The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 47 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelKey shines when it comes to user-friendliness , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
NewBook shines in customer support , with exclusive features like Guest CRM and Guest profiles.
Side-by-side ratings based on 47 verified hotelier reviews on HTR.
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| Starting Price | From $800/mo | From $1,000/mo |
| Verified Reviews | 31 | 16 |
After analyzing 47 verified reviews, HotelKey users most value its user-friendliness, mobile integration, pms simplification, while NewBook users highlight . Click any theme to see what reviewers say.
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User-Friendliness
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Mobile Integration
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PMS Simplification
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Training and Onboarding
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Configuration and Customizability
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Customer Support Challenges
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Reporting Limitations
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #47 6 reviews | #43 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #33 16 reviews | #42 7 reviews |
| Large (75-199 rooms) | #30 3 reviews | #47 1 reviews |
| X-Large (200+ rooms) | #35 1 reviews | — |
By Property Type
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| Boutique ▾ | #46 8 reviews | #47 7 reviews |
| Luxury | #46 4 reviews | #53 2 reviews |
| Branded / Chain ▾ | #30 8 reviews | #44 4 reviews |
| Extended Stay | #40 2 reviews | #44 2 reviews |
By Region
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| North America ▾ | #18 28 reviews | #39 2 reviews |
| Europe | #54 0 reviews | — |
Choosing the right property management system (PMS) is critical for your hotel’s operational efficiency and guest experience. HotelKey PMS by HotelKey and NewBook are two leading options, each promising streamlined operations and enhanced revenue. HotelKey focuses on intuitive, comprehensive management with a strong emphasis on configurability and mobile integration, while NewBook offers an all-in-one platform tailored for a range of accommodation types with a robust booking engine. Which will better fulfill your hotel’s specific needs?
Your team needs a system that is reliable, easy to adopt, and capable of scaling with your property. HotelKey’s extensive feature set and large review base suggest a mature, highly-rated product, but NewBook’s recent reviews and increasing popularity point to a compelling alternative. Are you ready to dive deeper into their differences?
Both HotelKey and NewBook aim to simplify hotel management, but they diverge in scope and feature depth. HotelKey’s strength lies in its broad array of features, including integrated ID scanners, online check-in, and real-time status updates, designed for larger or more complex properties. Conversely, NewBook offers a straightforward, centralized platform ideal for smaller to mid-sized properties seeking ease of use and booking management.
HotelKey’s recent reviews emphasize its user-friendly interface, fast onboarding, and reliable mobile app, making it a favorite among independent and boutique hotels. NewBook, with its focus on simplicity and automation, appeals to hosts and owners who prioritize booking efficiency and direct communication. Do these core differences align with your property’s operational needs?
If your hotel needs a highly configurable system with advanced features like online check-in, automated reminders, and detailed reporting, HotelKey is the better fit. Its extensive feature count (25 unique features) and proven track record with over 1.25 million rooms across 18,000 hotels make it suitable for properties seeking comprehensive management capabilities.
On the other hand, if your hotel values simplicity, excellent support, and a strong booking engine integrated into a single platform, NewBook is more appropriate. Its focus on user-friendly operation, combined with a dedicated support team, makes it ideal for small to medium properties that want to boost bookings and streamline daily tasks.
In summary, for feature-rich, scalable management, choose HotelKey. For straightforward, efficient booking and daily operations, opt for NewBook.
Based on recent reviews, NewBook edges out slightly in ease of use, with a rating of 4.69/5 compared to HotelKey’s 4.62/5. Users praise NewBook’s intuitive interface, minimal training requirements, and straightforward operation, especially for staff unfamiliar with complex PMS platforms. HotelKey is also rated highly for user-friendliness, with many noting its quick onboarding process and mobile app, but some mention occasional bugs and stability issues.
HotelKey’s onboarding score of 4.55/5 indicates a smooth implementation, yet some users mention bugs can disrupt daily routines. Conversely, NewBook’s onboarding score of 4.77/5 and comments about its simple, logical design suggest quicker staff adoption. Edge: NewBook.
HotelKey offers a richer feature set, with 25 unique features including integrated ID scanners, online check-in, real-time status updates, automated reminders, and advanced rate management. Its comprehensive capabilities support larger, multi-property, or enterprise hotels with complex operational needs.
In contrast, NewBook supplies 6 exclusive features such as guest CRM, guest profiles, gift vouchers, and native SMS marketing—powerful for guest engagement but less extensive in operational tools. Both share 24 features, but HotelKey’s broader suite gives it a significant edge for hotels requiring detailed control and automation.
Edge: HotelKey.
