The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 86 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelRunner shines in onboarding , with exclusive features like Automated reporting.
ROIBACK shines when it comes to support and customer service , with exclusive features like Urgency messaging.
Side-by-side ratings based on 86 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $100/mo | From $500/mo |
| Verified Reviews | 41 | 45 |
After analyzing 86 verified reviews, HotelRunner users most value its customer support, ease of use, channel management, while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer Support
▾
|
+
Support and customer service
▾
|
|
+
Ease of Use
▾
|
+
Direct bookings optimization
▾
|
|
+
Channel Management
▾
|
+
Technical improvements
▾
|
|
+
Integration with OTAs
▾
|
+
Reporting and analytics
▾
|
| Cons | |
|
−
Booking Engine
▾
|
−
Multi-language and user-friendly interface
▾
|
|
−
Reporting Features
▾
|
−
Payment gateways
▾
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #19 16 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #29 9 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #31 0 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | #25 1 reviews | #10 6 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #18 22 reviews | #24 15 reviews |
| Luxury ▾ | #28 9 reviews | #23 15 reviews |
| Branded / Chain ▾ | #31 3 reviews | #18 13 reviews |
| Extended Stay | #33 1 reviews | #19 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #26 1 reviews | #18 4 reviews |
| Europe ▾ | #22 12 reviews | #20 12 reviews |
| Asia Pacific ▾ | #20 3 reviews | #10 14 reviews |
| Middle East ▾ | #1 16 reviews | #14 3 reviews |
Deciding between HotelRunner’s Booking Engine and Roiback’s platform hinges on your hotel’s specific needs. Both aim to increase direct bookings and streamline operations but differ significantly in features, support, and overall engagement. HotelRunner’s platform boasts a higher user rating, more recent reviews, and a broader feature set, making it the more compelling choice for most hoteliers.
Your team must evaluate whether you prioritize extensive integrations, ease of use, or advanced features. Do you want a platform with a larger global footprint and more recent positive feedback? Or, are you seeking a more niche, customized, high-touch solution? Let’s explore how these two products compare across key categories.
HotelRunner offers a comprehensive booking engine integrated within a broader hotel management ecosystem, emphasizing seamless OTA connectivity and customization. Roiback primarily focuses on boosting direct bookings via its sophisticated booking engine, with strong emphasis on analytics, multi-language support, and personalized consulting.
HotelRunner’s overall rating (4.5/5) outpaces Roiback’s, which currently has a 0/5 rating based on recent reviews, indicating more recent, active user feedback. With 40 recent reviews, HotelRunner’s client insights reveal consistent satisfaction, whereas Roiback’s reviews, though slightly more numerous at 43, lack recent positive feedback.
If your hotel seeks a platform with a proven track record and active user engagement, HotelRunner emerges as the more reliable choice. Do you need a platform that’s been tested and praised recently by a broad user base? Or are you willing to accept a less-reviewed solution with potential for future improvements?
If your hotel needs an all-in-one management solution with an emphasis on channel management, ease of setup, and high user satisfaction, go with HotelRunner. Its extensive feature set, including pooled inventory, automated reporting, and a high onboarding score (4.79/5), supports hotels seeking operational efficiency and direct booking growth.
Conversely, if your primary goal is to maximize revenue through customized promotional tools, multi-language support, and expert consulting, Roiback is worth considering. Its strengths lie in deep analytics, flexible promotion handling, and a focus on direct sales optimization, especially for larger or internationally oriented hotels.
For hoteliers with a focus on simplicity and proven recent performance, HotelRunner’s higher overall rating and active reviews make it the clear choice. If your hotel values specialized features and personalized support more than broad usability, Roiback might be suitable but is less recommended given current review data.
HotelRunner’s user rating for ease of use is 4.73/5, backed by recent reviews praising its intuitive interface, quick onboarding (4.79/5), and straightforward management tools. Users highlight its friendly navigation and quick support, including responses via WhatsApp, making staff adoption simple.
Roiback also scores highly at 4.49/5, with reviewers emphasizing its user-friendly, multi-language interface and effective support. However, some users mention that speed issues during high-demand moments could slow down operations.
Edge: HotelRunner. Its slightly higher ease-of-use rating, recent positive reviews, and more straightforward onboarding process give it a slight edge in usability for hotel teams.
