The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelinking shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, Hotelinking users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 10 reviews |
| Large (75-199 rooms) | — | #8 3 reviews |
By Property Type
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| Boutique ▾ | — | #11 6 reviews |
| Luxury | — | #15 2 reviews |
| Branded / Chain | — | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
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| North America | — | #17 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Choosing between Hotelinking and LIKE MAGIC for your hotel's contactless check-in hinges on your priorities. Both aim to streamline guest registration, but they diverge significantly in features, support, and market presence. Hotelinking offers a basic, no-cost solution focusing on core check-in/out functions, while LIKE MAGIC provides a feature-rich platform with a broader scope and more recent, positive reviews. Which aligns better with your operational goals?
Hotelinking's lack of recent reviews and a zero-star rating contrasts sharply with LIKE MAGIC's 29 reviews and a 74.02 score. Your team needs to evaluate whether a more established, feature-heavy platform or a simpler, potentially less supported one suits your property's needs.
Both products address contactless check-in and check-out, but LIKE MAGIC surpasses Hotelinking in sophistication and user adoption. Hotelinking remains largely unreviewed, suggesting limited recent user engagement, while LIKE MAGIC's 29 reviews, mostly from the last six months, indicate active, current use.
LIKE MAGIC's reviews consistently highlight high ease of use (4.9/5) and customer support (4.83/5), with a 99% likelihood to recommend. Hotelinking's zero reviews and 0/5 ratings make it impossible to assess current performance or user satisfaction.
If your hotel needs a proven, modern system with ample user feedback, LIKE MAGIC clearly outperforms Hotelinking. Would you prefer a platform with recent reviews and a track record of customer satisfaction?
If you require a straightforward check-in/out solution without advanced features, Hotelinking’s basic offering might suffice—though it lacks recent reviews and support ratings. Conversely, LIKE MAGIC, with its 17 unique features including digital keys, pre-arrival upselling, and document scanning, is better suited for hotels wanting a comprehensive guest journey.
For properties aiming to reduce manual check-in tasks and enhance guest engagement, LIKE MAGIC’s array of tools and recent positive feedback make it the superior choice. Your team should consider the complexity of your operations and whether you need an all-in-one platform or a minimal solution.
Hotels prioritizing a feature-rich, well-supported platform should lean toward LIKE MAGIC, while those seeking a barebones, no-cost option might consider Hotelinking despite its lack of recent validation.
LIKE MAGIC’s user reviews rate its ease of use at 4.9/5, with staff onboarding rated 4.78/5, and recent reviews praising its intuitive interface. Hotelinking has no reviews or demonstrated user ratings, leaving its usability unverified.
LIKE MAGIC’s user-centric design and recent positive feedback suggest your team would adopt it more quickly. Hotelinking’s lack of recent reviews raises questions about ongoing support and interface quality.
Edge: LIKE MAGIC.
LIKE MAGIC offers 17 features such as hotel website check-in portals, device agnostic operations, document scanning, ID verification, digital signatures, and pre-arrival upselling—none are available in Hotelinking. Hotelinking’s feature set appears nonexistent, indicating it may lack essential modern functionalities.
LIKE MAGIC’s diverse capabilities support a seamless guest experience and operational efficiency, while Hotelinking’s limited scope may restrict your hotel’s growth. If advanced features matter to your strategy, LIKE MAGIC is the clear choice.
Edge: LIKE MAGIC.
LIKE MAGIC has a high support rating of 4.83/5, with recent reviews emphasizing quick, helpful responses, and positive experiences. Hotelinking has no recent reviews or support ratings, making it difficult to assess its service quality.
Given LIKE MAGIC’s active user base and positive feedback, your team can expect prompt assistance and ongoing support. Hotelinking’s support reputation remains unknown, posing risks for operational issues.
Edge: LIKE MAGIC.
Hotelinking boasts 19 verified partners, including RoomRaccoon, SiteMinder, and YieldPlanet, with several exclusive integrations. LIKE MAGIC offers 10 verified partners, sharing some with Hotelinking like Oracle Hospitality and Mews, but fewer overall.
If extensive integrations are critical, Hotelinking’s broader partner network offers more flexibility. However, LIKE MAGIC’s key integrations with digital key providers and property management systems still deliver vital functionalities.
Edge: Hotelinking.
LIKE MAGIC enjoys a recent, high review score of 74.02, with 29 reviews and a 99% likelihood to recommend, reflecting strong user satisfaction. Hotelinking’s zero reviews and 0/5 ratings mean it cannot be rated or trusted based on current user feedback.
For properties valuing proven performance and peer feedback, LIKE MAGIC is clearly favored. Hotelinking’s lack of recent reviews diminishes its credibility.
Edge: LIKE MAGIC.
Hotelinking does not publish pricing; it appears to be a free or minimal service, but this remains uncertain. LIKE MAGIC charges $700 per month with no free tier or trial, suggesting a significant investment.
Your team must weigh the cost against features and support—LIKE MAGIC’s price reflects its advanced capabilities and positive reviews, whereas Hotelinking’s free or unknown pricing might lack robustness.
Not ideal if your hotel:
Not ideal if your hotel:
The core difference is that LIKE MAGIC offers a comprehensive, feature-rich platform supported by active, recent user reviews, while Hotelinking remains unvalidated with no current user feedback. If your hotel values proven support, extensive features, and recent positive reviews, LIKE MAGIC is the clear choice.
Choose LIKE MAGIC if your goal is to enhance guest experience, automate operational tasks, and grow revenue through advanced functionalities. Hotelinking might appeal if you need a basic, free solution and your operational expectations are minimal.
In summary, LIKE MAGIC’s recent reviews, high support ratings, and broad feature set make it the superior choice for most hotels looking to innovate their check-in process today.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $700/mo |
According to HTR's product database, Hotelinking | Online Check-in & Check-out and LIKE MAGIC (Check-in) share 0 features. Here are the key differences — features one has that the other lacks.
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| Custom Questions | ||
| Device Agnostic | ||
| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkin | ||
| Self Service Checkout |
Showing top differences. 5 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelinking | Online Check-in & Check-out and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Hotelinking | Online Check-in & Check-out offers 19 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelinking | Online Check-in & Check-out: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelinking has an HT Score of 0 and LIKE MAGIC has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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