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Intelligent CRM and Email Marketing (by HMA)
4.9 (4 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Intelligent CRM and Email Marketing (by HMA)
Unranked in Hotel CRM & Email Marketing
Turn Disconnected Guest Data Into Direct Bookings.
98% recommended by 4 hotels
More than 50% of HMA Intelligent Marketing’s reviews come from United States.
What is HMA Intelligent Marketing?
Founded in 1984 | Headquarters in Monterey (United States) | 20 employees
Intelligent CRM and Email Marketing (by HMA) is a hospitality-focused customer data and CRM system designed to optimize the guest experience and drive direct revenue for independent hotels and management groups. The platform consolidates and cleans guest data to create a unified view, enabling more accurate segmentation and personalized engagement. It offers lifecycle email marketing, booking recovery, VIP recognition, and performance analytics, all tailored to fit a property's specific needs rather than imposing a rigid framework. This leads to enhanced customer relationships, sustainable growth, and a higher return on investment across the guest lifecycle.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of HMA Intelligent Marketing products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
HMA Intelligent Marketing Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
HMA Intelligent Marketing Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by HMA Intelligent Marketing
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
HMA Intelligent Marketing's Provided Description:
"HMA Intelligent Marketing is a hospitality-focused customer data and CRM partner that helps independent hotels and management groups turn clean, unified guest data into measurable direct revenue. Through its Intelligencia platform and white-glove execution model, HMA delivers data cleansing, identity resolution, lifecycle email marketing, booking recovery, VIP recognition, and performance analytics without forcing properties into rigid, one-size-fits-all systems. The result is accurate data, stronger segmentation, and AI-ready infrastructure that supports sustainable growth and higher ROI across the guest lifecycle. Visit https://www.wearehma.com for more information."
FAQs
Intelligent CRM and Email Marketing (by HMA) Alternatives
Not sure if HMA Intelligent Marketing is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
Profiler
Profiler
Know exactly who your guests actually are and have the ability to segment using household demographics, not just PMS data.
DataView
DataView
See your data in an easy-to-digest format. Sort by date and Booking Lead Time, number of visits, length of stay, geographic location, and more
Booking Pace
Booking Pace
Rolling 120 day snapshot of your bookings from marketing campaigns. See Pending vs. consumed visits for a more accurate view of your booking pace.
Email Marketing
Email Marketing
HMA Intelligencia CRM is a hospitality-focused customer data and CRM platform designed to help hotels unify guest data, improve segmentation, and drive direct revenue growth. Powered by clean data, Intelligencia combines AI-driven insights, multi-property reporting, and advanced marketing tools to deliver personalized guest experiences at scale. The platform supports data cleansing, campaign management, and portfolio-wide visibility, enabling hotel teams to make smarter decisions, increase loyalty, and maximize ROI through more targeted, effective marketing strategies.
Booking Recovery
Booking Recovery
Cart recovery helps hotels turn abandoned booking-engine sessions into direct revenue. When travelers leave before completing a reservation, automated email reminders bring them back to finish booking through your website instead of drifting to OTAs or competitors. This standalone module is easy to launch, includes clear performance tracking, and is built to pay for itself quickly. In many cases, a single recovered booking per month covers the entire program.
VIP Guest Identification and Recognition
VIP Guest Identification and Recognition
VIP guest recognition helps hotels identify high-value guests before they arrive, so teams can deliver more personal service without changing their existing loyalty program. As a standalone module, it surfaces VIP arrivals, guest preferences, past stay details, and amenity opportunities in a simple dashboard with daily alerts. Valet helps properties create consistent recognition across teams and locations, strengthen guest loyalty, and turn valuable guests into repeat direct bookings.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Q2 '26 Hotel CRM & Email Marketing Survey Insights
Is HMA Intelligent Marketing a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 21
Mid-sized
95%
(166)
Profitroom is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, with reviewers pointing to stay proposals that arrive in under a minute and CRM email campaigns that make direct offers look polished.
#2
of 15
Large
92%
(44)
dailypoint™ is a top Hotel CRM & Email Marketing pick among Large on HotelTechReport, with reviewers singleing out its guest profile cleanup that merges double profiles and pulls data from multiple sources into one record. That makes it easier to recognize repeat guests and send messages based on real stay history.
#1
of 12
Small
94%
(101)
Smart Host GmbH is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport, with reviewers pointing to personalized pre-arrival, post-stay, birthday and newsletter messages that help staff prep for special requests and keep guest communication in one place.