HotelRunner offers 32 shared features plus 8 unique capabilities, including pooled inventory, automated reporting, and ADA compliance—features not present in Roiback. These functionalities support comprehensive management and marketing strategies, especially for boutique and small hotels.
Roiback provides 4 unique features, such as urgency messaging, Facebook conversion tracking, loyalty program integration, and Apple Pay, supporting direct sales and guest engagement. While these are valuable, they are fewer and less extensive than HotelRunner’s offerings.
Overall, HotelRunner’s broader feature set (more than double the shared features) and unique modules give it the advantage. Edge: HotelRunner.
HotelRunner’s customer support scores 4.8/5, with reviews praising prompt responses, helpful training, and a responsive support team. Users appreciate quick problem resolution and helpful communication channels, including WhatsApp.
Roiback’s support is rated 4.72/5, with feedback highlighting effective responsiveness and personalized consulting. Reviewers note that Roiback’s team actively guides hotels through complex features and updates, though some mention occasional delays.
Edge: HotelRunner. Slightly higher ratings, recent reviews, and positive comments about ease of access and support responsiveness tip the scale in its favor.
HotelRunner boasts 17 verified partners, including major OTAs like Expedia, Airbnb, Agoda, and channel managers like protel and IDeaS. Its integrations cover a broad spectrum of hotel tech, though it still seeks to expand some niche channels.
Roiback integrates with 27 verified partners, including prominent systems such as RoomRaccoon, GuestCentric, and yield management tools like yieldPlanet. Its native integrations with leading PMS and channel managers are highly regarded, offering smooth connectivity.
While Roiback has more verified integrations, HotelRunner’s extensive OTA and channel manager connections are more widely used. Edge: Roiback.
HotelRunner’s recent reviews and higher overall ratings (4.5/5) indicate greater satisfaction among users. Hotels across segments, especially boutique properties, praise its ease of use, support, and feature set.
Roiback, lacking recent positive reviews and with a 0/5 rating, has no current satisfied user base to base scores on. Its older reviews are positive but outdated, reducing confidence in current performance.
Thus, HotelRunner’s higher ratings and recent positive feedback make it the preferred choice for hotelier satisfaction. Edge: HotelRunner.
HotelRunner’s base price is $100 per month, with no freemium or additional implementation fees, making it affordable and transparent. Roiback’s base price is $500 per month, with no mention of discounts or free tiers, positioning it as a premium solution.
Given the significant price gap, HotelRunner provides a more accessible entry point for small to mid-sized hotels seeking value. Roiback’s higher cost likely reflects its targeted enterprise features and personalized services.
Edge: HotelRunner. Its lower, straightforward pricing offers better value for most hotels.
Hotels that benefit from HotelRunner’s broad management tools and extensive integrations should consider it. Specifically:
Not ideal if your hotel requires highly specialized or niche features that aren’t in HotelRunner’s core offering, or if you need enterprise-grade custom integrations that exceed those in the platform.
Roiback suits hotels focused on maximizing direct sales, especially those with an international or multi-language guest base. Specifically:
Not ideal if your hotel is small, prefers lower-cost options, or requires a broad suite of integrations beyond Roiback’s current offerings.
HotelRunner offers a well-rounded, highly rated booking engine with a broad feature set, active user feedback, and competitive pricing. It’s ideal for hotels seeking reliable management, extensive integrations, and a straightforward user experience.
Roiback provides a more niche, advanced platform aimed at maximizing direct bookings through detailed analytics, personalized consulting, and multi-language support. It’s best suited for larger or international hotels willing to pay a premium for sophisticated features.
If you prioritize recent positive reviews, ease of use, and value for money, HotelRunner is your go-to. If your hotel needs advanced revenue tools, multi-language capabilities, and dedicated support, Roiback can deliver but with less current user endorsement.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $100/mo | From $500/mo |
According to HTR's product database, Booking Engine by HotelRunner and Roiback | Booking Engine share 32 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| A/B testing & optimization | ||
| ADA Compliant | ||
| Apple Pay | ||
| Automated reporting | ||
| Facebook conversion tracking | ||
| Flat, floating and discounted rates | ||
| Loyalty program integration | ||
| PayU | ||
| Pooled inventory | ||
| Urgency messaging |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Ranks higher for
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Engine by HotelRunner and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine by HotelRunner offers 17 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine by HotelRunner: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelRunner has an HT Score of 74 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor