowledgeable team and responsive service. One user describes them as “collaborators and solution providers of the highest level,” emphasizing their personalized attention.

Sojern’s support, rated 4.92/5, also receives high praise, with users appreciating the platform’s ease and the team’s responsiveness. A reviewer mentions how the platform’s reconciliation process has improved over time, indicating ongoing support improvements. Edge: HMA.

Which Has More Integrations: HMA Intelligent Marketing or Sojern?

Sojern’s platform boasts 33 verified partners, including major PMS and booking engine integrations like Stayntouch, Oracle Hospitality, Mews, and Maestro PMS. HMA has 9 verified partners, including some industry favorites but significantly fewer.

Shared integrations include Stayntouch, Oracle Hospitality, Mews, Maestro PMS, and WebRezPro, but Sojern’s extensive partner list allows for broader operational compatibility. Edge: Sojern.

Which Do Hoteliers Rate Higher: HMA Intelligent Marketing or Sojern?

HMA has only 2 reviews, both recent, with a perfect 5/5 rating, but the limited review count makes this less conclusive. Sojern, with 12 reviews, is more established, though it currently also holds a 0/5 rating, indicating a lack of user feedback on overall satisfaction.

Since recent reviews are more reliable and Sojern’s larger user base suggests more consistent performance, the current data favors Sojern as the stronger-rated platform. Which platform’s recent feedback aligns better with your expectations?

How Much Do HMA Intelligent Marketing and Sojern Cost?

HMA charges a base price of $1,400 monthly, with no free tier, trial, or flexible payment options. Its high price reflects its feature set and dedicated service.

Sojern’s base price is significantly lower at $400 per month, with no free tier or trial available. The cost difference is stark and could influence your decision based on budget constraints and feature needs.

What Type of Hotel Should Use HMA Intelligent Marketing?

• Hotels that seek detailed, personalized guest segmentation and lifecycle email marketing.
• Independent or boutique hotels aiming for tailored communication strategies.
• Hotels with multiple properties needing centralized data management.
• Teams that want to leverage advanced segmentation like loyalty, attribute, and geographic-based targeting.
• Hotels prioritizing a customizable, API-supported platform for future integrations.

Not ideal if your hotel:

• Prefers a simple, basic email marketing solution.
• Has a limited marketing budget.
• Needs a platform with extensive SMS or chat features.
• Seeks a platform with a larger, more diverse partner ecosystem.

What Type of Hotel Should Use Sojern?

• Hotels that want to engage guests across multiple channels, including email, SMS, and chat.
• Properties that prioritize broad integration with existing systems.
• Hotels looking for a cost-effective guest engagement suite.
• Teams that prefer a platform with a proven track record of guest communication and loyalty-building.
• Hotels operating in North America looking for region-specific support.

Not ideal if your hotel:

• Needs deep segmentation and automation features.
• Seeks a platform with industry-specific AI capabilities.
• Has a limited scope for multi-channel marketing.
• Operates outside North America, where Sojern’s presence is primarily focused.

The Bottom Line for Hotels: Which Platform Should You Pick?

HMA Intelligent Marketing excels at detailed segmentation, personalized email campaigns, and a flexible API suitable for independent and boutique hotels. Its high support quality and recent positive reviews make it a solid choice for hotels looking for tailored CRM solutions.

Sojern, with its broader integration network, multi-channel communication focus, and lower price point, is better suited for hotels that want to reach guests through multiple touchpoints efficiently. Its larger, more recent review base also means more confidence in ongoing support and platform stability.

If your hotel values customization, deep segmentation, and a dedicated support team, HMA is the clear winner. However, if you prioritize multi-channel outreach, broader integrations, and a lower-cost solution, Sojern is the more pragmatic choice.