Mid-sized
95%
(166)
#1
of 21
Profitroom is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, with reviewers pointing to stay proposals that arrive in under a minute and CRM email campaigns that make direct offers look polished.
Large
92%
(44)
#2
of 15
dailypoint™ is a top Hotel CRM & Email Marketing pick among Large on HotelTechReport, with reviewers singleing out its guest profile cleanup that merges double profiles and pulls data from multiple sources into one record. That makes it easier to recognize repeat guests and send messages based on real stay history.
Small
94%
(101)
#1
of 12
Smart Host GmbH is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport, with reviewers pointing to personalized pre-arrival, post-stay, birthday and newsletter messages that help staff prep for special requests and keep guest communication in one place.
Rank
Hotel type
Popular alternatives
#1
of 20
Luxury Hotels
88%
(136)
dailypoint™ is a top Hotel CRM & Email Marketing pick among Luxury on HotelTechReport for its central guest profile and sharp segmentation, which hoteliers say turns guest interests into targeted mailings and personalized communication.
#1
of 19
Branded Hotels
90%
(71)
dailypoint™ is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, with reviewers pointing to its central guest profile and profile cleansing that removes duplicates so front desk and marketing work from one record.
#1
of 19
Bed & Breakfast & Inns
96%
(89)
Profitroom is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, because hoteliers single out its stay proposals, sending a full offer and follow-up from the same CRM in under a minute.
Luxury Hotels
88%
(136)
#1
of 20
dailypoint™ is a top Hotel CRM & Email Marketing pick among Luxury on HotelTechReport for its central guest profile and sharp segmentation, which hoteliers say turns guest interests into targeted mailings and personalized communication.
Branded Hotels
90%
(71)
#1
of 19
dailypoint™ is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, with reviewers pointing to its central guest profile and profile cleansing that removes duplicates so front desk and marketing work from one record.
Bed & Breakfast & Inns
96%
(89)
#1
of 19
Profitroom is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, because hoteliers single out its stay proposals, sending a full offer and follow-up from the same CRM in under a minute.
Rank
Region
Popular alternatives
#1
of 19
Europe
95%
(256)
Profitroom is a top Hotel CRM & Email Marketing pick among hotels in Europe on HotelTechReport because hoteliers use it to build segmented guest offers and send automatic reminders, so staff can turn phone and email enquiries into booked stays faster.
#3
of 12
North America
95%
(11)
Cendyn is a top Hotel CRM & Email Marketing pick among North America on HotelTechReport, with hoteliers pointing to its segmented audience building and market search that help them focus outreach on local back-yard business and holiday-party demand.
#1
of 5
Asia Pacific
95%
(12)
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, with hoteliers pointing to one dashboard for review data, competitor scores, and sentiment notes that helps them spot strengths, weaknesses, and service gaps across properties.
Europe
95%
(256)
#1
of 19
Profitroom is a top Hotel CRM & Email Marketing pick among hotels in Europe on HotelTechReport because hoteliers use it to build segmented guest offers and send automatic reminders, so staff can turn phone and email enquiries into booked stays faster.
North America
95%
(11)
#3
of 12
Cendyn is a top Hotel CRM & Email Marketing pick among North America on HotelTechReport, with hoteliers pointing to its segmented audience building and market search that help them focus outreach on local back-yard business and holiday-party demand.
Asia Pacific
95%
(12)
#1
of 5
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, with hoteliers pointing to one dashboard for review data, competitor scores, and sentiment notes that helps them spot strengths, weaknesses, and service gaps across properties.
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HMA Intelligent Marketing Reviews Summary
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.3/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Intelligent CRM and Email Marketing (by HMA) is the #16 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #514 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreHMA Intelligent Marketing’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
HMA Intelligent Marketing Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
9
Yvette is amazing
Director of Marketing from 200 to 499 room Luxury Hotel in San Antonio (United States)
Verified
2 months ago
I truly recommend HMA to anybody in the hospitality industry. I worked closely with the Yvette and when I tell you her professionalism, Customer Service absolutely top-tier. She was a breath of fresh air. When I was on boarding she took time to really make sure I understood the platform and the dashboard she was always there whenever I need...
United States
United States
Director of Marketing
Large Hotel
10
10 Years of Great Service
Marketing Manager from 200 to 499 room Airport/Conference Hotel in Buford (United States)
Verified
2 months ago
Working with HMA for the past 10 years on email marketing has been a wonderful experience. The team assigned to our account are all very knowledgeable and were very patient with me as I learned a new industry and the ins and outs of email marketing. They were great at helping me through each campaign, designing great templates, and sharpeni...
