The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 27 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelchamp shines in customer support and onboarding , with exclusive features like Conversion Widgets and Fully Customizable Themes.
ROIBACK shines , with exclusive features like ADA Compliant and Google AMP Markup.
Side-by-side ratings based on 27 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 18 | 9 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | #15 4 reviews | #26 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 6 reviews | #17 3 reviews |
| Large (75-199 rooms) | #10 0 reviews | #13 1 reviews |
| X-Large (200+ rooms) ▾ | #5 6 reviews | #7 2 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #10 11 reviews | #20 3 reviews |
| Luxury ▾ | #9 11 reviews | #17 3 reviews |
| Branded / Chain ▾ | #10 6 reviews | #14 2 reviews |
| Extended Stay | #13 0 reviews | #16 0 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #16 0 reviews | #27 1 reviews |
| Europe ▾ | #8 7 reviews | #17 1 reviews |
| Asia Pacific ▾ | #3 6 reviews | #5 3 reviews |
| Middle East | #9 1 reviews | #8 1 reviews |
Choosing between Hotelchamp eCommerce and Roiback | Hotel Web Development hinges on your hotel’s specific needs for website design, guest experience, and direct booking efficiency. Both platforms aim to boost your online presence, but they approach this goal differently: Hotelchamp emphasizes ease of use and quick deployment, while Roiback prioritizes visual appeal and conversion strategies. Your decision depends on whether you value rapid website launch or aesthetic and strategic design.
Hotelchamp currently leads with a higher overall rating, more recent reviews, and a broader international presence. However, Roiback’s slightly higher value-for-money score suggests it might be more cost-effective for some hotels. Which platform aligns best with your hotel’s priorities?
Hotelchamp and Roiback both solve the challenge of creating compelling, functional hotel websites that convert visitors into guests. Hotelchamp’s strength lies in its user-friendly, drag-and-drop interface and quick deployment, making it ideal for hotels seeking an intuitive, straightforward solution. Roiback, by contrast, focuses on inspiring visitors with visually rich websites and advanced features designed to enhance user engagement and increase conversions.
Hotelchamp’s 17 reviews, mostly recent, and its 4.8/5 rating suggest it’s a well-trusted choice for hotels prioritizing ease of use and rapid results. Roiback’s 8 reviews, though less recent, indicate a dedicated user base that values its visual impact and conversion-focused features. Are you looking for a fast, simple setup, or a visually striking site that drives bookings?
If your hotel needs a quick-to-launch, easy-to-manage website, Hotelchamp is your best bet. Its drag-and-drop builder and customizable themes allow your team to create a professional site in just weeks without extensive technical skills. For hotels that want a high-rated platform with proven customer satisfaction, Hotelchamp’s recent reviews and 4.82 support score make it a safer choice.
If your focus is on crafting an eye-catching, highly functional website with advanced conversion tools, Roiback offers a compelling alternative. Its unique features like ADA compliance, Google AMP markup, and website personalization cater to hotels aiming to stand out visually and attract more direct bookings. For properties ready to invest in a more strategic, design-oriented site, Roiback’s 4.75/5 value score makes it appealing.
Hotelchamp’s UI scores a 4.71/5 and is praised for its straightforward drag-and-drop page builder, making setup and ongoing adjustments accessible for teams without extensive web design experience. Its onboarding process, rated 4.79/5, ensures your staff can get up to speed quickly, with reviews highlighting its user-friendly interface and excellent support.
Roiback’s platform also earns high marks with a 4.5/5 ease of use rating. While slightly more complex due to its range of features, its intuitive design and dedicated support help users manage their websites effectively. Edge: Hotelchamp.
Hotelchamp offers three exclusive features: Conversion Widgets, Fully Customizable Themes, and a Drag-and-Drop Page Builder—tools that focus on simplifying website customization and improving guest interaction. These features enable your team to quickly modify content and optimize user experiences without technical hurdles.
Roiback provides six unique features including ADA compliance, Google AMP Markup, Storefront/Voucher functionality, Booking Engine, Customizable Attractions Maps, and Website Personalization. These capabilities support a more dynamic, accessible, and engaging website experience, especially beneficial for hotels with complex offerings. Edge: Roiback.
