The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 429 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 429 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 429 |
After analyzing 429 verified reviews, Hotello users most value its , while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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Customer support and account management
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Ease of use and daily operations
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Reservations, calendar, and availability management
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Direct booking engine and website integration
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Feature requests and product flexibility
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Billing, payments, and accounting integrations
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #7 3 reviews |
| X-Large (200+ rooms) | — | #6 1 reviews |
By Property Type
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| Boutique ▾ | — | #7 105 reviews |
| Luxury ▾ | — | #7 72 reviews |
| Branded / Chain ▾ | — | #7 26 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | — | #1 399 reviews |
| Europe | — | #59 1 reviews |
| Asia Pacific | — | #35 0 reviews |
| Middle East | — | #34 0 reviews |
Hotello PMS and ThinkReservations PMS serve the same core purpose: to streamline property management operations and improve guest experience. However, Hotello's lack of verified user reviews and limited public data make it difficult to assess its current market performance or operational impact. In contrast, ThinkReservations offers a comprehensive feature set, strong integration with major OTAs, and a large base of satisfied users with 427 verified reviews averaging 4.8/5 overall.
Where they diverge most notably is in breadth of features and market traction. ThinkReservations targets small to medium independent properties—especially bed & breakfasts and boutique hotels—with tools for channel management, guest messaging, and revenue optimization. Hotello positions itself as a cloud-based system aimed at diverse hotel types but lacks visible customer feedback or case studies to validate claims. Both systems aim to reduce manual tasks and increase staff focus on guest engagement, yet only ThinkReservations provides evidence of accomplishing these outcomes through verified reviews and client success stories.
If you operate a small to medium independent property in North America seeking a proven PMS with direct OTA connections, guest communication automation, and robust reporting, ThinkReservations is clearly the data-backed choice. Its 427 reviews, including 43 in the last six months with a perfect 5.0 rating, demonstrate strong operator satisfaction and ongoing product improvements. Bed & breakfasts (62% of its user base) rate it 4.9/5 across 377 reviews, indicating excellent fit.
Hotello’s absence of reviews or detailed pricing information makes it an uncertain option; no current user feedback or case studies provide insight into reliability or ease of onboarding. For operators outside North America or larger properties, neither product has sufficient data to make a definitive recommendation. However, ThinkReservations’ extensive feature set and client results in small and boutique properties recommend it as the safer bet for independent hoteliers focused on efficiency and revenue growth.
ThinkReservations scores 4.8/5 on ease of use and 4.7/5 on onboarding from 427 reviews, with users highlighting its intuitive interface and quick staff adoption. One reviewer called it “easy to learn and simple to use for daily property operations,” noting that it reduces staff effort and smooths workflows. Hotello has no public ease-of-use ratings or user feedback available, so no direct comparison can be drawn from verified data.
Despite the ratings gap, the lack of Hotello reviews prevents declaring a clear edge. Users praise ThinkReservations for its straightforward navigation and helpful training videos, but without Hotello data, ease of use remains unverified for that product.
Edge: Even.
ThinkReservations offers 39 unique hotel-relevant features not found in Hotello, including integrated channel management, payment processing, booking engine, housekeeping module, guest communication via SMS, automated night audit, group functionality, real-time reporting, and native email marketing. These features directly impact operational workflows: for example, its channel manager synchronizes inventory across OTAs, reducing overbookings; guest messaging automates confirmations and stay updates, freeing front desk staff; and housekeeping modules improve room turnover coordination.
Hotello does not list any exclusive features and does not have verified feature claims beyond general cloud-based PMS capabilities. Without concrete feature data or user feedback, Hotello appears less feature-rich and less operationally comprehensive.
Edge: ThinkReservations.
ThinkReservations holds a 4.8/5 customer support rating from 427 reviews, with onboarding rated 4.7/5. Reviewers consistently commend its responsive, knowledgeable support team, accessible via phone, chat, or email. One user remarked, “My favorite part is the person to person customer service. From a person who really seems to care.” Another praised prompt, expert help resolving issues quickly.
Hotello has no customer support ratings or reviews available to verify service quality. Thus, no direct comparison is possible based on user experience.
Edge: Even.
Hotello integrates with 16 verified partners, including STR, Sage, and D-Edge, while ThinkReservations connects with 17 partners such as Airbnb, Tripadvisor, and Expedia. They share only two integrations: TrustYou and INTELITY. ThinkReservations' unique partnerships with major OTAs like Airbnb and Expedia are critical for independent hotels relying on channel distribution, making it more suitable for properties needing broad online reach.
Hotello includes some niche partners like Innspire and Ariane Systems, which may be relevant for specific operational needs but lack the OTA connectivity that drives bookings. Given the 17 vs 16 partner count and the high-value OTA integration unique to ThinkReservations, the edge favors ThinkReservations for properties prioritizing distribution.
Edge: ThinkReservations.
ThinkReservations has a robust rating profile: 4.8/5 overall from 427 reviews, including 43 in the last six months rated a perfect 5.0/5, indicating current satisfaction. It achieves a 97% likelihood to recommend from users. Segment ratings show exceptional satisfaction in bed & breakfasts (4.9/5, 377 reviews), luxury hotels (4.9/5, 75 reviews), boutique hotels (4.7/5, 113 reviews), and resorts (4.8/5, 94 reviews).
Hotello has no published reviews or ratings on Hotel Tech Report, making it impossible to assess user satisfaction or segment fit from verified data. Therefore, ThinkReservations leads decisively in user ratings and recency.
Edge: Even.
ThinkReservations charges a $500 base price with no publicly disclosed monthly or per-room fees. It does not offer a free trial, and there is no implementation fee. This transparent starting cost aligns with many independent hotel PMS offerings.
Hotello does not publish any pricing details, nor does it offer a free trial or flat monthly fees. The absence of pricing transparency adds uncertainty for buyers evaluating total cost of ownership.
Not ideal if:
Not ideal if:
Hotello and ThinkReservations both aim to simplify hotel management and improve guest experiences, but only ThinkReservations provides verifiable evidence through extensive user reviews, detailed feature lists, and customer success stories. Hotello’s promise of reliability, adaptability, and elegant design lacks the operational data and user validation necessary for confident selection.
Choose ThinkReservations if you prioritize a feature-rich PMS with integrated channel management, guest communication tools, and strong customer support, especially if you operate a bed & breakfast, boutique, or small independent hotel in North America. ThinkReservations’ 427 reviews averaging 4.8/5 and multiple case studies demonstrating revenue growth and operational improvements underscore its suitability.
Consider Hotello only if your property values a cloud-based PMS with a design focus and you can validate its current performance through direct demos or references, since no public reviews or pricing details are available. Without verified user input, Hotello remains a higher-risk choice compared to ThinkReservations’ proven track record.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Unique capabilities
It depends on your requirements. Hotello PMS (Acquired by Mews) and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Hotello PMS (Acquired by Mews) offers 16 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Hotello PMS (Acquired by Mews): No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotello has an HT Score of 0 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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