United States
United States
Marketing Manager
Large Hotel
10
Collaborator and solution provider of the highest level
Area Dir of Marketing and Strategy from 200 to 499 room Boutique in Miami (United States)
Verified
3 years ago
The open dialogue and genuine desire to want to learn more about our business needs, followed by the creative thought process of product development to get us there has been quite refreshing and effective.
United States
United States
Area Dir of Marketing and Strategy
Large Hotel
10
EVP Marketing & Branding
EVP Marketing & Branding from 500+ room Branded Hotel in The Woodlands (United States)
Verified
3 years ago
Outstanding service, entrepreneurial, safe and reliable technology, true partnership, quality of execution. I have had 20 years of experience with HMA and can confidently recommend them.
United States
United States
EVP Marketing & Branding
X-Large Hotel
- 1
It looks like HMA Intelligent Marketing is not recommended by any hotels
Check out the top 10 most recommended HMA Intelligent Marketing alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Hospitality Marketing Associates provides exceptional CRM and email marketing solutions. Their personalized and customized approach helped our team grow a small group of hotels into a multi-billion dollar hotel management company over a decade. Their friendly team became an extension of our in-house marketing and consistently delivered outstanding ROI. I have enjoyed working with Hospitality Marketing Associates based in Monterey, CA, for over 15 years. Their expertise and service in CRM and email marketing have been exceptional. They consistently provide customized solutions to meet our needs and have even invested in building new software solutions to improve our teams' efficiency. Their knowledge of email marketing to sophisticated audiences and ability to raise the bar on ROI is better than most agencies I've worked with.
Showing all answers to: "What does this product or service do well?"
Hospitality Marketing Associates provides exceptional CRM and email marketing solutions. Their personalized and customized approach helped our team grow a small group of hotels into a multi-billion dollar hotel management company over a decade. Their friendly team became an extension of our in-house marketing and consistently delivered outstanding ROI.
I have enjoyed working with Hospitality Marketing Associates based in Monterey, CA, for over 15 years. Their expertise and service in CRM and email marketing have been exceptional. They consistently provide customized solutions to meet our needs and have even invested in building new software solutions to improve our teams' efficiency. Their knowledge of email marketing to sophisticated audiences and ability to raise the bar on ROI is better than most agencies I've worked with.
Question:
What differentiates this product or service from the competition?
Answer:
One thing I particularly appreciate about Hospitality Marketing Associates is their commitment to training our teams. They don't just leave us to figure out the software independently - they take the time to provide comprehensive training and support. The creative design of their solutions is flawless, and they always ensure that they meet today's ADA accessibility and compliance standards. But what sets Hospitality Marketing Associates apart is their people. They are some of the friendliest and most helpful professionals I've ever worked with. They truly become an extension of your in-house marketing team and are like family. I have worked with them for over 15 years and can confidently say they are the best in the industry. I highly recommend them to anyone looking for a marketing partner who will go above and beyond to help you achieve your goals. I will continue to call upon their team for all our marketing needs.
Showing all answers to: "What differentiates this product or service from the competition?"
One thing I particularly appreciate about Hospitality Marketing Associates is their commitment to training our teams. They don't just leave us to figure out the software independently - they take the time to provide comprehensive training and support. The creative design of their solutions is flawless, and they always ensure that they meet today's ADA accessibility and compliance standards.
But what sets Hospitality Marketing Associates apart is their people. They are some of the friendliest and most helpful professionals I've ever worked with. They truly become an extension of your in-house marketing team and are like family. I have worked with them for over 15 years and can confidently say they are the best in the industry. I highly recommend them to anyone looking for a marketing partner who will go above and beyond to help you achieve your goals. I will continue to call upon their team for all our marketing needs.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Please take advantage of the full range of products and tools they offer. If you embrace all aspects of the solution, your business will improve, and you will experience a substantial increase in ROI.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Please take advantage of the full range of products and tools they offer. If you embrace all aspects of the solution, your business will improve, and you will experience a substantial increase in ROI.
Recommended by
Lisa Maria Stice
Managing Member & Director
@
Marketing EXPERTS International LLC
Lisa Maria Stice
Managing Member & Director
@
Marketing EXPERTS International LLC
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Support
Unverified
HMA Intelligent Marketing has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Ease of Use
0.0/5
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