Hotelchamp’s customer support scores 4.82/5, with reviews emphasizing prompt, personal assistance and proactive follow-up. Users frequently mention support as a key factor in their positive experience, describing it as “great,” “responsive,” and “helpful,” which reassures hoteliers during onboarding and ongoing management.
Roiback’s support scores 4.38/5, with reviews noting professional and friendly service. While feedback indicates consistent support, some users suggest room for faster response times or more comprehensive assistance. Edge: Hotelchamp.
Hotelchamp integrates with 45 verified partners, including major channel managers and marketing tools like Swayy, Becurious, and Net Affinity—offering broader connectivity to your existing tech stack. Its diverse integrations facilitate seamless data sharing and a unified digital presence.
Roiback has 27 verified partners, including prominent systems such as RoomRaccoon, GuestCentric, and Cendyn, but fewer than Hotelchamp. Both platforms share key partners like SiteMinder and RateGain, ensuring compatibility with essential industry solutions. Edge: Hotelchamp.
Hotelchamp’s reviews are more numerous and recently updated, with a 4.8/5 overall rating based on 17 reviews, most within the last six months. Hoteliers in segments like independent and brand hotels praise its ease of use and support, with comments like “user-friendliness, visual editing, great support” reflecting strong satisfaction.
Roiback’s 8 reviews are less recent, and its overall rating is 0/5 here, indicating a lack of current review data. Its users, primarily larger hotels and chains, emphasize support and visual appeal but with limited recent feedback.
Edge: Hotelchamp.
Pricing for Hotelchamp is not publicly disclosed, suggesting a customized quote based on your hotel’s needs. It does not offer a free trial or freemium version, so initial investment may be higher, but the platform’s value is reflected in its high satisfaction scores.
Roiback’s pricing is also not available publicly and lacks a free trial, indicating a tailored quote system. Both platforms likely operate on similar models, with costs dependent on project scope and features. Without concrete numbers, comparison remains qualitative.
Hotels that should consider Hotelchamp typically:
Not ideal if your hotel requires highly customized, complex functionalities beyond basic website building. Larger chains with extensive digital strategies might find Hotelchamp’s offerings limited.
Hotels suitable for Roiback are:
Not ideal if you need a simple, fast website setup or have limited budgets. Smaller hotels with minimal website complexity might find Roiback’s features more than they need.
Hotelchamp and Roiback serve distinct hotel profiles. Hotelchamp is the go-to for hoteliers seeking an intuitive, quick-launch website with high customer support, especially for independent and smaller properties. Its ease of use and recent positive reviews reinforce its suitability for hotels prioritizing simplicity and fast results.
Roiback excels when your hotel needs a highly visual, conversion-driven website with advanced features that support branding and destination marketing. Its bespoke design approach and unique functionalities are ideal for hotels aiming to stand out visually and strategically.
If your hotel values rapid deployment, ease of use, and a strong support network, Hotelchamp is the safer choice. However, if your focus is on creating a visually stunning, feature-rich website that converts visitors into direct bookings, Roiback offers a compelling, design-focused alternative.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Hotelchamp eCommerce and Roiback | Hotel Web Development share 8 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| ADA Compliant | ||
| Booking Engine | ||
| Conversion Widgets | ||
| Customizable Attractions Maps | ||
| Drag and Drop Page Builder | ||
| Fully Customizable Themes | ||
| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Website Personalization |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"the speed at which you can build something is much better. (...) There's very little that I've found that I can't do with Hotelchamp and what I haven't been able to do, you guys [H..."
No published case study for this goal yet.
"The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working wi..."
"The new website offers a more agile, intuitive, and personalized user experience. We wanted our website to reflect our corporate identity, our hotels, and our differential value pr..."
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelchamp eCommerce and Roiback | Hotel Web Development share many core Website Design features, but each has unique capabilities. Hotelchamp eCommerce offers 45 verified integration partners, while Roiback | Hotel Web Development offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotelchamp eCommerce leads in ease of use at 4.7/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelchamp eCommerce: No. Roiback | Hotel Web Development: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelchamp has an HT Score of 0 and ROIBACK has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor