The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Noovy shines in ease of use — especially for city-center properties (5.0/5), with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 25 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 25 |
After analyzing 25 verified reviews, Hotello users most value its , while Noovy users highlight ease of use, customer service, automated payment processing. Click any theme to see what reviewers say.
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Ease of Use
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Customer Service
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Automated Payment Processing
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Direct OTAs Integration
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Design
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Reporting Tools
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Translation Issues
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #41 9 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #36 14 reviews |
By Property Type
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| Boutique ▾ | — | #39 14 reviews |
| Luxury | — | #56 2 reviews |
| Branded / Chain | — | #54 2 reviews |
By Region
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| Europe ▾ | — | #24 23 reviews |
| Middle East | — | #15 2 reviews |
Hotello PMS (Acquired by Mews) and Noovy PMS both target property management but diverge sharply in market presence and feature depth. Hotello, established in 2001 with 500 employees, focuses on reliability and adaptability across varied hospitality types but lacks verified user ratings and reviews. Noovy, founded in 2017 with 37 employees, serves primarily smaller independent hotels with a strong suite of integrated tools and 25 reviews averaging 5/5 overall. For hotels seeking a mature platform with an established footprint in North America and Europe but limited public feedback, Hotello might be considered. In contrast, Noovy fits properties wanting an all-in-one cloud PMS with direct OTA integrations and automated payment processing, validated by hoteliers. Both systems solve the core problem of simplifying front desk operations and bookings but differ in maturity and operational scope.
If you operate a small to medium boutique or city center hotel in Europe or North America and prioritize a proven cloud PMS with extensive integrations, Noovy’s 41 verified partners and 25 glowing reviews averaging 5/5 suggest it will deliver reliable performance and modern features. Noovy’s user base includes 32% boutique hotels and 36% city center hotels, with segment ratings consistently high, e.g., 5/5 from 17 city center hotel reviews. However, if you run a larger or diverse property and value a PMS with a longer market presence and a broader employee base, Hotello’s 20-year history and 500 employees may appeal despite the absence of public user ratings. That said, Hotello’s lack of recent reviews and missing feature data limits confidence in its current competitiveness. There is insufficient data for budget or branded hotels on Hotello, making Noovy the safer choice for those segments.
Noovy scores 4.9/5 in ease of use and 4.7/5 in onboarding across 25 reviews, with users praising its intuitive interface, rapid staff training, and fast adoption. Reviewers highlight features like few clicks to make a reservation and simple online check-in/out workflows that reduce front desk workload. Hotello has no public ratings for ease of use or onboarding, so comparison relies on vendor claims alone. Noovy’s user feedback confirms ease of use benefits operationally through fewer errors and faster service, whereas Hotello’s claims of design elegance and simplicity remain unverified by users. Given this, the evidence supports that Noovy’s adoption curve is proven, while Hotello’s ease of use is unsubstantiated. Edge: Even.
Noovy offers 48 hotel-specific features not found in Hotello, including a channel manager, integrated CRS, payment processing, booking engine, housekeeping mobile app, native email marketing, automated night audit, and revenue management module. These features change hotel operations by automating reservations across OTAs, simplifying payment workflows with integrated Stripe processing, enabling online check-in, and providing real-time housekeeping status updates via mobile devices. Hotello lists no unique features on record and shares no feature overlap with Noovy, indicating a significant functional gap. Noovy’s integrated guest CRM and centralized messaging improve guest communication, reducing manual front desk tasks. The absence of any unique Hotello features in the comparison indicates Noovy’s clear advantage in operational capabilities. Edge: Noovy PMS.
