Intelligent CRM and Email Marketing (by HMA)

4.9 (4 REVIEWS)

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Intelligent CRM and Email Marketing (by HMA)

Unranked in Hotel CRM & Email Marketing

Turn Disconnected Guest Data Into Direct Bookings.

More than 50% of HMA Intelligent Marketing’s reviews come from United States.

What is HMA Intelligent Marketing?

Founded in 1984 | Headquarters in Monterey (United States) | 20 employees
Intelligent CRM and Email Marketing (by HMA) is a hospitality-focused customer data and CRM system designed to optimize the guest experience and drive direct revenue for independent hotels and management groups. The platform consolidates and cleans guest data to create a unified view, enabling more accurate segmentation and personalized engagement. It offers lifecycle email marketing, booking recovery, VIP recognition, and performance analytics, all tailored to fit a property's specific needs rather than imposing a rigid framework. This leads to enhanced customer relationships, sustainable growth, and a higher return on investment across the guest lifecycle.

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This description was generated by AI which analyzed the following sources to summarize a description of HMA Intelligent Marketing products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

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Description provided by HMA Intelligent Marketing

FAQs

Intelligent CRM and Email Marketing (by HMA) Alternatives

Not sure if HMA Intelligent Marketing is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:

Capabilities

Profiler

DataView

Booking Pace

Email Marketing

Booking Recovery

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Q1 '26 Hotel CRM & Email Marketing Survey Insights

Is HMA Intelligent Marketing a good fit for your hotel?

Mid-sized
95% (166)
#1 of 21

Mid-sized hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews for its ease of use, strong customer support, and effective sales automation. Profitroom's solutions are particularly valued for enhancing direct bookings and managing guest relationships efficiently in Mid-sized contexts.

Large
92% (35)
#2 of 14

Large hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews due to its user-friendly design, effective customer support, and ability to enhance direct booking rates through streamlined processes. These strengths make it appealing for Large operations.

Small
93% (98)
#1 of 12

Small hotels say that Smart Host GmbH's Hotel CRM & Email Marketing stands out on verified HotelTechReport reviews for its ease of use, time-saving automation features, and responsive customer support. These strengths are valued by Small hotels for efficient guest communication and streamlined operations.

Luxury Hotels
88% (134)
#1 of 20

Luxury hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly, according to verified HotelTechReport reviews, due to its strong guest communication capabilities, effective data management, and robust support. These strengths help improve personalized experiences crucial for luxury hospitality.

Branded Hotels
90% (71)
#1 of 19

Branded hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly based on verified HotelTechReport reviews. Key strengths include effective guest data centralization, robust personalized communication options, and comprehensive support that enhances guest engagement and operational efficiency, crucial for Branded hotels.

Boutique Hotels
95% (121)
#1 of 18

Boutique hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews due to its seamless guest targeting, ease of campaign management, and effective direct sales enhancement. These strengths specifically cater to Boutique hotels seeking personalized guest experiences and increased direct bookings.

Europe
95% (256)
#1 of 17

Hotels in Europe say that Profitroom's Hotel CRM & Email Marketing product stands out for its ability to enhance direct bookings through an integrated, user-friendly system that boosts guest communication and segmentation, which are key for revenue-focused operations. Users highlight its intuitive design and comprehensive suite of tools as crucial to streamlining operations, customizing guest experiences, and supporting marketing strategies, making it particularly suited to diverse hotel structures across the European market. Some areas for improvement include response speed and flexibility in analytics, but the constant development and adaptation to industry trends provide confidence in its alignment with European hotels' evolving needs.

North America
95% (11)
#3 of 12

Hotels in North America say that Cendyn's Hotel CRM & Email Marketing product effectively addresses the key needs of the hospitality industry through its user-friendly interface, robust integration capabilities, and exceptional support team available 24/7. North American hotels particularly value the platform's ability to centralize guest data, automate personalized marketing campaigns, and streamline communication, which aligns well with their operational demands for efficiency, enhanced guest engagement, and competitive market analysis. While praised for its comprehensive suite of tools, users mention opportunities for improvement in user-friendly customization options, seamless third-party integrations, and real-time reporting for enhanced decision-making.

Asia Pacific
95% (12)
#1 of 5

Hotels in Asia Pacific say that TrustYou's Hotel CRM & Email Marketing product effectively centralizes guest feedback and provides critical insights necessary for improving service quality and competitive standing. The solution is valued for its reliable support and intuitive analytics, though enhancements such as advanced AI features for responding to reviews, more actionable sentiment analysis, and real-time updates would further align the tool with the region's need for efficient, responsive, and data-driven operations to maintain a competitive edge.

United States
95% (10)
#3 of 10

Hotels in the United States say that Cendyn's Hotel CRM & Email Marketing suite effectively integrates multiple platforms into one user-friendly system, simplifying their operations and marketing efforts. The tool is particularly valued for its comprehensive approach, providing features like automation, personalization, and analytics that streamline tasks and improve guest engagement, crucial for driving repeat business and enhancing sales strategies. While there are minor areas for improvement, such as smoother third-party integration and enhanced reporting flexibility, these do not overshadow the system’s capability to centralize data, automate communication, and provide actionable insights needed to stay competitive in the hospitality industry.