Customer support ratings favor NewBook, with a perfect 5/5 score and praise for prompt, knowledgeable assistance. Reviewers appreciate their dedicated support team, often citing quick resolutions and proactive communication, which is crucial for day-to-day hotel operations.
HotelKey’s support rating of 4.38/5 is still strong but reflects some inconsistent experiences, with a few users mentioning delays or less helpful interactions. Given the importance of reliable support, NewBook’s higher rating and recent reviews make it the safer choice for ongoing assistance.
Edge: NewBook.
HotelKey boasts 31 verified partners, including industry leaders like Curacity, OpenKey, and Aven Hospitality, offering extensive connectivity to revenue tools, guest engagement platforms, and payment providers. Its integrations support complex, multi-channel distribution strategies.
NewBook has 16 verified partners, including SiteMinder, Tripadvisor, and PriceLabs. While fewer in number, these integrations effectively cover essential booking, marketing, and guest communication channels. If broad connectivity is key for your operations, HotelKey’s larger ecosystem provides a notable advantage.
Edge: HotelKey.
HotelKey’s overall rating of 4.96/5 from 30 reviews indicates very high satisfaction, especially among boutique and budget hotels. Recent reviews highlight its ease of use, quick onboarding, and excellent customer support, with hotels noting its reliability and configurability.
NewBook’s slightly lower rating of 4.75/5 from 16 reviews still reflects strong satisfaction but is less recent, making HotelKey the more trusted option based on review recency and volume. For high property ratings, HotelKey leads.
Edge: HotelKey.
HotelKey’s pricing starts at $800, with no freemium or monthly per-room charges, indicating a flat, predictable cost structure. NewBook’s base price is $1,000, also without a free tier or monthly per-room fees.
While both are premium products, HotelKey’s lower starting price makes it more accessible, especially for independent or smaller hotels looking for a feature-rich solution without additional monthly fees.
Not ideal if your property prioritizes straightforward booking or has very limited operational complexity.
Not ideal if your hotel needs advanced revenue management, extensive integrations, or sophisticated reporting.
HotelKey stands out as a comprehensive, configurable PMS with a broad feature set and extensive integrations, suited for larger, complex properties. Its high review volume and recent feedback confirm its strong market presence and reliability, especially for hotels seeking enterprise-level management.
NewBook offers a user-friendly, streamlined platform favored by smaller properties and independents prioritizing simplicity, direct customer communication, and support. Its recent reviews and perfect support rating make it a reliable choice for hotels focusing on efficiency and guest engagement.
Ultimately, choose HotelKey if you need an all-encompassing system with advanced features and integrations. If your hotel values ease of use, support, and straightforward booking management, NewBook is the better fit.
According to HTR's product database, HotelKey PMS and NewBook (PMS) share 24 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automated reminders | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| ID Scanning & Registration Pre-fill | ||
| Integrated ID & Passport Scanner | ||
| Native Email Marketing | ||
| Online Check-in | ||
| Payment Requests | ||
| Spa & Wellness Module | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 19 more features differ between these products.
What hoteliers love
Users frequently mention the ease of use of HotelKey, highlighting its intuitive design that allows quick training of staff and seamless navigation. T... Users frequently mention the ease of use of HotelKey, highlighting its intuitive design that allows quick training of staff and seamless navigation. This is especially valued in fast-paced environments where efficiency is critical.
The mobile app integration is well-received, allowing managers and staff to access essential functions and statistics in real-time from their smartpho... The mobile app integration is well-received, allowing managers and staff to access essential functions and statistics in real-time from their smartphones or tablets, facilitating better operational management and customer service.
HotelKey's PMS is cited as simplifying hotel operations by integrating multiple functions, such as reservations, housekeeping, billing, and more withi... HotelKey's PMS is cited as simplifying hotel operations by integrating multiple functions, such as reservations, housekeeping, billing, and more within a single platform. This consolidation helps streamline processes and reduce operational complexity.
Where hoteliers push back
HotelKey is praised for its high configurability, enabling properties to tailor the system to their unique business needs. However, some users feel th... HotelKey is praised for its high configurability, enabling properties to tailor the system to their unique business needs. However, some users feel there is room for improvement regarding customizable reporting and additional features.
While generally praised, some users report inconsistent customer support experiences, including delayed responses and unhelpful interactions. For a PM... While generally praised, some users report inconsistent customer support experiences, including delayed responses and unhelpful interactions. For a PMS, timely and effective support is crucial in maintaining smooth hotel operations.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelKey PMS and NewBook (PMS) share many core Property Management Systems features, but each has unique capabilities. HotelKey PMS offers 31 verified integration partners, while NewBook (PMS) offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. NewBook (PMS) leads in ease of use at 4.7/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelKey PMS: No. NewBook (PMS): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelKey has an HT Score of 20 and NewBook has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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