Noovy rates 4.9/5 on customer support and 4.7/5 in onboarding, with reviewers frequently citing fast, friendly, and reliable service that resolves issues promptly. Users report satisfaction with 24/7 phone and chat support and a smooth onboarding experience that minimizes startup delays. Hotello has no published user ratings or reviews to evaluate support quality, leaving its customer service performance unknown in practice. Without verified feedback, claims of Hotello’s customer service cannot be weighed against Noovy’s proven record of high satisfaction. Consequently, the assessment must treat support quality as effectively unproven for Hotello, while Noovy’s support reputation is well established. Edge: Even.
Noovy supports 41 verified integrations compared to Hotello’s 16. Both share 2 integrations: INTELITY and Easyway, common for guest experience and payment facilitation. Hotello’s unique partners include STR, TrustYou, and Onity, which may appeal to hotels requiring in-depth benchmarking and in-room technology. Noovy’s exclusive partners include SiteMinder, Customer Alliance, and Bookassist, enhancing its direct OTA connectivity, reputation management, and booking engine capabilities. Hotels needing extensive channel management and modern guest feedback tools benefit more from Noovy’s broader ecosystem. Hotello’s integration portfolio suits properties aligned with legacy systems or specialized partners but is less extensive. Edge: Noovy PMS.
Noovy holds a perfect 5/5 overall rating from 25 reviews, with no recent reviews but stable historical satisfaction. Segment ratings are uniformly high: 5/5 from 17 city center hotel reviews, 14 boutique hotel reviews, and 10 airport/conference hotel reviews, indicating consistent approval across diverse independent properties. Hotello has zero reviews, resulting in no rating data and a 0 HT Score. This lack of ratings means Hotello’s user satisfaction is unknown, while Noovy’s scores reflect current and consistent user happiness. The evidence clearly favors Noovy as the higher-rated option by hoteliers in multiple segments. Edge: Even.
Hotello does not publish any pricing information, offering no insight into base price, per-room fees, or implementation costs. Noovy charges a base price of $600 with no per-room or monthly flat fees and no implementation fee disclosed. Noovy’s pricing model is transparent, supporting budgeting decisions upfront. Hotello’s lack of pricing transparency complicates direct cost comparison and financial planning. Consequently, only Noovy provides a clear, straightforward pricing structure.
The core difference between Hotello PMS and Noovy PMS lies in functional maturity and market validation. Hotello offers a long-standing cloud PMS platform with a design focus on reliability and adaptability but lacks publicly available user ratings, verified features, and pricing transparency. Noovy delivers a fully integrated, modern PMS with extensive hotel-specific features, broad integrations, and strong user endorsement across multiple segments.
Choose Hotello PMS if your property values a legacy system with an established team and you are comfortable making decisions without user reviews or detailed feature disclosures. Its human-centric approach may suit hotels prioritizing guest relations and operational simplicity, but the lack of verified data is a risk.
Choose Noovy PMS if your hotel demands an all-in-one system combining PMS, channel manager, and booking engine with automated payments and guest communication. Noovy’s 25 reviews averaging 5/5 and 41 integrations provide confidence in operational reliability, ease of use, and support. This is the stronger choice for independent boutique and city center hotels seeking proven technology that reduces manual work and boosts revenue management.
The data decisively favors Noovy PMS for most independent and boutique hotels requiring a comprehensive, user-validated PMS solution with transparent pricing and timely support. Hotello’s offering remains unproven in the marketplace and should be approached cautiously unless your property has specific needs aligned with its undocumented capabilities.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
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Taxes & Compliance
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| PCI Compliant | ||
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| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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Spa
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| Spa & Wellness Module |
What hoteliers love
Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.
Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.
The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.
Where hoteliers push back
Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.
The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.
Unique capabilities
It depends on your requirements. Hotello PMS (Acquired by Mews) and Noovy PMS share many core Property Management Systems features, but each has unique capabilities. Hotello PMS (Acquired by Mews) offers 16 verified integration partners, while Noovy PMS offers 41. Review the feature comparison above to see where they differ before switching.
Hotello PMS (Acquired by Mews): No. Noovy PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotello has an HT Score of 0 and Noovy has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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