Germany
88% (92)
#1 of 6

Hotels in Germany say that dailypoint™'s CRM and Email Marketing platform excels in centralizing and improving guest data quality, which is crucial for effectively tailoring marketing strategies and enhancing guest communication, a priority in the competitive German hospitality landscape. While the tool's advanced functionalities and integration capabilities are praised for driving targeted campaigns and sales optimization, some hotels note a desire for improved user intuitiveness and a more cost-effective pricing model to accommodate diverse operational needs and technological adaptability.

United Kingdom
91% (10)
#4 of 5

Hotels in United Kingdom say that Bookboost's Hotel CRM & Email Marketing product enhances guest personalization and streamlines hotel operations, which are critical features for managing diverse communication channels like WhatsApp and OTAs efficiently. They appreciate its user-friendliness and integration capabilities, essential for UK hotels focused on providing seamless guest experiences while balancing automation and personalized service. While overall satisfaction is high, there is room for improvement in notification systems, onboarding processes, and integration with some OTAs to further cater to specific operational needs.

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HMA Intelligent Marketing Reviews Summary

4.9
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.3/5
Implementation
5.0/5

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Achievements

Trending Product

This vendor's trending score is rising, Intelligent CRM and Email Marketing (by HMA) is the #19 most trending product in the Hotel CRM & Email Marketing category (out of 75) and the #579 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

HMA Intelligent Marketing’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

HMA Intelligent Marketing Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

HMA Intelligent Marketing Average HMA Intelligent Marketing

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HMA Intelligent Marketing Reviews

Hotelier Rating

Excellent
4
Very Good
0
Average
0
Poor
0
Terrible
0

Property Size

  • Large (3)
  • X-Large (1)

Country

  • United States
    United States
    (4)

Region

  • North America
    North America
    (4)
9

Yvette is amazing

Director of Marketing from 200 to 499 room Luxury Hotel in San Antonio (United States)

Verified
29 days ago
I truly recommend HMA to anybody in the hospitality industry. I worked closely with the Yvette and when I tell you her professionalism, Customer Service absolutely top-tier. She was a breath of fresh air. When I was on boarding she took time to really make sure I understood the platform and the dashboard she was always there whenever I need...
Country United States
Director of Marketing
Large Hotel
10

10 Years of Great Service

Marketing Manager from 200 to 499 room Airport/Conference Hotel in Buford (United States)

Verified
2 months ago
Working with HMA for the past 10 years on email marketing has been a wonderful experience. The team assigned to our account are all very knowledgeable and were very patient with me as I learned a new industry and the ins and outs of email marketing. They were great at helping me through each campaign, designing great templates, and sharpeni...
Country United States
Marketing Manager
Large Hotel
10

Collaborator and solution provider of the highest level

Area Dir of Marketing and Strategy from 200 to 499 room Boutique in Miami (United States)

Verified
3 years ago
The open dialogue and genuine desire to want to learn more about our business needs, followed by the creative thought process of product development to get us there has been quite refreshing and effective.
Country United States
Area Dir of Marketing and Strategy
Large Hotel
10

EVP Marketing & Branding

EVP Marketing & Branding from 500+ room Branded Hotel in The Woodlands (United States)

Verified
3 years ago
Outstanding service, entrepreneurial, safe and reliable technology, true partnership, quality of execution. I have had 20 years of experience with HMA and can confidently recommend them.
Country United States
EVP Marketing & Branding
X-Large Hotel
  • 1

Recommend empty

It looks like HMA Intelligent Marketing is not recommended by any hotels

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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Hospitality Marketing Associates provides exceptional CRM and email marketing solutions. Their personalized and customized approach helped our team grow a small group of hotels into a multi-billion dollar hotel management company over a decade. Their friendly team became an extension of our in-house marketing and consistently delivered outstanding ROI. I have enjoyed working with Hospitality Marketing Associates based in Monterey, CA, for over 15 years. Their expertise and service in CRM and email marketing have been exceptional. They consistently provide customized solutions to meet our needs and have even invested in building new software solutions to improve our teams' efficiency. Their knowledge of email marketing to sophisticated audiences and ability to raise the bar on ROI is better than most agencies I've worked with.

Question:

What differentiates this product or service from the competition?

Answer:

One thing I particularly appreciate about Hospitality Marketing Associates is their commitment to training our teams. They don't just leave us to figure out the software independently - they take the time to provide comprehensive training and support. The creative design of their solutions is flawless, and they always ensure that they meet today's ADA accessibility and compliance standards. But what sets Hospitality Marketing Associates apart is their people. They are some of the friendliest and most helpful professionals I've ever worked with. They truly become an extension of your in-house marketing team and are like family. I have worked with them for over 15 years and can confidently say they are the best in the industry. I highly recommend them to anyone looking for a marketing partner who will go above and beyond to help you achieve your goals. I will continue to call upon their team for all our marketing needs.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Please take advantage of the full range of products and tools they offer. If you embrace all aspects of the solution, your business will improve, and you will experience a substantial increase in ROI.

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Lisa Maria Stice Managing Member & Director @ Marketing EXPERTS International LLC
RecommendationAvatar
Lisa Maria Stice Managing Member & Director @ Marketing EXPERTS International LLC
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HMA Intelligent Marketing Integrations

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Support

Unverified

HMA Intelligent Marketing has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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2026

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Response Time

Less than a day

Recommended

98%

Optimized for quick response

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