HotelKey PMS vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right PMS for your hotel hinges on understanding how each platform can support your operational needs and growth. HotelKey and ThinkReservations both aim to streamline your operations, but they do so with different strengths rooted in their core features, client base, and overall market presence.

HotelKey offers a broader array of features tailored for larger and enterprise-level hotels, while ThinkReservations emphasizes ease of use and integration with OTAs for small to mid-sized properties. Which one aligns better with your hotel’s scale and ambitions?

Is HotelKey or ThinkReservations Better for Hotels?

Both HotelKey and ThinkReservations are designed to improve operational efficiency and guest satisfaction. HotelKey’s platform is built for properties seeking extensive customization, advanced revenue management, and integrations, especially suited for larger hotels, resorts, and chains. ThinkReservations, by contrast, excels for small to mid-sized properties like inns, B&Bs, and boutique hotels that prioritize simplicity, fast onboarding, and OTA connectivity.

HotelKey’s feature set includes a built-in CRS, revenue management tools, and ID scanning, catering to properties with complex needs. Meanwhile, ThinkReservations offers automation, guest messaging, and a straightforward booking engine, making it ideal for properties that want quick results and minimal training. Are you looking for a highly customizable system or one that’s simple to implement and manage?

HotelKey vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel requires a full suite of advanced features, such as integrated CRS, ID scanning, and extensive customization, HotelKey is the better fit. It appeals to medium-sized and enterprise hotels that need a scalable platform with dedicated modules for revenue and guest management.

On the other hand, if you prioritize quick onboarding, OTA integration, and automated guest communication, ThinkReservations is the smarter choice. It’s suitable for small properties like inns, B&Bs, or vacation rentals that want to increase revenue through upselling and streamline daily tasks.

Ultimately, for larger hotels with complex needs, HotelKey’s 31 verified integrations and customizable features make it the stronger candidate. For small-scale properties focused on operational simplicity and cost-effective growth, ThinkReservations’ 16 verified integrations and user-friendly design are better suited.

Is HotelKey or ThinkReservations Easier to Use?

Based on recent reviews, ThinkReservations scores slightly higher for ease of use, with a 4.82/5 rating compared to HotelKey’s 4.62/5. Its intuitive interface, straightforward onboarding, and minimal training time make it popular among staff. Many users highlight how quickly new employees can learn the system, reducing operational downtime.

HotelKey’s interface is praised for its configurability but is considered more complex due to its extensive feature set. Some users report occasional stability issues and a steeper learning curve, especially for smaller staff teams.

Edge: ThinkReservations.

Which Has Better Features: HotelKey or ThinkReservations?

HotelKey boasts 34 shared features plus 15 unique functionalities, including integrated CRS, revenue management, ID scanning, online checkout, and guest CRM. These features support sophisticated property operations, especially in larger hotels and chains.

ThinkReservations offers 34 shared features and 5 exclusive ones, such as gift vouchers, SMS messaging, task management, and native email marketing. Its features focus on automation, guest communication, and operational efficiency, ideal for smaller properties.

The clear edge goes to HotelKey for sheer breadth and depth of features, especially for properties that need comprehensive solutions.

Which Has Better Customer Support: HotelKey or ThinkReservations?

ThinkReservations receives a higher support rating at 4.82/5, with recent reviews praising its quick, knowledgeable responses and proactive service. Customers appreciate their 24/7 support and the ease of resolving issues promptly.

HotelKey’s support scores 4.38/5. While generally well-rated, some users mention delays and inconsistent experiences, particularly with troubleshooting bugs and system stability issues. Given the importance of reliable support in a PMS, ThinkReservations’ recent review trends indicate a more responsive support team.

Edge: ThinkReservations.

Which Has More Integrations: HotelKey or ThinkReservations?

HotelKey has verified integrations with 31 partners, including industry leaders like Curacity, Revinate, and Aven Hospitality. Its extensive partner network supports diverse hotel needs, from revenue management to digital marketing.

ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Booking.com, Airbnb, and Triptease. Its integrations are reliable and well-suited for small to medium properties.

HotelKey’s broader integration network provides more flexibility, especially for large hotels needing multiple system connections.

Edge: HotelKey.

Which Do Hoteliers Rate Higher: HotelKey or ThinkReservations?

ThinkReservations’ reviews are predominantly recent, with 356 reviews in the last six months, compared to just 30 for HotelKey. ThinkReservations boasts a 4.88/5 overall rating, with many property owners emphasizing its ease of use, automation, and support.

HotelKey’s stellar 4.96/5 rating is based on fewer reviews, with high praise on user-friendliness and staff efficiency. However, the more recent and abundant feedback for ThinkReservations suggests it currently holds the edge in overall customer satisfaction.

Edge: ThinkReservations.

How Much Do HotelKey and ThinkReservations Cost?

HotelKey’s pricing starts at $800 per month, with no free tier or trial available. Its higher cost reflects its enterprise-grade features, tailored for larger hotels and chains.

ThinkReservations charges $500 per month, also without a free trial. Its lower price point makes it more accessible for small properties that need straightforward, effective PMS functionality.

If budget is a primary concern, ThinkReservations offers a more affordable entry point with substantial capabilities.

What Type of Hotel Should Use HotelKey?

Hotels that benefit most from HotelKey include:

• Large hotels and resorts with complex operations
• Properties requiring extensive integrations and customizable workflows
• Chains needing centralized control and reporting
• Hotels with a focus on revenue management and guest CRM

Not ideal if your property is small, budget-conscious, or prefers a simple, out-of-the-box solution.

What Type of Hotel Should Use ThinkReservations?

ThinkReservations is best suited for:

• Small inns, B&Bs, and boutique hotels
• Vacation rentals and villas
• Properties that prioritize OTA connectivity and automation
• Teams seeking a quick, easy onboarding process

Not ideal if your hotel has very complex operations, needs advanced revenue management, or requires extensive customization.

The Bottom Line for Hotels

HotelKey and ThinkReservations serve distinct hotel segments, with HotelKey excelling in features, integrations, and scalability. ThinkReservations, on the other hand, offers a more accessible, user-friendly experience with rapid onboarding, supported by excellent recent reviews.

If your hotel is a large property or chain with complex management needs, HotelKey’s extensive features and integrations make it the better choice. For small to mid-sized hotels that want to grow efficiently without a steep learning curve, ThinkReservations provides superior ease of use, support, and value.

In conclusion, your decision should hinge on your hotel’s size, operational complexity, and growth plans. HotelKey is ideal for larger properties seeking a robust, customizable system, while ThinkReservations suits smaller, dynamic hotels aiming for simplicity and speed.