The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 52 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelchamp shines in ease of use and onboarding , with exclusive features like Automated reporting.
ROIBACK shines when it comes to support and customer service , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 52 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 7 | 45 |
After analyzing 52 verified reviews, Hotelchamp users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #41 0 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #32 0 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #23 0 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | #12 4 reviews | #10 6 reviews |
By Property Type
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| Boutique ▾ | #33 4 reviews | #24 15 reviews |
| Luxury ▾ | #29 4 reviews | #23 15 reviews |
| Branded / Chain ▾ | #23 4 reviews | #18 13 reviews |
| Extended Stay | #34 0 reviews | #19 4 reviews |
By Region
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| North America | #27 0 reviews | #18 4 reviews |
| Europe ▾ | #23 2 reviews | #20 12 reviews |
| Asia Pacific ▾ | #21 2 reviews | #10 14 reviews |
| Middle East | #23 0 reviews | #14 3 reviews |
Choosing the right booking engine is critical to your hotel's revenue and guest experience. Hotelchamp's Booking Engine and Roiback's Booking Engine both aim to boost direct bookings, but they differ significantly in their approach, features, and market presence. This decision hinges on your specific needs, size, and strategic priorities.
Hotelchamp offers a sleek, conversion-focused platform with a strong emphasis on guest journey optimization, while Roiback provides a more comprehensive, feature-rich solution with deep analytics and extensive integrations. Which one aligns best with your hotel’s goals?
Both products serve to increase direct bookings and improve the guest booking experience, but they do so through different pathways. Hotelchamp prioritizes a smooth, app-like booking flow designed to convert visitors effortlessly, emphasizing user experience and aesthetics. Roiback, on the other hand, offers a broad suite of features including detailed reporting, flexible promotions, and a strong focus on revenue optimization.
While Hotelchamp’s interface is highly rated for ease of use, with a 5/5 rating and recent reviews praising its intuitive design, Roiback scores slightly lower at 4.49/5 but offers a richer feature set, including social media integration and post-stay emails. Do you want a simple, guest-centric booking flow or a detailed, multi-feature platform?
If your hotel values a visually appealing, straightforward booking experience that directly appeals to guests, Hotelchamp is the ideal choice. It’s best suited for independent hotels or small chains focused on improving website conversions and guest journey aesthetics.
Roiback is better for hotels aiming to increase revenue through detailed analytics, flexible promotion options, and extensive integrations. Larger hotels, resorts, and brands seeking a comprehensive platform with marketing and operational tools will find Roiback’s capabilities more aligned with their needs.
Hotelchamp’s user ratings for ease of use are perfect at 5/5, with recent reviews emphasizing its intuitive, app-like interface and quick onboarding process. Hotels report that staff adopt it easily, and the platform’s design aligns well with hotel branding.
Roiback follows closely with a 4.49/5 rating, praised for its user-friendly dashboard and onboarding process. Some users mention technical tweaks could improve responsiveness, but overall, it remains accessible for hotel teams.
Edge: Hotelchamp.
Hotelchamp offers 5 exclusive features such as ADA compliance, floating rates, automated reporting, wedding & corporate modules, and availability blocks—adding customization options not found in Roiback. Its features emphasize guest experience and flexibility.
Roiback boasts 7 unique features, including room substitutions, social media bookings, post-stay emails, gift vouchers, and alternative accommodation suggestions. Its feature set is broader, supporting more complex marketing and operational needs.
Edge: Roiback.
Both platforms are praised for their support, but Hotelchamp’s 5/5 rating and recent reviews highlight exceptional responsiveness and a dedicated team. Users consistently mention quick, helpful responses and personalized assistance.
Roiback’s support rating is slightly below at 4.72/5, with many users emphasizing ongoing consultancy and detailed attentiveness. Support is strong, especially for larger operations that require tailored strategies.
Edge: Hotelchamp.
Hotelchamp integrates with 45 verified partners, including major channel managers and marketing tools, giving it a slight edge for connectivity. Common integrations include Lighthouse, Swayy, and WuBook.
Roiback supports 27 verified partners, with notable integrations with RoomRaccoon, Winhotel, and Cendyn. While slightly fewer, it maintains robust native connections with key hotel tech providers.
Edge: Hotelchamp.
With only 3 recent reviews, Hotelchamp has limited feedback, but a 94% likelihood to recommend indicates strong satisfaction among niche users. It is mainly appreciated for its design and customer service.
Roiback, with 43 reviews and more recent feedback, holds a 90% recommendation rate. Hotels across various segments—luxury, boutique, city center—rate it highly, especially for its comprehensive features and support.
Edge: Roiback.
Hotelchamp does not publicly list pricing; it operates on a custom quote basis, typically suited for hotels seeking a tailored solution. Its no-trial approach suggests a premium, bespoke engagement.
Roiback charges a flat fee of $500 per month, with no trial or implementation fees. Its transparent pricing appeals to hotels wanting predictable costs for a comprehensive platform.
Not ideal if your hotel requires extensive operational features or detailed analytics.
Not ideal if you prefer a minimal, guest-centric interface without need for extensive features.
The core difference lies in their focus: Hotelchamp emphasizes a guest-friendly, conversion-oriented booking experience, while Roiback offers a feature-rich platform supporting broad marketing and operational strategies. If your priority is a sleek, intuitive booking process, Hotelchamp’s recent reviews and high ease-of-use ratings make it the clear choice.
Choose Hotelchamp if you need a simple, high-conversion booking engine that enhances your website’s aesthetic and guest journey. Opt for Roiback if your hotel requires a comprehensive system with advanced analytics, extensive integrations, and marketing tools to drive revenue growth.
In conclusion, for hotels with a smaller, guest-focused approach or limited tech needs, Hotelchamp excels. Larger, property-rich hotels seeking detailed control and analytics will find Roiback more aligned with their ambitions. Make your decision based on these core strengths and your hotel’s growth plans.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Hotelchamp Booking Engine and Roiback | Booking Engine share 29 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Alternative accommodation recommendations (when no availability) | ||
| Automated reporting | ||
| Availability block | ||
| Flat, floating and discounted rates | ||
| Gift Vouchers | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Room substitutions | ||
| Social Media Integration/Bookings | ||
| Wedding & corporate booking modules |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
Ranks higher for
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelchamp Booking Engine and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Hotelchamp Booking Engine offers 45 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotelchamp Booking Engine leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelchamp Booking Engine: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelchamp has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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